2023 EDITION
LANSDOWNE IN HISTORY
1977
Lansdowne Park mall officially opened its door Wednesday, Sept 14 at 9:30 am.
1984
Vanprop Investments Ltd. buys the Centre and took over management.
1999
Lansdowne Park rebrands itself to Lansdowne Centre.
2001
Lansdowne Centre undergoes extensive renovations to make room for new stores.
LANSDOWNE 2023
A 46-year-old landmark in the Richmond community awaiting the new chapter of its evolution.
BRAND VALUES
Lansdowne brand values are rooted on its storied history in the community. It’s very much entrenched in the community and welcomes everyone. It has evolved into a place where friends and family gather to have fun and make memories.
INCLUSIVE
Lansdowne always welcomes everyone and is committed to being inclusive and catering to all groups in the community. It endeavors to have something for everybody.
FUN MEMORY BUILDER
In the last 46 years, Lansdowne has evolved from being a race track to the Centre we know and love today. Many memories have been created here and many more to come as it moves to the next phase of redevelopment.
COMMUNITY CENTRIC
Community is an essential part of Lansdowne’s history. Lansdowne Centre has been welcoming people through its doors since 1977. Through events and celebrations, it has cultivated a strong sense of community in Richmond.
CENTRIC FUN MEMORY BUILDER
COMMUNITY
INCLUSIVE
VOICE AND TONE
Lansdowne’s Brand voice is Simple, Informative, Engaging and Approachable. These are reflected in every communication from Lansdowne centre. It will always be easy to understand, a source of useful information, will always welcome feedback and will remain accessible.
The design and language used are simple and easy
to understand.
INFORMATIVE The tone is clear, concise and educational.
Meaningful, inclusive and actionable language.
APPROACHABLE Enjoyable, easy to understand and positive. SIMPLE
ENGAGING
LOGO
Lansdowne’s logo is both vibrant and colourful to represent the groups of people that are part of Lansdowne’s community.
The modern adaptation keeps Lansdowne’s visual language and core values through the colourful elements representation.
LOGO PROGRESSION
A cleaner version with a colourful stroke that represents the vibrant community at Lansdowne.
A modern adaptation that keeps the vintage feeling of Lansdowne.
PREVIOUS LOGO 1ST PHASE
PHASE
FINAL
LOGO VARIATIONS
Primary Logo
Use the colourful version over light and beige background. Use the colourful logo whenever possible.
EXCLUSION ZONE
For a clear and consistent usage of the logo, add “CENTRE“ dimensions as spacing between the logo and borders.
White Logo
Use the this version over dark colours.
Black
Logo
Use the black version where legibility or colour integrity would be compromised.
INCORRECT USAGE
Do not distort, squeeze or stretch the logo from its original shape.
Do not cut off any parts of the logo.
Do not use the primary logo over backgrounds that compromise legibility.
Do not use the white logo on lighter backgrounds.
COLOURS AND PATTERNS
Pantone 268 C
HEX (#502D7F)
RGB (80, 45, 127)
Pantone 3588 C
HEX (#FF9425)
RGB (255, 148, 37)
Pantone 639 C
HEX (#0098CD)
RGB (0, 152, 205)
Pantone 3516 C
HEX (#D1350F)
RGB (209, 53, 15)
Pantone 2424 C
HEX (#209E48)
RGB (32, 158, 72)
CMYK (0%, 3%, 6%, 0%)
HEX (#FFF6EC)
RGB (255, 246, 236)
80% 60% 40%
Purple Sense of imagination and creativity.
80% 60% 40%
Orange Friendly, trusty and happy.
80% 60% 40%
Blue Feel of confidence, calm and serenity.
80% 60% 40%
Red Warmth, dynamic and passion.
80% 60% 40%
Green Sense of serenity.
Beige “Old Journal” feeling.
PATTERNS
Patterns are to be used as background and accent elements. Circles gives a friendly feeling to graphics and its used to annouce events.
CIRCLES
LINES
Lines are elements well used on the late 70’s and 80’s, and gives dinamism and energy to graphics.
ARCHES
Arches are part of Lansdowne architecture, represents an evolving and welcoming pathway and symbolizes a comforting home.
