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NEWMedia Kit-2011_2010 10/13/10 12:13 PM Page 2

WELCOME TO 2011! elcome to the Running Network LLC Media Guide for 2011! Our Media Guide will educate you about our magazines, their editorial focus, and readership, as well as the uniqueness of our diverse list of publications. Whether you choose to advertise in one or all of our 23 partner publications, or take advantage of our 26 partner websites (3 partners are exclusively web-based), we can assure you that your advertising message is reaching your desired audience.

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With over 750,000 bimonthly readers and 2.25 million unique monthly visitors to our combined websites, the Running Network LLC is your gateway to the running community. With 8 national and 15 regional publications, we provide complete geographical coverage in the United States, Canada, and Central and South America. Among our adult readers—who number more than 500,000—nearly 47% are women. Our readers run an average of 25 miles per week, race 12–16 times per year (including 1–2 marathon finishes), and purchase 3–4 pairs of running shoes within that year. Our younger readers (325,000) run 6 times per week, 46 weeks per year, race 32 times per year, and purchase 5 pairs of running shoes annually. Known as committed runners among their friends and acquaintances, they are often asked for advice and guidance by those just entering the sport. With the addition of Get Active!, Austin Fit, and Winged M magazines, fitness runners are our newest reader group under the RN banner: Over 60% women who work out 103 days over the course of the year—and 32 of those days are spent running. Over 90% of our circulation is direct-mailed to the homes of our readers as paid or requested. More than 70% are professionals with annual household incomes exceeding $88,000. Most importantly, the Running Network is your opportunity to reach the most devoted enthusiasts in the grassroots running communities. The sport of running has evolved, and so has the Running Network. We started our websites in 1996, began blogging in 2007, and tweeting in 2008. Social networks are nothing new—specialty magazines have been doing that for decades! But whether by mobile phone, twitter.com, blogging, digital TV, or websites, plus our print publications, we continue to focus on one theme—enhancing the relationship between our readers and their local running community. The various media platforms of the Running Network create and reinforce an atmosphere where runners are influencers and where the key channel in our world is the specialty running store. We are confident that, no matter how small your budget, we can help you target your potential consumers in a unique way to reach your sales goals. Now more than ever, effective advertising and marketing not only keep your brand in the consumers’ line-of-sight, but build your future. Astute companies are increasing their marketing and advertising plans in 2010–2011, not decreasing. The picture on this page was taken on my trip to Beijing to cover the 2008 Olympics. Readership on our websites went through the roof during the Games. The same is true during the Boston, New York, Berlin, Chicago, and London marathons because our readers are fascinated by our sport and its manifestations, both at home and across the globe. The Running Network LLC is geared to provide our readers with the information they need to be better runners, more informed consumers, and more involved in the sport that they love. We hope you will join us in this mission. Call us for samples of any or all of our publications and visit our website at www.RUNNINGNETWORK.com for links to the sites of all our partners. We look forward to working with you soon!

For more information, call 608-239-3785 President: Larry Eder • Email: larry@runningnetwork.com Address: P.O. Box 801 • Fort Atkinson, WI 53538-0801 • Fax: 920-563-7298 Website: www.runningnetwork.com

2011 RUNNING NETWORK MEDIA GUIDE


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American Track & Field Circulation: 30,000. Published: 6x per year. Area covered: National.

Now in its 18th year, ATF is the largest coaching magazine in North America for any sport. The meeting place of scientific theory and its practical application to sport, ATF provides the coach and enthusiast with tips on how to improve their understanding of a technical event, as well as tips on how to improve their coaching. Probably the most exclusive magazine in the country, ATF invites readers to subscribe, through qualified, controlled circulation. 88% are high school head coaches in cross country and track & field, 7% are club coaches, and 5% are college coaches. Subscribers in 209 countries. Official Media Partner of USA Track & Field. Website: www.american-trackandfield.com Editor: James Dunaway Publisher: Larry Eder Contact: Shooting Star Media, Inc. Phone: 608-239-3785 Fax: 920-563-7298 Email: ssmadvert@gmail.com

Athletes Only

Circulation: 150,000. Published: 4x per year. Area covered: National.

Now in its 16th year, Athletes Only is a must-buy for clients who want to reach the active teenager (14–19). AO readers work out 6 days per week, 46 weeks per year, for 2 hours 15 minutes per day. They purchase 5 pairs of training shoes a year and own 12 pairs of shoes! AO celebrates the diversity of our sport, with 48% female/52% male, and 43% African-American, 22% Latino readership. Distributed by request only, at 15,740 high schools and 2,105 running clubs across the U.S. Official Media Partner of USA Track & Field. Website: www.atf-athlete.com Editor/Publisher: Larry Eder Contact: Shooting Star Media, Inc. Phone: 608-239-3785 Fax: 920-563-7298 Email: ssmadvert@gmail.com

Athletics

Circulation: 4,000. Published: 8x per year. Area covered: Canada.

Athletics magazine is Canada’s national T&F/road running magazine, and publisher Cecil Smith is a keen observer of our sport. His news column is one of the most provocative in the entire sport—well written and well researched. Athletics provides a view of the present health of and colorful insight into Canadian athletics. Website: www.athleticsontario.ca Editor: John Craig Address: Concorde Gate, Suite 211, Toronto, Ontario, Canada M3C 3N7 Contact: Bernie Eckler Phone: 416-426-7215 Email: ontrack@eol.ca

Austin Fit Magazine

Circulation: 21,000. Published: 12x per year. Area covered: Texas.

