Comparative Market Analysis
Presentation Prepared for Ms. Rocel Bettencourt by Michael Arikat
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
Ms. Rocel Bettencourt 11940 Clay Station Road Herald, CA 95638-9774 M: 209-663-7012 Dear Rocel, Thank you for the opportunity to present the enclosed competitive marketing analysis and marketing proposal. I’ve documented some of the key issues you have identified in your selection and I wanted to offer my thoughts to assure you I am listening and understand your requirements, as follows: Rochel’s Major Concerns
Vanguard Properties Clarification
I prefer a local agent because I do not want a lock-box, so I want someone who can show property on moments notice.
Totally agree on the availability and this is not an issue. I will own it. The uniqueness of this property, its size, use and development (conditional use permit) potential will attract a certain type of client/broker that 9 out of 10 will schedule an appointment as opposed to ‘walk-in’.
I know local brokers who know how to market agricultural property.
Certainly if network of brokers have strong knowledge in agricultural property. However, these same brokers could have brought you/your previous agents Buyers when the property was on the market for extended periods of time. I caution you of their claim.
Your office is not in Brentwood.
I do not see it as a factor. Vanguard Properties has been in business for over (30) years and we work across (5) Bay Area locations, including San Francisco. We have in-house graphic designers and professional photographers that create fantastic Property Statements. Not to mention our association with Luxury Real Estate publications.
Not clear on who is representing me.
Vanguard Properties will be listing it and cooperating on it with Universal Lending Real Estate (Mo Mansour). We will initiate Agreement for your signature. You will get (2) agents: me pulling from rich Bay Area investors looking for wineries and family retreats; Mo pulling from Fresno County farming community. No additional cost to you.
Our presentation is divided into several major components: 1. Company Profile and Agent Profile – background on Vanguard Properties and information about the team who will be assisting you on your sale. 2. Marketing Program – detailed discussion of how we will market and obtain the highest possible price for your property. Thank you for the opportunity to speak with you about this important decision. Please feel free to call with any questions. Sincerely,
Michael Arikat Cell: 415-861-9590 | Email: marikat@vanguardsonoma.com |
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
Lic#01431312
Vanguard Vision Vanguard Properties has nearly 30 years of experience selling properties in the San Francisco Bay area and Northern California. We believe highly skilled real estate professionals are crucial to our success and mandatory for our client’s success. At Vanguard, we passionately share in your goal to achieve the highest possible price for your home and we offer you a team of professionals to support your goal in a timely and efficient manner. Our agents have genuine in-depth knowledge of San Francisco, Bay Area, the Wine Country of Sonoma and Napa counties, and understand the constantly evolving regulations, ordinances and practices that potentially make the selling process overwhelming. Our agents are customer service driven and will connect with your buyers with as much enthusiasm and attention to detail as they connect to you.
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
Distinctly Vanguard Vanguard Properties provides our clients with the highest level of service. Consistently chosen as the top marketing agency by home owners and builders, we have distinguished ourselves as the industry leader. Vanguard Properties takes pride in its 20 years of marketing all types of properties in San Francisco and Bay Area. As one of Vanguard Properties’ founding principals, James Nunemacher is within the top 1% of real estate sales in San Francisco. Simply put, Vanguard Properties will provide you with unparalleled expertise and uncompromising service. Vanguard Properties is at the forefront in the field of marketing.We develop modern, innovative marketing strategies that incorporate a keen sense of brand identity while integrating technology that drives today’s housing market. Your home is an investment upon which you expect the highest returns. Vanguard’s marketing acumen ensures that your home buying audience is successfully targeted and your return on investment is fully realized.
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
Vanguard Commitment Always thinking outside the box and never settling for less, our passion and enthusiasm for real estate and property development defines the standards for real estate. Vanguard Properties is committed to managing, preserving and negotiating the best value for our clients. This commitment translates into the highest dollar per square foot on record. At Vanguard Properties, our promise and our commitment is to provide our clients with unparalleled professional real estate brokerage and marketing services that will exceed your expectations.
The Vanguard Experience From the moment you list with Vanguard Properties, your agent takes ownership of the selling process, crafting a personalized strategy to showcase your property in a style that magnifies the value your home deserves. Your agent will manage every detail of your sale from preparing your home to showcase on the market, creating your market campaign, marketing your home, and coordinating open houses and showings providing you with continuous feedback on results. Your agent will demystify the selling process and assist you with setting realistic goals that will achieve maximum results to quickly and efficiently sell your home. Let us make a difference in your real estate experience.
