2 HORTICULTURE REVIEW - OCTOBER 15, 2011
For more chapter event listings, visit www.horttrades.com. October 16 Durham Chapter meeting Parkwood National Historic Site, 270 Simcoe Street N., Oshawa Families are welcome to attend the afternoon tour of Parkwood, former home of R.S. McLaughlin, founder of General Motors of Canada. Parkwood is considered the last grand estate in Canada. For more information, contact Helen Hassard at firstname.lastname@example.org. October 18 Ottawa Chapter meeting Royal Canadian Legion, Branch 641, 3500 Fallowfield Road, Unit #3, Ottawa Ottawa Chapter meetings are moving to a new location this year. If you pre-register, lunch is on us. Come out and join us at our new location. For more information, contact mwalsh@ landscapeontario.com. October 20 Georgian Lakelands Chapter meeting Meaford Golf and Country Club, 408 Ridge Road, Meaford Learn about the fundamentals of branding your company, when Georgian Lakelands Chapter holds its October meeting in Meaford. The Chapter will serve a light dinner with a guest speaker from Sideroad Communications, a strategic branding, design and marketing communications firm. Ridge Road runs just west of Meaford, off Highway 26. The evening begins at 6 p.m. For more information call Chapter coordinator Lexi Dearborn at 1-519-538-1400, or email@example.com. October 27 Windsor Chapter Awards of Distinction Top Grade Landscape and Garden Solutions, 8211 North Townline Rd., McGregor This year’s Windsor Chapter Awards of Distinction will be the highlight at the Chapter’s Fall Social. The evening begins at 5 p.m. and runs to 8 p.m. For more information, contact Helen Hassard at hhassard@ landscapeontario.com.
November 3 Toronto Chapter meeting Latvian Centre, 4 Credit Union Drive, Toronto A round table-discussion concerning industry issues will take place at the November chapter meeting, at the Latvian Centre. The evening begins at 6:30 and will go to 9. For more information, contact Helen Hassard at hhassard@ landscapeontario.com.
November 3 Golden Horseshoe Chapter meeting Appleby Ice Centre, 1201 Appleby Line, Burlington Join the Golden Horseshoe Chapter for an informative lunch time presentation by Rory Sheehan on Sales. There is no cost to attend this event, just RSVP by contacting Helen Hassard at 1-800-265-5656, ext. 354, or firstname.lastname@example.org.
Landscape Ontario and industry events
For more Landscape Ontario and industry event listings, visit www.horttrades.com. October 19 - 20 Expo 2011 Toronto Congress Centre, North Building Lots of great changes are happening at Expo 2011. This year the show will move 100 yards to the new North Building at the Toronto Congress Centre. Visit www. loexpo.ca for more information.
Dunster will lead a two-day event. Course attendance and successful completion of the written exam earns participating certified arborists and registered professional foresters the PNW-ISA Certified Tree Risk Assessor qualification. This is a limited course with room for 17 attendees. For more info, go to www.ufis.ca/trace.php.
October 24 - 25 Landscape Industry Certified test Landscape Ontario, 7856 Fifth Line South, Milton By successfully completing Landscape Industry Certified designations, you prove your competence in the industry to yourself, your employer and customers. For more information, go to www.horttrades. com/landscape-industry-certified.
November 3 - 5 Spreading Roots, an urban forestry symposium Toronto Botanical Garden, 777 Lawrence Ave., East, Toronto The Ontario Urban Forest Council presents Spreading Roots: working together to protect our urban trees. Call 416-397-1355 for details.
October 24 - 25 Tree risk assessment course Cawthra Estate, 1507 Cawthra Rd., Mississauga Urban Forest Innovative Solutions is hosting a tree risk assessment course again this fall. Instructor Dr. Julian
November 5 Landscape Industry Certified Written Test Fanshawe College Prove your competence by challenging the Landscape Industry Certification test. For more information contact Rachel Cerelli email@example.com
November 2 Waterloo Chapter meeting Knights of Columbus, 145 Dearborn Place, in Waterloo The topic at the November Waterloo Chapter meeting involves the issue of snow maintenance and the Ministry of Transportation. Always a popular subject, this meeting begins at 7 p.m. Contact Helen Hassard at hhassard@ landscapeontario.com. HORTICULTURE REVIEW - OCTOBER 15, 2011 3
Landscape Ontario staff LO staff members are committed to member service. Please call with your questions or concerns. Tel: (905) 875-1805 or 1-800-265-5656 Fax: (905) 875-3942 Web: www.horttrades.com
Landscape Ontario’s mandate is to be the leader in representing, promoting and fostering a favourable environment for the advancement of the horticultural industry in Ontario. Suffix for all e-mail addresses below: @landscapeontario.com
President: Nino Papa Board rep: Garry Moore/Don Tellier
Tom Intven, tintven@ Robert Adams, robertadams@ First vice-president
Tim Kearney CLP, tkearney@
Chair: Michael Van Dongen Board rep: Bob McCannell, bmccannell@
Chair: John Hewson CLP Board rep: Brian Marsh
Phil Charal, pcharal@ Dave Braun
President: Greg Scarlett CLT Board rep: Mark Humphries, mhumphries@
Georgian Lakelands Chapter
Chairs: Mark Ostrowski Board rep: Gerwin Bouman
E-mail suffix for all staff members: @landscapeontario.com Executive director Tony DiGiovanni CHTR, ext. 304, tonydigiovanni@ Executive assistant Kathleen Pugliese, ext. 309, kpugliese@ Controller Joe Sabatino, ext. 310, jsabatino@ Manager, information technology Ian Service, 416-848-7555, iservice@ Manager, Pesticide Industry Council Tom Somerville, tsomerville@ Manager, education and labour development Sally Harvey CLT, CLP, ext. 315, sharvey@ Education, labour, and certification project coordinator Rachel Cerelli, ext. 326, rachelc@
Chair and board rep: Stephen Schell CLT
Seminar and safety group coordinator Kathy McLean, ext. 306, kathym@
Conference and events coordinator, Kristen McIntyre CLT, ext. 321, kristen@
Chair: John Lamberink CIT Board rep: Steve Macartney CIT, CIC, CLIA
Membership manager and director of public relations Denis Flanagan CLD, ext. 303, dflanagan@
President: Jeffrey Lee Board rep: Warren Patterson
Landscape Contractors Chair and board rep: Peter Guinane
Administrative assistant Jane Leworthy, ext. 301, jleworthy@
Golden Horseshoe Chapter
Membership and chapter coordinator, Helen Hassard, ext. 354, hhassard@
President: Fiore Zenone Board rep: Brian Cocks CLT
President: Grant Harrison CLT Board rep: Peter Vanderley CLP
President: Chris Burns CLT Board rep: Bruce Morton CLP, CIT
President: Lindsay Drake Nightingale Board rep: Ryan Heath CLP, CLT
Upper Canada Chapter President: Terry Childs Board rep: Paul Doornbos CLT, CLP
President: Rob Tester Board rep: David Wright CLP
Chair: Steve Tschanz Board rep: Alan White, awhite@
Chair: Tony Lombardi CLD CLP Board rep: Paul Brydges
Chair and Board rep: John Higo
Snow and Ice Management
Chair: John Fulford Board rep: Gerald Boot CLP, geraldboot@
Members at Large
Georgian Lakelands Chapter coordinator Lexi Dearborn, ext. 317, ldearborn@ London Chapter coordinator Carla Bailey, ext. 356, cbailey@ Ottawa Chapter coordinator Martha Walsh, ext. 368, mwalsh@ Executive director Ontario Parks Association Paul Ronan, ext. 349, pronan@ Trade show manager Paul Day CDE, ext. 339, paulday@ Trade show manager Lorraine Ivanoff, ext. 366, lpi@
Gregg Salivan Bruce Warren
Trade show coordinator Linda Nodello, ext. 353, lnodello@
CNLA Board Rep
Publisher Lee Ann Knudsen CLP, ext. 314, lak@
Gerald Boot CLP, geraldboot@
Editorial director Sarah Willis, ext. 313, sarahw@ Editor Allan Dennis, ext. 320, aldennis@
Web editor Robert Ellidge, ext. 312, rob@
The Voice of Landscape Ontario
October 15, 2011 • Volume 29, No. 10 Views expressed in Horticulture Review are those of the writer concerned. Horticulture Review and Landscape Ontario assume no responsibility for the validity or correctness of any opinions or references made by the author. Copyright 2011, reproduction or the use of whole or any part of the contents without written permission is prohibited. Published 12x per year. Rates and deadlines are available on request. Subscription price: $43.51 per year (HST included).
