2023 Media Pack - Architect Projects

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Architect Projects is a leading trade publication within the architectural and construction industry that is an effective marketing tool for our advertisers

The magazine provides an extensive look at current projects, new contracts and upcoming projects, product launches, discussions and interviews regarding matters within the design and building industry. We keep our readers up to date with the latest news and happenings.

Advertising with us ensures you are being seen by key decision makers within the architectural and construction market. As well as having exposure to our regular readers you can also be assured that we are committed to targeting new business within the industry as time moves on.

PACK 2023
MEDIA

and greenery.

Various locations throughout the three-tower complex offer breathtaking views of the city – the apartments, of course, but especially the sky bar at the top of the tallest tower, which visitors can access via the Molteni flagship store on the ground floor. The building’s layout is tailored to a mixture of residents, workers, and visitors: on top of the three-storey underground car park, offices occupy the lower seven floors,

with apartments located on the eighth floor and up. Much of the building is open to the public: from the publicly accessible footpath that zig-zags up to the central valley from the street level, to the Grotto, an atrium that forms a covered street on the first floor where the Sapiens Lab – a breeding ground for young scientists – will soon open. The grotto is connected to the outside by two large skylights that double as shallow water pools in the valley level above, and its natural stone flooring, walls, and ceilings – the same stone used on the surfaces of the valley and towers – makes clear that all the public areas of the building are part of the same apparently geological formation.

The design and construction of Valley is utterly bespoke, requiring the sustained commitment of hundreds of designers, engineers, builders, consultants, and of course the client. The enormously complex shape required a special commitment to fine detailing that further enhances the design concept. MVRDV’s technology experts created a series of custom digital

tools to perfect the building, from a tool that ensured every apartment had adequate light and views, to a programme that made possible the apparently random pattern of over 40,000 stone tiles of varying sizes that adorn the building’s façades. Each of the 198 apartments has a unique floorplan, made possible by the interior designs by Heyligers Architects. And the outlandish cantilevers of the towers are possible thanks to innovative engineering, including eleven steel “specials” bolted to the concrete building that take the overall appearance to the next level.

Landscape architect Piet Oudolf developed a matrix to select the right plants for each location in the building, taking into account factors such as wind, sunlight, temperature, and maintenance. Trees, for example, are largely found on the lower floors, while the uppermost levels mainly support small plants. In total, more than 271 young trees and shrubs and approximately 13,500 smaller plants occupy the natural stone

planters, representing 220 different plant species. In the coming years, the building will mature into the lush appearance of the design team’s vision as the greenery continues to grow. The biodiversity of this landscape is further supported by bird- and bat boxes as well as various bee and insect hotels. Maintained using an automatic irrigation system and by “façade gardeners”, the trees and plants on the terraces will positively affect the well-being of people living and working in Valley.

Valley combines insights in the field of sustainability, technology, and health. The building’s energy performance is 30% better than local

