Trends & Forecasting Package: Prada

PRADA Larissa Marshall

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Contents Lifestyle Overview

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Consumer Profile

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Brand Profile

17 - 27

Trend Concept

28 - 32

Mood

33 - 24

Colour

35 - 42

Yarns & Fabrics

43 - 36

Range Plan & Silhouettes

47 - 56

Marketing Suggestions

57 - 60

Conclusion

61 - 62

Appendix

63 - 64

Reference List

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Figure Lists

68 - 77

Assignment/ Student Information

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Lifestyle Overview The awareness of sustainability has drastically increased in the past few years. This trend has developed within fashion and has become the ‘biggest opportunity’ within the industry (Love the Sales, 2017). The increased interest surrounding sustainable clothing has been suggested through a 2018 statistic from the Ethical Consumer magazine, of an increased value in the ethical clothing market by 19.9% (Ecothes, 2019). Statistics also show that in 2018 the percentage of people’s searches relating to sustainable fashion increase by 66%. There was also a 187% increase in webpage views for brands that offered ‘sustainable denim’ (Hardy, 2019).

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The given task was to choose three Zeitgeist themes in Society. Researching and observing current mega trends led to further research on the macro and micro trends.

These trends have stemmed from reliable and credible sources such as WGSN and LSN Global. After deciding on the mega-trend of sustainability, the macro-trend of veganism was discovered. This trend is becoming more and more relevant as consumers are becoming aware of their health and how they impact the planet. Trend forecasters have learnt that most people living a vegan lifestyle have most likely been motivated by either personal health, animal welfare or environmental concerns (Hancox, 2018). Most people associate veganism with healthy eating and wellbeing, environmental awareness and sustainability awareness (Moore, 2019). This unique lifestyle is predicted to increase by 327% by the end of 2020 (Chee, 2020). This means that the sustainable fashion market has guaranteed success.

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Figure 12 (A)

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Consumer Profile Consumer profiles allow brands to gain a better understanding of their target market.

Discovering the demographic for a brand can help the business when making vital decisions in the design and marketing processes. This further enables them to make decisions that reflect the wants and needs of the consumers.

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To link the lifestyle trend of veganism to the target consumer, information was gathered to create a consumer profile. The data was collected by conducting three interviews of people with similar lifestyles. This knowledge helped solidify preexisting ideas.

The target consumers fall in the generation Y bracket, and more specifically are 25 – 35-yearold females, working in the media or fashion industry. These women are well educated with university degrees and consider themselves as young professionals. Their salary ranges between £35,000 - £60,000. These women are single and live alone, allowing them to focus more on their careers and have a higher disposable income. Socialising is also a significant part of their lifestyle as they enjoy going to up-market restaurants and bars in London. These consumers are fashion conscious and aspire to be on trend yet practical, both in leisure and professional envi-

ronments, creating demand for versatile clothing.

The consumers may also be more attracted to the brand if the its ethos affiliates with their beliefs and values regarding veganism and sustainability.

Generation y is presenting a greater interest in buying from brands that sell sustainable products. This provides consumers with instant gratification and makes them feel that they are benefiting the planet. Millennials are ‘image-focused’ and buying into suitability provides them with ‘social currency’. Due to this the consumers especially take an interest in luxury brands which implies that premium quality is still an important factor in these sustainable products. They are looking for brands that incorporate sustainable qualities throughout their whole product line, rather than just being part of a non-permanent collection (Rogers, 2013).

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Active Alice Using the qualitative results from the three interviews that were conducted, a customer persona was created, ‘Active Alice’. A persona is a fictional character created by using research. Creating a persona for a business is beneficial as it provides a better understanding of the consumers behaviours, needs and wants (Dam & Teo, 2020).

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See appendix for persona profile

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Brand Profile

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Brand History The luxury fashion house, Prada, was founded in Milan, 1913 by Mario Prada. Owned by a holding company, Prada SpA, that also runs Church’s and Miu Miu (Forbes, 2017).