For subscription and address changes, please e-mail firstname.lastname@example.org
4 HORTICULTURE REVIEW - OCTOBER 15, 2011
ISSN 0823-8472 Publications Mail Agreement No. PM40013519 Return Undeliverable Canadian Addresses To: Circulation Department Horticulture Review 7856 Fifth Line South Milton, ON L9T 2X8
Art director Melissa Steep, 647-723-5447, msteep@ Graphic designer Mike Wasilewski, ext. 343, mikew@ Sales manager, publications Steve Moyer, ext. 316, stevemoyer@ Communications assistant Shawna Barrett, ext. 305, skbarrett@
The demographics and relevance of gardening By Tom Intven LO president
n my October, 2010, President’s Message, I touched on the challenge of relevance of gardening to Gen X and Y. I suggested that there seemed to be renewed interest in gardening after the great recession of 2008, especially with the grow-your-own trend. The latest survey on gardening trends in the U.S. suggests otherwise, presenting some disturbing statistics on the challenges our industry faces in the coming years. Tom Intven
Disturbing statistics The 2011 National Gardening Survey in the U.S. reports on America’s gardening activities, spending trends and attitudes, many of which are reflected in Canada. It is one of the basic tools for manufacturers, growers and marketers to make decisions on business strategies going forward. Industry consultant Ian Baldwin recently presented an interpretive report on the statistical survey at the FarWest show in Portland. He said that between 1999 and 2010, the average spending per household on do-it-yourself (DIY) lawn and garden fell from $532 to $355. This precipitous plummet was not just a result of the recession. Even in the boom year of 2007, the 1999 figure dropped more than $100, to $428 per household each year. This trend means that since 2005, the U.S. has experienced an average drop in DIY gardening spending of 4.2 per cent each year. Earlier national gardening surveys showed that a lot of this business went to design-build landscapers and maintenance companies, in the do-it-for-me surge which was fuelled by the home equity loan boom (home improvement tax credit in Canada), but which has not returned. I believe a similar trend has occurred in Canada. The survey also measures the rate of participation in gardening, as well as spending, and it tells a similar story – 11 million fewer U.S. households participated in gardening in 2010, than in 2005. The growth trends in the 16 gardening activities are also enlightening. Only two activities, vegetable gardening (hence my sense of renewed gardening interest) and water gardening, show any growth in participation, but they are small portions of a household budget.
Money spent on big-ticket categories in any gardening household — lawn care, DIY landscaping and flower gardening — actually declined by 1.7 per cent, 8 per cent and 2.3 per cent, respectively, between 2005 and 2010. Demographics are against us The slide in gardening interest is exacerbated by the demographics of our aging population. Participation in gardening activities, among those under 45 years old, has been in decline for some years. Consequently, the share of the nation’s gardening time and budget spent by those over 55 (baby boomers) is actually increasing. In other words, more garden business is from a group of people who will be retiring, downsizing and living on a fixed income. In 2010, 40 per cent of the entire gardening industry’s sales were to people over 55 years of age, despite them making up only 32 per cent of the U.S. households. Further, it is the rich who support gardening now, more than ever. A total of 41 per cent of the industry’s sales were spent by households earning $75,000 or more, despite the group comprising only 27 per cent of the total. Not only are the older, more affluent consumers participating more often in gardening, they are also spending more per year than younger groups. In other words, our industry is dependent, to a worrisome degree, on the affluent, older consumers. The challenge of relevance The current model of gardening is clearly not working for householders under 45 (who outnumber the baby boomers), and neither is it working for people of any age with kids, as 70 per cent of the U.S. gardening was spent by homes without children. People who study demographics have warned of these changes for years. This survey should be a wake-up. Baldwin notes, “Gardening is not relevant to under-45-year-olds, nor is it to families with children and in turn, to children.” Our challenge is to keep our industry and our businesses healthy and growing in an era when the demographics and statistics are working against us. Let’s work together on the solution While each of us must answer this question for our own business in our own market, there are some things that we can do together that may help buck the trend. At the risk of repetition, some of the ideas
put forth in the Oct. 2010 issue are more relevant than ever: • We need to tell our story: Growers especially are keen to support projects that demonstrate the environmental, social and economic benefits of plants. Supporting National Tree Day is a start, but we need more programs like this to keep our industry top of mind. • We should get involved with schools and encourage gardening activities, projects and curricula. This is our long-term future. • We should whole heartedly support Communities in Bloom. This grassroots program is one of the most effective ways to bring recognition and relevance of gardening to communities. Keep up the great work! • The single most important event in Ontario for stimulating demand for our industry is Canada Blooms. With the partnership forged with the National Home Show, we can only hope that more members of the public will be turned on to gardening. Let’s all support Blooms in any way that we can during this pivotal year. • We need to demonstrate to new home owners that gardening can be easy. Karl Stensson says we must make gardening easy for younger shoppers. The more we can simplify gardening and demonstrate the ease factor, the more readily young homeowners will invest in our goods and services. • We should embrace the trends toward outdoor decorating, container gardening and outdoor living that have emerged in the last few years. Our product lines may well have to significantly change. • Innovative marketing is needed more than ever. In a world of declining print importance and increasing social media, we need to invest time and resources in re-tooling our marketing programs. Our five to ten year plan should be to improve our appeal to the retiring baby boomers. The long-term plan, however, must include building relevance with those under 45. We need to work extra hard to encourage these people who have never gotten their hands dirty. Developing long-term relevance for our industry is our biggest challenge, and we need to work together, more than ever, to achieve it. Tom Intven may be reached at 519-631-1008, or email@example.com.
HORTICULTURE REVIEW - OCTOBER 15, 2011 5
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Prosperity Partners concept creates an ideal relationship Tony DiGiovanni CHTR LO executive director
uring his presidency at Landscape Ontario, Bob Tubby came up with the term Prosperity Partners. The concept described the ideal relationship between you and your association. The Prosperity Partners concept has evolved to include a business development program focused on five pillars. To me these simple two words have inspired a way of thinking that is uplifting, nurturing and Tony DiGiovanni positive, no matter what specific situation you may find yourself in. For example, when I think about the ideal relationship between an LO member and his or her association, Prosperity Partners says it all. LO is here to help you prosper from financial, social, knowledge enhancement and legacy perspectives. In his books and lectures, Stephen Covey often used a mnemonic to define prosperity. Prosperity exists when individuals are increasing in their ability to “live, learn, love and leave a legacy.” In providing an environment focused on your prosperity, the association also prospers. I believe the Prosperity Partners concept should continue to be integrated with everything we do. It could be used to describe the
ideal relationship between you and your association, you and your customers, you and your employees, you and your suppliers and of course you and your family. Everything we do in our personal and business roles fits under the Prosperity Partners concept. Here is the summary of the Prosperity Partners concept: Prosperity Partners is a communication tool to describe the relationship between the association and the member. It also describes the ideal relationship between member companies, employees, customers and suppliers. The two words (Prosperity Partners) are powerful as a vision, mission, value statement and operational guide. Prosperity Partners is also a business enhancement tool. The five-pillar language of the Prosperity Partners’ concept is useful, because it helps members clarify the five essential areas of business competency. Every business needs to constantly improve its knowledge, skill and experience in the five pillars. All of us, no matter what size organization we are in, need continued development in: leadership abilities, sales skill, financial acumen, customer relationships and operational efficiencies. The language of Prosperity Partners is meant to be a common language for LO mem-
bers. A common language between members unlocks huge potential to collaborate, communicate and stimulate understanding. Everything else we do as an association, including mentorship (formal and otherwise) aligns with the common language of Prosperity Partners. The Prosperity Partners concept can be understood at different levels. Going forward, Landscape Ontario will continue to reinforce the pillar language of the Prosperity Partners concept as a business development tool LO This Week gives you and the vision/ethic/value of becoming a prosnoticeas a personal perity partneradvance in all relationships of association events and development tool. chapter activities.King” Bob We thank the “Prosperity Tubby for his inspiration.
Contact Angela Lindsay
Tony DiGiovanni may be reached at firstname.lastname@example.org, email@example.com. or call 1-800-265-5656, ext. 305.
Are you getting all the news? Sign up to receive a copy of LO’s weekly e-mail update
Contact Shawna Barrett
firstname.lastname@example.org, or call 1-800-265-5656, ext. 305.
Are you getting all the news?
Sign up to receive your own copy of LO’s weekly e-mail update Contact Angela Lindsay email@example.com
6 HORTICULTURE REVIEW - OCTOBER 15, 2011
Attention Independent Garden Centres
At Canadale Nurseries, we are on your side!
You have battled:
Here’s how we can help!
The Worst Spring and Summer Weather in Ontario History! The coldest, wettest spring in memory kept customers away till late May. The hottest July in history did the same.
More Sale Plants from Canadale! Again we are pleased to offer an extended list of sale plants with our ‘Great Sale Plants’ and other sale offerings. Canadale Sale Plants allow you to offer great pricing on many plants and still make your margin! Plan your success by booking your yearly sale plant needs now, while supply lasts.