Founded in 1997, AFM emerged as Austin’s first and only health and fitness magazine with bold ambition and a powerful mission—to improve the lives of its readers through entertaining and informative health and fitness content. Despite relatively humble beginnings, AFM has gradually grown into what it is today—a reliable resource for Austinites looking to develop, achieve, and maintain a healthy and fit lifestyle. Creating an award-winning look and feel, compelling content, and a campaign for outreach that includes local events, like-minded businesses, and even city government, AFM has raised the bar for what a local publication can be. Now celebrating more than 13 years in publishing, AFM has established itself as an exceptional advertising medium for local, regional, and national businesses, as well as a source for high-quality local media, marketing, and editorial coverage. Website: www.austinfitmagazine.com Editor: Drex Earle, PhD Contact: Alex Earle 512-407-8383 x222 Phone: 512-407-8383 Publisher: Lou Earle Email: alex@austinfitmagazine.com


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California Track & Running News Circulation: 17,500 with 5,000 calendar overprint (50,000 overprint in Apr/June for Bay to Breakers). Published: 5x per year. Area covered: California & Northern Nevada. The official magazine of all four USATF associations in California and northern Nevada, California Track & Running News is the only magazine in the Golden State that covers race walking, distance running, track & field, ultra running, cross country, and road racing in each issue—giving a complete picture of the diversity of our sport and opportunities on CTRN’s turf. Now in its 37th year, CTRN has articles for beginners as well as veterans, and focuses now more on youth, training, nutrition, coaching education, and encouraging the 3 million runners in the Golden State to run, jump, and throw! Website: www.caltrack.com and www.caltrack.com/prep Editor: Christine Johnson Email: ctrneditorial@gmail.com Contact: Larry Eder Phone: 608-239-3785 Fax: 920-563-7298 Email: ssmadvert@gmail.com

Club Running Circulation: 150,000. Published: 4x per year (Feb, May, Aug, Nov). Area covered: National. Official magazine of Road Runners Clubs of America. Club Running is the relaunched print and digital publication for the RRCA. Established in 1958, the RRCA is the governing body for 954 grassroots running clubs, making it the largest running organization in North America. The publication highlights various clubs and unique ways that they contribute to the sport, plus listing RRCA events, programs, and information. Website: www.clubrunning.net and www.rrca.org Editor: Christine Johnson Email: christinej.ssm@gmail.com RRCA Executive Director: Jean Knaack Published by: Shooting Star Media, Inc. Contact: Larry Eder Phone: 608.239.3785 Email: ssmadvert@gmail.com

Coaching Athletics Quarterly Circulation: 5,000. Published: 4x per year. Area covered: International. Coaching Athletics Quarterly is a technical journal modeled in the tradition of the late Track & Field Quarterly Review. This technical publication features Sprints in Spring, Throws in Summer, Jumps in Fall, and Distances in Winter. Geared to college and technical club coaches, it also features technical reviews and updates on developments in sports medicine and sports psychology. Website: www.coachingathleticsq.com Managing Editor: Sue Hall Publisher: Larry Eder Phone: 608-239-3785 Fax: 920-563-7298 Email: ssmadvert@gmail.com

Colorado Runner

Circulation: 10,000. Published: 6x per year. Area covered: Colorado, New Mexico, Wyoming, Eastern Utah.

One of the best regional magazines in the Network, Colorado Runner is supported by specialty running stores across the state. Its website includes the state’s most comprehensive event calendar and results listings. Colorado Runner is also an official USATF media partner. A superb website, its reviews of local races must be read to be appreciated. Website: www.coloradorunnermag.com Editor: Jessica Griffiths Address: P.O. Box 270553, Littleton, CO 80127 Contact: Derek Griffiths Phone: 720-985-9047 Fax: 303-379-6489 Email: derek@coloradorunnermag.com

New England Exchange Zone Circulation: 4,500. Published: 4x per year. Area covered: Connecticut, Maine, Massachusetts, New Hampshire, Upstate New York, Vermont. Published since 1986, New England Exchange Zone covers the world of athletics for the road racers, track athletes, ultra runners, race walkers, coaches, preps, and officials of the New England Association of USATF. Published in memory of Marja Bakker, longtime USATF official and BAA mainstay, the publication has been upgraded from a newsletter to a quarterly, four-color, glossy magazine. Website: www.usatfne.org Editor: Steve Vaitones Email: stevev@usatf.org Published by: Shooting Star Media, Inc. Phone: Larry Eder Phone: 608-239-3785 Email: ssmadvert@gmail.com


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Get Active!

Circulation: 50,000. Published: 2x per year. Distributed nationally at participating health clubs and at the IHRSA International Convention & Trade Show, the premier commercial fitness expo in the U.S. attended by 15,000 health club professionals and fitness gear influencers.

Get Active! is the publication for the health-club consumer and runners at all levels. In a world where exercise and healthy living are more crucial than ever, Get Active! is the information resource for all those who seek a healthier, more rewarding life. It’s the owner’s manual for the fitness lifestyle. Get Active! is the official magazine of the International Health, Racquet & Sportsclub Association (IHRSA), which represents 9,700 quality health and fitness centers worldwide, including more than 6,000 in the United States. Website: www.healthclubs.com and www.ihrsa.org Editor: Jim Schmaltz Email: jschmaltz@getactivemagazine.com Contact: Jay Ablondi Fax: 617-951-0056 Email: jma@ihrsa.org

Latinos Corriendo

Circulation: 15,000. Published: 3x per year (Feb, May, Nov). Area covered: North, Central, and South America.

Published for the Spanish-speaking runner in the United States and Central and South America, Latinos Corriendo is geared to Latino runners interested in improving their performance, as well as in keeping up on the sport, with a keen eye on Spanish-speaking athletes in North and South America. Now in its fourth year, the response to the design and writing has been tremendous. Calendar, training articles, and reviews of major races are key parts of Latinos Corriendo! Website: www.latinoscorriendo.com and www.shootingstarmediainc.com Editor: Gabriel Canto Contact: Larry Eder Advertising: 608-239-3785 Fax: 920-563-7298 Email: ssmadvert@gmail.com

Long Island Footnotes Circulation: 3,500. Published: 12x per year. Area covered: Long Island, NY. Long Island Footnotes is the official monthly magazine of the Greater Long Island Running Club and has developed into “the Bible of Long Island running.” Servicing strong running and multisport communities in a region that has a population greater than 38 of the 50 states, it covers Long Island races, race schedules, and articles of interest to runners of all ages and abilities. Website: www.glirc.org Editor: Linda Ottaviano Address: Greater Long Island Running Club, 101 Dupont St., Suite 24, Plainview, NY 11803 Contact: Mike Polansky Phone: 516-349-7646 Fax: 516-349-7647 Email: spolansky@aol.com

Michigan Runner Circulation: 9,000 (7,000 print, 2,000 online). Published: 6x per year. Area covered: Michigan, Ontario (Canada). One of the first publishers on board with the Running Network in 1986 and still one of the most innovative. Art McCafferty was a stand-up comedian, a college professor, and a publisher of golf, running, and skiing magazines. The publication covers high school, college, and open road racing, track & field, cross country, and triathlons. Website: www.michiganrunner.net, www.michiganrunner.com, and www.michiganrunner.tv Editor: Scott Sullivan Online Editor: Jennie McCafferty Address: 4007 Carpenter Rd., #366, Ypsilanti, MI 48197 Contact: Art McCafferty Phone: 734-507-0241 Email: artmccaf@glsp.com or scott@glsp.com or jennie@glsp.com

Missouri Runner & Triathlete

Circulation: 8,000. Published: 5x per year. Area covered: Missouri, Kansas, Southern Illinois.