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
Service Beyond Your Expectations Getting the most attractive offer on your property is just the beginning. Once an offer is accepted, a team of support staff is working to make your transaction as seamless as possible. Throughout the process you will be introduced to your listing and escrow coordinators. We will also help prepare an extensive Disclosure Package for the buyer’s review and approval in advance of a contract offer. While your agent is your primary contact, the entire staff is available to assist you through the transaction process. Among the services you can expect are: ■
Presentation of the offer
■
Negotiation of the offer
■
Review of the contract
■
Prepare a closing schedule
■
Opening of escrow account
■
Verify buyer’s deposit
■
Verify submission of loan application
■
Review the preliminary title report
■
Schedule appraisal
■
Attend inspections
■
Review and negotiate the results
■
Verify removal of contingencies
■
Complete all documents
■
Provide escrow instructions
■
Confirm property insurance
■
Schedule the signing of documents
■
Arrange for key transfer
■
Confirm closing recordation
■
Arrange delivery of proceeds
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
The The Vanguard VanguardBrand Brand In toyour yourcustomized customized campaign, weconstantly are constantly building brand for In addition addition to campaign, we are building strongerstronger brand recognition recognition for Vanguard Properties. brand building effort promotes an awareness Vanguard Properties. This brand buildingThis effort promotes an awareness of the company in the market of the company in the market that translates into increased attention to your property. that translates into increased attention to your property.
real real real real real real real
people service style knowledge mission estate vanguard
VANGUAR D PROPERTIES always on the forefront . . .
415.321.7000 415.321.5300
| |
2501 Mission Street, San Francisco, CA 94110 199 New Montgomery Street, San Francisco, CA 94105
www.vanguardsf.com
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
The Vanguard Recognition Factor – Advertising We advertise in a wide variety of local, regional and national publications: § Press Democrat
§ San Francisco Chronicle
§ Homes Magazine
§ Business Times
§ California Home+Design
§ San Francisco Examiner
§ SOMA Business Guide
§ 7x7 Magazine
§ Sonoma West Publishers
§ San Francisco Playbill (Opera, Symphony, Ballet) § San Francisco Magazine
A LWAY S O N T H E F O R E F R O N T. . . 978 Gravenstein Highway South, Sebastopol, CA 95472
|
707.823.3310
www.vanguardsonoma.com
VANGUARD PROPERTIES WISHES ALL OF OUR VINTNER NEIGHBORS A BOUNTIFUL VINTAGE!
Vanguard Properties is a Luxury Real Estate affiliate and our client’s luxury properties are listed on www.LuxuryRealEstate.com
2501 Mission Street, San Francisco, CA 94110
421 Healdsburg Avenue, Healdsburg, CA 95448
415.321.7000 | 199 New Montgomery St., San Francisco, CA 94105
415.321.5300
707.431.7300 | 978 Gravenstein Highway S., Sebastopol, CA 95472 707.823.3310
www.vanguardsf.com
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
Sonoma West
A LWAY S O N T H E F O R E F R O N T. . . 978 Gravenstein Highway South, Sebastopol, CA 95472
|
707.823.3310
www.vanguardsonoma.com
VANGUARD PROPERTIES IS PROUD TO ANNOUNCE THE OPENING OF OUR NEWEST LOCATION IN SEBASTOPOL TO SERVICE ALL OF WESTERN SONOMA COUNTY! JOIN US IN WELCOMING OUR AGENTS ALWAYS ON THE FOREFRONT…
Lori Sacco
managing broker
707.529.8655
Cheryl Ellis
707.337.0354
Barbara Paul
707.953.0881
Regina Apostoli
Gene Bonino
Sue Bonzell
707.481.4329
707.481.5710
707.481.9102
Cary Fargo
Keely Ferguson
Michaela Kalemba
707.484.6158
Pat Paulsen
707.494.4933
415.336.9749
Michael Pellini
707.695.9491
Will Brown
Bill Cole
707.481.3139
707.217.3486
Will Kent
Sandy Mays
707.536.6177
707.484.1993
707.486.5748
Pauline Pellini
Debra Petersen
