Video Service for Austin Events

Video Service for Austin Events Video Service for Austin Events - Event videos are one of the newer forms of media used to attract potential customers and clients.

Video in general has become a customer favorite in branded content as it can build stronger emotional connections to the advertised event and help make the viewer feel more engaged.

However, event video production in its entirety can seem like a difficult task, so how can you get started? A good step in the right direction is to educate yourself with an idea of the types of videos you might need during different phases of event production.

Leading up to your event, you should begin to promote awareness, encourage registration, and build excitement with your potential customers. With video you can achieve this by using the best and most exciting video footage from past events or by exhibiting the types of activities your attendees might experience using B-Roll Footage. As new details are discovered (New speakers, performers, vendors, etc.) video is another way to share these updates.

However, you know your audience best and should include updates your attendees would be the most interested in at the beginning of an update video. Reminder videos, be it about ticket sales or event dates, should also include information you want/need your audience to know about before attending your event. Even if you have already created a FAQ event page, it’s more than likely that your attendees won’t search for that information.

With your event now ongoing, you now have the opportunity to give your audience behind the scenes interviews or testimonials from both your speakers/performers and your attendees. You can accomplish this by filming and editing the videos before hand or by livestreaming on social media sites such as Youtube, Twitch, Twitter, Instagram, and Facebook. Livestreaming also gives you the opportunity to actively interact with your viewers as livestreaming services often allow live comments from your viewers unless that setting is turned off beforehand. You can also use your attendees social media posts and content about your event. Ask your

audience to publicly post and tag your event/brand/business social media page so you can repost it on your social media. This can create a more authentic, emotional connection between your audience and the event.

Now that you’ve reached the end of your event, you can now compile all of the footage you’ve collected throughout it and create a final few videos. You want to create a sort of highlight video to remind your attendees of all the fun experiences they had at your event. You want the viewer to remember just how much fun and engaging it was to be a part of your event experience. At the end of this video, or soon after in another video, you should encourage a Save the Date for next years event or future events you have in mind. Don’t forget to share the interviews, presentations, or performances from your event as well, this can maintain a steady interest from your audience and bring Video Service for Austin Events in new, interested customers.