Missouri Runner & Triathlete is the official publication of the USATF associations in the Missouri-Ozarks and Kansas City and our “Show Me” state member. Now in its seventh year, the editorial menu includes road racing, multi-sports, and prep action across the state. It’s also mailed to select finishers of the Go! St. Louis Marathon. Website: www.morunandtri.com Editor: Diana Minardi Strauss Contact: Shooting Star Media, Inc. Phone: 608-239-3785 Fax: 920-563-7298 Email: ssmadvert@gmail.com


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Racing South Circulation: 10,000. Published: 6x per year. Areas covered: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North & South Carolina, Tennessee, Virginia, West Virginia. Racing South, which traces its heritage back to 1976, publishes special theme issues. Women’s Running is highlighted in the Spring issue, Competitive and Grand Prix Competition in the Summer issue, Youth Running and Cross Country in the Fall issue, and Masters Running in the Winter. Issue dates are January/February, April, June, July/August, October, and December. Racing South also features the Racing South Grand Prix in association with Running Journal. Website: www.running.net Editor/Contact: Mary Lou Day Phone: 423-638-4177 Address: 200 S. Main St., P.O. Box 157, Greeneville, TN 37743 Email: marylou.day@running.net.

RunMinnesota

Circulation: 4,000. Published: 6x per year. Area covered: Minnesota, Western Wisconsin.

RunMinnesota is published by the Minnesota Distance Running Association. The MDRA has been in existence since 1961 and direct-mails RM to the club’s 2,500 members. The remainder is distributed through running stores, expos, and races. Website: www.runmdra.org Editor/Contact: Heidi Keller Miler Address: MDRA, 5701 Normandale Rd., Edina, MN 55424 Phone: 952-927-0983 Email: hmiler@comcast.net

Running Journal Circulation: 25,000. Published: 6x per year. Area covered: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North & South Carolina, Tennessee, Virginia, West Virginia. The South’s preeminent running magazine in one of the fastest-growing markets in the United States, the Running Journal features unsurpassed coverage of the sport of running in its area, and its writers are favorites of the local running community. It’s the official publication for USA Track & Field in eight states: Alabama, Georgia, North & South Carolina, Kentucky, Tennessee, Virginia, and Mississippi. Tabloid size. Website: www.running.net Editor / Contact: Mary Lou Day Phone: 423-638-4177 Address: 200 S. Main St., Greeneville, TN 37743 Email: marylou.day@running.net.

RUNOHIO Circulation: 8,000. Published: 7x per year. Areas covered: Road running, track & field, and cross country in Ohio; plus road running in Indiana, West Virginia, Northern Kentucky, Western Pennsylvania, and Southern Michigan. RUNOHIO is one of the mainstay publications in the Running Network. Matt McGowan, a high school track coach and teacher, writes and edits this publication with help from his brother, Jeff, a top 800-meter runner in college. An avid runner himself (he’s run a 2:22 marathon), Matt serves as a race director for the several races that RUNOHIO puts on in Ohio each year. Editorial covers road running and track & field/cross country in Ohio and road running for the surrounding states. The official USATF magazine for its region. Website: www.runohio.com Editor/Contact: Matt McGowan Phone: 740-587-0376 Address: 330 Spellman, Granville, OH 43023 Email: runohio@ee.net


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Track & Field News

Circulation: 21,000. Published: 12x per year. Area covered: National, International.

Track & Field News covers U.S. and international stars at all levels. Features deal with personalities, statistics, history, road running, and race walking. Regular departments include U.S., world, college, and high school reports, news highlights, profiles, lists of top performers, and comments. Approximately half of the editorial content is news, half is personalities and features. Published since 1948, TFN is the bible of the sport! Website: www.trackandfieldnews.com Editor: E. Garry Hill Email: gh@trackandfieldnews.com Address: 2570 W El Camino Real, Suite 480, Mountain View, CA 94040 Contact: Tom Jordan Phone: 541-517-5450 Email: tjordan@trackandfieldnews.com

The Winged Foot

Circulation: 9,000. Published: 12x per year. Area covered: National.

Established in 1892, The Winged Foot is the monthly publication of the New York Athletic Club, which was founded in 1868. Its editorial focus is on the activities and accomplishments of the New York Athletic Club and its members, including participants in the Olympic Games and World Championships. An elegant sports magazine with a far-reaching readership, The Winged Foot has covered every Olympic Games since 1984. Website: www.nyac.org, www.thewingedfootmagazine.com and www.thewingedfootmagazine.org Editor /Contact: James O’Brien Address: New York Athletic Club, 180 Central Park South, New York, NY 10019 Phone: 212-767-7061 Email: jamesob@nyac.org

The Winged M

Circulation: 11,000. Published: 12x per year. Area covered: primarily Oregon and Washington, but members are located around the world. The Winged M is the monthly magazine for the 20,000 members of the Multnomah Athletic Club in Portland, Oregon. The club was established in 1891 and is one of the premier athletic clubs in the country. The magazine covers members’ athletic and social accomplishments and promotes activities and events taking place in the club, as well as in the community. Members include former Olympians, national champions, and prominent local leaders. The club has a long and proud history of promoting amateur athletics, as well as health and fitness. Website: www.themac.com Communications Manager/Contact: Michole Jensen Phone: 503-223-8749 Fax: 503-223-8470 Address: Multnomah Athletic Club, 1849 SW Salmon St., Portland, OR 97205 Email: Mjensen@themac.com

USATF’s Fast Forward Circulation: 95,000. Published: 4x per year. Area covered: National. As the official magazine of USA Track & Field, the governing body of the sport, USATF’s Fast Forward covers 54 associations and gives subscribers national information and news on track & field, road racing, and race walking. Edited and designed by USA Track & Field, the contracted publisher and advertising representative is Shooting Star Media, Inc. Website: www.usatf.org Editor: Susan Hazzard Contact: Shooting Star Media, Inc. Phone: 608-239-3785 Fax: 920-563-7298 Email: ssmadvert@gmail.com

Youth Runner

Circulation: 50,000. Published: 5x per year. Area covered: National.