Richard Petersen
707.695.5516
707.321.5698
707.548.5259
Lisa Dawson
Si Edman
707.953.9545
707.823.9233
Chris Nelson
Cynthia Palmer
707.484.1278
Allison Pharis
707.327.7232
707.483.0006
Rebecca Porteous
415.254.8964
COMING SOON! VANGUARD PROPERTIES HEALDSBURG! Vanguard Properties is a Luxury Real Estate affiliate and our client’s luxury properties are listed on www.LuxuryRealEstate.com
Doug Schaeffer
707.953.8802
Kathleen Westphal
925.918.3546
2501 Mission Street, San Francisco, CA 94110
421 Healdsburg Avenue, Healdsburg, CA 95448
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
415.321.7000
| 199 New Montgomery St., San Francisco, CA 94105 415.321.5300
707.431.7300 | 978 Gravenstein Highway S., Sebastopol, CA 95472 707.823.3310
www.vanguardsf.com
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
Vanguard Online Marketing Your property will be exposed to millions of potential buyers on the web locally and across the world. Within minutes, every Vanguard agent will know that your property is on the market. Within hours, your property will be listed on The San Francisco multiple listing service and Realtor.com which leads to all of all most viewed real estate sites in the world. ■
vanguardsf.com
■
VanguardEliteProperties.com
■ Vanguard
Insider, a weekly newsletter distributed to over 14,000 subscribers
■
sfarmls.com
■
MLSlistings.com (Peninsula MLS)
■
SFgate.com
■
Craigslist.com
■
Trulia.com
■
HomesandLand.com
■
homesmagazine.com
■ Realtor.com
google.com postlets.com zillow.com backpage.com facebook.com vast.com oodle.com dothomes.com hotpads.com local.com frontdoor.com and more...
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
A MONTHLY PUBLICATION OF VANGUARD PROPERTIES
www.vanguardsf.com
The Vanguard Recognition Factor – Press
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
Vanguard International Exposure Who’s Who in Luxury Real Estate (LuxuryRealEstate.com) is an international network of real estate professionals in more than 85 countries representing the finest residential luxury estates and property brokerages in the world. Each member, carefully selected by John Brian Losh, has been recognized as a leader in the marketing of distinctive and luxury properties, committed to high performance, professionalism, and quality service.
Leverage Global Partners All Global Partners have been sourced and vetted for their high standards of exceptional client service, as well as their local market expertise and presence, further defining the care and consideration for each prospective client. Each Global Partner is showcased and supported by a technology-rich, userfriendly website. Vanguard Properties is the chosen brokerage chosen by Leverage for their marketing savvy to represent San Francisco, Marin and Sonoma counties. Also Members of: Certified International Property Specialist (CIPS) National Association of Realtors (NAR) International Real Estate Federation (FIABCI)
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
Vanguard Properties Public Relations strategies help bring your property to the eye of the consumer in newspapers, magazines and online.
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
The Vanguard Recognition Factor – Press
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
Marketing Your Home Selling your property means the careful orchestration of advertising, marketing and public relations. Our goal is to reach precisely the right target audience through key local, national and interactive media. No other real estate company comes close. Vanguard Properties brand recognition is a stand-out and we are unsurpassed in the field of marketing and design services. Our professional creative talent is located in-house and our agents collaborate to organize a personal marketing campaign for your home with a modern and compelling style.
NEW PRICE! 12775 BODEGA HIGHWAY, SEBASTOPOL, CA
www.vanguardsonoma.com
SWEET HOME, SPECTACULAR VIEWS!
