CUSTOM JEWELR OUTSHINING SPECALIST

BY: PAUL SAINI

Laps of Lux: Tell us about Eric Mavani?

Mavani: Eric Mavani is a high-end jewellery designer. I cater to high-end networks, celebrities around the world. We focus on high-end jewellery mostly.

Laps of Lux: Who was your first client that put you on the Map?

Mavani: The first client that gave me my jump-start, was DMX. He was the first artist I ever met and worked with. I grew up listening to his Music and he was a big motivation for me. When I finally met him, I was kinda star-struck, never really met a lot of celebrities at that time. He than took me with him to a Concert, Rock-The-Bell that had Big Sean, 2 Chains, Method Man, JadaKiss and I got a chance to meet them all back-stage and that gave me the motivation to start networking and dealing with Artists.

The next big artists I came across were 50 Cent and Snoop Dogg, those 2 really helped me out and started my Career.

Laps of Lux: What drives you to continue?

Mavani: Always trying to compete with myself, If i made a piece now, the next one has to be better. I’m always trying to be more and more creative and be able to create the coolest designs ever. Pushing the brand and innovating, I don’t like being like the rest of the jewellers, selling the same old stuff, cuban chains and rings. I want to create unique links and use coloured stones, it’s like Art to me.

Laps of Lux: What advice would you give new Jewellers?

Mavani: When I came into the industry, instagram was just starting out, I kinda grew with instagram. If you start out, it’s not easy, you’re going to have to go through a lot of obstacles. If you want to cater to celebrities it is not as easy as it looks, just meeting them is tough. You’ll have to find the right connections, and taking care of those who put you in position. It’s a whole step by step process. You’re going to have to give some incentive, or free Piece for the celebrities to promote them.

Laps of Lux: What principles are most important for Entrepreneurs?

Mavani: You have to be a people person, you’re going to have to learn to work with a clientele. You’re going to have to be patient, when someone tells you no, it should just give you more strength and motivation to do better and come back harder. Business does not stop, there are many obstacles that are going to tear you down, you can’t stop.

RAPID FIRE

Q. FAV CAR TO DRIVE:

A. Ferrari SF90

Q. FAV CAR TO BE DRIVEN IN:

A. The New Maybach

Q. FAV WATCH:

A. Richard Mille, Patek Philippe & Audemars Piguet

Q. MOST EXPENSIVE PURCHASE:

A. RM Wwatch, $5,000,000. Sapphire, 1/1.

You know jewellery is always innovating in design. We are now focusing on Asher Cuts, Marquee Stones, and making pieces out of those kinds of cuts. We will soon be launching our own watch. Jewellery in jewellery, it’s timeless. Diamonds are forever.

Wherever you are in life, whatever journey you want to take. Don’t let anyone tell you, you can’t do it. Don’t take no for an answer. Keep on breaking doors down, and not allowing anyone to block you off. You have to fight your way through, because in any industry you get into, there will be competition and they will not want you to step into their field. Basically they want to eliminate that competition, so you have to keep going. Non Stop