Youth Runner is the hottest magazine around for young athletes who compete in track & field and cross country running. Content includes athlete interviews and stories, training advice and tips from great coaches and Olympians, and product report cards from our team of high school reviewers and regular guest editors. And there are always tons of action images in each issue! Website: www.youthrunner.com Editor/Contact: Dan Kesterson Phone: 503-236-2524 Email: dank@youthrunner.com


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FREQUENCY SCHEDULE FOR 2011 JAN American Track & Field Athletics

FEB Feb

Jan/Feb

California Track & Running News

APR

M AY

April March/April

Athletes Only Austin Fit

MAR

Feb

March

Jan/March

JU LY

June May/June

March Jan

JUNE

May

July

June

April/June

SEPT

Aug

June/July April

AUG

NOV

Oct

Aug

Sept/Oct

Aug July

OCT

Nov Oct

Aug

Sept

July/Aug

Oct

Sept/Oct

Nov

DEC

TOTAL OTAL X PER Y EAR

Dec

6x

Dec

8x

Dec

5x

Dec

12x 5x

Nov/Dec

Coaching Athletics Quarterly

March

June

Sept

Dec

4x

Club Running

March

June

Sept

Dec

4x

Colorado Runner Long Island Footnotes

Jan/Feb Jan

March/April Feb

March

Get Active!

Missouri Runner & Triathlete

Jan/Feb Jan/March

Feb

Track & Field News

July

Aug

Sept

6x

Nov/Dec Oct

Nov

Dec

May/June

Sept July/Aug July/Aug

May April

Dec

Sept/Oct

Aug June

Nov/Dec

Oct

5x 4x

Nov

Aug

4x 6x

Nov/Dec Sept/Oct

12x 2x

Nov

April/May

Racing South

RUNOHIO

June

Sept/Oct

June

March/April

Feb

Running Journal

May

March

New England Exchange

RunMinnesota

April

Jul/Aug

April/May

Latinos Corriendo Michigan Runner

May/June

Dec

6x

Jan/Feb

March/April

May/June

July/Aug

Sept/Oct

Nov/Dec

6x

Jan

March

May

July

Sept

Nov

6x

Jan/Feb

March/April

May/June

July

Aug

Sept/Oct

Nov/Dec

7x

July

Aug

Sept

Jan

USATF’s Fast Forward

Feb

March

April

Feb

May

June

May

Oct

Aug

Nov

Dec

12x 4x

Nov

The Winged Foot

Jan

Feb

March

April

May

June

July

Aug

Sept

Oct

Nov

Dec

12x

The Winged M

Jan

Feb

March

April

May

June

July

Aug

Sept

Oct

Nov

Dec

12x

Youth Runner

Jan

Dec

5x

March

June

Sept

READERSHIP PROFILE RN National Publications ATHLETES ONLY (150,000) Average age 17 Female 48% Male 52% Average Competitions: Cross Country 12 Indoor Track & Field 12 Outdoor Track & Field 16 • Average reader works out 6 days per week, 46 weeks per year • Approximate workout time: 2 hrs. 15 min. • Athletes who go to their coaches for product recommendations 94% • Average reader will purchase 5 pairs of running shoes per year

AMERICAN TRACK & FIELD (30,000) High School Coaches 85% Community College/Club Coaches 7% College Coaches 5% Enthusiasts 3% • Average coach manages 25 athletes for high school, 38 athletes for track & field • 98% are college graduates • 40% female, 60% male • 75% coach all year — cross country and track & field • 94.5% have their own fitness programs • 95% of coaches only recommend products that they have used or experienced • Average reader will purchase 5 pairs of running shoes per year

2011 RUNNING NETWORK MEDIA GUIDE

CLUB RUNNING (150,000) Female 48% Male 52% • 954 Running Clubs • Manage 6,000-plus road races • Strong Insurance program • Programs for Kids Running, Run to Work Day, Starting a Kids Running program, Women’s Distance Carnival grassroots • Club growth surpassing 30% a year, with fastest growth in female clubs, runners • Official magazine of RRCA USATF’S FAST FORWARD (95,000) 51,000 Youth (ages 12–19) 44,000 open and masters; 5,000 officials • The official magazine of USATF’s 54 associations across the U.S.


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Running Network’s Regional Publications AGE BREAKDOWN (IN YEARS) 10–19 . . . . . . . . . . . . . . . . . . . . . . . . 4% 20–29 . . . . . . . . . . . . . . . . . . . . . . . 20% 30–39 . . . . . . . . . . . . . . . . . . . . . . . 37% 40–49 . . . . . . . . . . . . . . . . . . . . . . . 18% 50–59 . . . . . . . . . . . . . . . . . . . . . . . 12% 60+ . . . . . . . . . . . . . . . . . . . . . . . . . . 9% SEX Male . . . . . . . . . . . . . . . . . . . . . . . . 60% Female . . . . . . . . . . . . . . . . . . . . . . 40% MARITAL STATUS Married . . . . . . . . . . . . . . . . . . . . . . 54% Single . . . . . . . . . . . . . . . . . . . . . . . 46% LEVEL OF EDUCATION High School Graduate . . . . . . . . . . . 9% College . . . . . . . . . . . . . . . . . . . . . . 16% College Graduate . . . . . . . . . . . . . . 43% Graduate School. . . . . . . . . . . . . . . 32% HOUSEHOLD INCOME $17,001–$24,000 . . . . . . . . . . . . . . . 8% $24,001–$35,000 . . . . . . . . . . . . . . 10% $35,001–$50,000 . . . . . . . . . . . . . . 21% $50,001–$75,000 . . . . . . . . . . . . . . 25% $75,001–$100,000 . . . . . . . . . . . . . 19% $100,001–$125,000 . . . . . . . . . . . . 10% Over $125,001 . . . . . . . . . . . . . . . . . 7%

