Love Africa January 2024 Edition

LOVE AFRICA newsletter

january 2024 | issue #2

landtours.com

a ballad of west african heritage song of the griots

kicking off adventure afcon 2024 in cote d’ivoire

2024 travel trends | africa’s tourism campaign

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message from the ceo HAPPY NEW YEAR! As we journey into 2024, I want to extend a heartfelt thank you for being a part of our travel family.

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Reflecting on the incredible West African tour experiences we shared in the past year, I'm filled with gratitude and anticipation for what lies ahead.

The coming months promise new opportunities for exploration, cultural immersion, and thrilling adventures across West Africa.

Our team has been working diligently to curate captivating tours, each designed to provide you with an authentic and unique experience. From the energetic festivals and cultural activities pulsating with the essence of West Africa to the vast landscapes teeming with amazing wildlife, we're eager to showcase the beauty, history and possibilities within West Africa.

Thank you for choosing Landtours for your travel adventures. Here's to a year filled with discovery, connection, and unforgettable memories!

Wishing you a fantastic 2024!

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Mawuli Dzebu mawuli dzebu landtours ceo

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contents january 2024 | issue #2

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afcon 2023 in cote d’ivoire The 34th edition of the African

Cup of Nations, AfCON, kicks off on the 13th of January 2024, with an exciting fixture set between the host country, Côte d’Ivoire, and Guinea Bissau.

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africa’s tourism campaign

songs of the griot Music, song, and dance have

been integral to the African identity for centuries, serving as a medium through which African history, traditions, and

The first international travel trade

show for 2024, FITUR International Tourism Fair is set to take place in Madrid, Spain from 24th - 28th January with an impressive number of African countries and several private sector businesses participating to showcase the beauty and cultural diversity in their countries.

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2024 travel trends

Travel for 2024 is looking bright,

with several studies, such as the WTM

values are passed down from generation

2023 Global Report, predicting several

to generation.

travel trends in 2024.

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kicking off adventure

AfCON 2024 in Cote D’Ivoire

The 34th edition of the African Cup of Nations, AfCON, kicks off on the 13th of January 2024, with an exciting fixture set between the host country, Côte d’Ivoire, and Guinea Bissau.

This thrilling football tournament which should have taken place in 2023 is set to boost tourism efforts in the West African country.

The country, known for its energetic cultural atmosphere, has put steps in place to take advantage of the predicted footfall, such as setting up an online tourism information system to serve as a resource hub to locate tourist sites, restaurants, hotels, and more.

Who will be crowned the champions of Africa?

You fullenergi match schedule here. https: //www.can cafonline.find com/mediathe /xltgcxmv/total es_caf_africa_cup_of_nati ons_match_schedul e_23.pdf 7

Black History Tour February 2024

Accomodation

Accra City Tour

Naming Ceremony

Ashanti Region Tours Kakum National Park

Unesco Slave Dungeons Private Transportation AIRFARE NOT INCLUDED

8 nights from

$2,678

per person double occupancy

TERMS & CONDITIONS APPLY

a ballad of west african heritage

Songs of the

Griots Music, song, and dance have been integral to the African identity for centuries, serving as a medium through which African history, traditions, and values are passed down from generation to generation. West Africa, the birthplace of internationally celebrated music genres like jazz, gospel, and blues, also played a significant role in the development of Calypso music, native to modern-day Nigeria and transported to the Caribbean through the forced migration of Africans during the transatlantic slave trade.

In the West African sub-continent, a group of individuals, known as "griots," serves as the guardians of oral history, passing down the legacies of communities and royalty through song and music. Highly revered in the Sahel region, stretching from Mali through Senegal to Burkina Faso and beyond, these musical wardens play a crucial role in preserving West African culture.

Music holds a special significance in West African cultures, not only as a means to share histories and traditions but also to evoke the spirit of unity and community, referred to as "djeli" in the Mandé language, meaning the blood of the community.

The rhythm of the griot's tapestry is held in harmony with Sahel instruments like the kora, tambour, and balafon—a xylophone-shaped instrument. The kora, a West African stringed musical instrument made of animal hide and calabash carrying 21 strings, serves as the musical companion of choice for the noble storyteller.

Griot storytelling has taken a contemporary turn, blending modern music types with age-old traditional storytelling. Rap music draws inspiration from griots, using narration, political and social commentary. Hybrid griots like Noumoucounda Cissoko, born into a family of music and storytelling, are redefining the ancient culture of storytelling by merging it with rap and hip-hop.

Traditionally a male role, women like Dionton Tounkara, Kandia Kouyaté, Ami Koita, and Sona Jobarteh - griottes (female griots) - are redefining gender roles and taking center stage in griot culture.

Griots, through the art of passing down histories via musical storytelling, have preserved a significant aspect of West African tradition and culture.

They have influenced contemporary storytelling, making West African histories not only confined to the pages of history books but also echoing through the artistry of griots. In celebrating griot traditions, we celebrate a rich cultural heritage and the enduring resilience that defines West Africa.

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Griots, also known as nomad musicians, were often based in the courts of nobles, advising royalty on issues others would not dare speak on.

Contrary to misconceptions, West Africa's reliance on griots for cultural guardianship is not rooted in the absence of writing systems. Pre-colonial West Africa had writing systems like Ajami, Nsibidi, Bassa Vai, and Adinkra, predating the slave trade and colonialism.

Griots, also known as nomad musicians, were often based in the courts of nobles, advising royalty on issues others would not dare speak on. Their influence was widespread, with their presence a 13

vital part of core communal events, weaving together the fabric of the community. Griots were experts on political issues, social commentators, entertainers, and living libraries. Historically, Sahel tribes could trace their genealogy by consulting a griot.

The intricate art of griot storytelling through song doesn't happen by chance but through extensive training and mastery of the ancient craft. Griots, like the royals they serve, are born into their profession, with families like the Diabete and Kouyaté clans considered royalty in the lineage of West African minstrels. Though little is known about griot origins, legend has it that the first griot was Gassire, a native of the Dausi ethnic group, around the 4th century, commissioned to serve in the Warrior Prince’s court after the visit of Ibn Battuta.

Griots were experts in social, political issues, history & entertainment.

africa’s tourism campaign

FITUR Trade Show in Madrid

The first international travel trade show for 2024, FITUR International Tourism Fair is set to take place in Madrid, Spain from 24th - 28th January 2024 with an impressive number of African countries and several private tourism sector businesses participating to showcase the beauty and cultural diversity in their countries.

This step shows a clear commitment by African nations to controlling global narratives by tapping into strategic tourism markets and positioning the continent as a preferred destination for discerning travelers seeking unique experiences.

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travel and tour updates

2024 Predicted Travel Trends

Travel for 2024 is looking bright, with several studies, such as the WTM 2023 Global Report, predicting several travel trends in 2024.

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Travelers are expected to value options that offer sustainable choices, displaying a deep concern for the environment.

Forecasts also indicate a shift to slow travel, meaning longer trip days but in fewer frequencies.

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Travelers are also anticipated to choose trips that offer culturally immersive experiences providing an opportunity to learn about different cultures.

The need for personalized services will be in demand with guest experience the most important aspect as travelers have become even more discerning post-COVID-19 pandemic.

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