HUE FOLK – A PROFILE
Hue Folk is an emerging collective of diverse young artists brought together through their fascination with vibrant colour, typography, graphic design, folk and urban art. As creatives from varied disciplines, they bring together the vision of illustrators, graphic designers and digital artists.
The debut collection from Hue Folk was heavily influenced by traditional lettering techniques which then contrast with 21st-century social media commentary, resulting in an assortment of vivid 3D typography based works. Hue Folk’s work soon evolved and their ‘Urban Mythology’ series, although different in style, was a huge success. This playful approach to the modern obsession with social media, TV, film and brands rehashes the Greek Gods with a contemporary twist. The collaboration of these individual artists results in a mash-up of printmaking, laser cutting and stencilling, to name just a few of the techniques they are reinventing. The eclectic materials used only further the diversity of this collection, with the addition of laser engraved wood, spray paint, ink and gold leaf.
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