OTHER PUBLICATIONS COMPARISON 75% do not read Runner’s World 95% do not read Running Times 80% do not read Sports Illustrated or USA Today AVERAGE MILES RUN PER WEEK 1–20 . . . . . . . . . . . . . . . . . . . . . . . . 21% 21–30 . . . . . . . . . . . . . . . . . . . . . . . 38% 31–40 . . . . . . . . . . . . . . . . . . . . . . . 23% 41–50 . . . . . . . . . . . . . . . . . . . . . . . 14% 51 or more . . . . . . . . . . . . . . . . . . . 4% YEARS RUNNING 1–2 . . . . . . . . . . . . . . . . . . . . . . . . . 10% 3–5 . . . . . . . . . . . . . . . . . . . . . . . . . 20% 6–10 . . . . . . . . . . . . . . . . . . . . . . . . 34% 11–15 . . . . . . . . . . . . . . . . . . . . . . . 25% 16 or more . . . . . . . . . . . . . . . . . . . 11% MARATHONS RUN PER YEAR 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . 48% 2–3 . . . . . . . . . . . . . . . . . . . . . . . . . 28% 4–5 . . . . . . . . . . . . . . . . . . . . . . . . . 2% 6 or more . . . . . . . . . . . . . . . . . . . . 2% NUTRITIONAL SUPPLEMENTS USED ON A REGULAR BASIS Bars . . . . . . . . . . . . . . . . . . . . . . . . 45% Gels . . . . . . . . . . . . . . . . . . . . . . . . 35% Sports Drinks . . . . . . . . . . . . . . . . . 63%

RUNNING SHOES PURCHASED PER YEAR 1 . . . . . . . . . . . . . . . . . . . . . . . . . . . 11% 2 . . . . . . . . . . . . . . . . . . . . . . . . . . . 32% 3 . . . . . . . . . . . . . . . . . . . . . . . . . . . 26% 4 . . . . . . . . . . . . . . . . . . . . . . . . . . . 19% 5 or more . . . . . . . . . . . . . . . . . . . . 12% LOCATION OF RUNNING SHOE PURCHASES Catalogs . . . . . . . . . . . . . . . . . . . . . 11% General Dept. Store . . . . . . . . . . . . 5% Online Store . . . . . . . . . . . . . . . . . . 6% Specialized Running Store . . . . . . . . . 63% Sports Chain Store . . . . . . . . . . . . . 19% RACES RUN PER YEAR 1–5 . . . . . . . . . . . . . . . . . . . . . . . . . 22% 6–10 . . . . . . . . . . . . . . . . . . . . . . . . 31% 11–15 . . . . . . . . . . . . . . . . . . . . . . . 18% 16 or more . . . . . . . . . . . . . . . . . . . 24% FAVORITE RACING DISTANCES 5K . . . . . . . . . . . . . . . . . . . . . . . . . . 48% 10K . . . . . . . . . . . . . . . . . . . . . . . . . 52% 15K . . . . . . . . . . . . . . . . . . . . . . . . . 14% Half Marathon . . . . . . . . . . . . . . . . . 14% Marathon. . . . . . . . . . . . . . . . . . . . . 28% Other. . . . . . . . . . . . . . . . . . . . . . . . 14%

BASED ON RECENT READER SURVEY

SPECIAL ISSUES American Track & Field January September

US Athletics Calendar (30,000 Circ.) Cross Country Yearbook (30,000 Circ.)

California Track & Running News April/May/June Bay to Breakers Special (50,000 Circ.) Michigan Runner Jan/Feb March/April Sept/Oct

Michigan Runners of the Year Awards Calendar Issue Michigan HS Runners of the Year

Running Journal March/April May/June Sept/Oct Nov/Dec

Annual Issue Biannual Race Marathon Directory Annual Pullout Calendar Biannual Race Marathon Directory

Track & Field News February August September

Annual Ranking NCAA Championships USATF Championships

Ask About a Market Breakout Tailored to Your Needs. www.runningnetwork.com

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SHOE REVIEWS Our biannual Shoe Review is a 6-page, 4-color insert that’s printed in a single size and trimmed to accommodate the various sizes of Running Network publications.

DEMOGRAPHICS Adult Circulation (22 and older): 515,000 Male 53% • Female 47% Purchasing Power: 2–3 pairs of running shoes per year, average price $100 Youth Circulation (14–19 years of age): 235,000 Male 52% • Female 48% Purchasing Power: 4–5 pairs of running shoes per year, average price $90

DISTRIBUTION = 700,000+ American Track & Field . . . . . . . . . . . . . . . . . . . 30,000 Athletes Only . . . . . . . . . . . . . . . . . . . . . . . . . . . 150,000 Athletics. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,000 Austin Fit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22,000 California Track & Running News . . . . . . . . . . . 17,000 Club Running . . . . . . . . . . . . . . . . . . . . . . . . . . . 170,000 Coaching Athletics Quarterly . . . . . . . . . . . . . . . . 4,000 Colorado Runner . . . . . . . . . . . . . . . . . . . . . . . . . 10,000 Get Active!. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50,000 Latinos Corriendo . . . . . . . . . . . . . . . . . . . . . . . . 15,000 Long Island Footnotes . . . . . . . . . . . . . . . . . . . . . . 4,500 Michigan Runner . . . . . . . . . . . . . . . . . . . . . . . . . . 9,000 Missouri Runner & Triathlete . . . . . . . . . . . . . . . . 8,000 New England USATF Exchange Zone . . . . . . . . . 6,000 Racing South . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10,000 RunMinnesota . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4,000 Running Journal . . . . . . . . . . . . . . . . . . . . . . . . . 25,000 RUNOHIO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,000 Track & Field News . . . . . . . . . . . . . . . . . . . . . . . 21,000 USATF’s Fast Forward . . . . . . . . . . . . . . . . . . . . 95,000 The Winged Foot . . . . . . . . . . . . . . . . . . . . . . . . . . 9,000 The Winged M . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15,000 Youth Runner . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50,000