Pre-Marketing Period ■
Identify your goals, time frame and ideal price
■ Complete
pre-sale disclosures and schedule pre-sale inspections
■
ake recommendations on appropriate vendors M for projects such as touch-up painting, staging or cleaning
■
elp supervise the vendors in the preparation of H your property
■ Prepare
and refine advertising copy for marketing
■ “Just
Listed” color postcards will be mailed out to a wide range of perspective buyers including those in the immediate neighborhood
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
Preparing Your Property for Sale Over 80% of today’s buyers start their real estate search online. If your property does not shine in photos and on the Internet, you may not have as many showings, fewer offers and potentially a lower sale price. Staging and sprucing prior to sale are an essential part of the selling process in our area. Curb Appeal Inspect and spruce up the front of your property, the sidewalk and entry way ■
■
Replace front doormat if worn
■ Make
sure that the lighting is in good order and the address visible
■ Check
front and entry way paint, touch up or power wash if necessary
■
Add greenery or flowering
Bright and Clean Have your property and windows professionally cleaned ■
■ Eliminate
clutter, thin out closets and anything that might be a tripping hazard
■ Clean
rugs and light fixtures. Consider replacing if worn or dated-looking
■ Remove
and secure all prescription drugs, jewelry, money and smaller valuables
■ Remove
all personal photos, awards and diplomas
■
Keep pet areas clean
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
First Impressions Matter Staging & Light Remodeling In our experience, properties that are staged or edited sell faster and for a higher price than nonstaged properties. Staging can be as simple as removing excess furniture and touch up painting, or it can mean furnishing entire rooms, painting, re-carpeting, and landscaping. Staging for selling and decorating for how you live can be two very different things. The goal is to maximize the best parts of your property and minimize problem areas with the right look. Vanguard may recommend staging and will provide you with a list of qualified designers and stagers who can give you ideas for the best presentation of your property. Vanguard’s volume of business and reputation with our handymen, painters and stagers can be leveraged to provide you with the best possible service and prices. We want to help you maximize your investment and return on sale.
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
A Picture is Worth a Thousand Words ■ Professional
Digital Photography We will send our on staff photographer to photograph your property inside and out to highlight your home’s best attributes. Our designer will then edit our photos as needed to make your property look its very best.
before and after professional photo editing
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
Vanguard Photography Does Make the Difference
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
Marketing Materials that Matter ■ Full
color property statements or brochures Designed in house to be distributed at open houses and Brokers Tours statments to be hand delivered to 800 of the most active realtors in San Francisco
■ Property
■
COME HOME TO AN INSPIRATIONAL HOME OF PAST AND PRESENT
Professional floor plan drawings as needed
12368 WESTSIDE ROAD, FOREST VILLE
e x c l u s i v e ly m a r k e t e d b y :
Cynthia Palmer
707.327.7232
cynthia@vanguardsf.com Lic#01445659
Barbara Paul
707.953.0881
barbara@vanguardsonoma.com Lic# 01168866
www.vanguardsonoma.com
Vanguard Properties is a Luxury Real Estate Affiliate and our client’s luxury properties are listed on www. LuxuryRealEstate.com
Vanguard Properties believes this information to be correct but has not verified this information and assumes no legal responsibility for its accuracy. Buyers should investigate these issues to their own satisfaction.
Westside rd brochure.indd 1
1/28/14 9:57 AM
12 3 6 8 W E S T S I D E R O A D Nestled in the treetops above the famous Russian River, yet, steps away to its’ own private beach and dock, the epitome of “Home, Sweet, Home.” This charming cottage maintains inspired craftsman/ log cabin details with the most modern conveniences, created from the highest quality materials and finishes. Truly, a brand new home from the foundation up!
REMODELING INCLUDES n New Anderson 400 Series windows n New copper wiring and plumbing n New leveled concrete perimeter foundation n New shear walls and completely reframed
Enjoy the peace and serenity of one of the finest examples of Russian River homes.
n Reinstalled log exterior to recapture original charm
H O M E F E AT U R E S n Two Bedrooms and two full baths n Large additional bonus room n Great room with new stone wood burning fireplace n Gorgeous redwood ceilings n Flat screen tv with dvd player n Cable and wireless internet n Forced air heating system and state of the art alarm system with remote capabilities n Fabulous laundry nook n Large indoor firewood storage room with separate entrance to outdoors
E X T E R I O R F E AT U R E S n Above the historic 100 year flood level n Private beach and dock n 350 Square feet of redwood decking accessible from the great room n Additional redwood “river view” deck at lower level n Extensive redwood stairway to private beach and dock n New roof and added skylights n New 1500 gallon tank Advantex Septic System n 3 Parcels n Beautifully landscaped gardens, new hard-scape, 3 new irrigation stations electronically controlled n New 6 ft. redwood partial perimeter fence n Exudes charm of the riverfront properties with all the most modern conveniences
Westside rd brochure.indd 2
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
1/28/14 9:57 AM
P R O P E R T Y
S TAT E M E N T
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M L S
2 1 2 2 6 7 5 3
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W I N D S O R
9975 Troon Court, Windsor | Estate In the Gated Community Of Oak Hill This gorgeous estate, on approximately 2.5 acres, is located in the gated community of Oak Hill, in the town of Windsor. A beautiful tree lined walkway leads to a spectacular 7,100 sq. ft. home on 1.48 acres with a 1,757 sq. ft. guest house on a contiguous 1 acre parcel. The main house has 5 bedrooms, 4 baths, 3 1/2 baths, living room, formal dining room, large kitchen, pantry, breakfast room, family room, den, three fireplaces,the ultimate entertainment room and a 3 car garage. The guest house has 2 bedrooms, 1 1/2 baths, living room, dining room, fireplace, laundry room, and a 2 car garage. Across from the guest house, sits the spacious pool house overlooking the gorgeous pool and spa. The pool house features it’s own changing rooms, bathroom and sauna. At the end of the property is a pristine 4 car garage, workshop and wine cellar. With it’s park like setting and beautiful grounds, this estate is truly unique.