Prada is best known for their iconic nylon bags, made during the nineties and were immediately recognisable due to the metal Prada logo. Prada’s clothing is known to have ‘utilitarian qualities’ that attract ‘minimalist-minded’ consumers who prefer more subtle branding. Prada’s products are also “known for their jolie-laide qualities, investing their wearer with an intelligence and a knowing credibility that is priceless” (Dutta, 2020).

Prada’s first store sold luggage and leather goods.

However, during the 1970’s Mario’s daughter, Miuccia

Prada, brought her creative ideas to the table and with the ‘entrepreneurial intuition’ from Mario’s business partner, Patrizio Bertelli, the business went in a new direction and began to expand. The world of fashion adores Prada and their deluxe materials, beautiful colour pallets and ‘clean lines’ (dotLuxury, 2020).

Prada currently has 375 stores worldwide, for example, in London, Sydney and Tokyo (Prada, 2020). However, Prada wishes to expand by creating 80 new stores with 25 of them being located in Asia. 16.5% of Prada’s share capital will be sold in Hong Kong which demonstrates the potentially success of opening more stores in Asia as there is high demand (Dutta, 2020).

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Consumer Link to Brand “The Prada Group believes that it is part of its corporate social responsibility to be involved in issues such as respect for people, environment, communities and artistic heritage� (Prada, 2020).

This brand ethos is appealing to the consumers as they care about those aspects in life. Prada tend to cater to young adults, who are working in respected jobs, but are still concerned with their appearance and being on trend. These consumers tend be more affluent and care about where their money is going so would rather put money into a sustainable business.

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Implementing Sustaiability Prada has begun transforming their business by incorporating sustainable aspects. “Reflecting changing times and a shifting world, Prada launches a pioneering new project, Re-Nylon, introducing a sustainable line of iconic Prada bag silhouettes executed in a unique new regenerated nylon, ECONYL®” (Prada, 2020). This material is obtained through collecting plastic from the ocean, such as fishing nets. This project reflects Prada’s “idea of a return of value to society” (Prada, 2020). This is a great start in attracting the environment and health conscious market who wish to splurge on luxury goods that are ethical. Selling sustainable goods has proven to be successful as products that were labelled as sustainable in 2019 grew 5.6 times faster in the market compared to products that were not (Whelan & Kronthal-Sacco, 2019).

al fashion search platform Lyst, sustainable activewear is set to be one of the biggest trends in 2020.

Searches for the term itself are up by 151 per cent, with interest in specific materials, like econyl, organic cotton and tencel, also on the rise” (Petter, 2020). This statistic further supports the decision to venture into sustainable gym wear as it has gained much interest in recent years as consumers are becoming more aware on the continuing climate crisis.

These consumers live a vegan lifestyle and health and well-being is a key part of this trend. The persona created for Prada, ‘Active Alice’, enjoys daily exercise such as going to the gym and yoga. They are looking to spend more money on clothing, knowing they are receiving good quality and helping to reduce negative impacts on the environment. “Prada clothes and accessories have been described As the consumers are health conas both classic and eccentric, scious it provides Prada with the frumpy but hip, marked by an amopportunity to capitalise on this biguous techno-retro sensibility” trend. “The UK sportswear mar(Major, 2020). Prada’s modern ket is forecast to grow by 20.9 garment designs already portray per cent by 2023 to a value of a sporty aperiance. As consumers £6.7bn” (Petter, 2020). Creating already have this perception on a gym wear range made from eth- the brand, it would fit well with ical materials would have guaran- Prada’s aesthetic to create gym teed success. “According to glob- wear.

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Trend Concept

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Technical Precision The trend concept of ‘technical precision’ focusses on how the use of fabric technology and design can create a “luxurious and technical aesthetic”. The technical aspect comes from the complexity of the materials. Using ‘reactive fabrics’ provides the consumer with high quality gym wear as these fabrics fight against ‘over-heating’ during workouts. This concept is all about practicality and comfort along with high quality and minimalistic designs (Fenton, 2019). This concept coincides well with the consumers wants and needs for high quality gym wear that is made with fabrics that will benefit them in their active lifestyle. Block colouring is used mainly on the designs using colours such as greens, blues and other neutrals as accents (Fenton, 2019).