Shrinking Margins! Skyrocketing energy costs, higher minimum wages, HST on all our energy costs, a more value conscious shopper - all result in shrinking margins. Increased Competition from Mass Merchants! Independents are faced with ever increasing competition from home improvement centres, grocery chains and mass merchants who have invaded our neighbourhoods. Challenging and Changing Demographics! The National Garden Survey proved that your customer base is primarily the aging baby boomers. Gen X and Gen Y don’t feel connected to our products. New immigrants don’t always value ornamental horticulture. An Increasingly More Value Conscious Customer! A challenging economy and new technology has given rise to a new breed of customer who is increasingly more value conscious. The internet and social media has made them more aware of competitive pricing on everything they buy. Did I mention the Worst Spring Gardening Weather in History!
Set Yourself Apart with Unique Plant Material from Canadale! Check out our Specialty Plant Listing, Unique and Rare Flyer, Magnolia and Dogwood Flyers – small trees for today’s small yards, and other plant listings that can help you to Set Yourself Apart from your competition, create excitement, and make it more difficult for shoppers to compare pricing. Keep Your Inventory Fresh All Season Long with Regular Deliveries from Canadale! We offer weekly availability lists and ‘Looking Good Lists’, Weekly Delivery to the Windsor-Toronto corridor. Make it Easy for Your Customers with POP from Canadale! We have great signage and posters to act as your ‘silent salespeople’. We also offer tagging and pre-pricing to help cut your labour costs and make display and merchandising easier.
269 Sunset Drive, St.Thomas, ON N5R 3C4 Phone: 519-631-1008 Fax: 519-631-0818 Email: firstname.lastname@example.org
For easy access to our inventory, come view our new website at:
HORTICULTURE REVIEW - OCTOBER 15, 2011 7
A new direction Denis Flanagan CLD Director of public relations
ollowing instructions from your provincial board of directors, we will focus on a new concept to serve members from a public relations perspective. As we move into 2012, we will now focus our public relations efforts on local stories, chapter projects, individual members, award-winning gardens, Green for Life community proDenis Flanagan jects, etc. We want to showcase members and connect local media with local experts. The goal is to develop a network of media for each individual chapter. Since launching our Green for Life branding campaign in 2009, we have developed some strong relation-
ships with both local and national media. On a monthly basis, the Landscape Ontario name
and the Green for Life brand are mentioned by several radio stations, community newspapers, website bloggers and even some national media. We are now expanding on this success with our members and chapters in mind. We have already kick-started the process of local public relations relevance — the Waterloo Chapter ran a series of “be safe back to school” campaigns and the Ottawa Chapter will have a regular expert guest appearance on RogersTV. We also connected CHCH TV in Hamilton with a local expert, which resulted in a past-president of the Toronto Chapter doing a television demo. If you have any community projects, charity work, etc., that you would like featured, please let us know. Your wonderfully generous contributions to your local communities deserve to be recognized. We look forward to making that happen. Denis Flanagan may be contacted at email@example.com. 8 HORTICULTURE REVIEW - OCTOBER 15, 2011
PROFESSIONAL AND WORKFORCE DEVELOPMENT
Introducing Prosperity Partners journey to opportunities By Sally Harvey CLT, CLP Education and Labour Development
he fall season at Landscape Ontario is always busy with numerous activities, including the beginning of our trade show season, the chapter meetings starting up, and of course the launch of our Prosperity Partners education programming in the coming winter months. For some clarification about the program, please read this month’s executive director’s column on page 6 of this Sally Harvey issue. The Prosperity Partners journey is truly integrated into all professional development products and services that we offer to our industry members, whether it is a winter seminar, symposium, a conference seminar, engaging a chapter meeting, magazine content, trade show opportunity, the Landscape Ontario Resource booth at the shows, certification and much, much more. Your Landscape Ontario staff is working hard to partner with you to help with all that we offer so you may achieve a new level of prosperity in your businesses and your personal lives. After months of planning, based on your feedback, committee input, direction and an environmental scan, we are excited to launch our Prosperity Partners Professional Development Guide, outlining well over 100 seminars that have been developed and coordinated for our industry members. You stated clearly that you want more professional development to help better manage your staff. You were united in the request to continue to provide technical training opportunities. We understand that safety and compliance is important to every successful business in Ontario, and thus we are increasing the number of topics and frequency to increase our level of safety compliance across the sectors. Emerging businesses spoke up too with a request for programs that serve their needs as well; mature businesses requested content that is aimed at their needs. We also heard that we need to spruce up our sales training, as many found the need to produce sales this past season in order to keep crews busy. This extra sales effort is an activity
that is foreign to most, as we have been challenged more with keeping up with demand in the past than creating demand. I am please to share with you that the guide will bring back the noted favourites, expand to meet your needs as per your feedback and venture into new ground to ensure that we are upto-date on innovation and new technologies. I congratulate our seminar and safety group coordinator Kathy McLean for her efforts in delivering this amazing document to the industry for the 2011/2012 season. The Prosperity Partners Professional Development Guide is polybagged in this issue of Horticulture Review. It will also be available in the Landscape Ontario Resource booth (# 744) at Expo 2011 with online registration opening at the same time. And, the guide will be available again at Congress 2012 at our LO resource booth # 41. Please make sure that you pick up a copy or two for your staff and your office at the show to ensure everyone is well trained this winter, and ready and prepared for an excellent season in 2012. Congress conferences We are pleased to provide an exceptional conference program for Congress 2012. Running a successful horticulture business becomes easy when you take advantage of Landscape Ontario’s Prosperity Partners programs. Prosperity starts
with profitability and includes life balance that allows time for the achievement of professional and personal goals. Our conference coordinator Kristen McIntyre has developed an excellent program that will increase your expertise in the five pillars of prosperity: Leadership Excellence, Sales Success, Financial Health, Customers for Life and Professional Operations. We know that these pillars are critical to the health and success of every business regardless of size. Therefore, your attendance at the seminars will put you ahead of the competition. Again, we value your feedback, thus this conference program will offer you a new professional development format with new topics and many new speakers each morning, and also will allow plenty of time to visit the trade show each afternoon from Jan. 10-12. We look forward to sharing the details with you in the November issue of Landscape Trades.
Certification Are you Landscape Industry Certified? The last chance for testing and to gain recertification points for 2011 is Oct. 24 and 25 at the Milton home office and Nov. 5 at Fanshawe College. For more information go to: www.horttrades.com/clt. Sally Harvey may be contacted at firstname.lastname@example.org.
HORTICULTURE REVIEW - OCTOBER 15, 2011 9
THE UNDERGROUND WORLD
Time to raise awareness to bring in One Call legislation By Terry Murphy CLP
his column has a special message from the Ontario Regional Common Ground Alliance (ORCGA) in a press release to media across Ontario. LO members need to pay special attention to the message, as it greatly affects our industry. The press release follows:
Ontario Regional Common Ground Alliance launches digsafenow.ca Terry Murphy ORCGA is launching a new advocacy website to help raise awareness among Ontarians and Ontario provincial election candidates of the urgent need for mandatory One Call legislation in Ontario. Digsafenow.ca allows Ontarians who are concerned about the current inefficient underground locate system in the province — cost-
ing Ontario businesses time and money, and posing a threat to worker and public safety — to easily communicate with their local election candidates about the critical need for mandatory One Call legislation in Ontario. “Mandatory One Call legislation will help reduce costly red tape and will protect Ontario workers and families through a single, reliable number that they can call to get information on the critical underground infrastructure that lies beneath their feet before they dig,” said ORCGA president Jim Douglas. “Digsafenow. ca will help Ontarians send a message to their local candidates that mandatory One Call legislation is an important issue to them and that a candidate’s position on the issue will impact on how they vote in this important provincial election.” The fragmented voluntary system that is currently in use in Ontario has led to a rate of incidents which is double that of New York State, which has mandatory One Call legislation. With its mandatory One Call model in place, New York State has 2.33 damages per
10 HORTICULTURE REVIEW - OCTOBER 15, 2011
1,000 locates. Ontario, without a mandatory system, has more than double the rate of incidents, 4.77 damages per 1,000 locates. In the United States, mandatory One Call systems are in place in all 50 States. ORCGA is a member-driven, not-forprofit association of more than 400 member organizations dedicated to ensuring public safety, environmental protection, and the integrity of underground infrastructure by promoting effective damage prevention practices. Digsafenow.ca is available to all Ontarians who wish to communicate with their local election candidates about the need for mandatory One Call legislation and it is an initiative of the ORCGA. Jim Douglas may be contacted at 1-866-446-4493. Contact Terry Murphy at email@example.com. net with your comments or questions.