www.9975trooncourt.com
Offered at $2,995,000
P R O P E R T Y
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M L S #
2 1 4 0 1 7 0 9
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M A R I N
C O U N T Y
Cheryl Gordon I 707.484.9009 I cherylg@vanguardsonoma.com I Lic #01237817 Caroline Johnson I 707.486.9923 I caroline@vanguardsonoma.com I Lic #01878247 Robin Gordon I 707.291.7952 I robin@vanguardsonoma.com I Lic #01883212
424 Center Street
Vanguard Properties believes this information to be correct but has not verified this information and assumes no legal responsibility for its accuracy. Buyers should investigate these issues to their own satisfaction.
www.vanguardsonoma.com
Healdsburg CA 95448
Property Statements
236 Tiburon Blvd, San Rafael | Views & Serenity in The Marin Hills
Combining serenity and amazing views to the San Fransisco Bay and hills of San Rafael at an incredible price in the beautiful Marin County Hills. This nearly 1/3 acre lot (approximate dimensions 64’ x 231’) is truly the best value on the market today. It is one of the last remaining buildable lots on Tiburon Boulevard in San Rafael. Drawings and reports exceeding over $40,000 in value are included in the asking price. Bring your contractor and designer, and capture the beauty of this amazing location.
Priced at $179,000
Michael Arikat
|
415.861.9590
marikat@vanguardsonoma.com | Lic #01431312
Vanguard Properties believes this information to be correct but has not verified this information and assumes no legal responsibility for its accuracy. Buyers should investigate these issues to their own satisfaction.
130 South Main Street, #114 Sebastopol, CA 95472 office: 707.824.9000 www.vanguardsonoma.com
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
Custom Websites ■  Distinctly
Vanguard with your property details, Disclosures (which can be password-protected for sensitive items), floor plans, neighborhood information and photos.
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
The Vanguard Recognition Factor – Internet Our website is one the hardest working and most visited local real estate sites in San Francisco. Vanguardsf.com gives buyers instant access to custom search modes, detailed descriptions and full large scale color photography. This all translates to a compelling showcase of homes that is easy to see and navigate through. ■ Vanguardsf.com
featuring comprehensive
building search ■
VanguardEliteProperties.com
■ Vanguard
Insider, a weekly newsletter distributed to over 14,000 subscribers and counting
■
sfarmls.com
■
SFgate.com
■
LuxuryRealEstate.com
■
HomesandLand.com
■
homesmagazine.com
■ realtor.com
google.com msn.com aol.com moving.com postlets.com zillow.com trulia.com backpage.com craigslist.com facebook.com vast.com oodle.com dothomes.com hotpads.com local.com frontdoor.com and more...
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
Advertising Your Home – In Print ■ San
Francisco Chronicle and Examiner Vanguard Open Home advertising stands out among the rest.