Readership Digital copies: 49,846 Circulation Breakdown 39% Architects 23% Architectural Specifiers 15% Developers 10% House Builders 13% Interior Designers Architect Projects ensures you reach current and new contacts within the industry. Architect Projects is distributed to named, qualifying readers who are key decision makers and control budgets. The quality of our readership is our priority, ensuring that our advertisers are getting maximum value. Architect Projects 09 The dramatic, geology-inspired, plant-covered Valley stands out in Amsterdam’s Zuidas neighbourhood with its three towers of 67, 81, and 100 metres and its spectacular cantilevered apartments. Named the best new skyscraper in the world in the 2021 Emporis Skyscraper Awards, the building distinguishes itself in several ways: firstly, it combines offices, shops, catering, cultural facilities, and apartments in one building; secondly, unlike the closed-off buildings elsewhere in the Zuidas, the green valley that winds between the towers on the fourth and fifth floors is accessible to everyone via two external stone staircases. Designed for developer Edge, Valley is an attempt to bring a green and human dimension back to the inhospitable office environment of Amsterdam Zuidas. It is a building with multiple faces; on the outer edges of the building is a shell of smooth mirrored glass, which fits the context of the business district. Inside this shell, the building has a completely different, more inviting natural appearance, as if the glass block has crumbled away to reveal craggy rock faces inside replete with natural stone
regulations require, it has received BREEAM-NL Excellent certification for the commercial spaces, and the residential area scored an 8 out of 10 on the GPR Building Scale, a Dutch measurement tool that scores buildings across five themes of energy, environment, health, quality of use, and future value. Continued >>> Project Name: Valley Location: Amsterdam, The Netherlands Year: 2015-2022 Client: EDGE Size & Programme: 75,000m² mixeduse (residential, offices, cultural, retail, and parking) Sustainability certification: BREEAMNL Excellent (commercial spaces) Photography: Ossip van Duivenbode Valley: AMSTERDAM, THE NETHERLANDS 08 PROJECT Architect Projects The latest smart technologies are integrated in the office spaces, including IP-based Building Automation Systems and various sensors linked to monitoring actual usage. The construction of Valley took four years, with the first residents and entrepreneurs moving into the building at the end of 2021, opening fully in September 2022. In this time, the building’s striking design attracted media attention and debate in the Dutch press. “Once again, MVRDV shows that dream images can be made buildable,” explains Kirsten Hannema for de Volkskrant. “Using 3D software, in which the architects entered requirements with regard to daylight, view, cooling load and noise exposure, they ‘rationalised’ the design. The irregularly shaped facades eventually have about ten different angles, with the natural stone cladding fitted together like a puzzle.” “An oasis in the stone desert on the Zuidas,” writes Bernard Hulsman in the NRC Handelsblad. “It is not only because of the vertical forest and the cantilevered building parts, eleven of which are so large that they seem to float away, that Valley differs from all the towers that have been built over the past quarter of a century between the Amsterdam ring road A10 and the Buitenveldert district. With catering establishments and shops on the ground floor, offices on the bottom seven floors and, above that, 198 expensive rental homes in many shapes and sizes, Valley is the first building in the Zuidas where working, living, and entertainment are mixed.” Once again, MVRDV shows that dream images can be made buildable. Using 3D software, in which the architects entered requirements with regard to daylight, view, cooling load and noise exposure, they ‘rationalised’ the design. “ “ 10 PROJECT Architect Projects
Features List 2023 January/February March/April May/June July/August September/October End of Year Review Coatings, Sealants & Paints | Doors, Windows & Fittings | Floors & Flooring Safety & Security | Technology & Software | Tools, Plants & Equipment As the construction industry gets ready to welcome new year with a fresh set of the dawn of changing trends and possibilities in the world of interior timber doors and door sets. Ever one to embrace innovation Vicaima bring design, performance and quality solutions to the interiors arena. With this in mind, the launch their latest Interior Door Selector (IDS) anticipated. In recognition of changing specifier preferences, Vicaima largely moving away from conventional paper-based brochures, environmentally friendly, but also enables a more dynamic user experience. New products and useful information can be updated to other resources such as technical data, so that specifiers can be fully equipped to make an informed decision about their next project. Bigger than ever! This latest brochure contains over 150 pages to inspire professionals who are looking to transform modern living space. From economy options the current cost of living crises, to groundtwenties living! veneer, foil, laminates and paint lacquered finishes, Vicaima are also opening window to the future with their new Infinity Range re-imagine stone, metal and other surface features, in way that hitherto was the stuff of dreams! Of course, innovative doors from Vicaima are not confined to aesthetics alone. With fire safety, security, acoustics, and thermal efficiency very much in the minds of specifiers and regulators. Vicaima Door kit rigorous testing and superior constructional is already a comprehensive performance range, comes in-house developed core, which is third-party scheme; provides a one-hour FD60S rated door, but with considerable cost saving over safety while keeping budgets on track. What to look out for in the latest Vicaima IDS