_Lariat Print Advertising

The student-run newspaper of Saddleback College and Irvine Valley College since 1968

28000 Marguerite Pkwy., LRC 303 Mission Viejo, CA 92692

Lariat

Telephone: 949-582-4688 E-mail: lariatadvertising@gmail.com Website: www.lariatnews.com

2012-2013 Print Advertising Contract/Insertion Order

Lariat is published most Wednesdays through the academic year (Sept. - May), with a circulation of over 5,000 copies, and distributed among students, faculty, staff and administrators. Ads must be submitted at least seven (7) days advance of publication. Our website, lariatnews.com, is updated almost daily and receives over 5000 hits each month from the college communities, as well as local residents, parents and alumni around the world. (Contact us for online advertising info.)

Date__________________ Advertiser_ ____________________________ Contact Person________________________________ Billing Address______________________________________________________________________ Mailing Address_____________________________________________________________________ Phone______________________________ E-mail_ _______________________________________ DATES OF PUBLICATION (please check) All issues, FALL 2012 term

DESIGN & FORMAT

*Subject to change

All ads must be submitted as high-resolution JPEG/JPG, EPS or PDF files with all fonts embedded. Color ads should be in CMYK format, at least 300 dpi resolution. Submit via e-mail to lariatadvertising@gmail.com

All issues, Both terms

All issues, SPRING 2013 term - OR - Check specific dates:

9/12 9/19 10/3 10/17 10/24

10/31 11/7 11/21 12/5

2/6 2/13 2/27 3/6

3/13 3/27 4/3 4/10

4/24 5/1 5/8

Subtotal: $_______________ Less discount $_______________

PRICING

AD SIZE (Greyscale) (please check) Business Card 2 col. x 2 in...........................$52 1/12 page 2 col. x 5.5 in...................... $143 1/8 page 2 col. x 8 in......................... $208 Coupon: small 3 col x 2.25 in........................$87 Coupon: large 3 col x 3.75 in...................... $146 1/6 page 3 col. x 7 in......................... $273 1/4 page 3 col. x 10.5 in................ $409.50 1/3 page 3 col. x 14 in....................... $546 Banner 6 col. x 5 in......................... $675 1/2 page 6 col. x 10.5 in..................... $819 2/3 page 6 col. x 14 in.................... $1,092 3/4 page 6 col. x 16 in.................... $1,248 Full page 6 col. x 21 in.................... $1,638 Back page 6 col. x 21 in.................. $3,902*

TOTAL DUE: $_______________

Column widths (inches/picas)

2 col = 3.7257 / 22p4, 3 col = 5.6667 / 34p1 6 col = 11.5 / 69p0

Color rates: q Spot color: + $200 each color q Full color: + $700 Discounts: 2 issues......................................................... 2% 3-6 issues...................................................... 5% 6-8 issues.................................................... 10% 9-10 issues.................................................. 12% All issues, one semester................................ 15%

*includes color (this page always full color) Page 1

Size: Broadsheet (12.5 x 22.5 inches) : Layout area = 11.5 x 21.5 inches Shown to scale; does not represent ad placement on, but only to show sizing examples.

Actual ad placement is at the discretion of the Lariat Ediorial Board. Advertisers requesting special placement shall be given every consideration but will not be guaranteed without payment of special placement fee of $25 per publication.

Column widths (in / picas) 2 col = 3.7257 / 22p4 3 col = 5.6667 / 34p1 6 col = 11.5 / 69p0

1/3 Page Business Card

1/6 Page

Display ads MUST meet these specifications to print properly.

1/8 Page 1/4 Page

1/2 Page Banner

1/12 Page

Coupon: small

Full Page

Coupon: large 3/4 Page 2/3 Page

Page 2

3/4 Page

Demographics: South Orange County Community College District, Spring 2012 Term (Saddleback College & Irvine Valley College) Enrollment Status

Gender

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Male

41.99%

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Female

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56.55%

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*1.46% unknown

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Age (%"!!#$

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Source: California Community Colleges Chancellor’s Office. Further information available at https:// misweb.cccco.edu/mis/onlinestat/onlinestat.cfm.

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Payment instructions: Invoice will be issued within seven (7) days after the ad is published, payable by check to SADDLEBACK COLLEGE. A tear sheet serving as proof of publication will be mailed within two weeks of publication. Payment is due within 30 days of receipt of the tear sheet. Accounts more than 30 days past are subject to a 1% late fee and must pre-pay for any new advertising at time of reservation. Pre-payment is welcome. Advertisers publishing in all issues for one or more consecutive and complete semesters may request quarterly billing.

Publisher reserves the right to reject or cancel any advertisements at any time. We do not accept ads that promote discrimination on the basis of race, creed, color, sex or sexual orientation; nor ads that promote products or services illegal in the State of California. Publication of questionable ads is the decision of the Lariat Editorial Board.All advertising set to simulate editorial or political content will be labeled “Paid Advertisement.”

Forwarding of an order is construed as an acceptance of all rates and conditions of rate card. Failure to make order correspond to rate card will be regarded only as a clerical error and publication will be charged based on the rate and terms of rate card.

The publisher is not responsible for cancellations or corrections given over the telephone. Written confirmation of cancellations or corrections must be received before deadline.

Advertiser and/or advertising agency will indemnify and hold harmless the Lariat, its officers, agents, employees, and contractors for all contents supplied to publisher, including text, representations and illustrations of advertisements printed, and for defamation, invasion of privacy, copyright infringement and plagiarism.

Lariat is not responsible for any typographical or other errors. Claims for errors must be made in writing within seven (7) days of publication.

Lariat shall not be liable for failure to print, publish, or circulate all or any part of any issue in which an advertisement accepted by the publisher is contained if failure is result of circumstances beyond the Lariat’s control.

Lariat shall not be liable for any damages or loss that might occur from errors or omissions in advertisements.

No advertisements will run until contract is signed. The Lariat reserves the right to terminate ad publication at anytime as determined by the Editorial Board.

Signature of advertiser’s representative:____________________________________________________ Page 3