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Future commuter Stemming from the idea of the vegan lifestyle and becoming more sustainably conscious, the consumer is looking for long-lasting gym wear that can be worn for exercise, during their commute to work or trendy leisurewear. The clothing created is durable and stylish which makes it perfect for cycling to work or just for athleisure. The trend concept of the ‘future commuter’ extracts design features from contemporary tailoring and adds them to sportswear. Both of these styles blended together portrays the consumer persona, ‘Active Alice’ (Ross, 2019). The merge between being a young professional in the city and a health-conscious gym bunny works well with this concept as it works towards designs that can fit all aspects of the consumers fast pace life. The vibrant addition of A.I. Aqua is very popular in gym wear as a connotation of blue is confidence which is essential in women’s gym wear.

Along with the use of grey the colours together create a strict and focussed aesthetic which represents the professionalism of the consumer (Ross, 2019).

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Mood The mood board created exemplifies the sport aesthetic of Prada as a brand along with the use of structured designs and vibrant pops of colour.

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Core Colour Palett Figure 50

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The core colours for this collection are inspired by the colours used in the trend concepts. The greens and blues are flattering and wearable colours for gym wear. The neutral tones constantly remain popular by consumers throughout every season which resonates with Prada’s timeless designs. I specifically chose Pantone shades that are for textiles.

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Accent Colour Palett: Blue Figure 64

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The accent colours for both pallets are inspired by vibrant colours that Prada already incorporate often into their collections every season. For example, A.I aqua was named WGSN’s colour of the year for 2021 (Boddy, 2019). Prada has already featured this type of blue in previous designs. Predictions have said that this blue will be very relevant in millennials (Boddy,2019).

A.I aqua “can look simultaneously sporty and trend-forward, making it perfect for pieces in the crossover space between fashion and activewear, and it will also look fresh for interiors and tech products” (Team, 2019).

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Accent colour Palett: Red Figure 79

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As mentioned previously, these colours are already popular within Prada’s pre-existing designs. This accent palette features more warmer tones. The pantone shade ‘Fiery Red’ is automatically linked to Prada as a brand which will make this range more recognisable. WGSN have predicted that this colour will become very popular for S/S 21 due to its popular use in men’s and women’s fashion (Boddy, 2019).

Orange-tinted reds and orange shades provide a “youthful take on a traditional colour which is being popularised by a new wave of computer-generated digital influencers” (Zhang, 2019). This is very important with the millennial generation as they are surrounded by technology every day and they take ‘influence’ from these social media influencers. The green tones are added for contrast as they are opposite reds on the colour wheel.

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Yarns & Fabrics

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X-Static

This material is woven with metallic silver (Bruning, 2020). This is to prevent bacteria growth which eradicates bad odours from body sweat during exercise. The performance standard of x-static is high as the silver bonding is permanent and does not fade away over time. This technology allows the product to be worn several times before washing which helps to reduce water waste from washing machines (Nobel Biomaterials Inc, 2020).

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Bambo Bamboo is a natural material that is lightweight and breathable. The softness and flexibility of the material makes it compatible with sport. Bamboo’s capillarity properties means the fabric can absorb sweat and regulate body temperature, making it a great material for gym wear and avoiding strong odour (Bruning, 2020).

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Cupro

This material is created by recycling cotton waste which helps to reduce material waste. Cupro is sustainable for many reasons. One being that the chemicals used during production can be reused after the process. This plant-based material is also biodegradable (CAT, 2018).

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Recycled polyester This fabric can be recycled which means it has high durability due to strong fibers and anti-shrink technology when washed (Feiereisen, 2017). Prada will use it in its second-hand form from the waste of their other clothing lines in order to be more efficient and sustainable as a brand. This fabric also has fast drying properties and also takes to dyes more easily. Another reason (Feiereisen, 2017).

