
1 minute read
“ART TO LIFE” WITH MAX JAMALI
from LAPSOFLUX - 002
by LapsofLux
I am a mixed media artist based in Toronto, Canada, with my art- work showcased in Toronto, Miami, NewYork, Los Angeles, Paris and Dubai. Known for using butterflies as an expression of positivity, hope and transformation on my artworks and sculptures
I COLLECT...
Advertisement
My art, specially the new translucent butterfly sculptures I aunched during my show at Modern Sense in Toronto and Miami Art Basel 2023, are created to extend the beauty of its surrounding. Most of my custom designs are created by incorporating existing colour pallets within the environment my artworks are going to be installed in
To be honest with you, every project I create has its own unique moments. Every step of bringing ideas to life for me is such a beautiful journey and the most exciting part is sharing those designs during my launch events and see people’s expressions of them.

WHAT
INSPIRED YOU TO MAKE AR ART? THE BUTTERFLY PROJECT.
During the NFT boom in 2020, I built a team to create Augmented Reality for my physical artworks, with the goal of tokenizing. Since then, seeing how my clients enjoy the interactive Augmented Realities on my designs, I decided to keep them as an extension of all my artworks
WHAT ADVICE WOULD YOU GIVE YOUNG ARTIST COMING IN THE GAME?
Leaning the business side of art is extremely crucial. Since about seven years ago, when I launched my career an an artist, I have been constantly investing in marketing and branding courses and seminars. As an artist, I learned early on how important it is to focus on both creative and business side of my art equally.
Portfolio
WHAT IS THE MOST EXPENSIVE PIECE YOU CREATED?
“The Enigma” is a 8 feet tall butterfly sculpture, I launched during Miami Art Basel 2023. This original ultra-luxury sculpture called “The Enigma”—is layered with five carats of genuine diamonds and three layers of diamond dust and crystals. The Enigma is my first one-of-one, ultra-luxury sculpture at this large scale. It’s valued at $100,000 US.
HOW HAS YOUR ART EVOLVED?
I would say the idea of creating sculptures was to venture into different forms of expression to challenge myself and explore new creative avenues. I always looked at my art as an extension of interior design, and I wanted to design a sculpture that would use the colours and textures of its surroundings to complete that space.
