Landscape Information Pack 2024

THE INFO

STONE SHOW

LAWN EXPO

STONE YOUNGSHOW PLANTS

LAWN EXPO

YOUNG PLANTS

HALL 4, NEC, BIRMINGHAM 10th & 11th JULY 2024

LANDSCAPE LAWN EXPO - STONE SHOW - YOUNG PLANTS co-located with SOLEX

This year, LANDSCAPE is proud to be a part of a brand-new collaborative event. With 5 events at one location, the days will be packed full of valuable networking and business opportunities. Joining LANDSCAPE on the 10th and 11th of July 2024 will be: SOLEX, run by the amazing team at LOFA since 1967, and LAWN EXPO, STONE SHOW and YOUNG PLANTS, all run by your friendly team at LANDSCAPE. A bigger show equals bigger benefits for exhibitors and visitors alike.

Now reaching a broader audience than ever, LANDSCAPE knows that this co-located event will bring even greater opportunities to engage with decision makers and become a central pillar of the industry that cannot be ignored.

LAWN EXPO, STONE SHOW and YOUNG PLANTS have each been specifically designed to enable exhibitors to benefit from a specialised exhibition area, whilst still getting the advantages of being part of a larger and diverse event. Decision makers will now have the assurance that they are engaging fully with their desired landscaping niche, whilst also being able to keep up-to-date with the industry as a whole.

The new and exciting events are strongly supported by industry bodies, making the co-located Show the place to be. LAWN EXPO is supported by the Lawn Association who will be playing a major part in

the development of the event area, featuring its own dedicated series of topical talks. STONE SHOW is supported by the Stone Federation who will bring in a century of expertise and the support of their members. YOUNG PLANTS is supported by Rochfords and will broaden LANDSCAPE’s reach to a wider audience and bring in a whole new strand of visitors.

This new all-encompassing event will be accompanied by a comprehensive FREE to attend CPD Accredited Seminar Programme, featuring the industry’s most popular and knowledgeable professionals.

Learning opportunities have always been a massive part of the show’s ethos; LANDSCAPE is proud to be a dedicated space where professionals can come together to share knowledge and keep up-todate on the latest developments and trends.

With five different events all running at the same time, this years’ event will have no equal. Hundreds of new and innovative products will strengthen the visitor base more than ever; each event will attract their own visitor niche and, with major crossovers in the industry, this can only benefit everyone. Whether you are trying to reach architects, landscape designers, contractors or the retailers and garden centres attracted by SOLEX, this co-located event will have it all.

FIVE EVENTS, ONE LOCATION

LANDSCAPE is dedicated to bringing the industry together by introducing its visitors to the latest products, services and techniques necessary to design, build and maintain award winning landscaping projects all over the world. The show welcomes hundreds of companies exhibiting brand new products and solutions. LANDSCAPE is a knowledge sharing platform and is the perfect opportunity to connect with peers and learn about interesting developments in the industry. This essential trade event means you can meet other professionals in the wider landscaping space which is guaranteed to increase your network.

Run by the amazing team at LOFA since 1967, SOLEX is the retailers essential garden event of the year and attracts manufacturers of garden furniture, barbecues, parasols and outdoor soft furnishings.

This unique event brings together all the leading suppliers of outdoor living products and provides a showcase for all the exciting new developments in design, environmental manufacturing, sustainability, and products for both the retail and contract markets. This co-located event will be running at the same time as LANDSCAPE, LAWN EXPO, STONE SHOW and YOUNG PLANTS.

STONE SHOW

YOUNG PLANTS

Bringing together those that grow, care, maintain and install lawns across the country, LAWN EXPO will provide the ideal meeting place to discuss and demonstrate the newest industry developments. This brand-new space that connects lawn to landscape will be supported by the Lawn Association who place sustainability and education at the heart of their ethos. Lawns and turf care are a hot topic in the landscaping industry, so up your game and get involved in the largest co-located event for the industry.

The annual event dedicated to all things stone in the landscaping industry.

Highlighting the durability, sustainability and beauty of natural stone, this specialised event will ensure you make contact with the most relevant decision makers. The event is supported by Stone Federation who have over 100 years of experience in the game.

Running alongside LANDSCAPE, there will be no better place to network, discuss and do business with landscape architects, designers, contractors and specifiers.

Giving much needed visibility to an oftenunseen and undervalued sector of the landscaping industry, this brand-new event will bring the spotlight to just how transformative young plants can be when designing and delivering landscape projects.

YOUNG PLANTS will give you full access to the very best garden designers, landscape architects, contractors, specifiers and facilities managers. Supported by Rochfords, this fantastic event will elevate your business like no other.

Supported by

Supported by

Supported by

LAWN EXPO

WHAT’S IN IT FOR EXHIBITORS Exhibiting should be a central part of a full marketing plan.