SYSTEMS FOR SUCCESS
Fall is the time for super profits By Mark Bradley
all was setting in, and Dan and his crews were well on their way to the best year ever — both in sales and profits. As the weather grew colder, and a little more rainy, Dan’s crews started to show signs of burnout. They moved a little slower, seemed to go home a little earlier, and motivation was tailing off. Dan noticed, but he wasn’t overly worried. Everyone had definitely worked harder Mark Bradley this year than before. Dan was driving out to meet a customer to whom he hoped to sell a big job for next spring. If he sold the job, there was a chance he could even get a start on it this year before the snow fell; that is, if they could finish up their current projects. Just around the corner from Dan’s prospect was one of Bill’s jobs. Dan was early, so he stopped by Bill’s site with the hope that he’d run into Bill for some last minute advice on this big job. Bill was nowhere to be found, but as Dan scanned the site, he watched in amazement at Bill’s guys working away. There was no burnout visible on this site. The pace was fast and efficient. “Unbelievable,” thought Dan. “It’s October, and his guys are still going 110 per cent.” When he next saw Bill, Dan complimented his crew’s efforts, and asked Bill what he’d done to get such a determined effort out of a crew this late in the season. Bill explained, “I didn’t say anything. They are motivated because their wallets are going to get fatter. It’s fall and time for super profit and bonus.” Dan raised an eyebrow, “Super-profits and bonuses? What are you talking about?” “It’s quite simple. Look back on the budget you built this year. What were your sales goals?” “$2-million in sales,” replied Dan. “And what was your overhead budget?” “We budgeted $400,000 for overhead.” “And you’re on track to hit your sales goal and keep your overhead spending on budget?” asked Bill. “Yes, we’re going to hit our goals,” smiled Dan.
Bill continued, “Good. But can you tell me what would happen to your profits if you managed to sell and complete another $100,000 worth of work before the end of the year? What if you beat your sales goals by five per cent?” “More profit,” said Dan. “With our standard 10 per cent net profit, and assuming all goes well with the job, I could probably bank another $10,000.” “Probably more,” said Bill. “In fact, it’s very likely a lot more. Think about just that extra $100,000. Will you have to spend more on overhead? Is your rent going to go up because of the extra work? Is your accountant going to charge you more because you did an extra $100k?” Dan nodded in agreement. “No, our overhead would stay at $400,000. Other than some paper in the office, I don’t see how we’ll spend any more on overhead.” Bill kept going, “And other than fuel, would your equipment costs change much? Your lease payments would stay the same, yes? You’re not going to need to buy another truck to get that extra $100,000 of work done are you? Overhead costs “The overhead recovery system that you built in to your budget was calculated on $400,000 of overhead and $2-million in sales. For every sales dollar that comes in, you are spending 20 per cent on overhead. But your overhead costs are fixed. If you beat your sales budget, your overhead is probably still $400,000. So, if you sell and invoice another $100,000 worth of work over your sales goals, the 20 per cent that normally goes to paying overhead is now super profit.” Bill said, “Twenty per cent of $100,000 in sales is $20,000 in potential bonus money. By working efficiently, productively, and really knuckling down at the end of the year to complete that extra bit of work, there’s a $20,000 bonus pool to be had. Bill continued, “It’s building a company of entrepreneurs, but they’re employees within my company. The difference is that each one has some direct influence and control over their earnings. Just like when you run your own business; the better you do, the better your rewards. An hourly wage is simply not enough incentive to inspire anyone to work more efficiently and more productively – especially by the end of the year. In fact, by doing their work faster, they might even assume their pay will go down if their hours decrease.”
“Oh, I’d have no trouble filling their schedule if they were working faster,” argued Dan. “You might know that, but your crews don’t see it the way you do. And, even if you did fill the schedule, what real incentive is there for them to work harder for the same pay? They’re not going to work harder to put more money in your pocket. That’s the way they see it. But, if you can show them — not just hypothetically, but with an actual system — how they’ll be able to put more money in their pockets, you can change the culture of your company. Instead of me pushing them to get it done faster, better, cheaper, they’re motivated to do it for themselves. Not needing to be on top of every crew on every job means I have less stress, and more time to work on things I want.” Dan described the big job he’d lined up for next year, and the possibility of starting one of the phases this fall. “With the bonus system you described, my guys would see this opportunity like I do. Whatever work we can complete before the end of this year, boosts our rewards now, and opens up a few weeks next year to sell another job or two.” Better rewards “That’s exactly it. You don’t have to run an openbook company to build a company of entrepreneurs. But you do need a system, and some training, that shows employees that their rewards are directly related to their productivity. The more work we get through, the better the rewards.” Dan nodded, but wasn’t convinced. “But what about quality? How do you make sure they’re not taking shortcuts?” “Quality can’t suffer for the sake of speed. And if you’ve explained your system right, it won’t. Anytime you are working on re-work or warranty issues, your sales aren’t moving. You’re working for free. Every hour spent on warranty work, is an hour not getting any closer to your sales goals, which also means your crews aren’t getting any closer to bonus time. While they’re working on warranty work, they’re losing opportunity to get to or beat their sales goals.” “I like it!” said Dan “So will your people and your profits.” said Bill. “Let me know how you make out with that big job.”
Mark Bradley is the president of The Beach Gardener and the Landscape Management Network.
HORTICULTURE REVIEW - OCTOBER 15, 2011 11
Owner Garlatti Landscaping, LaSalle, and past Windsor Chapter president Dan Garlatti joined LO because he saw that the finest companies in the industry were members. “I wanted to be a part of that experience, he says. A past president of the Windsor Chapter, Garlatti looks after all the social events (golf tournament, baseball, etc.) that the group runs over the year. His favourite memory with the Chapter was when all the member companies got together and created a display garden at Devonshire Mall to promote LO to the general public. “That was a very successful event,” says Garlatti. “The benefits I receive from volunteering are numerous. I get to meet with a great group of people every month (our board). We have great social outings, where I get to talk to fellow company owners who are members, or
potential members,” says Garlatti. “I also get caught up on all the gossip about our local landscape scene. Many of our events benefit charities, which is what makes me feel good about LO.” A member of LO since 1996, Garlatti believes that the association needs to become more relevant to the chapters that are geographically located in the boundary areas of the province. He feels there needs to be decentralizing from the Toronto area. “We need a smaller head office with more satellite offices. However, I realize this is easier said than done, and may not be entirely feasible in the near future.” Garlatti also carries out some volunteer service in the community from time to time. “With two young daughters, I don’t have a lot of spare time.”
MEMBERS IN THE NEWS Landmark Landscaping advises Weather Network Dean Schofield, owner of Landmark Landscaping of Oakville, and member of LO’s Grounds Management Sector Group, is featured on The Weather Network website article under the heading, ‘Preparing your garden for colder months.’ Scholfield is quoted, “Around the time when temperatures are starting to dip, gardeners should also be mindful of how much water is being given to gardens. Experts say that if your garden is comprised of heavy clay soil or if it’s in a low-lying area, be careful to not overwater it. “In the fall months, people should water their gardens as late as possible in the season,” advises Schofield. “That’s because if we have a dry fall, it really affects the plant material in the winter.” The complete article can be found at http://bit.ly/p7C9LD.
12 HORTICULTURE REVIEW - OCTOBER 15, 2011
BP Landscaping named 2011 top achiever A feature article in Brampton Business Times highlights BP Landscaping of Caledon and owner Brian Perras. The story on page 10, is featured under a banner that reads, ‘2011 Top Performers Award Winners.’ The article’s heading is ‘BP Landscaping: raising the bar.’ Perras discusses business, the green industry and politics in the article. The story points out that that BP Landscaping cuts 35-million square feet of lawns per year. To access the story go to http://bit.ly/pkA6N5.
Flynn Canada’s roof expertise expands Flynn Canada of Mississauga is featured in a Sept. 1 article in The Financial Post. The story cites that the company as a founding member of Green Roofs for Healthy Cities. It also reports on Flynn’s acquisition of RESCo, with its expertise in solar energy. The companies are enjoying the rewards of increased work and opportunities through expertise in solar and green roofs. To access the story, go to http://natpo.st/nQRr5f.
Clarifying the differences between sectors and chapters By Helen Hassard Membership coordinator
he fall is upon us and with that events for chapter and sector groups are in full swing. With that comes a range of opportunities for you to grow professionally; these events have all been designed by your peers in the industry to discuss specific issues relevant to your community or sector. There seems to be some confusion about chapters and sector groups, so I thought Helen Hassard this month’s article would be a great opportunity to make us all a little better informed. I say us, because just last week I learned exactly how much I don’t know about the sector groups. Landscape Ontario is made up of nine chapters (Durham, Georgian Lakelands, Golden Horseshoe, London, Ottawa, Toronto, Upper Canada, Waterloo and Windsor). Each chapter is run by a group of passionate volunteers who
make up the board of directors. They work to create opportunities for the members of their chapter, as well as recruit new members at the local level. These opportunities can be in the form of a social event, educational event, or as many prefer, a combination of the two. Each spring board members are voted into office. By the way, anyone looking to get involved with one of these events may contact the board, or become a part of the board during the annual spring elections. One of the most important things I need to tell you about chapters is that they are here to assist you, not restrict you. The chapter system makes it possible to connect local members, but in no way does this mean you are excluded from other chapters. If you are in Durham, but would like to attend a Georgian Lakelands event, you are welcome. Or, if you would like to receive the e-news from another chapter besides the one we have placed you in, all you need do is ask. The sector groups are to help companies in the same business type to tackle issues of relevance to that specific group. There are ten sector groups in Landscape Ontario (Garden Centres, Grounds Management, Growers,
Interior Plantscapes, Irrigation, Landscape Contractors, Landscape Designers, Lawn Care, Lighting and Snow and Ice Management). The sector groups work to develop events help those working to improve their knowledge base or skill set, and address relevant issues. The sector groups are also run by volunteers, who take part in annual elections. Many companies in LO fall under several sector categories. If your company started to take on snow and ice projects in the winter, you can have this added to your listing on www. landscapeontario.com, or if you’re debating about entering a new sector, but want to learn more about it, attend a sector group meeting. The idea behind all of this is there are numerous ways to become involved if you are interested. If this all seems too much for you, you can simply start by offering to help at the next event that catches your eye, and see where it takes you. Helen Hassard may be contacted at firstname.lastname@example.org.