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Econyl Prada is set to release an Econyl bag collection in 2021 as they are venturing into a more sustainable direction. This material is created by collecting plastic from the ocean and recycling it into ‘re-nylon’. Synthetic plastic materials such as fishing nets and plastic bottles, pollute the ocean and damage the environment. Econyl is “regenerated nylon yarn created by Italian firm, Aquafil” (Kedar, 2019). This material is extremely strong and durable with minimal moisture absorbency and is quick drying.

Nylon also takes to coloured dyes well which achieves vibrant clothing (Feiereisen, 2017). This material is also sustainable due to the longevity of it, which allows consumers to purchase less frequently, this helps reduce waste.

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Range Plan

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S/S 21

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Women’s Sports Bra Sizes (Eu): 36 - 54 Colours: A - Fiery Red, Jet Set, Star White B - Vibrant Orange, Jet Set, Star White C - Blazing Yellow, Jet Set, Star White Fabric: 65% Recycled Polyester, 35% Bamboo RRP: £130

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Women’s cropped racer back top Sizes (Eu): 36 - 54 Colours: A - Fiery Red, Jet Set, Star White, Shady Glade B - Fiery Red, Puritan Gray, Star White C - Fiery Red, Blazing Yellow, Imperial Blue, Atomizer, Star White D - Fiery Red, Hyacinth violet, Violet Tulle, Imperial White Fabric: 85% Cupro, 15% Bamboo RRP: £150 49

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Women’s long-sleeved running top Sizes (Eu): 36 - 54 Colours: A - Fiery Red, Jet Set, Star White, Shady Glade, Neptune Green B - Fiery Red, Puritan Gray, Star White C - Blazing Yellow, Imperial Blue, Atomizer, Blue Atoll, Star White D - Hyacinth violet, Violet Tulle, Imperial White Fabric: 75% Cupro, 25% X-Static RRP: £180 50

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Women’s racer back style gym top Sizes (Eu): 36 - 54 Colours: A - Fiery Red, Jet Set, Star White B - Fiery Red, Puritan Gray, Star White C - Fiery Red, Jet Set, Blarney, Neptune Green, Star White Fabric: 85% Cupro, 15% Bamboo RRP: £170

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Women’s gym leggings Sizes (Eu): 36 - 54 Colours: A - Fiery Red, Star White B - Fiery Red, Star White, Puritan Gray C - Fiery Red, Star White, Jet Set D - Fiery Red, Star White, Surf the Web E - Fiery Red, Star White, Hyacinth Violet F - Fiery Red, Star White Fabric: 65% Bambo, 35% X-Static RRP: £160

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Women’s cycling short Sizes (Eu): 36 - 54 Colours: A - Fiery Red, Star White B - Fiery Red, Star White, Puritan Gray C - Fiery Red, Star White, Jet Set D - Fiery Red, Star White, Blarney E - Fiery Red, Star White, 4066 C F - Fiery Red, Star White, Vibrant Orange Fabric: 65% Bambo, 35% X-Static RRP: £130 53

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Women’s running short Sizes (Eu): 36 - 54 Colours: A - Fiery Red, Star White, Jet, B - Fiery Red, Star White, Jet Set, Bright White C - Fiery Red, Star White, Jet Set D - Fiery Red, Star White, Jet Set, Violet Tulle E - Fiery Red, Star White, Jet Set, Blue Radiance F - Fiery Red, Star White, Jet Set, Blazing Yellow Fabric: 85% Econyl, 15% Cupro RRP: £150 54

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Women’s Pullover Jacket Sizes (Eu): 36 - 54 Colours: A - Fiery Red, Star White, Jet Set B - Fiery Red, Star White, Jet Set, C - Fiery Red, Star White Fabric: 85% Econyl, 15% Cupro RRP: £320

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Women’s longline coat Sizes (Eu): 36 - 54 Colours: A - Fiery Red, Star White, Jet Set, Puritan Grey B - Fiery Red, Star White, Bright White, Puritan Grey C - Fiery Red, Star White, Puritan Grey, Shady Glade Fabric: 85% Econyl, 15% Cupro RRP: £450

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Marketing Suggestions 57

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Visual Merchandising Visual merchandising is important for the new gym wear collection as it creates an aesthetic and sets the atmosphere for the range. Keeping that sporty feel of the brand is also essential in order to make the move towards activewear effortless. This ensures that Prada’s iconic style is maintained in order to uphold the brand identity.

