The student-run newspaper of Saddleback College and Irvine Valley College since 1968
Lariat
28000 Marguerite Pkwy., VIL 7 Mission Viejo CA 92692. Telephone: 949-582-4688 E-mail: lariatadvertising@gmail.com Website: www.lariatnews.com
Spring 2012 Print Advertising Contract/Insertion Order
Lariat is published most Wednesdays through the academic year (August - May), with a circulation of over 5,000 copies, and distributed among students, faculty, staff and administrators. Ads must be submitted at least seven (7) days advance of publication. Our website, lariatnews.com, is updated almost daily and receives over 5000 hits each month from the college communities, as well as local residents, parents and alumni around the world.
Date__________________ Advertiser_ ____________________________ Contact Person________________________________ Billing Address______________________________________________________________________ Mailing Address_____________________________________________________________________ Phone______________________________ E-mail_ _______________________________________ DATES OF INSERTION All issues, Spring 2011 term - OR check specific dates of publication: Jan. 25 q Feb. 1 q Feb. 8 q Feb 29 q Mar. 7 Apr. 4 AD SIZE (Greyscale) (please check)
Business Card 2 1/12 page 2 1/8 page 2 Coupon: small 3 Coupon: large 3 1/6 page 3 1/4 page 3 1/3 page 3 Banner 6 1/2 page 6 2/3 page 6 3/4 page 6 Full page 2 Back page 6
col. x 2 in...........................$52 col. x 5.5 in...................... $143 col. x 8 in......................... $208 col x 2.25 in........................$87 col x 3.75 in...................... $146 col. x 7 in......................... $273 col. x 10.5 in................ $409.50 col. x 14 in....................... $546 col. x 5 in......................... $675 col. x 10.5 in..................... $819 col. x 14 in.................... $1,092 col. x 16 in.................... $1,248 col. x 21 in.................... $1,638 col. x 21 in.................... $3,902
Column widths (inches/picas)
2 col = 3.7257 / 22p4, 3 col = 5.6667 / 34p1 6 col = 11.5 / 69p0
Color rates: q Spot color: + $200 each color q Full color: + $700
q Apr. 18
q May 2
Discounts: 2 issues......................................................... 2% 3-6 issues...................................................... 5% 6-8 issues.................................................... 10% 9-10 issues.................................................. 12% All issues, one semester................................ 15%
Subtotal:
$_____________
Less discount
$_____________
$_____________
TOTAL DUE:
DESIGN & FORMAT All ads must be submitted as high-resolution JPEG/JPG, EPS or PDF files with all fonts embedded. Color ads should be in CMYK format, at least 200 dpi resolution. Submit via e-mail to lariatadvertising@gmail.com Page 1