Levis Booklet (August 2012)

THIS IS A PAIR OF LEVI’S®

brought to you by

CURVE ID

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EMBRACE YOUR SHAPE

By now, you must be familiar with the Curve ID, a collection of women’ s jeans introduced by ® Levi’ s in 2010. But, what’ s it all about? Being confident with your shape and not your size.

Levi’ s ® revolutionary concept of‘body proportions replacing waist measurements’has redefined the standard for jeans.

Its Curve ID has pioneered three major curve categories based on a woman’ s waist-to-hip ratios. The three categories – Bold, Demi and Slight – allow women with different body types to quickly and accurately find a pair of jeans that fits them comfortably and highlights their curves perfectly.

SLIGHT CURVE: DESIGNED TO CELEBRATE STRAIGHT FIGURES This pair is designed to define a woman’ s waistline while accentuating her curves. If your jeans fit perfectly at the hips and thighs but are too tight at the waist, try this on for a better looking silhouette.

DEMI CURVE: DESIGNED TO FIT EVEN PROPORTIONS A unique style designed to flatter a woman’s waist while smoothing her shape. If your jeans fits around the waist, but does not accentuate your figure, then this is the perfect design for you!

BOLD CURVE: ACCENTUATES EXQUISITE CURVES This pair of jeans is designed to hug the waist, without gaping or pulling. If your jeans fits at the hips and thighs, but gapes at the back, then try this pair on.

DEMI

FROM LEFT: On Albina Western Shirt Dress Blues, RM169; Modern Demi Curve Bootcut Skinny Pressed Worn, RM249; Belt, RM129 On Ksenia Loopy Pullover Seedpearl, RM209; Modern Slight Curve Skinny Fragmented Indigo jeans, RM249 On Stella Slim Crew Neck Tee Jet Black, RM69; Motorcycle Wrap Metro Red, RM169; Modern Bold Curve Straight Blue Drama jeans, RM249

SLIGHT BOLD

THE NEW COLLECTION

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THE TRENDSETTER

With its rich retro feel, bootcut jeans are back in style. Levi’ s® Curve ID Bootcut Skinny allows legs to appear slimmer and longer, immediately making you look taller. Definitely a must-have in your Autumn/Winter wardrobe!

Using the Curve ID design foundation, Levi’ s ® has tailored the Bootcut Skinny range to include a slight skinny bootcut design to carefully accentuate the beautiful curves in different women and to help modify the shape of their legs while allowing the rich details to bring out their unique sense of individuality and elegance.

1. MODERN DEMI CURVE BOOTCUT SKINNY Available in Slight, Demi and Bold Curves, this timeless design is a staple in every woman’ s wardrobe as it boasts of minimalist and classic features, purposely designed to flatter the body. This bootcut is reinterpreted with a skinny fit, flattering all body shapes. It is fitted around the hips to the thighs, and widens snugly from the knee downwards.

Tip: If you have a slim waist, match this with a cropped blouse or tuck your shirt in to fully display your perfect curves.

2. YOUNG MODERN SKINNY MINI BOOT LEGGING A slim, stretchy legging with enough room in the leg opening for a more comfortable and polished look. Available in two finishes ͙ Original Fade and New Dark.

Tip: While overly-fitted bootcut designs are more suitable for people with slim, straight legs, a slight bootcut can create beautiful lines for your legs.

FROM LEFT: On Stella Pointelle Stitch Pullover Dress Blues, RM189; Modern Demi Curve Bootcut Skinny Unique Blue jeans, RM249 On Ksenia Worker Blouse Tomato Puree, RM189; Young Modern Skinny Mini Boot Legging Original Fade jeans, RM229

STYLE DICTIONARY BOOTCUT SKINNY Continuing the bootcut style of a narrow top with a wide bottom design, this opens up gradually from the calves downwards and is an innovative design based on a fitted cut.

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THE NEW COLLECTION

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3. YOUNG MODERN DEMI CURVE MEMENTO BOOT This embellished jeans sits below the hips and features zipper details at the front and back pockets. It is slim through the thigh to below the knee, then widens to a bootcut.

Tip: Wide-leg pants are good for concealing thick legs and creating a slimmer silhouette.

4. LOW TWIST BOOT This bootcut has a twisted forward inseam that elongates your legs and adds a new edge to the collection. Available in two finishes Í™ Cavern and Antique Fade.

Tip: If you have O-shaped legs, choose a classic style with a retro feel. The faded and creased treatment of this conceals the lines of your O-shaped legs cleverly.

5. MODERN SLIGHT CURVE BOOTCUT SKINNY This design sits below the hips and is slim through the thighs to just below the knees, then widens to a bootcut. Available in Slight Curve, Demi Curve and Bold Curve in classic 5-pocket styling.

Tip: Shorter women should choose stretchy and fitted pants with a slight bootcut, which allows legs to appear longer. Match this with high heels for the illusion of longer and slimmer legs.