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Launch Event To launch the new Prada SS21 range, there will be an invite-only launch event. Influencers, bloggers and celebrities liked by the target consumer will be invited to attract attention and potential sales. This will be held in an edgy location with warehouse style dĂŠcor with neutral colours in order for the collection to be the main focus point. This event will create media attention that will draw the attention of the target consumers.

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Conclusion To conclude this trend forecast report, Prada has been provided with a beneficial insight on their consumer profile for a gym wear range.

This has enabled Prada to design a clothing range that suits the consumers needs and wants.

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Appendix Interviews - Primary Research To support the consumer profile and ‘Active Alice’ persona, I conducted three interviews with pre-existing Prada customers, via email. The interviewees fit the role of my pre-existing idea for the target consumer.

Interview 1: Gender: Female Age: 25 Location: Clapham Occupation: PR Relationship status: Single Hobbies/interests: art/drawing, going out with friends, gym Are you aware of environmental issues caused by fashion?

Yes, especially fast fashion.

Are you more likely to buy from a brand that is sustainable/ uses sustainable materials?

Yes definitely. Sustainability has become a much bigger trend recently and it is fashionable to wear sustainable clothes.

Interview 2: Gender: Female Age: 26 Location: Battersea Occupation: fashion magazine editor Relationship status: in a relationship Hobbies/interests: Graphic design, socialising, learning languages, veganism Are you aware of environmental issues caused by fashion?

Yes. Are you more likely to buy from a brand that is sustainable/ uses sustainable materials?

Yes because if it is still fashionable and helps the environment then what’s not to like. I try to buy as many clothes as possible from ethical brands.

Interview 3: Gender: Female Age: 30 Location: Fulham Occupation: Manager at a large fashion brand Relationship status: Single Hobbies/interests: Gym, Yoga, taking care of her dog, going for fancy dinners Are you aware of environmental issues caused by fashion?

Yes. Are you more likely to buy from a brand that is sustainable/ uses sustainable materials?

Yes as long as the quality is still good and it is still fashionable.

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‘Active Alice’ Profile

Name: Active Alice

Shopping Behaviour: Online shopping for Highstreet clothing, maybe around once a week. Prefers to shop in the physical stores when buying luxury goods. This allows them to examine the quality of the product they are buying. Buys a luxury good every 1 to 2 months.

Age: 26 Marital Status: Single Location: Battersea, London Occupation: Editor and Public relations director

Fashion Needs: she prefers high quality clothing that will last her fast pace lifestyle. Clothing must be on trend and stylish for both leisure and work. If materials or production are sustainable and use ethically sourced materials it adds a competitive edge above other brands.

Annual Income: £35,000 to £45,000 Education: undergraduate degree in marketing and PR masters at a Russell group university Personality Characteristics: creative, extravert/ sociable, hardworking, caring

Brands She Wears: Zara, All Saints, And Other Stories, We Are Tala, Pangaia, Asos, Bottletop, Veja, Cos

Lifestyle: Environmentally conscious, health conscious, vegan diet and clean Brands She Aspires to Wear: eating, regular exercise, enjoys going Prada, Stella McCartney, Gabriela out with friends, busy during the week Hearst, Dior, Maison Magiela with work Motivations: To live a long and healthy life and to work hard in order to provide for their self and future family and live a certain lifestyle.