2501 Mission Street, San Francisco, CA 94110 | 415.321.7000
|
199 New Montgomery Street (at Howard), San Francisco, CA 94105
30-32 Prescott Ct. | $1,189,000+
5208 Chemise Road, Healdsburg | $3,950,000
762 Treat Street | $1,095,000
537 Natoma Street | $509,000+
3bd/2ba & 2bd/2ba in Telegraph Hill. Highend finishes, views, zen garden, parking. OPEN SUN 2-4 Ed Deleski 412.7659
More listings & information available online at www.vanguardsf.com |
415.321.5300
1648 Fell Street | $1,495,000 This 19-acre mountain top retreat in the Dry Creek Valley of Sonoma County is an architectural 4bd/2.5ba top-floor two-level condo in clasmasterpiece with strict attention to detail in a modernist yet warm and inviting manner. 3bd/3.75ba. sic Victorian, GG Park views, 2 decks, OPEN www.5208ChemiseModern.com OPEN SAT & SUN 12-4 Frank Nolan 321.7011 SUN 2-4. Jean-Paul Samaha 321.7005
Spectacular 3bd/2ba, oak floors, stone FP, Brand new construction, mixed 1& 2bd residences each with deeded parking. Rooftop terchef’s kit., exclusive-use garden, deeded park- race, FP, bamboo floors, superior finishes . Located steps to SOMA nightlife, entertainment & ing! OPEN SUN 2-4 Ed Deleski 412.7659 restaurants. www.537Natoma.com OPEN SAT & SUN 2-4 Jean-Paul Samaha 321.7005
2600 18th Street, #11 | $899,000
2 bedroom/2.5 bath in trendy Inner Mission. Dramatic 3 level live/work loft condominium. Vaulted ceilings, gas fireplace, hardwood flooring, 1-car secure parking gar., storage, alarm system, new washer & dryer included. OPEN SUN 1-4 Cynthia Palmer 875.7432
920 Harrison Street, #3 | $799,000
2bd/2.5ba tri-level loft. Soaring dbl. story windows, vaulted ceilings, open kitchen, flexible floor plan, 1 car pkg, laundry, strorage, Intercom. EZ access to Hwy101 & 280, CalTrain Transit & Walk Score 100! www.SOMALoftStyle.com OPEN SUN 1-4 Debi Green 816.2556
3668 Paradise Dr., Tiburon | $4.495M
A spectacular home offering extraordinary living space & commanding views of the SF Bay. CALL FOR APPT. J. Deason 412.7659
Vanguard Properties is a Luxury Real Estate affiliate and our client’s luxury properties are listed on www.LuxuryRealEstate.com
■ Sonoma
County Press Democrat Sunday Open Home Guide Advertising
OPEN SUNDAY 1-4
5631 Volkerts Rd.,Sebastopol | $925,000
OPEN SUNDAY 1:30-3:30
11701 Toyon Drive, Guerneville
BY APPOINTMENT OPEN SUNDAY 1-4
|
$749,000
Custom built farmhouse on 3 + acres, architectural End of World Privacy, Ahwahnee-Style Lodge. Views. details,concrete counters, master suite w/ sitting room Stone fireplace, tri-level decks, great light. 3bd/2ba or office. Keely Ferguson 415.336.9749 Stunning. Kyla Brooke 707.481.0098
5344 Alyssum Court, Santa Rosa | $485,000 Single story, 4BD/2BA,quiet court in Larkfield,made for entertaining; pool and patio space. Desirable schools. Chris Dawson 707.953.4466
424 Center Street, Healdsburg, CA 95448 | 707.433.7775 130 South Main Street # 114, Sebastopol, CA 95472 | 707.823.3310 14045 Armstrong Woods Road , Guerneville, CA 95446 | 707.869.9800
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
OPEN SUNDAY 1-4
6590 Orchard Station Rd, Sebastopol | $629,000 3BD/2BA, Upgraded home on 2.3 acres, stunning views to Mt. St. Helena, barn and studio easy access to Hwy 116. Lisa Dawson 707.953.9545
|
lic #01486075
OPEN SUNDAY 1-4
716 Johnson Street, Healdsburg | $1,295,000 JUST REDUCED 2 beautiful homes with designer touches throughout. Walking distance to the Plaza. Kathleen Westphal 925.918.3546
w w w.vanguardsonoma.com
Advertising Your Home – On the Web ■ Email
blasts Vanguard has built several proprietary databases of agent, clients and prospects from our numerous marketing campaigns. We will design a custom HTML email campaign to target buyers and their agents for your property.