NEW MEMBERS Georgian Lakelands Joe Johnson Equipment Inc Jeff Johnson 2521 Bowman St, Innisfil, ON L9S 3V6 Tel: 705-733-7700 x2385 Membership Type: Associate Golden Horseshoe Valley Green Grounds Care Inc Ryan Kucharew 794 Colborne St E PO Box 22037, Brantford, ON N3S 7V1 Tel: 519-756-1152 Membership Type: Active Toronto Develpro Inc Thomas Muller 21 Kilbarry Rd, Toronto, ON M5P 1K4 Tel: 416-482-0225 Membership Type: Associate Greenblock Property Services Sal Ditta 26 Dickson Hill Rd, Markham, ON L3P 3J3 Tel: 905-202-5743 Membership Type: Active Harper Truck Centres Inc Michael Donnelly 7035 Pacific Circ, Mississauga, ON L5T 2A8 Tel: 905-564-8270 Membership Type: Associate
J. Lockwood Chrysler Frances MacKenzie 175 Wyecroft Rd, Oakville, ON L6J 5A2 Tel: 905-845-6653 Membership Type: Associate Mountainhill Landscaping Inc Thomas Finucane 2065 Barnboard Hollow, Oakville, ON L6M 0C9 Tel: 905-301-7503 Membership Type: Interim Palmac Truck Bodies Tony Palma 55 Crock Ford Blvd B3, Scarborough, ON M1R 3B7 Tel: 416-757-8901 Membership Type: Associate Quest Automotive Leasing Services Paul Selby 4960 Sheppard Ave E, Toronto, ON M1S 4A7 Tel: 416-609-2125 x267 Membership Type: Associate Waterloo Fieldworks Construction Equipment Glen Keam 48 Ardelt Ave, Kitchener, ON N2C 2C8 Tel: 519-578-0810 Membership Type: Associate
HORTICULTURE REVIEW - OCTOBER 15, 2011 13
Chapter News Over 225 enjoy Durham barbecue
Members of Durham Chapter were pleased to see a great turnout at the fourth annual supplier night barbecue.
Durham Chapter members welcomed over 225 guests to their fourth annual supplier night barbecue on Aug. 25, at T Arnts Loam Supply in Pickering. Suppliers that helped make the event a tremendous success for the Chapter included, Agrium Advanced Technologies, Atlas Block, Banas Stones, Battlefield Equipment Rentals,
Best Way Stone, Bobcat of Durham, BOT Aggregates, Direct Landscape Supply, Durham Truck, Envirobond, Evergreen Farm and Garden, Grobark, Hanson Hardscapes, In-Lite, Kobes Nurseries, Oaks Concrete, Ontario Truck Training Academy, Permacon, Sheridan Nurseries, Snap-edge, TechoBloc, Turbo Technologies, Turf Revolution,
Unilock and Wajax. The Chapter’s executive members served up beef-on-a-bun and corn on the cob to an appreciative audience. The Chapter thanks all the members and suppliers for making this a successful event.
Upper Canada Chapter creates garden at community facility By Dan Clost CHT Past president, Upper Canada Chapter
Members of the Upper Canada Chapter are excited to present their latest community project. This is our opportunity to help out a cash-strapped, non-profit organization that does good work for our families, friends and neighbours. Community Living Quinte West’s (CLQW) instructional facility, at 11 Canal Street in Trenton, is in need of landscaping. The project includes design-
ing and installing a sensory garden, along with four raised teaching beds. Design proposals included new pathways, gardens, and the teaching beds, surrounded by a patio. All of the surfaces must be mobility friendly. Construction material may include pavers, which don’t need to be the same — they can be different shapes and colours, as long as they fit together. The raised beds will be constructed of four different materials, or each bed a combination of many. CLQW envisions a community where persons with disabilities are accepted as full and active citizens, and where individualized
14 HORTICULTURE REVIEW - OCTOBER 15, 2011
support is available to assist all persons to live, work and play in a community where diversity is respected and embraced. To find out more go to www.clqw.ca. Russ Loney agreed to be the site supervisor, while Janine Treanor and Dee Rix drew a design in conjunction with the executive director, Starr Olsen. Others lending a hand are Loney Landscaping of Frankford, Nature’s Way Landscaping of Gananoque and Connon Nurseries/CBV Holdings, Trenton.
Ailing impatiens have scientists and landscapers puzzled Some LO members are reporting that in their many years of business, they have never seen impatiens in such a poor state as this past summer. No clear explanation was found among those dealing with the problem in the field, but one contributor blames the large amount of rain early in the season, which caused fungus in the soil. This was followed by extreme heat and drought. Andy DeGroot, of Hensbergen and DeGroot in Markham, says that impatiens did not develop and spread as they have in past years, and there were areas where the plants simply disintegrated into nothing, leaving large bare patches. “We continue to be at a loss in providing our customers with a clear explanation.” Even the scientists contacted by Horticulture Review are unsure of an answer. Shannon Shan at the University of Guelph’s Pest Diagnostic Clinic, has had just two or three impatiens samples submitted this year, with a couple of root and crown rot pathogens showing up after culturing them. Shan's thoughts are that perhaps the cool wet spring provided the perfect growing conditions for Rhizoctonia, a crown rot, and that members should be using crop rotation with ornamentals — just like growers do. Ontario Ministry of Agriculture Food and Rural Affairs (OMAFRA) specialist Wayne Brown, who works out of Vineland Centre for Research and Innovation, looked at photos of dead impatiens sent by Horticuture Review. He said, “It is very difficult from the photos to say with any degree of certainty the cause of the defoliation. In the one instance, it looks like it might have been caused by Rhizoctonia, because the basal stems looked blackened, but Rhizoctonia does not typically cause defoliation. The defoliation is more consistent with either Alternaria Leaf Spot or downy mildew, but I can’t confirm based on these photos which of the two disease pathogens it might be.” Brown added that watering the plants during the night, or very early morning would promote development of either disease, and also recommended planting something other than impatiens next year to allow over-wintering inoculum to diminish. Michael Celetti, a plant pathologist with OMAFRA, thought the problem might be Pythium, a water mold, causing root rot. Celetti notes that Pythium can be managed in the greenhouse, but once the plants are installed in the landscape it is difficult to control as it is spread by water. To help control Pythium, landscape
managers are better off to water lightly and frequently – which goes against the usual recommended practice of irrigating infrequently and deeply. For some, it was puzzling that their customer’s impatiens had huge bare patches, while the garden next door had lush and beautiful plants. “We also planted early in the season on a property with just white impatiens. After a short time, those plants were simply not looking good, so we
removed them. I planted another batch, but again the second planting still didn’t develop the way regular impatiens normally do,” said DeGroot. It is highly recommended that members, who have questions with possible diseases in plants, should contact the scientists to find out answers to those questions. Plant samples may be sent to the University of Guelph Pest Diagnostic Clinic, 519-767-6299, www.guelphlabservices.com.
Arborist shortage predicted as ash removal demand grows Estimates show that within the next three to five years, huge stands of ash trees will be dead from the emerald ash borer (EAB) infestation. The devastating effect of EAB is well documented, and a number of people in the industry foresee an arborist shortage over the next decade. Some are asking where trained, competent staff and resources are to be found as EAB spreads into highly populated areas. The task will require skilled workers to deal with the dying and dead trees in a safe manner. The peak of the devastation is expected within four years. As an example, the City of Toronto has 860,000 trees (600,000 on private property) that are expected to be cut down within the next seven years. Estimates determine about 700 trees a day destroyed by EAB will need to be taken down in Toronto. Peter Wynnyczuk, urban forestry supervisor in the Town of Richmond Hill, says capital spending is required on additional licensing and training for the injection program, as well as hiring and expenditures for additional trucks, chippers and equipment for a minimum 10 year blip in tree activity. “There will be significant impacts for properties with ash trees and their management, whether injection program or removal,” says Wynnyczuk. He also suggested that the independent tree services receive contracts from municipalities and private landowners to remove the ash trees. Wynnyczuk said that the existing customer base could be left without service . Alice Power, program coordinator with the Ontario College of Trades, says some have suggested that possibly logging workers could be retrained for this short-term labour shortage in central and southern Ontario. Toronto’s manager of urban forest renewal,
Beth McEwen, is quoted, “We want the general public to maintain trees on their property and to recognize that it is their responsibility.” Private tree maintenance is mandated under the city’s property standards bylaw. In a Toronto Star article, McEwen is quoted, “We want them (public) to replant trees if their trees die.”