JAN, MARCH, MAY, JULY, SEPT, NOV

For space reservation contact: Larry Eder Phone: 920-563-5551 ext. 112 Mobile: 608-239-3785 Email: larry@runningnetwork.com All materials should be sent to: W. D. Hoard & Sons Co. 28 Milwaukee Ave. W. Fort Atkinson, WI 53538 Attn: Alex Larsen Phone: 920-563-5551 Email: alarsen.adprod@gmail.com K K K K K K K K K K K K K K K K K K K K K K K

American Track & Field Athletes Only Athletics Austin Fit California Track & Running News Club Running Coaching Athletics Quarterly Colorado Runner Get Active! Latinos Corriendo Long Island Footnotes Michigan Runner Missouri Runner & Triathlete New England USATF Exchange Zone Racing South RunMinnesota Running Journal RUNOHIO Track & Field News USATF’s Fast Forward The Winged Foot The Winged M Youth Runner

Established in 1998, the RN Shoe Reviews and features provide our readers with independent editorial reviews of the top running footwear six times a year (January, March, May, July, September, November). The larger Spring and Fall Reviews focus on performance running/training footwear. The reviews in January and July focus on Trail, the May review is Best Shoes under $80, and a review of Quarter 2 and Quarter 4 shoes are available in July and December. For our prep titles, we also review XC racing shoes, track spikes, and team apparel. The Shoe Reviews are 2–6 pages in length. RN footwear & apparel reviewer Cregg Weinmann manages a team of 350 weartesters, who are rigorously tested by a podiatrist to determine the correct shoe category for their involvement. The weartesters compile both anecdotal and quantitive results on a proprietary website developed by Weinmann and his team, using a unique software application. The writeups are based on this information as well as Weinmann’s own examination. The projects are coordinated and edited by Christine Johnson and the final reviews are then provided to our publications for their use. We present the reviews as the starting point in each runner’s journey to find perfect running shoe for them. Once they’ve checked out our reviews, we encourage them to visit their local specialty running store to give shoes a test run. We support the Independent Running Retailers Association (IRRA). Our reviews are also available at www.runnningnetwork.com, as will a new feature: a regular new-product feature. 2011 RUNNING NETWORK MEDIA GUIDE


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RUNNING NETWORK WEBSITES American Track & Field • www.american-trackandfield.com Athletes Only • www.atf-athlete.com Athletics • www.otfa.ca Austin Fit • www.austinfitmagazine.com California Track & Running News • www.caltrack.com Club Running • www.clubrunning.net, www.rrca.org/clubrunning.com Coaching Athletics Quarterly • www.coachingathleticsq.com Colorado Runner • www.coloradorunnermag.com Get Active! • www.healthclubs.com Latinos Corriendo • www.latinoscorriendo.com Long Island Footnotes • www.glirc.org Marathon Guide (web only) • www.marathonguide.com

Michigan Runner • http://michiganrunner.net Missouri Runner & Triathlete • www.morunandtri.com New England USATF Exchange Zone • www.usatfne.com Racing South • www.running.com RunMinnesota • www.runmdra.org Running Journal • www.running.net RUNOHIO • www.runohio.com Track & Field News • www.trackandfieldnews.com USATF’s Fast Forward • www.usatf.org The Winged Foot • www.nyac.org The Winged M • www.themac.com Youth Runner • www.youthrunner.com

MECHANICAL AD SIZES

1/6 horizontal 1/3 horizontal

1/3 vert.

Full Page

11

2/3 vertical 1/2 vertical

PUBLICATION DIMENSIONS (width x depth)

Magazine

Trim 8 /4 x 105/8 1

Bleed 8 /8 x 111/8 5

Magazine Live Area (width x length) Full page 71/2 x 97/8 2/3 page 47/8 x 97/8 1/2 page 71/2 x 47/8 horizontal 1/2 page 47/8 x 71/2 vertical 1/3 page 47/8 x 47/8 horizontal 1/3 page 21/4 x 97/8 vertical 1/6 page 47/8 x 23/8 horizontal 1/6 page 21/4 x 47/8 vertical Special Size Publications (width x length) Live Trim 101/2 x 12 Running Journal 9 5/8 x 11

1/6 vert.

1/2 horizontal

ALL MEASUREMENTS SHOWN IN INCHES. Tabloid

Trim 101/2 x 13

Bleed 11 /2 x 141/8 1

Tabloid Live Area (width x length) Full page 91/2 x 121/2 2/3 page (Junior) 71/8 x 91/4 1/2 page 91/2 x 61/8 horizontal 1/2 page 43/4 x 121/2 vertical 1/3 page 81/4 x 43/4 horizontal 1/3 page 43/4 x 81/4 vertical 1/6 page 43/4 x 41/8 horizontal 1/6 page 21/4 x 81/4 vertical

Bleed 103/4 x 121/2

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2011 ADVERTISING RATES 4/COLOR INDIVIDUAL PUBLICATION RATES (Net dollar amounts)

BLACK & WHITE INDIVIDUAL PUBLICATION RATES (Net dollar amounts)

GROUP A (3,000 —6,499 Circ.) Athletics Coaching Athletics Quarterly Footnotes New England Exchange Zone

Size 1X SPREAD 2,479 FULL 1,550 2/3 1,154 1/2 946 1/3 702

3X 2,355 1,472 1,102 900 671

6X 2,230 1,394 1,035 848 640

9X 2,122 1,326 983 806 593

Size 1X SPREAD 1,506 FULL 941 2/3 759 1/2 582 1/3 380 1/6 239

3X 1,431 894 728 556 374 229

6X 1,356 848 686 525 359 218

9X 1,281 801 650 494 333 198

GROUP B (6,500— 11,999 Circ.) Michigan Runner Missouri Runner & Triathlete Racing South RUNOHIO RunMinnesota