Colourful 315° Angle Gradient
TEXTURES
The use of a spackled texture gives a rich and unique look to Lansdowne graphics, and also connects to a vintage vibe.
Use it on top of colourful patterns and backgrounds.
Spackles Colour: #FFEDDD
80% Opacity
80% opacity used when colourful patterns are on the canva.
The Beige colour is used instead of white background to give an “old journal” tone to Lansdowne’s graphics.
Spackles Colour: #FFEDDD
100% Opacity
100% opacity used when there are no patterns or elements on the canva.
TYPOGRAPHY
TYPEFACE
PRIMARY
VENEER REGULAR
FONT STYLES
REGULAR
Veneer Regular is used for titles and headlines.
Veneer is a classic sans-serif typeface that have the appearance of handmade letterforms. This classic touch has made it look remarkable and brings the vintage feeling for Lansdowne and boldness of vintage editorial headlines.
SECONDARY Montserrat is used for paragraphs, body copy and secondary titles.
MONTSERRAT
FONT STYLES
REGULAR BOLD
MEDIUM
Montserrat is a geometric typeface featuring a large x-height, short descenders and wide apertures, this typeface achieves high legibility even in small sizes.
HIERARCHY
Readability of sentences is reinforced through the type weight and sizing of the font.
Establishing font sizes is dependent upon the content, following these guides provide consistency in ensuring this.
THE PLACE FOR YOUR
16pt 10pt 64pt
EXCLUSIVE REWARDS FOR LANSDOWNE CLUB MEMBERS!
We’ve introduced the Lansdowne Club App that launched in December, to provide our members exclusive rewards as well as early access to events and news.
Main Title: Main Title:
Veneer Regular, 90% line height
Montserrat Medium, all caps on, font size 1/4 super headline pt size
Veneer Regular, 90% line height
Paragraph:
Montserrat Regular, font size 1/4 super headline pt size
Secondary Title: 20pt
ESSENTIALS
TYPOGRAPHY DON’TS
THE PLACE FOR YOUR ESSENTIALS
THE PLACE FOR YOUR ESSENTIALS
Do not use Montserrat Bold with Veneer Regular.
Do not use Montserrat Light for titles.
The place for your
ESSENTIALS
THE PLACE FOR YOUR ESSENTIALS
Do not use Montserrat small caps for titles.
Do not use multiple colours.
APPLICATION
TEMPLATES AND GUIDELINES
ANCHOR EVENTS
Use this style for announcements and anchor events happening at Lansdowne Centre.
*Executional Sample
HOLIDAY POSTS
Use this style for holiday posts as Easter, Christmas and others.
POP-UP EVENTS
Use this style for small events happening at Lansdowne Centre.
*Executional Sample
*Executional Sample
Must have:
- Beige Background
- Spackled texture
- Bold title
- Event Logo
- Pattern (Circle Rays)
Must have:
- Colourful background (Lansdowne colour palette)
- Spackled texture
- Bold title
- Icon
Must have:
- Beige Background
- Spackled texture
- Bold title
- Modern Image
- Pattern (Circle, Lines, Arch)
SPRING CARNIVAL
Spring Carnival is a pop-up event that happens in Lansdowne Centre annually. The logo and assets created for this joyful event are simple and easy to reproduce.
There are 4 different colourful graphics (ferris wheel, carroussel, circus tent and roller coaster) that can be used in different applications.
Posters:
FOOD GARDEN
Lansdowne’s Food Garden logo is used annually for the seasonal event that happens between May and July.
It is easy to reproduce on different mediums and the elements (veggies and landscape) can be used individually.
LANSDOWNE CLUB APP
The Lansdowne Club App utilizes the brand identity of Lansdowne through texture and colour whilst keeping it fresh and recognizable.
The “plus” icon represents the extended benefits of the app for club members. The app is where the user can find rewards, information and much more.
Primary Logo App Stores Logo
CREATED AND DEVELOPED BY CONTACT US FOR QUESTIONS ABOUT THE GUIDELINES INFO@LANSDOWNE-CENTRE.COM
2023 EDITION
BRAND GUIDELINES