6. DARTED SLIM THIGH DEMI CURVE BOOTCUT SKINNY

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This understated pair of jeans features darted seams and no belt loops for a clean and elegant look. It sits below the hips, and is slim through the thighs to just below the knees, then widens to a bootcut.

Tip: Dark blue shades are more slimming than light blue. Match it with a simple white blouse for an effortless feminine look.

FROM LEFT: On Albina Field Jacket Coral Red, RM269; Young Modern Demi Curve Memento Boot Subtle Dark jeans, RM249 On Stella Slim Crew Neck Tee Pink Haze, RM69; Low Twist Boot Antique Fade jeans, RM229; Baseball cap, RM79 On Ksenia AuthenticTrucker Worn InBlue denim jacket,RM289; Modern Slight Curve Bootcut Skinny Pressed Worn jeans, RM249; Leather belt, RM129 On Albina Embroidered Neck Blouse Cloud Dancer, RM169; Darted Slim Thigh Bootcut Skinny Submerged jeans, RM229

PERSONALITIES

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FARIZA RAMLAN Journalist

Q1: When did you get your first pair of Levi’s® jeans?

“My father got me my first pair when I was 16.”

Q2: How do you feel after putting on Levi’s® Curve ID Bootcut Skinny?

“Good jeans should be comfortable and make you look attractive. This skinny bootcut fit really suits me and it even comes in various options.”

Q3: Share your style principles.

“I hold to the principle that we should control fashion, and not let it turn us into‘fashion victims’ .

Following the trends is fine, but make sure it fits your style.”

Q4: In your opinion, where does a woman’s confidence come from?

“Within. Your intelligence and image play an important role.”

Q5: Every woman has her own unique curves.

Which famous person do you think has the most beautiful curves?

“I love Tyra Banks’ s body shape. She’ s a supermodel who knows how to rock her body.”

Q6: What do you like to match your jeans with?

“I like to wear jeans on the weekends when I can dress more casually as I’ m not working.

I’ ll pair it with a shirt, or with a tank top and jacket for simplicity.”

Q7: When choosing jeans, what is the most important detail to you?

“I’ m not particular about the pricing as long as the material is comfortable. For colour, I prefer grey or dark blue.”

JAYEN CHOW Boutique owner

Q1: When did you get your first pair of Levi’s® jeans?

“I don’ t remember. I have different brands of jeans, and I don’ t necessarily buy only branded ones.”

Q2: How do you feel after putting on Levi’s® Curve ID jeans?

“I heard about the Curve ID two years ago, and after trying a pair I was amazed. Even though it’ s jeans, it’ s very comfortable. I now trust Levi’ s even more.”

Q3: Share your style principles.

“I don’ t necessarily follow trends. The most important thing is understanding my personality and looking for a style that suits me.”

Q4: In your opinion, where does a woman’s confidence come from?

“You have to first love yourself. Your sense of identity is the most important thing. Don’ t depend on other people’ s opinions of you.”

Q5: Every woman has her own unique curves.

Which famous person do you think has the most beautiful curves?

“I think every woman has her own sense of beauty.

Confidence is what’ s most important!”

Q6: What do you like to match your jeans with?

“I mix and match with different elements, and create my own look through layering and accessories.”

Q7: When choosing jeans, what is the most important detail to you?

“Colour. I usually choose darker-coloured jeans. The cut of the leg is also very important.”

PERSONALITIES

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JOYCE LEE Marketing Manager/Part-time photographer

Q1: When did you get your first pair of Levi’s® jeans?

“When I was 16 years old.”

Q2: How do you feel after putting on Levi’s® Curve ID jeans?

“It fits well. It is very comfortable and makes me feel womanly.”

Q3: Share your style principles.

“I prefer simple styles and won’ t wear more than three colours at one time. I don’ t like too many elements or details. I like neutral colours like white, black, blue, green and brown.”

Q4: A woman’s confidence comes from… “⋯ a person’ s life experiences. The most important thing is to be at ease with yourself.”

Q5: Every woman has her own unique curves. Which famous person do you think has the most beautiful curves?

“Jennifer Aniston. Her curves are beautiful, and she radiates a healthy beauty.”

Q6: What do you like to match your jeans with?

“I match them with solid colours, checks or floral blouses for a more relaxed style.”

Q7: When choosing jeans, what is the most important detail to you?

“I think my hips are a bit big so I’ ll choose a cut that can hide my flaws. When I wear skinny cuts, I match them with high heels to make the lines of my legs appear longer.”

NURITA HARITH Fashion designer

Q1: When did you get your first pair of Levi’s® jeans?

“When I was 14 years old.”

Q2: How do you feel after putting on Levi’s® Curve ID jeans?

“To be honest, the bootcut is not one of my favourite cuts but I must admit that it looks very good on my body! I feel comfortable in it.”

Q3: Share your style principles.

“Wear outfits that suit your personal style and make you happy. It’ s not merely about following the trends of the season.”

Q4: A woman’s confidence comes from… “⋯ her ability to love herself and also her independence.”