Equipment show was a team effort Landscape Ontario, in partnership with the Municipal Equipment Operators Association and Ontario Parks Association, staged the fall equipment show on Sept. 15. The annual event, formerly known as the snow and ice symposium, was held at the Kitchener Memorial Auditorium. While there wasn’t any snow, it was a brisk and chilly day for those exhibitors outside the arena. Several live demonstrations were on the show floor, hosted by Ontario Parks Association. Landscape Ontario hosted two sessions in conjunction with the trade show: Paul Johnson from County of Wellington presented ‘Snow Operations’ and reviewed many anti-icing methods, and Rob Kuhn from Environment Canada talked about our wacky weather this year, and what to expect for this winter. According to him, we are apparently due for a lot of snow in 2012!
HORTICULTURE REVIEW - OCTOBER 15, 2011 15
Qty. 1 Gal Qty. 2 Gal Qty. 3 Gal Avail. Price Avail. Price Avail. Price
VINES Ampelopsis glandulosa Elegans 432 8.00 Campsis radicans Balboa Sunset 462 8.00 Celastrus orbiculatus Diana 210 8.00 Celastrus orbiculatus Hercules 260 8.00 Celastrus scandens 560 8.00 Hedera helix Baltica 504 6.00 Hydrangea anomala petiolaris 157 6.00 209 Lonicera brownii Dropmore Scarlet 205 8.00 Lonicera heckrottii Goldflame 200 8.00 Lonicera japonica Halls Prolific 320 6.00 270 8.00 Lonicera per. Serotina 190 8.00 Parthenocissus quinq. Engelmannii 242 6.00 844 8.00 Parthenocissus quinquefolia 1,000 6.00 Parthenocissus tricus. Veitchii 1,000 6.00 Polygonum aubertii 1,000 6.00 Vitis riparia 365 8.00
Azalea Golden Lights 266 Azalea Mandarin Lights 251 Azalea Northern Lights 195 Azalea Orchid Lights 474 Buxus Faulkner 246 5.00 944 Buxus microphylla 156 5.00 82 Buxus X Green Gem 844 5.20 1,000 Buxus X Green Mound 1,000 5.00 1,000 Buxus X Green Mountain 572 5.00 1,000 Buxus X Green Velvet 1,000 5.20 1,000 Chamaecyparis obtusa ‘Pygmaea’ 200 Chamaecyparis pisifera Aurea Sungold 16 5.00 311 Chamaecyparis pisifera Filifera 172 5.00 284 Chamaecyparis pisifera Filifera Aurea 225 Cotoneaster dammeri Coral Beauty 1,000 5.00 866 7.00 Cotoneaster dammeri Major 750 7.00 Cotoneaster salicifolius Repens 716 7.00 Euonymus fortunei Canadale Gold 725 7.00 Euonymus fortunei Coloratus 1,000 5.00 Euonymus fortunei Emerald Gaiety 1,000 5.00 1,000 7.00 Euonymus fortunei Goldtip 333 7.00 Euonymus fortunei Sarcoxie 243 7.00 Ilex X meserveae Blue Prince 500 5.00 278 Ilex X meserveae Blue Princess 840 5.00 633 Juniperus chinensis Gold Coast 160 5.00 527 Juniperus chinensis Gold Star 310 5.00 360 Juniperus chinensis Mint Julep 400 5.00 401 Juniperus chinensis Pfitz. Compacta 215 5.00 133 Juniperus chinensis San Jose 41 5.00 312 Juniperus communis Repanda 386 5.00 223 Juniperus conferta Blue Pacific 550 5.00 180 Juniperus horizontalis Andorra Compacta 297 5.00 482 Juniperus horizontalis Bar Harbor 39 5.00 358 Juniperus horizontalis Icee Blue 989 6.00 861 Juniperus horizontalis Lime Glow 205 6.50 107 Juniperus horizontalis Prince of Wales 419 5.00 136 Juniperus horizontalis Wiltonii 445 5.00 668 Juniperus horizontalis Yukon Belle 355 5.00 300 Juniperus media Armstrongii 122 5.00 308 Juniperus procumbens nana 63 5.00 393 Juniperus sabina 276 5.00 143 Juniperus sabina Calgary Carpet 131 5.00 161 Juniperus sabina Skandia 150 5.00 191 Juniperus sabina ‘Tamariscifolia’ 271 Juniperus squamata Blue Carpet 96 5.00 288 Juniperus squamata Blue Star 360
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13.50 13.50 13.50 13.50 11.00 11.00 11.20 11.00 11.00 11.20 15.00 11.00 11.00 11.00
11.00 11.00 11.00 11.00 11.00 11.00 11.00 11.00 11.00 11.00 11.00 13.00 11.50 11.00 11.00 11.00 11.00 11.00 11.00 11.00 11.00 11.00 11.00 11.00
Qty. 1 Gal Qty. 2 Gal Qty. 3 Gal Avail. Price Avail. Price Avail. Price
Microbiota decussata 55 5.00 350 Myrica pensylvanica 1,000 7.00 Picea abies 279 7.00 135 Picea glauca Conica 593 Picea omorika 201 7.00 Picea pungens glauca StJuan 200 7.00 Picea pungens Globosa 40 5.00 267 Pinus mugo var. mugo 1,000 Taxus cuspidata nana 56 5.00 245 Taxus X media Densiformis 1,000 5.00 986 Taxus X media Hicksii 1,000 5.00 1,000 Taxus X media Hillii 630 5.00 212 Taxus X media Wardii 648 5.00 921 Thuja occidentalis 634 Thuja occidentalis Nigra 288 5.00 907 Thuja occidentalis Smaragd 151 5.00 1,000 Thuja occidentalis Wintergreen 1,000 5.00 732 Thuja plicata Spring Grove 480 Tsuga canadensis 206 5.00 230 Tsuga canadensis Jeddeloh 400 Tsuga canadensis Pendula 250
11.00 11.00 11.00 22.00 11.00 11.00 11.00 11.00 11.00 11.00 11.00 11.00 11.00 11.00 11.00 11.00 13.50 13.50
DECIDUOUS SHRUBS Acanthopanax sieboldianus 392 7.00 Acer ginnala 292 7.00 30 Acer rubrum 925 7.00 Alnus glutinosa 265 7.00 Amelanchier alnifolia 208 7.00 Amelanchier canadensis 634 7.00 200 Amelanchier humilis 442 7.00 Aronia mel. Autumn Magic 394 7.00 Aronia X prunifolia Viking 266 7.00 Berberis thunbergii Aurea nana 140 6.00 300 Berberis thunbergii Concorde 75 6.00 99 9.50 267 Berberis thunbergii Rose Glow 270 6.00 299 9.50 473 Berberis thunbergii Royal Cloak 601 6.00 82 9.50 70 Berberis x Emerald Carousel 287 9.50 Betula alleghaniensis 200 7.00 Betula nigra 465 7.00 Buddleia davidii Black Knight 275 7.00 Buddleia davidii Ellens Blue 450 7.00 Buddleia davidii Ile de France 704 7.00 Buddleia davidii Nanho Purple 337 7.00 Buddleia davidii Petite Plum 400 7.00 Buddleia davidii Pink Delight 460 7.00 Buddleia davidii Purple Prince 773 7.00 Buddleia davidii Royal Red 336 7.00 Caryopteris clandonensis Dark Knight 246 7.00 Caryopteris clandonensis Grand Blue 417 7.35 Caryopteris clandonensis Worchester Gold 344 7.00 Cercis canadensis 460 7.00 Chaenomeles speciosa Nivalis 412 7.00 Chaenomeles speciosa Rubra 956 7.00 Chaenomeles speciosa Texas Scarlet 498 7.00 Chaenomeles sup.Crimson and Gold 243 7.00 Clethra alnifolia Hummingbird 234 7.00 Clethra alnifolia Pink Spire 640 7.00 Cornus alba Elegantissima 372 7.00 Cornus alba Red Gnome 460 7.00 Cornus alternifolia 926 7.00 Cornus amomum 891 7.00 Cornus racemosa 1,000 7.00 Cornus sanguinea Midwinter Fire 504 7.00 Cornus stolonifera (sericea) 884 7.00 Cornus stolonifera Kelseyi 714 7.00
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Many More Cultivars and sizes available
Qty. 1 Gal Qty. 2 Gal Qty. 3 Gal Avail. Price Avail. Price Avail. Price