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Figure List Figure 1: Figure 115: Prada. 2018. [Online]. [Accessed 05/05/20]. Available from: https://www. nssmag.com/en/fashion/15979/prada-linea-rossa Figure 2: Prada. 2019. [Online]. [Accessed 05/05/19]. Available from: https://www.wgsn.com/content/image_viewer/#/image.30905383 Figure 3: Vanderperre, W. 2018. [Online]. [Accessed 05/05/20]. Available from: https://www. streeters.com/news/prada-spring-summer-2018-campaign-1 Figure 4: Vanderperre, W. 2017. [Online]. [Accessed 05/05/20]. Available from: https://www.anothermag.com/fashion-beauty/9569/the-full-story-miuccia-prada-for-another-magazine-ss17 Figure 5: Vanderperre, W. 2018. [Online]. [Accessed 05/05/20]. Available from: https://www. streeters.com/news/prada-spring-summer-2018-campaign-1 Figure 6: Vanderperre, W. 2017. [Online]. [Accessed 05/05/20]. Available from: https://www.anothermag.com/fashion-beauty/9569/the-full-story-miuccia-prada-for-another-magazine-ss17 Figure 7: Vanderperre, W. 2018. [Online]. [Accessed 05/05/20]. Available from: https://www. streeters.com/news/prada-spring-summer-2018-campaign-1 Figure 8: Vanderperre, W. 2017. [Online]. [Accessed 05/05/20]. Available from: https://www.anothermag.com/fashion-beauty/9569/the-full-story-miuccia-prada-for-another-magazine-ss17 Figure 9: Xue, K. 2020. [Online]. [Accessed 05/05/20]. Available from: https://unsplash.com/photos/Blwd5gAQmUE Figure 10: Virgile, V. 2018. [Online]. [Accessed 05/05/20]. Available from: https://www.gettyimages.ca/detail/news-photo/model-walks-the-runway-at-the-prada-show-during-milan-mens-news-photo/905318718?adppopup=true Figure 11: Prada. 2020. [Online]. [Accessed 05/05/19]. Available from: https://www.shape.com/ shop/prada-prada-black-logo-bucket-hat-p69aa73ff168b63c7f4d5ed04d8569673.html Figure 12 (A) : Prada. 2019. [Online]. [Accessed 05/05/20]. Available from: https://hypebeast. com/2019/4/prada-linea-rossa-spring-summer-2019-collection-campaign Figure 12 (B): KM20. 2019. [Online]. [Accessed 05/05/20]. Available from: https://hypebae. com/2019/10/prada-linea-rossa-km20-editorial-collection-release Figure 13: KM20. 2019. [Online]. [Accessed 05/05/20]. Available from: https://hypebae. com/2019/10/prada-linea-rossa-km20-editorial-collection-release Figure 14: KM20. 2019. [Online]. [Accessed 05/05/20]. Available from: https://hypebae. com/2019/10/prada-linea-rossa-km20-editorial-collection-release Figure 16: Alexis, M. 2020. [Online]. [Accessed 05/05/20]. Available from: https://weheartit.com/ entry/327142597

