Doyoubelievethatout-of-home(OOH)staticadvertisingisadyingmarketingtactic?Think again.OOHhasbeenthefastest-growingadvertisinginrecentyears,expandingsteadilyand consistentlywhileothermediaaredeclining.A healthybalanceamongallmarketingmix componentscancauseasuccessfulfirm.Butdoyoupayenoughattentiontooutdoormedia advertising?
Bothsmallandlargeorganizationscanstepuptheirgameandstayintheleagueby incorporatingOOHintotheirmarketingmix.Anyoutdoormediacompanycanhelpyou expandyourreachtoyourcustomerbaserapidly.Ithasbeenanexcellentopportunityforooh advertisinginIndia.
Herearefiveexcellentjustifications:
Accordingtoindustryexperts,OOHworkswellwithdigitalandconventionalmediabecause weperceiveitasamorereputablemediumthatincreasesbrandtrust.Accordingto advertisinggroups,OOHisapotentsalesactivatorandactionmotivator,essentialtothe“last windowofimpact,”thatcrucialperiodbeforeapreparedcustomertakesactionormakesa buy.
OOHhelpsyourotherchannelstogrow
AccordingtotheCanadianOutofHomeMarketingandManagementBureau,OOH specificallyenhancesdigitalchannelsbyupto31%forinternetadvertising,56%for paid-social,and80%forsearch(COMMB). That’sveryremarkableforaspecificbillboard.OOHmayboosttheimpactofyourother mediachannelsandencouragecustomerstotakeactionormakeapurchase.
AccordingtotheNielsenOOHAdvertisingStudy,otherpromptedbehaviorsafterseeing OOHadvertisingincludeutilizingasearchenginetolookupsomethingadvertisedinan OOHadandvisitingorcommentingaboutitonsocialmedia,amongmanyotherthings.
OOHsuccessfullyincreasesbrandrecognition RegardingOOH,evendigitaldidnottriumphinthebattleofcreativeadvertising.OOHstill providesanexcellentopportunityforpowerful,audacious,andinventiveadvertisingthat increasesbrandrecognition.
IncorporatingOOHadvertisingintoyourbrandawarenessinitiativesisawiseapproachto boostyourbrandandfamiliarisecustomersandtargetaudiences.Aswe’vepreviouslysaidin thisblog,consumersaremoreopentoandtrustingofthisadvertisingthanothermedia, makingitidealforestablishingandstrengtheningabrand.
Customerswhoareotherwiseswampedwithadvertisingclutteraremorelikelytorecognizea companywhenithasrobustgraphicdesignandstraightforward,innovativeconcepts.Itmust conveytherightmessagetotherightaudienceatthetimetodifferentiateitselffromthe competitionandboostbrandmemorability.
AccordingtoCOMMBstudies,peopleare33%moreawarewhenoutsidetheirhomes.The OutofHomeAdvertisingAssociationofAmerica(OAAA),itsAmericanequivalent,claims thatOOHmayincreasebrandesteemandfameby62%.
SinceyoualreadyknowthedemographicforOOHadvertisingatRecMediabasedonthe location,youcanproduceadvertisingthatresonateswithoraddressesthem.You’llhavea goodsignofhowmanypeopletheOOHadvertisementsreachedbasedontheirlocation.
Thousandsofindividualswillseeyouradvertswithouttheoptiontoskiporignorethem,asis typicallydonewithmobileanddesktopads.Thecommercialmustbenoticed,fast-forwarded past,orevenavoidedbypayingmore.
Becauseofitslonger-lastingeffectsandutilizationofourdwindlingattentionspans,OOH advertisingmayonlymakeaproductoradvertisementmorememorable.Ifyoustrongly emphasizeremarkableoriginality,relatability,andinfluence,youmayestablishasignificant andlong-lastingconnectionwithyouraudience.
OOHisexpandingandisheretostay! Despitebeingoneoftheoldestkindsofadvertising,itremainsinfluentialtoday.Despite livinginadigitallyadvancedenvironment,OOHiscurrentlypopular.
AccordingtothemostrecentdatafromtheOAAA,OOHadvertisinghasbeenexpanding since2017.Itisexpectedtoincreasesteadilythrough2023,whereasTV,radio,newspaper, andmagazineadvertisinghavedeclinedrecently
Thereachandconsumptionofothermeansofadvertisingaredeclining,particularlyamong youngergenerations.Still,OOHhasgrownstrongeroverthepasttenyearsandcanconnect withthoseaudiencesinamannerthatonlineandTVadvertisementscannot.
Imagineyourselfandyourfamilywatchingasoccermatchwheretheteamsaremoving aroundthefieldwhilebeingexposedtopowerfulOOHadvertisements.Comparedtothe advertisementsyourchildrenwillskim,ignore,andforgetontheirdevices,OOHadshave undeniablepotency.Stillnotconvinced?Thinkaboutthis:OOHisexpectedtogrow graduallyandwithoutsignsofdiminishingoverthecomingyears.