A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
Marketing Program ■ Premiere
Vanguard Agents Office Tour. We will schedule a private showing for all Vanguard agents to preview your property and be versed on its attributes
■ Twilight
■ Open
■ Additional
Houses. We will schedule regular weekly Sunday open houses
■ Prominent
Signage. We will use prominent full color signage on the property and “For Sale” A-Frames during Sunday Open Home showings
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Showings. Evening showing(s) with refreshments for the after work crowd and to allow agents to see the property who may otherwise be at their own open houses Private Showings to accommodate clients and their agents who want to see the property outside of regularly scheduled showings
Management and Internal Support Team The right resources for the job. We have one of the largest in-house Marketing Departments within the San Francisco Bay Area. Our agents also have counsel and guidance in all aspects of the transaction from four top producing realtors/managers. James Nunemacher - Principal
Healdsburg Office
Neil Gingold - Co-founder, Broker
Cheryl Gordon - Sales Manager
Paula Gold-Nocella - Managing Broker
Felicia Gonzales - Office Administrator
Emery Bushong - Managing Broker
Mary McEwen - Marketing Designer
Mitch Laufer - Marketing Director
Sebastopol Office
Frank Nolan - Development Sales Director
Lori Sacco - Managing Broker
Olga Soboleva - Photographer
Andrea Meeks - Office Administrator
Jennifer Brecheisen - Marketing Designer
Mary McEwen - Marketing Designer
David Anderson - Marketing Designer
Guerneville Office
Pam Fesing - Web Master
Richard Lester - Managing Broker
Marc Michaels - Social Media & Tech Support Sandra Lynch - Office Manager Fritz Hovey - Office Manager Michael Podesta - Transactions and Escrow Coordinator
Sebastopol offices, The Barlow A VA N G U A R D P R O P E R T I E S M A R K E T I N G G R O U P P U B L I C AT I O N
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The Flow of a Real Estate Transaction Buyer
Seller Agent Presents Competitive Market Analysis Price Established Listing Agreement Signed
Commitment To The Agent Market Education
MLS (Multiple Listing Service) Marketing, Advertisements
Viewing Properties Property Of Choice Located Writing Offer With Agent
Open House Showings
Financial Pre-Qualifications
Purchase Offer Presented To Seller
Negotiation Of Terms
Seller
Buyer Agent
Agent
Terms Of Contract Accepted
Disclosures Provided
Inspections Facilitated
Conditions Removed
Escrow Opened Earnest Money Deposit
Loan Process Initiated
Disclosures Inspections Preliminary Title Report
Seller
Possible Additional Negotiations
Agent
Inspections Obtained
Buyer
Conditions Removed Deposit Increased
Agent
Escrow Closing Procedures
Keys Delivered Move In
Loan Funding Property Title Records At City Hall Utilities Transfer To Buyer
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Keys Delivered Move In
Typical Expenses Paid by the Seller ■
Real Estate commission
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Pre-sale preparation: painting, gardening, staging, cleaning
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Mandatory and customary inspections and reports:
- Natural Hazard Zone Disclosure
- Pre-sale inspections: contractor’s and pest reports
- County Properties - Well and Septic Inspections
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Sonoma County Transfer Tax
Unincorporated Sonoma County and most cities $1.10 per $1,000.
Petaluma and Santa Rosa $3.10 Per $1,000.
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Tax pro-ration for any unpaid property taxes
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Any and all delinquent property taxes
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Any bonds or assessments
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Pre-payment penalties (if any) on existing loans
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Document Preparation Fee for Deed
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Notary fees
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Homeowner’s Association Move in/Move out fees if part of a Home Owner’s Association
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Disclosure Process and Important Documentation Your agent is trained to assist you in navigating the numerous mandatory obligations and disclosures required of Sellers in our area. Based upon our experience and your property type, we may recommend other customary inspections and reports. Our thorough pre-sale disclosure and inspection process will allow us to present a full picture to buyers and their agents thereby creating a “cleaner” offer with fewer contingencies to sale. Mandatory Disclosure Forms ■
Real Estate Transfer Disclosure Form (residential property)
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Residential Earthquake Hazards Report
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Natural Hazard Zone Report
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Lead Based Paint Disclosure
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Preliminary Title Report
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Water Heater and Smoke Detector Statement of Compliance
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Mello-Roos Special Assessment District Disclosure
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FIRPTA (Foreign Investment in Real Property Tax Act)
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Homeowner Association Disclosures, if applicable
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Rental Agreements & Estoppels, if applicable
Strongly Recommended Inspections ■
Pre-sale Pest Inspection
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