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Brand Moodboard Figure List Figure 1: Carpio, I. 2017. ‘Nineties nylon Prada bags’ [Online]. [27/02/20] Available at: http:// love-aesthetics.nl/nineties-nylon-prada-bags/ Figure 2: Lucioni, A. 2019. ‘FALL 2019 READY-TO-WEAR Prada Look 7’ [Online]. [27/02/20] Available at: https://www.vogue.com/fashion-shows/fall-2019ready-to-wear/prada/slideshow/collection#7 Figure 3: Kashiwagi, A. 2018. ‘Prada’s Linea Rossa sportswear line’ [Online]. [27/02/20] Available at: https://uk.fashionnetwork.com/news/prada-s-linea-rossa-sportswear-line-is-back,1011093.html Figure 4: Pinterest. 2020. ‘Prada’[Online]. [27/02/20] Available at: https://nl.pinterest.com/ pin/745345807064233427/?lp=true Figure 5: Lucioni, A. 2019. ‘FALL 2019 READY-TO-WEAR Prada Look 1’ [Online]. [27/02/20] Available at: https://www.vogue.com/fashion-shows/fall-2019ready-to-wear/prada/slideshow/collection#1 Figure 6: Twitter. 2019. ‘Prada Spring 2019 from Milan Fashion Week (2018)’ [Online]. [27/02/20] Available at: https://twitter.com/y2k_aesthetic/status/1081264608856367104/photo/1 Figure 7: Uzi Vert, L. 2019. ‘Lil Uzi Vert’s Latest Prada Accessory’ [Online]. [27/02/20] Available at: https://www.vogue.com/vogueworld/article/lil-uzi-vert-prada-backpack-harness-vest-instagrambag Figure 8: Kashiwagi, A. 2018. ‘Prada’s Linea Rossa sportswear line’ [Online]. [27/02/20] Available at: https://uk.fashionnetwork.com/news/prada-s-linea-rossa-sportswear-line-is-back,1011093.html Figure 9: Vogue Paris, 2018. ‘Racerboy style heels at Milan Fashion Week’ [Online]. [27/02/20] Available at: https://twitter.com/VogueParis/status/1043320235724603392/photo/1 Figure 10: Kashiwagi, A. 2018. ‘Prada’s Linea Rossa sportswear line’ [Online]. [27/02/20] Available at: https://uk.fashionnetwork.com/news/prada-s-linea-rossa-sportswear-line-is-back,1011093.html Figure 11: Carpio, I. 2017. ‘Nineties nylon Prada bags’ [Online]. [27/02/20] Available at: http:// love-aesthetics.nl/nineties-nylon-prada-bags/ Figure 12: Prada. 2020. ‘Prada Logo’ [Online]. [27/02/20] Available at: https://www.prada.com/ gb/en.html Figure 13: Watson, A. 2020. ‘Prada Nylon’ [Online]. [27/02/20] Available at: https://www. pradagroup.com/en/perspectives/stories/sezione-know-how/prada-nylon.html Figure 14: Lucioni, A. 2019. ‘FALL 2019 READY-TO-WEAR Prada Look 8’ [Online]. [27/02/20] Available at: https://www.vogue.com/fashion-shows/fall-2019ready-to-wear/prada/slideshow/collection#8 Figure 15: Lucioni, A. 2019. ‘FALL 2019 READY-TO-WEAR Prada Look 9’ [Online]. [27/02/20] Available at: https://www.vogue.com/fashion-shows/fall-2019ready-to-wear/prada/slideshow/collection#9 Figure 16: Şahin, Z. 2019. ‘From Equality To Diversity: Kazuyo Sejima’ [Online]. [27/02/20] Available at: https://www.basedistanbul.com/en/2019/04/from-equality-to-diversity-kazuyo-sejima-2/

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Blue Moodboard Figure List Figure 1: Croker, D. 2003 ‘Blue Ink’ [Online]. [27/02/20] Available at: https://commons.wikimedia. org/wiki/File:Blue_ink.jpg Figure 2: Viator. 2020 ‘Reykjavik Iceland South Coast’ [Online]. [27/02/20] Available at: https:// www.viator.com/en-GB/tours/Reykjavik/2-Day-Tour-to-Jokulsarlon-glacier-lagoon-with-Blue-Ice-Caveand-South-Coast-Waterfalls/d905-42839P8 Figure 3: Boddy, J. 2019 ‘Colour Evolution S/S 21 Blue’[Online]. [27/02/20] Available at: https:// www.wgsn.com/content/board_viewer/#/83170/page/6 Figure 4: Kadri, U. 2017 ‘Underwater sound waves help scientists locate ocean impacts’ [Online].

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[27/02/20] Available at: https://www.rebelcircus.com/blog/sorry-blue-green-eyes-actually-brown/ Figure 11: Colourbox. 2020 ‘Ocean’ [Online]. [27/02/20] Available at: https://www.colourbox. com/image/blue-sea-water-with-sunlight-reflections-image-2694821 Figure 12: Kitchen Ventilation Tehcnology. 2019 ‘What are UltraViolet lights in kitchen hoods used for and what outcome can I expect when using them?’ [Online]. [27/02/20] Available at: https:// kitchenventilation.com/2019/09/26/ultraviolet-lights-or-uv-c-lights-in-kitchen-exhaust-systems/ Figure 13: Hubble. 2013 ‘Hubble spots azure blue planet’ [Online]. [27/02/20] Available at: https://www.spacetelescope.org/news/heic1312/ Figure 14: AquariumFishSale. 2020 ‘Maingano Electric Blue Cichlid’ [Online]. [27/02/20] Available at: https://www.amazon.com/Maingano-Electric-Blue-Cichlid-Aquarium/dp/B07G6XHPS9 Figure 15: Squire, T. 2020 ‘Count butterflies in the South Downs’ [Online]. [27/02/20] Available at: https://www.southdowns.gov.uk/count-butterflies-south-downs/ Figure 16: JIP. 2006 ‘Tampere station’ [Online]. [27/02/20] Available at: https://commons.wikimedia.org/wiki/File:Tampere_station_WC.jpg