Cotinus coggygria Royal Purple 371 Cotoneaster apiculatus 292 7.00 Cotoneaster horizontalis 343 7.00 Cotoneaster preacox Boer 1,000 7.00 Deutzia crenata Nikko 823 7.00 Deutzia gracilis 910 7.00 Diervilla lonicera 1,000 7.00 Euonymus alatus 255 5.00 784 8.00 Euonymus alatus Compactus 1,000 5.00 1,000 Fagus sylvatica Purpurea 533 7.00 Forsythia Kumson 477 7.00 Forsythia ovata Ottawa 930 7.00 Forsythia X inter. Northern Gold 1,000 7.00 Forsythia X intermedia Goldtide 443 7.00 Forsythia X intermedia Lynwood 420 7.00 Genista tinctoria Royal Gold 314 7.00 Gymnocladus dioica 169 7.00 180 Hibiscus syriacus Aphrodite 319 5.00 Hibiscus syriacus Diana 450 5.00 332 Hibiscus syriacus Minerva 144 5.00 Hibiscus syriacus Woodbridge 390 5.00 Hydrangea arborescens Annabelle 1,904 7.00 Hydrangea macr. Nikko Blue 211 7.00 Hydrangea paniculata Pink Diamond 399 7.00 Hydrangea paniculata Pinky Winky 376 7.60 Hydrangea paniculata Tardiva 345 7.00 Hydrangea serrata Bluebird 440 7.00 Ilex verticillata 465 7.00 Ilex verticillata Afterglow 1,000 7.00 Ilex verticillata Southern Gentleman 507 7.00 Itea virginica Henrys Garnet 791 7.00 Kolkwitzia amabilis Pink Cloud 821 7.00 Ligustrum ovalufolium 278 7.00 Ligustrum vulgaris 733 7.00 Lindera benzoin 400 7.00 Liriodendron tulipefera 335 8.50 Lonicera tatarica 231 7.00 Lonicera tatarica Arnold Red 1,000 7.00 Lonicera xylosteum Claveys Dwarf 548 7.00 Lonicera xylosteum Emerald Mound 1,000 7.00 Lonicera xylosteum Miniglobe 555 7.00 Magnolia stellata Royal Star 307 Magnolia X Butterfly 238 Magnolia X loebneri Leonard Messel 331 Nyssa sylvatica 240 7.00 Philadelphus coronarius Aureus 647 7.00 Philadelphus Innocence 866 7.00 Philadelphus Minnesota Snowflake 541 7.00 Philadelphus Natchez 238 7.00 Philadelphus X virginalis 295 7.00 Physocarpus opulifolius 1,000 7.00 Physocarpus opulifolius Dart’s Gold 1,000 7.00 Physocarpus opulifolius Diabolo 1,000 7.60 600 Physocarpus opulifolius Seward 657 7.85 Populus deltoides 450 7.00 Potentilla fruticosa Abbottswood 300 7.00 Potentilla fruticosa Dakota Sunrise 793 7.00 Potentilla fruticosa Gold Drop 934 7.00 Potentilla fruticosa Goldstar 268 7.00 Potentilla fruticosa Mango Tango 503 7.00 Prunus cistena 399 5.00 1,000 7.00 23 Prunus virginiana 626 7.00 Quercus macrocarpa 393 7.00 41 Quercus robur Fastigiata 633 9.00 Quercus rubrum 770 7.00 Rhus aromatica Low Grow 539 7.00
11.00 11.00 11.00
Qty. 1 Gal Qty. 2 Gal Qty. 3 Gal Avail. Price Avail. Price Avail. Price
Rhus typhina Rhus typhina Tiger Eyes Ribes alpinum Rosa Bonica Rosa John Cabot Rosa rubrifolia Rosa rugosa Rosa rugosa Alba Rosa William Baffin Rosa x Champlain Rosa x George Vancouver Rosa x Royal Edward Salix bebbiana Salix caprea Salix discolor Salix eriocephala Salix exigua Salix gracilis Purpurea Nana Salix nigra Salix repens Sambucus canadensis Sambucus canadensis Aurea Sorbaria aitchisonii Sorbaria sorbifolia Sorbaria sorbifolia Sem Spiraea alba Spiraea arguta Spiraea betulifolia Tor Spiraea bumalda Gold Mound Spiraea japonica Anthony Waterer Spiraea japonica Crispa Spiraea japonica Dakota Goldcharm Spiraea japonica Froebelii Spiraea japonica Golden Princess Spiraea japonica Goldflame Spiraea japonica Magic Carpet Spiraea japonica Shirobana (Genpei) Spiraea japonica White Gold Spiraea nipponica Snowmound Spiraea vanhouttei Stephanandra incisa Crispa Symphoricarpos albus Symphoricarpos chenaultii Hancock Syringa meyeri Palibin Syringa patula Miss Kim Syringa vulgaris Tilia americana Viburnum dentatum Viburnum dentatum Chicago Lustre Viburnum lentago Viburnum nudum Winterthur Viburnum opulus Nanum Viburnum plic. Summer Snowflake Viburnum plicatum Mariesii Viburnum plicatum Shasta Viburnum prunifolium Viburnum trilobum Viburnum trilobum Bailey Compact Weigela florida Bristol Ruby Weigela florida Bristol Snowflake Weigela florida Elvira Weigela florida French Lace Weigela florida Minuet Weigela florida Nana Variegata Weigela florida Rumba Weigela florida Victoria
1,000 15 1,000 465 335 460 1,000 853 210 430 265 314 810 1,000 413 212 1,000 880 370 263 1,000 1,000 495 1,000 1,000 1,000 276 255 1,000 1,000 933 511 1,000 693 1,000 1,000 402 478 346 406 1,000 1,000 351 1,000 1,000 583 328 489 642 1,000 359 402 447 408 376 280 1,000 685 265 337 205 345 299 937 546 212
7.00 10.50 239 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00 72 7.00 7.00 7.00 7.00 298 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.25 7.00 211 7.00 7.00 7.00 7.00 7.00 7.00 7.00 7.00 261 7.00 7.00 7.00 7.00 7.00 60 7.00 7.00 7.00 10.00 10.00 7.00 7.00 7.00 7.00 7.00 7.60 7.60 7.00 7.00 7.00 7.00
HORTICULTURE REVIEW 15, 2011 17 RR 2, Mount Brydges, ON N0L 1W0 • Tel: 519-264-9057 • Fax:- OCTOBER 519-264-1337
SMART ABOUT SALT
Contracts require Smart about Salt certification By Bob Hodgins Smart about Salt executive director
hose who work in the snow and ice business think about it throughout the year. As the 2011-2012 snowfighting season approaches, much is now being done to get ready for a new season. Most of us are looking forward to — well maybe dreading is a better word — closing our pools, putting away the lawn furniture and golf clubs, digging up the gardens, getting winter clothes and equipment out of Bob Hodgins mothballs and finding our snow tires. But not the winter guys! They are excited about winter. Good planning and preparation are essential to making the best of the season. Now is the time to bid on contracts, get snow clearing equipment ready, hire and train snow fighter crews and secure a reliable supply of de-icing materials. With respect to the latter point, it will be interesting to see how the tornado damage to the Sifto Salt plant in Goderich will affect this year’s supplies. The company’s Kansas-based parent said they “fully intend to meet 100 per cent of our highway de-icing salt commitments.” Time will tell (see story below).
Go Transit comes aboard We at the Smart about Salt (SAS) Council are busy most of the year, but things have been particularly busy in August and September. GO Transit began the first steps to becoming Smart about Salt. Earlier this month the latest contracts for snow and ice control services were tendered. The tender requires bidders to register their intent to become Smart about Salt Certified. This can be done through our website www. smartaboutsalt.com. The second requirement by GO Transit is for the successful contractors to become Smart about Salt Certified by next spring. The registration process has become pretty active. Woodstock requires certification At the same time, the City of Woodstock now requires its contractors to be Smart about Salt certified and to take the SAS training program. The City of Ottawa is also getting Smart about Salt. On September 7, the Transportation Committee of the City of Ottawa approved the following motion: “That the Transportation Committee recommend to Council that the City of Ottawa continues to illustrate environmental leadership and stewardship by: a. working closely with the provincial Smart about Salt Council; b. adopting staff training programs to encourage smart salt practices for city
Sheridan Nurseries wins for best bathrooms The Sheridan Nurseries Mississauga store won the Garden Centers of America Gold Bathroom Award. The award was presented at the Independent Garden Centre Show in Chicago on Aug. 18. Thirty-two garden centres entered the inaugural contest. According to David Williams, Garden Centers of America president, one of the most important elements in the operation of a garden centre is the restrooms. He stated that the customer base for independent garden centres is estimated to be 80 per cent women, who appreciate a clean, fresh and well-designed restroom.
The award was designed as a snapshot into a garden centre’s most often overlooked asset. There were four awards of merit given on topics like best signage outside the bathrooms, and best use of decor items. It was noted in the announcement of Sheridan’s win that “the Parisian elegance theme, use of excellent cross-merchandised displays that echo and emphasize their gift department, and small touches like little pots of lavender in each stall, were all highlighted. Great clean design, very fashion-forward. Bright, cheerful, and well merchandised.”