Size SPREAD FULL 2/3 1/2 1/3

1X 2,870 1,794 1,461 1,170 884

3X 2,721 1,700 1,388 1,113 842

6X 2,579 1,612 1,316 1,123 801

9X 2,438 1,524 1,243 998 754

Size 1X SPREAD 1,772 FULL 1,108 2/3 874 1/2 738 1/3 556 1/6 281

3X 1,689 1,056 832 681 530 265

6X 1,597 998 790 650 504 255

9X 1,506 941 744 608 473 239

GROUP C (12,000— 15,000 Circ.) Size Colorado Runner SPREAD The Winged M FULL Winged Foot 2/3 1/2 1/3

1X 3,652 2,283 1,716 1,404 1,123

3X 3,469 2,168 1,628 1,336 1,071

6X 3,286 2,054 1,539 1,264 1,009

9X 3,103 1,940 1,461 1,196 957

Size 1X SPREAD 2,080 Full 1,300 2/3 1,056 1/2 806 1/3 640 1/6 307

3X 1,980 1,238 998 770 603 291

6X 1,880 1,175 952 723 577 276

9X 1,772 1,108 900 686 541 265

Size SPREAD FULL 2/3 1/2 1/3

1X 4,934 3,084 2,366 1,908 1,482

3X 4,692 2,933 2,252 1,810 1,404

6X 4,435 2,772 2,132 1,721 1,336

9X 4,193 2,621 2,012 1,622 1,258

Size SPREAD FULL 2/3 1/2 1/3 1/6

1X 2,704 1,690 1,420 1,113 894 468

3X 2,571 1,607 1,352 1,061 852 447

6X 2,438 1,524 1,279 998 806 421

9X 2,305 1,440 1,212 946 759 400

Size SPREAD FULL 2/3 1/2 1/3

1X 7,521 4,701 3,650 3,000 2,465

3X 7,147 4,467 3,468 2,850 2,340

6X 6,764 4,228 3,286 2,704 2,215

9X 6,390 3,994 3,104 2,553 2,096

Size SPREAD Full 2/3 1/2 1/3 1/6

1X 4,293 2,683 2,127 1,591 1,170 723

3X 4,077 2,548 2,018 1,508 1,113 686

6X 3,860 2,413 1,914 1,430 1,055 655

9X 3,652 2,283 1,804 1,352 998 614

GROUP F (90,000 Circ.) USATF’s Fast Forward

Size Spread Full 2/3 1/2 Rate 19,962 12,476 9,880 8,320

1/3 4,940

Size Spread Rate 12,314

GROUP G (150,000 Circ.) National Magazine Athletes’ Only Club Running

Size Spread Full 2/3 1/2 Rate 23,795 14,872 11,887 8,216

1/3 5,694

Size Spread Full 2/3 1/2 1/3 Rate 21,249 13,281 10,436 6,708 3,796

GROUP D (15,001—24,500 Circ.) Austin Fit Latinos Corriendo California Track & Running News Track & Field News

GROUP E (24,501—60,000 Circ.) American Track & Field Get Active! Running Journal (tabloid size) Youth Runner

Full 7,696

2/3 1/2 1/3 6,292 5,200 4,472

NOTE: For packages involving one or more titles, please contact Larry Eder. He can also provide you a breakout of ad placements, package rates, and special positioning requests. You can reach him via email at larry@runningnetwork.com or runnetads@gmail.com or by phone at 608-239-3785.

2011 RUNNING NETWORK MEDIA GUIDE


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RACE RATES INDIVIDUAL PUBLICATION RATES (Net dollar amount) Size SPREAD FULL 2/3 1/2 1/3 1/6

4/C 1,512 945 731 588 441 N/A

B&W 968 605 483 374 252 134

Size SPREAD FULL 2/3 1/2 1/3 1/6

4/C 1,848 1,155 920 726 550 N/A

B&W 1,135 710 563 462 353 202

Size SPREAD FULL 2/3 1/2 1/3 1/6

4/C 2,272 1,420 1,062 870 710 N/A

B&W 1,323 827 668 508 395 218

2011 WEBSITE RATES The Running Network website is the fastest-developing area of our company. You’ll get the most complete calendar of events in the country, race results for local and national events, event registration hosting, training tips, regional and national news, and our event directors’ forum. It can all be found at www.runningnetwork.com.

BASIC RATES Major Banner (top) Cost: $20–$25 per 1,000 impressions Size: 468 x 60 pixels (20K maximum file size)

Tile Banners Cost: $13–$18 per 1,000 impressions Size: 120 x 60 pixels (15K maximum file size)

Event Advertising Cost: $10 per 1,000 impressions, minimum $500/month Size: 120 x 60 pixels (15K maximum file size) Send banners (as .JPEG or .gif) to artdepartment@runningnetwork.com

COMPLETE WEBSITE LISTINGS ARE AVAILABLE ON PAGE 11. To advertise in ANY or ALL Network publications, please call for rates.

Size SPREAD FULL 2/3 1/2 1/3 1/6

4/C 3,078 1,924 1,286 1,034 924 N/A

B&W 1,768 1,105 907 710 571 306

Size SPREAD FULL 2/3 1/2 1/3 1/6

4/C 4,334 2,709 2,247 1,777 1,256 N/A

B&W 2,541 1,588 1,260 937 698 441

Size SPREAD FULL 2/3 1/2 1/3 1/6

4/C 13,574 8,484 6,787 4,679 3,255 2,667

B&W 12,137 7,586 5,968 3,860 2,596 1,861

Larry Eder, President Office: 920-563-5551, ext. 112 • Mobile: 608-239-3785 Email: larry@runningnetwork.com • FAX: 920-563-7298 Group positioning is based not only on guaranteed circulation, but on the amount of circulation that is paid, requested, or direct mailed. 90% of Running Network LLC publications are direct-mailed to runners’ homes.

