FA2022 Episode #1

FUCK AGEISM


Although older adults are brought in for interviews at a rate similar to younger applicants, older workers are offered jobs 40% less frequently than younger candidates with similar skills.

https://www.zippia.com/advice/agediscrimination-statistics/









theywereYOUNG
Imagine





Jane Evans, Univisibility
Because of the pay G A P
womenhavefarLESS$$$$forrainydayfundsolder





































“For women at 45, all the gaps hit,” says Jane Evans, a luminary of the ad industry who’s been making creative work since the early 80s. “There’s the gender pay gap, the lifetime gender pay gap, the gender pensions gap – which is horrendous, women 45+ have 50% of the pension savings of men. So while it’s essential that we get men employed, it is imperative that we get women employed – because if we don’t get midlife women employed we’re going to have a future where half are unable to retire. And we don’t deserve that.”

Judge me not by the wrinkle of my skin, but by the merit of my experience; Come to me when you don’t know, For it has happened before; ask me how We handled it, And how we would do it better this time;
The Wrinkle of My Skin





Ask me what is important because I have learned, that service to others is What really matters; How can I help? You may be surprised; value my age, my wrinkles are prized! .


By Ron Saatjian

Most entertainment adds to the culture of ageism through ageist tropes.

IRONY MUCH? We thehaveoldest senate in history, and yet people 20-and 30years younger are being shut out of corporate America.
Ageism is a 20-countryphenomenon,Culturalsaysastudy.

Paulina Porizkova making the most of the conversation on aging by sharing her personal journey on IG

Canadian newscaster Lisa LaFlamme fired for going grey. Her POV.

Top 10 novels that deal with aging/ ageism.

CULTURE
“…full of bawdy humor and the realization that art doesn’t have to end just because you are older. “

called this a “Comically Savage” election PSA series; but there’s nothing comic about it. This ad series tries to scare Millennials into voting by portraying older people, who vote in much higher numbers, as greedy, selfish monsters.


Good, & Ugly
Bag

Janee.london
The Fighters

Janee is a new kind of communication company that is part activist, part advertiser, part think-tank. We partner with brands and companies that require real female wisdom to speak to the most powerful generation of women in history - women over 50
