VICTORIA MAGRATH

Victoria Magrath, formerly known as InTheFrow, is a multi award-winning luxury fashion beauty blogger and influencer who launched her blog after becoming a Doctor of Philosophy in the department of Textiles at the University of Manchester. She now boasts a following of a modest 1.3million on Instagram, 700k subscribers on YouTube and an impressive 677k on TikTok which has helped her work alongside, and become ambassador for, some of the most influential and internationally recognisable brands worldwide.

Not only is Victoria a blogger and influencer, but she is also an author to a best-selling fashion business book “The New Fashion Rules” and her own blog that has a devoted following, and has previously worked as a lecturer in Fashion Retail for the Masters programme at Manchester University.

WHAT IS THE ONE THING YOU ARE MOST PROUD OF THAT PEOPLE MAY NOT KNOW ABOUT YOU?

A lot of people that have found me in the last few years won’t know that I have a PhD in Consumer Behaviour. It’s something I’m super proud of. I got my PhD back in 2013 and started working as a lecturer at the University of Manchester. It’s one of my biggest and proudest achievements.

WHAT IS INSPIRING YOU RIGHT NOW?

Personally, I am in a very wanderlust state at the moment and very much wanting to book lots of holidays for the Summer, spending time with my friends and my husband in really lovely locations. I’m very inspired for travel at the moment. I’ve been spending a lot of time looking at very aesthetic photos of Greek islands. Equally on a fashion side of things, currently, I’m in love with everything that Saint Laurent is making. All the silhouettes and fabrics that Saint Laurent are creating for the season is very much inspiring my own fashion wardrobe and is everything that I want to wear on these fashion trips.

WITH YOUR BUSY SCHEDULE WHAT IS YOUR FAVOURITE WAY TO WIND DOWN?

Most nights I like to have a really hot bath and take some time out. I’ll wear a Clé de Peau face mask or I’ll put a treatment mask in my hair like the Spoilt for Choice oil and leave it in for an hour.

HOW WOULD YOU DEFINE BEAUTY?

Beauty is very much subjective, what one person finds beautiful another person may not find as beautiful or vice versa. I think this is important to remember because there isn’t a right and wrong to what we define as beauty, and I think it’s crucial that we are confident in what we find beautiful about ourselves, inside and out.

That would be my husband, my dog and my family, definitely the most important things to me in my life!

WHAT IS THE MOST ADVENTUROUS THING YOU’VE DONE IN YOUR LIFE?

I went on a 10-week tour of America! It was a road trip of America, and it was right after University so I had saved up money throughout University so I would be able to go and it was the most amazing Summer ever! We travelled 13,000 miles in total, from New York all the way around the edge of North America, going clockwise, all the way back to New York and visited around 32 states on our way. It was just awesome!

IF YOU HOSTED A DINNER PARTY AND COULD INVITE 3 GUESTS DEAD OR ALIVE WHO WOULD THEY BE AND WHY?

I would say Frank Sinatra, my Grandad, because he would have loved to have met Frank Sinatra. And my Alex, because he would also love to meet Frank Sinatra and then we could all ask him everything about his cool life.

IF YOU COULD GO BACK AND GIVE YOUR YOUNGER SELF ADVICE, WHAT WOULD IT BE?

We were staying in a tent for almost all of that 10-weeks, I think it was 8 weeks’ worth of staying in a camp site in a tent with 12 other people that I didn’t know but ended up finding incredible friendships with, and just had the most incredible time ever.

WHAT ARE 3 THINGS YOU COULD NOT LIVE WITHOUT?

What I would say is don’t worry about what other people might think of you, I know this is quite an obvious one but it’s something that now as an adult I really don’t care too much about what people may think about me, which is such a freeing feeling and means I can just be myself through and through without worrying about other people’s perceptions. I wish I had learnt this earlier so I could have been my true self without ever worrying. I’d like to just go back and let myself know that in life other people’s perceptions of you is their business not your business and just be the person that you want to be because when you get older you really won’t care what those perceptions ever were because they don’t have any grounding on your life and won’t change anything about you.