Being part of the event will provide the following opportunities:

MEET PROSPECTIVE NEW CUSTOMERS

DEMONSTRATE YOUR COMMITMENT TO THE INDUSTRY

The event will provide you with an excellent opportunity to engage with potential clients.

88% of the visitors are key decision makers or influencers. These are individuals looking for products and solutions to suit their business needs. Show off your impressive range.

The event is well established and highly regarded within the industry. Those who exhibit at the show are engaging with the most passionate professionals in the industry. Come and be part of the exhibition and meet some of the best in the game!

CAPTURE NEW DATA Individuals from over 60 countries have previously attended, from Garden Designers to Landscape Architects. Having such a large and diverse pool of visitors allows you to expand your customer database, or perhaps even build an entirely new one.

IMPROVE AND GENERATE AWARENESS By attracting thousands of visitors year-onyear, the event provides the opportunity for you to engage with them face-to-face and allows the chance to raise brand awareness and let the world know about what you have to offer.

BUILD AND CREATE NETWORKS The show is the perfect place for passionate individuals in the industry to network. In addition to meeting our visitors you can also meet and do business with fellow exhibitors and meet existing customers to reinforce your relationships.

THE POWER OF FIVE By having five events running at the same time everyone benefits from: •

UNPARALLELED VARIETY

•

INFINITE NETWORKING OPPORTUNITIES

•

CROSS POLLINATION OF IDEAS

•

COMPREHENSIVE EDUCATIONAL TALKS

•

TIME EFFICIENCY

•

INSPIRATION AT EVERY TURN

LAUNCH NEW PRODUCTS OR SERVICES Lots of companies use exhibitions to launch a new product or service.

There’s no better place to introduce them than to an excited audience of visitors eager to see the very latest innovations in the industry.

FIND A DISTRIBUTOR Use the event to find your next distributor, make the visitors aware that you are looking to expand and make them engage with you to take on board your product and increase your sales as well as your company profile.

WHO VISITS? By visiting the events you will meet discerning landscape designers, architects, contractors, developers, facilities managers, grounds people, retailers, house builders, hoteliers, garden centres and on-line resellers. You will have the chance to see ‘face-to-face’ all of those involved in some of the most important, prestigious and valuable projects both here in the UK as well as worldwide.

WHO EXHIBITS? Manufacturers and suppliers of decking, fencing, flooring, water features and fountains, street and garden furniture, lighting, irrigation systems, living walls and roofs. Exhibitors will include those that supply metalwork and outdoor kitchens, barbecues, outdoor fireplaces, sculptures, planters and containers, pools, hot tubs, spas and paving. You will be able to find soils, compost, mulches, stone, aggregates, tools, machinery as well as living plants, specimen trees and turf.

THE FACTS AND THE FIGURES

OVER 60 COUNTRIES HAVE ATTENDED THE SHOW Czech Republic Hungary Morocco Romania South Africa UAE Austria Spain Brazil Russia Turkmenistan Wales Belgium

Portugal Singapore Canada France Italy Malaysia Qatar Turkey Estonia Australia Bulgaria Lithuania Norway

Denmark Saudi Arabia Israel New Zealand Luxembourg Sweden Slovenia Pakistan China Malta Taiwan Monaco Slovakia

Mexico Indonesia South Korea Nigeria England Ukraine Philippines Croatia Netherlands USA Finland Dubai India

Germany Belarus Japan Latvia Greece Scotland Switzerland Hong Kong Ireland Poland Aruba Uganda

WHO COMES TO VISIT 33%

GARDEN DESIGNERS

27%

LANDSCAPERS / CONTRACTORS

GARDEN CENTRES / RETAILERS

8%

ARCHITECTS

8%

LANDSCAPE ARCHITECTS INTERIOR LANDSCAPERS / DESIGNERS

MEDIA

OTHER

2% 1%

5%

OF ATTENDEES ARE NEW VISITORS

9%

FACILITIES MANAGERS / CONSULTANTS

LOCAL GOVERNMENT / GROUNDSMEN / PARKS / ESTATE MANAGEMENT

63% 88%

OF ATTENDEES HEAVILY INFLUENCE OR ARE THE KEY DECISION MAKERS

4% 3%

£627,572 AVERAGE SPEND OF EACH INDIVIDUAL

WHERE THEY

COME FROM

AVERAGE SPEND OF EACH INDIVIDUAL £627,572

2022

£558,450

2021

£352,624

£341,965

2019

2018

WHAT THEY COME TO SEE 7%

24%

16%

26%

18%

27%

Balustrades

Builders & Contractors

CAD Services & Software

Design Services

29%

45% 29%

Audio Visual

Awnings, Canopies, & Shades

14%

51%

30%

39%

Education & Courses

Trellises

Fire Pits

Fountains, Water Features & Ponds

Furniture & Street Furniture

37%

44%

54%

29%

8%

Irrigation

Lighting

Living Plants, Trees & Turf

Living Roofs & Walls

Media, Associations & Institutions

19%

48%

17%

17%

26%

Planters & Containers

Playground Equipment

Pools & Hot Tubs

Sculpture

33%

16%

44%

31%

Technical Fabrics

Timber & Decking

Outdoor Kitchens & BBQs

55% Stone, Paving & Aggregates

Surfaces & Surface Treatments

Tools, Machinery & Vehicles

Garden Buildings & Structures

Metalwork

50% Soils, Composts & Mulches

WHERE ARE THEY WORKING?