Q5: Every woman has her own unique curves. Which famous person do you think has the most beautiful curves?

“Jennifer Lopez and Dita Von Teese. They look really sexy and empowering.”

Q6: What do you like to match your jeans with?

“Usually I pair faded jeans with a top in a similar shade and flats, and I’ d wear dark denims with a cropped jacket and high heels when I go out at night.”

Q7: When choosing jeans, what is the most important detail to you?

“The colour must be able to match just about anything. It has to be versatile.”

MIX & MATCH

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STYLING IDEAS

Fashion has never been limited to just one definition. By simply adding or removing a colour or detail, the same pair of jeans can give you a low key and relaxed feel.

DRESS DOWN

SHORT-SLEEVED SHIRT A simple short-sleeved shirt may seem low key but when adorned with checks or spots and paired with jeans, it becomes lively.

Progressive Demi Curve Skinny Daybreak jeans, RM269; 2-way usage tote bag in Black, RM289; Honeysuckle graphic T-shirt, RM79; One Pocket Shirt Eclipse, RM169; Retro handbag, RM189; Patterned belt, RM129

DEMI DRESS UP

TOP An elegant tuxedo-inspired top with a unique cut shows off a youthful exuberance while enhancing your individuality at the same time.

On Albina Sleeveless Tuxedo Blouse Diablo Night, RM169; Fit Enhancement Demi Curve Skinny velvet jeans, RM299

Embellished Slim Thigh Demi Curve Skinny Black Smoke jeans, RM249; Western Shirt Diablo Night, RM149; Silk scarf, RM79; Leather belt, RM129

MIX & MATCH

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Modern Slight Curve Skinny Modern Dark jeans, RM249; Slim Fashion Tee Cloud Dancer Floral, RM69; Leather belt, RM179; Checked scarf, RM79; Dual-function tote bag, RM289

SLIGHT DRESS UP

JACKET When casually paired with hipster jeans, a black leather jacket, black ankle-strap heels plus heavy metallic accessories help show off one’ s curves!

On Ksenia Trucker Coated Tencel Rinse, RM269; High Impact Slight Curve Straight Cosmo Indigo jeans, RM269

DRESS DOWN

CHECKED SCARF A checked scarf is a low-key yet easyto-match accessory that goes easily with a fitted T-shirt and jeans. Wear low boots or canvas shoes to update your look.

BOLD DRESS UP

TUXEDO-INSPIRED WHITE SHIRT Black and white are classic colours that almost never go wrong. Pair your jeans with a unique tuxedo-style white shirt for a polished look.

On Stella Tuxedo Shirt Cloud Dancer, RM189; Modern Bold Curve Straight Pitch Black jeans, RM229

DRESS DOWN

WIDE BELT A wide belt allows hips to appear slimmer. Matched with a fitted T-shirt, it makes your body curves appear more petite. It’ s an easy outfit to put together for an attractive look with a relaxed air.

Classic Bold Curve Bootcut Sunday Blues jeans, RM229; Embellished Slim Fashion Tee Metro Red, RM79; Wide leather belt, RM129; Hat, RM89; Sling bag, RM269

FIT GUIDE

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JEANS BY STYLE

Levi’ s® has a complete range of styles, from fitted to wide leg, especially in its revolutionary Curve ID series, which allows you to find jeans that suit your personal style and unique body shape.

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For more information, visit your nearest Levi’ s® store or log on to www.levi.com.my Follow us on

facebook.com/Levis

twitter.com/LevisMY

1. LEGGINGS This stylish design is close fitted from the hips all the way down to the ankles. It is remarkably comfortable and features great stretch to help show off your legs and beautiful curves. 2. SKINNY This design fits snugly around the waist and is tight around the thighs and calves, tapering down to the ankles. A wardrobe must-have for fashionistas! 3. SLIM This pair sits naturally on the waist for a tummy tucking effect, yet, it is tight around the upper leg with more room around the ankles for a leaner and longer silhouette 4. STRAIGHT This classic, sleek and versatile leg shape, which is straight from the knee downwards flatters all body shapes. 5. BOOTCUT SKINNY The timeless bootcut is reinterpreted with a skinny fit, making it flattering for all body shapes. It is fitted around the hips to the thighs and widens snugly from the knee downwards giving the illusion of skinny thighs. Definitely a style companion for everyone! 6. BOOTCUT These jeans sit on the natural waist for extra coverage, but is tight around the upper leg and widens from the knee downwards. Pair them with heels and rock the world!

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Group Managing Editor Aster Lim Editor-In-Chief Seema Viswanathan Deputy Editor, female Terry Saw Sub-Editor Sulochini Nair Special Projects Writer, female Sarah Hani Jamil Creative Director Eireen Ooi Special Projects Art Director Ng Geok Mei Special Projects Designer Siah Lan Yin Photography Vincent Paul Yong @ Studio Verve Styling Andrea Wong Makeup Gavin Soh Hair Joey Yap Models Alina Vertinskaya and Ksenia @ Base Model Management, Stella @ Wu Model