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Red Moodboard Figure List Figure 1: Voicu, A. 2017 ‘Sunset’ [Online]. [27/02/20] Available at: https://pixabay.com/photos/ sunset-sky-cloud-sun-red-2806523/ Figure 2: Feudi, M. 2019 ‘Spring 2019 Ready to Wear Prada Look 3’ [Online]. [27/02/20] Available at: https://www.vogue.com/fashion-shows/spring-2019-ready-to-wear/prada/slideshow/collection#3 Figure 3: Helen Photography. 2018 ‘Five. Red Leaves’ [Online]. [27/02/20] Available at: https:// fineartamerica.com/featured/five-red-leaves-hh-photography-of-florida.html Figure 4: Boddy, J. 2019 ‘Colour Evolution S/S 21 Red’ [Online]. [27/02/20] Available at: https://www.wgsn.com/content/board_viewer/#/83170/page/2 Figure 5: Pinterest. 2020 ‘ Red Fire’ [Online]. [27/02/20] Available at: https://www.pinterest. co.uk/?show_error=true Figure 6: GetYourGuide. 2020 ‘Amsterdam’s Red Light District’ [Online]. [27/02/20] Available at: https://www.getyourguide.co.uk/amsterdam-l36/spanish-walking-tour-in-amsterdam-s-red-light-district-t67175/?utm_force=0 Figure 7: Hisgett, T. 2011 ‘Red Chillies’ [Online]. [27/02/20] Available at: https://commons.wikimedia.org/wiki/File:Red_Chillies_(5836682235).jpg Figure 8: Nicholls, H. 2019 ‘Extinction Rebellion wins protest ban court challenge’ [Online].

[27/02/20] Available at: https://www.aljazeera.com/news/2019/11/extinction-rebellion-wins-protest-ban-court-challenge-191106120301083.html Figure 9: NewEurope. 2020 ‘Red Light District’ [Online]. [27/02/20] Available at: https://www. neweuropetours.eu/sandemans-tours/amsterdam/red-light-district-private-tour/ Figure 10: FDC. 2020 ‘Red Artificial Monarch Butterflies’ [Online]. [27/02/20] Available at: https://factorydirectcraft.com/catalog/products/1302_2533_1857-50294-red_artificial_monarch_ butterflies.html# Figure 11: Encyclopaedia Britannica. 2020 ‘Lygaeid bug’ [Online]. [27/02/20] Available at: https://www.britannica.com/animal/lygaeid-bug Figure 12: China.Org. 2011 ‘Fragrant Hills Red Leaves Festival’ [Online]. [27/02/20] Available at: http://beijing.english.china.org.cn/2011-10/21/content_23691544.htm Figure 13: Pixers. 2020 ‘Red Lips Poster’ [Online]. [27/02/20] Available at: https://pixers.uk/ posters/red-lips-35169662 Figure 14: Feudi, M. 2019 ‘Fall 2019 Ready to Wear Prada Look 14’ [Online]. [27/02/20] Availa-ble at: https://www.vogue.com/fashion-shows/fall-2017-ready-to-wear/prada/slideshow/collection#14 Figure 15: Searle, B. 1998 ‘Berni Searle: new acquisitions’ [Online]. [27/02/20] Available at: https://manchesterartgallery.org/news/berni-searle-new-acquisitions/ Figure 16: Pearce, S. 2020 ‘Roses’ [Online]. [27/02/20] Available at: https://unsplash.com/photos/yPMJliKzyc4

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