26% - NATIONAL UK COVERAGE 22% - LONDON & SOUTH EAST 20% - MIDLANDS 11% - SOUTH WEST 9% - NORTH WEST

4% - OVERSEAS 3% - NORTH EAST 2% - WALES 2% - NORTHERN IRELAND 1% - SCOTLAND

49%

ARE VERY LIKELY TO RECOMMEND AND USE AN EXHIBITOR FOR A FUTURE PROJECT

NUMBER OF EMPLOYEES

11% 1-5

86%

6 - 10

13% 11 - 30

15% 6%

6%

31 - 50

51 - 100

MAKE SURE YOU’RE PART OF

HALL 4, NEC, BIRMINGHAM 10th & 11th JULY 2024

100+

BOOK YOUR STAND Be part of the event and choose an option that suits your product, your marketing profile and your budget.

SHELL SCHEME “Shell scheme” options are sold at £360 + VAT per square metre. Each stand comes with carpeted floor space, full wall structure and fascia boards around the open sides with your company name on.

Starting at £2160 +VAT for a 6sqm stand

NEW TO EXHIBITING WITH US To make your decision even easier we would like to welcome you to the show with an exclusive offer!

1ST TIME EXHIBITOR RATE

1ST TIME “INTERNATIONAL” RATE

If you’ve never done the show before, the rate is £310 + VAT per square metre for the first 9sqm.

If you are from overseas and would like to join the show the rate is £270 + VAT per square metre for the first 9sqm.

(Additional meterage will be charged at £360 +VAT psqm.)

(Additional meterage will be charged at £360 +VAT psqm.)

EXHIBITING AT

If you are part of the Lawn Association, the rate is just £270 +VAT per square metre (for the first 9sqm.

Additional meterage will be charged at £360 +VAT psqm)

EXHIBITING AT

“Space Only” are sold at £310 + VAT per square metre. The exhibitor will need to provide their own floor covering and walling which must be finished to a high standard especially on the reverse.

This option is only available on stands of 9sqm or above that have at least two open sides.

STONE SHOW

If you are part of the Stone Federation, the rate is just £270 +VAT per square metre (for the first 9sqm.

Additional meterage will be charged at £360 +VAT psqm)

EXHIBITING AT

SPACE ONLY

LAWN EXPO

YOUNG PLANTS

Proudly supported by Rochfords, the rate is just £270 +VAT per square metre (for the first 9sqm.

Additional meterage will be charged at £360 +VAT psqm)

REQUEST AN UP TO DATE FLOOR PLAN +44 (0)20 7821 8221

info@landscapeshow.co.uk

WHAT’S INCLUDED All exhibitors will be offered the chance to be included in our Preview Magazine, the Show Guide and of course the Exhibition Catalogue itself. All exhibitors will be listed on-line.

WHAT’S INCLUDED

ADDITIONAL OPPORTUNITIES

PREVIEW MAGAZINE

Full page advert:

½ page advert:

Online magazine sent out to over 55,000 contacts before the show

£1,000 + vat

£550 + vat

Back Cover Advert:

Inside Cover Advert:

£850 + vat

£750 + vat

Full Page Advert:

Enhanced Listing:

£450 + vat

£100 + vat

News story editorial with picture

SHOW GUIDE Show Guide available to all visitors who have preregistered before the show

Company profile and picture

Back Cover Advert:

SHOW CATALOGUE Show Catalogue available to every visitor to the show

Company profile and listed under selected product headings

ONLINE Listing with logo and stand number

£850 + vat Full Page Advert: £450 + vat Enhanced web listing (profile and web & social media links): £50 + vat

LANYARDS (sponsor to provide)

£250 + vat

PRODUCT PRESENTATION £750 + vat

ADDITIONAL PROMOTIONAL OPPORTUNITIES If you want to stand out from the crowd and increase your profile to the visitors attending, why not take advantage of the many additional promotional opportunities available. Anything is possible! Call us to discuss your ideas.

SEMINAR THEATRE SPONSOR £1,500 + vat (one room) £5,000 + vat (all rooms)

LAWN EXPO

BAR SPONSORSHIP

STONE SHOW

(including product placement)

£2,000 + vat

YOUNG PLANTS

LIVE EVENTS ARE POWERFUL! Live events, are known to be one of the most effective forms of marketing you can participate in. Remember “Seeing is believing” According to Cog Research, they are… times more powerful than TV ads!

times more effective than print media!

Remember, seeing is believing.

DISCOVER THE POWER OF

5

times more effective than radio!