There are a great many new products to be found in this latest issue, among which look wood veneers are taken to new heights, with tones such as Rich Mocha and Fresh Bamboo New Economy Veneer Range –effective options such as Red Oak and Walnut Crown EV give that luxury look foradded to this highly tactile and durable finish range, with Cloud White and Pale comes to this popular foil collection, with the introduction of Highland. –configurations to match Vicaima’ many door finish options. Infinity – Endless Possibilities to be interior design VICAIMA IDS CHANGING TRENDS AND POSSIBILITIES Architect Projects To download a copy of the Vicaima Interior Door Selector or for further info@vicaima.com or Tel: +44 (0) 1793 532333 Vicaima Brochure – Interior Door Selector (IDS) DOORS, WINDOWS & FITTINGS • Ceilings, Walls & Partitions • Coatings, Sealants & Paints • Doors, Windows, Conservatories & Fittings • Drainage, Plumbing, Sewage, & Waste Disposal • External Environment & Landscaping • Floors & Flooring • Glass & Glazing • Heating, Ventilation & Insulation • Interiors & Interior Design • Kitchens, Bedrooms & Bathrooms • Lighting & Lighting Design • Roofing & Cladding • Safety, Security & Fire Protection • Technology & Software • Timber & Timber Frames • Waterproofing In addition to the main features mentioned there will also be a section in every edition covering: Interiors & Interior Design | Roofing & Cladding | Lighting & Electrical Technology & Software | Tools, Plants & Equipment Doors, Windows & Fittings | Floors & Flooring | Lifts, Stairs & Balustrades Safety & Security | Technology & Software | Tools, Plants & Equipment Bathrooms & Washrooms | Eco & Sustainability | Heating, Ventilation & Insulation Technology & Software | Tools, Plants & Equipment Interiors & Interior Design | Floors & Flooring | Lighting & Electrical Roofing & Cladding | Technology & Software | Tools, Plants & Equipment Bathrooms & Washrooms | Heating, Ventilation & Insulation Landscaping & External Works | Technology & Software | Tools, Plants & Equipment roof system has ensured developer can maximise sellable space, offer consistent Worcestershire. development close to the market town mix of tenures, offering high standards of sustainable design. Built to Code for feature high levels of insulation to walls, roofs and flooring, highly efficient glazing, and improved detailing to reduce heat loss. As part of this fabric first approach to design, the three and four-bed Makenzie, fabric efficiency and space through the creation of rooms in roofs. The project provided the perfect opportunity for Smartroof to provide Bloor Homes with its phase one of the scheme. having become key driver for all new homes, particularly with the latest changes Homes require solutions that can maximise airtightness, optimise insulation and system does just that and has allowed the developer to maximise smaller footprint creating rooms in roofs. panels incorporating insulation, dormers, spandrels, roof windows and roofline, it Once in place, the roofs simply require tiling. The system has many benefits less install and meets the industry’s demand for solutions that allow us to build better In addition, the interlocking design and and predictable thermal performance. With Regulations, the factory insulated panels eliminate voids or cold spots and offer easily upgraded to meet requirements. working at height and decreases in on site wastage to provide a cost-effective method At time when the construction sector is and a shortage of trades, the Smartroof system expedited the build process and are future-proofed to meet the required thermal efficiency standards whilst also providing additional much-needed space for info@smartroof.co.uk Bloor Homes also benefited from reduced working at height and decreases in on site wastage to provide a costeffective method of production. “ “ 45 SMARTROOF PROVIDES SPACE AND MAXIMISES THERMAL PERFORMANCE OF NEW HOMES IN EVESHAM ROOFING & CLADDING Architect Projects MERMET Technical Solar Shading Fabrics MERMET manufacturers of technical solar shading fabrics for internal and external use, helping you achieve your LEED & Breeam goals. Are you seeking to achieve LEED and Breeam certification? Did you know SOLAR SHADING is a critical component in achieving this? www.mermet.co.uk info@mermet.co.uk 01989 750910 Reflex-Rol (UK) & Mermet (UK) are the trading divisions of De Leeuw Ltd. DE LEEUW LTD.
Rates EDITORIAL SUBMISSIONS Please send editorial to: editorial@architectprojects.co.uk Each piece of editorial is chosen at the Editor’s discretion. Inclusion is not guaranteed into an issue. Phone: 01843 808 103 Website: www.architectprojects.co.uk Editor – Maria Lapthorn – editor@architectprojects.co.uk Editorial Assistant – Francesca Amato – editorial@architectprojects.co.uk Sales Executive – Maria Sutton – maria.sutton@architectprojects.co.uk Production/Design – Laura Whitehead – design@architectprojectsmagazine.co.uk Circulation Manager – Leo Phillips – subs@architectprojectsmagazine.co.uk Accounts – Richard Lapthorn – accounts@architectprojects.co.uk Lapthorn Media Ltd 5-7 Ozengell Place, Eurokent Business Park, Ramsgate, Kent, CT12 6PB Contact @apmag_social Double Page Spread £2850 Full Page £1750 Half Page £950 Quarter Page £650 Double Page Spread £1495 Full Page £795 Half Page £495 Editorial (Up to 120 words & one image) £195 Banners from £450 pcm Web Insertion £300 10% News Story £350 Small Banner £450 Dedicated Email Shot from £2950 Inside Cover Double Page Spread £4500 Outside Back Cover £2500 Right Hand Page + 10% 2 issues 15% 3 issues 20% 4 issues or more 25% Display Advertising Advertorial Website Advertising Special Positions Agency Discount Newsletter Advertising Series Discount SIZE AREA TRIM BLEED Double Page-Spread N/A 420mm x 297mm N/A Full Page N/A 210mm x 297mm N/A Half Page Horizontal 180mm x 132mm N/A N/A Half Page Vertical 88mm x 267mm N/A N/A Quarter Page 88mm x 132mm N/A N/A

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