Video marketing Austin - echoearthmedia

2020 Video Marketing Statistics

Video marketing Austin - Perhaps one of the most effective digital marketing strategies that continues to be the most effective in the year 2020 thus far is video. This is because people tend to find videos much more engaging than perhaps any other type of content that's currently available.

If video marketing is said to be the future, then it could be worth considering that the future is already here. Here are three of the most common facts regarding video marketing: *First and foremost, it's certainly no secret that internet users always enjoy video content, especially since more of this type of content is being viewed now than ever before. In fact, approximately 85% of internet users throughout the United States are said to have viewed online video content monthly on any of their devices, with people aged 25 to 34 having watched videos the most. Adult males spent 40% more time watching videos on the internet than adult females, and the time spent by users in the United States watching online videos on a weekly basis using a smartphone is also increasing.

*No matter where the videos are seen, consumers are always expecting more video content. A 2018 report showed that 73% of consumers claimed that they were influenced by a brand's social media presence whenever they made a purchasing decision. This is a statistic that shows how videos are becoming popular as time passes. *A 2019 report showed that by the year 2022, approximately 82% of all global internet traffic will end up coming from video streaming and downloads. This is an 88% increase in traffic share from 2017's total of 72.3%. This same study showed that traffic from live internet videos will end up growing 15-fold in the five-year period from 2017 to 2022, as well as account for 17% of total amount of internet video traffic share by 2022.

To help show just how important this type of content is, here are some important statistics in terms of social media video marketing from all around the internet. *300% more traffic is attached, which helps to nurture leads. *A website will be 53 times more likely to reach Google's front page if a video is included. *Video on a landing page will boost a conversion rate by close to 80%. *Approximately 50% of those who use the internet search for videos on a service or product before going to a store. *Organic search traffic is increased on a website by 157% thanks to video. *25% of companies will publish videos each week. *85% of consumers wish to see more video content from their favorite brands. *65% of executives visit a marketer's website, while 39% have contacted them by phone after viewing a video. *97% of marketers state that video helps users obtain more understanding of services and products. *52% of marketers state that video is the best kind of content with the best ROI. *When video is added to emails, it can increase click rates by 300%.

*50% of those aged 18-34 state they would stop whatever they were doing in order to view a video from their favorite creator. *People on average will spend 2.6x more time on a page with a video than a page that doesn't have a video. *64% of consumers will end up making a purchase after viewing a video on social media. *By 2021, video will likely comprise 82% of all internet traffic. *Over five billion videos are viewed on YouTube per day.

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