RUNNING NETWORK TELEVISION CHANNEL The Running Network Television Channel (http://runningnetwork.com/rntv) was officially launched in April 2008. During the past 21⁄2 years, the channel has provided national and international programming to hundreds of thousands of viewers. In 2008, our cameras covered the 2008 U.S. Track & Field Olympic Trials, the Beijing Olympics, Marathon Oasis de Montreal, and the Scotiabank Toronto Waterfront Marathon on the International scene, as well as the NCAA Cross Country Championships, Rite Aid Cleveland Marathon, John Hancock Boston Marathon, and other top marathons in the U.S. In 2009, our cameras brought our viewers the Antarctica Marathon, Comrades Marathon, and the IAAF World Championships in Berlin. We were especially proud of our coverage of the U.S. Track & Field Olympic Trials which generated over 100,000 viewers during the event. Our reporters include Larry Eder and Jennie McCafferty of the Running Network, as well as Olympians Paul McMullen and Gary Morgan.

www.runningnetwork.com

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PRE-PRINTED INSERT RATES MATERIAL REQUIREMENTS Material Guidelines: All ads should be provided digitally on CD, and must be accompanied by a full-size proof. PDF is the preferred format. We can also accept QuarkXPress, Adobe InDesign, Photoshop, Illustrator, and Acrobat files. Fonts and support files in CMYK format must also be included. Ad materials should be submitted to: W. D. Hoard & Sons Co. 28 Milwaukee Ave. W. Fort Atkinson, WI 53538 Attn: Alex Larsen Phone: 920-563-555, ext. 153 Email: alarsen.adprod@gmail.com Art Preparation: For an additional cost, the Running Network Art Department (artdepartment@runningnetwork.com) can prepare your ads. Ad copy must be supplied by the advertiser. All color ad preparation will be quoted separately. For multiple runs in the same issue: One native file requested, created in magazine size, plus one PDF file. Cost for resizing is $100 per magazine. $25 charge for duplicating ads or proofs. All charges for these serices are per ad.

ARTWORK DEADLINES Issue January February March April May June July August September October November December

Deadline November 15 December 15 January 1 February 1 March 1 April 15 May 15 June 15 July 15 August 15 September 15 October 15

4-page 8-page 12-page 16-page Over 16-page

$115 net per 1,000 $125 net per 1,000 $135 net per 1,000 $145 net per 1,000 Individually priced

RATE INFORMATION Center Spread: (4/C or B&W) Add 20% of the space rate Bleed: No additional charge; available only on full-page and 2â „3-page ads Special Position: Add 10% of the space rate Special Rates: Available on request for consecutive pages, supplied inserts, and run announcements Commissions and Cash Discounts: A 15% commission is paid only to recognized agencies. No commission is allowed if full payment is not received within 30 days from the invoice date. Cancellation of any contracted advertisement is not allowed within 45 days of insertion and run dates.

INSERTIONS Purchasers of space in the the Running Network LLC buy insertions as opposed to months. Each ad will be placed in the month (or as close to that month) requested by the client. Example: Space Purchased: 2 full-page, 4/color ads Insertion Dates: March and April Number of Publications: 6 (5 of the publications are monthly, one is bimonthly) Publication dates will be March and April for monthly publications and March/April and May/June for bimonthly publications.

INSERT MECHANICALS Please supply us with a digital file on CD. Macintosh formatted, Adobe Illustrator, Adobe InDesign PDF, Adobe Photoshop, QuarkXPress. Please include fonts and all support files in CMYK format.

DESIGN/DEVELOPMENT Please Note: Closing dates for Track & Field News are 3 weeks earlier than the dates above. Please call for additional details. 2011 RUNNING NETWORK MEDIA GUIDE

We’ll be happy to provide your clients with sponsored section content, design assistance, and special opportunities across print, digital, and mobile platforms. Call 608-239-3785 for details.


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SPECIFICATIONS ALL FILES SHOULD BE SENT IN AN ELECTRONIC FORMAT AT 300 DPI PDF files are recommended • $25 charge per magazine for duplication of files, proofs

Publication Trim Sizes AMERICAN TRACK & FIELD Magazine (81⁄8" x 107⁄8")

GET ACTIVE! Magazine (8" x 101⁄2")

RUNNING JOURNAL Special (101⁄2" x 12")

ATHLETES ONLY Magazine (81⁄8" x 107⁄8")

LATINOS CORRIENDO Magazine (81⁄8" x 107⁄8")

RUNOHIO Tabloid (111⁄4" x 135⁄8")

ATHLETICS Magazine (81⁄8" x 105⁄8")

LONG ISLAND FOOTNOTES Magazine (81⁄2" x 11")

TRACK & FIELD NEWS Magazine (83⁄8" x 107⁄8")

AUSTIN FIT Magazine (83⁄8" x 107⁄8")

MICHIGAN RUNNER Magazine (81⁄16" x 101⁄2")

USATF’S FAST FORWARD Magazine (81⁄8" x 107⁄8")

CALIFORNIA TRACK & RUNNING NEWS Magazine (81⁄8" x 107⁄8")

MISSOURI RUNNER & TRIATHLETE Magazine (81⁄8" x 107⁄8")

THE WINGED FOOT Magazine (81⁄2" x 11")

CLUB RUNNING Magazine (81⁄8" x 107⁄8")

NEW ENGLAND USATF EXCHANGE ZONE Magazine (81⁄8" x 107⁄8")

THE WINGED M Magazine (83⁄8" x 107⁄8")

COACHING ATHLETICS QUARTERLY Magazine (81⁄8" x 107⁄8")

RACING SOUTH Special (101⁄2" x 12")

COLORADO RUNNER Magazine (81⁄4" x 103⁄4")

RUNMINNESOTA Magazine (81⁄2" x 11")

YOUTH RUNNER Magazine (77⁄8" x 101⁄4")

15 Founded in 1986, the Running Network LLC is the national advertising representative of 23 of the finest regional and national specialty running and multisport magazines across North America. Together, our partner publications boast over 750,000 readers and nearly 2.25 million unique website visitors per month. The mission of the Running Network LLC is to support its partner publications with advertising sales and the sponsorship of national running events. The Running Network partners foster a strong community among their readerships by providing grassroots, regional, and current information on running and multisports. The Running Network LLC is committed to promoting the sports covered by the partner publications, enhancing the active lifestyle of the readership, and supporting local specialty and national retailers. The Running Network website supplements the print publications with a comprehensive national calendar and race results section, as well as local news, features, and race coverage.

For more information, please call 608-239-3785 or email larry@runningnetwork.com

www.runningnetwork.com


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2011 Running Network Media Kit