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parking lots and public facilities; c. phasing in a requirement for city contractors to be certified in smart salt usage; d. hosting a public-private smart salt summit in the Fall of 2011 to share best practices in salt management with BOMA and other local public institutions; e. providing information for residents on the city website for smart salt usage for residents and private property. All of this interest has triggered training courses in Milton (August), Kitchener (September) and Ottawa (October), with more to come. People can check the available training through the events page of the Smart about Salt website and register online for one of the training courses. Keep an eye on this spot for future commentary on salt management. If there are specific topics you would like covered, email email@example.com. Enjoy the lead-up to winter! Bob Hodgins may be contacted at firstname.lastname@example.org.
Sifto resumes salt production after tornado Sifto Canada has resumed production and shipping of rock salt to highway de-icing and chemical customers from its Goderich rock salt mine. Operations were suspended after the facility sustained severe damage from a tornado on Aug. 21. The mine’s extensive underground infrastructure was untouched by the tornado, but above-ground equipment and buildings were heavily damaged. A second facility in Goderich, the mechanical evaporation salt plant, is undergoing repairs, and the company plans to restart limited packaging operations in about three weeks. The company has stated that it fully intends to meet 100 per cent of its highway de-icing salt commitments. The Goderich mine is the largest rock salt mine in the world with an annual production capacity of approximately nine million tons.
LO meeting motivates garden centre owners Garden centre operators were faced with more events, giving back to the community and creatthan one challenge in their bid for success this ing experiences for customers,” said Guido. year. Buyer loyalty is at an all-time low. The After the lunch break, Guido dove into the Internet has created demanding, data-driven, con- current state of retail in North America, saying, nected customers. Competition from box stores “There is no business as usual — nothing is usual and grocery stores is still an issue, and 2011 saw about business anymore. Leaders who can facilithe wettest spring on record, foltate change will grow; those lowed by one of the driest summers who stay in their comfort zone in most parts of Ontario. will stagnate.” In response to the challenges of While the growth of data the year, LO’s garden centre sector centres and warehouses fuel group invited business growth speonline shopping, buying from cialist Judith Guido to host a special bricks and mortar locations meeting on Sept. 21, for garden cenwill continue. Guido says that tre owners and managers. for many, shopping is a hobby, Guido is founder and principal and an activity that satisfies the of Guido and Associates, a business need for human contact. People management company, consulting may research their planned with many green industry businesses. Judith Guido purchase online and then visit a With over 60 owners and operators at the LO store to experience and buy it. home office, she discussed the importance of Increased competition in the marketplace branding, trends in retail and what today’s con- is a fact, and there is no room for complacency. sumers are looking for at garden centres. Retailers need to offer a compelling reason for Despite the rocky year, Guido is firm in her shoppers to remain loyal to your brand. Guido belief that there has never been a better time to be noted it no longer matters if you are an estabinvolved in the green industry. She says gardening is ranked as the number one hobby among homeowners, and outdoor living is an epic trend that will continue to grow. “Homeowners are staying home and gardening, meaning the green industry is projected to grow by 17 per cent over the next three years, and overall between 18-30 per cent during the next decade,” said Guido. Sustainability, or eco-living, is another trend the green industry can tie into. Guido explained that branding is a misunderstood science, and that your company’s brand is the biggest asset you can have. The value of a company’s brand is now recognized on balance sheets, and represents up to 20 per cent of a company’s value. A brand is the sum of experiences and a promise to perform. Every single thing a company does has an impact on brand image, and she reiterated the importance of communicating your brand to employees so they can live and deliver your brand every day. A strong brand will break through the clutter of the 38,000 messages we receive daily, and it is worth the investment in time to build an effective brand. Guido noted it wasn’t necessary to have a big budget to build a great brand, but that PR is a terrific way to build reputation and your brand. She explained that companies with the strongest brands actually spend 29 per cent less on marketing than those with a weaker message. “Garden centres can build their brand by aligning with like-minded partners for local
lished third-generation company, or if you’ve been established in the same location for 35 years. What matters is what you are doing for customers now. Customers are demanding a multi-channel experience; they want e-commerce, m- or mobile commerce from their smart phone and a connection through social media. Guido quoted statistics that said businesses who offer multi-channel messaging engage with customers who buy 82 per cent more than at stores who don’t have multiple touch points with their customers, and, even more telling, 89 per cent of all shopping now starts online. Creating an experience at your store is one of the top drivers when it comes to getting people to your store. To make it easy for employees to keep the brand top of their minds throughout the day, Guido recommended taking some time with them to boil the essence of your brand statement down to one single word. Simplifying your brand to one word that can be applied in every situation and transaction, will help maintain great customer experiences, and, in turn, grow your business.
HORTICULTURE REVIEW - OCTOBER 15, 2011 19
Leadership is a daily requirement for success By Jacki Hart CLP Prosperity Partners program manager
n the 20-plus years I’ve been running my business, with various staff coming and leaving every year, I’ve learned that without a doubt, leadership is a huge component of both productivity and morale. In the past, I wrote an article in this space about making sure to ‘never let ‘em see you sweat.’ Hindsight is 20/20. I can tell you that this past season was a chance for me to take my own advice — and really stretch my resolve Jacki Hart to keep my staff on track when the heat was really on. With only a couple of hours’ notice that my sales design manager was leaving in the first week of June, due to unexpected challenges in her pregnancy, it was all hands on deck — including mine. Because of the time of year, I decided to take on the role myself (something I hadn’t done in several years) and wait for the winter to recruit a new designer for next year. This left me swamped. The biggest challenge was to keep everyone on task, and willing to step up and focus more on thinking ahead. By keeping myself focused, tactical and supportive of my team, we flew through the summer as a more cohesive team than ever before. And our sales were up by 15 per cent, and the profit margin right along with it. They all knew how much pressure I was under to add the full-time sales and design role
to my operations and management role, and they all stepped up in a way they never have before. In this sense, I believe leadership breeds leadership. When the owner of a business demonstrates a calm resolve in the middle of a storm, others follow suit. Alternatively, if a business owner or person in a leadership role starts to come unglued, so do the processes, systems and commitment across the board. In the Prosperity Partners’ Build Your Prosperity seminar, the owner/supervisor’s role in leadership is put into perspective. In this seminar, we use some really cool self-evaluation tools to help you figure out where you are strong in your business, where you aren’t, and the resulting gap between what your business needs, and what you bring to the table. We also check in with current reality, and a three to five year projection of what’s coming down the road. This helps to map and plan to create a more prosperous business, and a better work/life balance. This winter, I will be stepping back into the classroom to instruct the Prosperity seminars in Milton. The team at Landscape Ontario extends our heartfelt thanks to Ryan Heath CLP, CLT for his commitment to the program, and years of seminar delivery. We wish Ryan the best of luck. We’re grateful also to Mark Fisher for his help and support in delivering countless seminars in the past couple of years. Coming seminars You can check out all the seminars at www. horttrades.com/seminars/. In order to ensure
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great networking and participant contribution, there is a minimum of 12 participants are required to run a seminar. Please register early, so that we can ensure each one will run, and keep the next date available should one seminar not meet the minimum registration criteria. This seminar is free to new members of Landscape Ontario. Jacki Hart may be reached at email@example.com.
Safety program designed by growers, for growers By Jeff Gregg Growers’ Sector Group
In the coming months, promotional material specifically aimed at growers will be available for a newly developed safety training seminar. Over the past year, through the joint efforts of your growers’ sector group, Landscape Ontario and the people at WSPS, a project has evolved that will establish a health and safety program for nurseries. This program should meet the needs of growers, as they themselves put it in place. At the outset we faced a degree of skepticism. We all have participated in similar training and education, so why would it really be worthwhile to go down that road again? The general reaction was that the process of implementing comprehensive workplace safety policies was time consuming and burdensome. It required company resources, namely the time of key people who were already taxed with keeping our businesses flourishing in difficult times. With the present economic environment, the idea of training and education did not set off any celebration bells within the industry. So, our focus was to give the growers specific tools and resources that can eliminate the generalities and streamline the process. Although we may have had unrealistic visions of a turnkey plan, by keeping the goal clear, with straightforward instructions. Effective tool One of the key themes that I was able to bring away from this process was one of “safe practices as an effective management tool.” In the past, workplace health and safety existed as a separate entity that we would address begrudgingly, when time allowed. The truth is that health and safety is completely interwoven in all operations. By developing safe practices, we are actually developing efficiencies as well as satisfying our responsibilities to our workers. We are perpetually faced with decisions regarding time priorities. We apply our time where it will benefit our companies the most. It’s an important factor in training programs. This latest seminar designed by growers, for growers, prepares for the specific demands of building and implementing policies and actions. It provides a roadmap to your goal and will continue to build and provide support
in the future. In the growers’ group, we never really know what type of task or project we might be faced with each day. When presented with the challenge of developing a program for safety training in nurseries, we had little idea where that would lead. We took on the challenge for the chance to learn from some exceptional people in the industry who really listened to us and worked to give us solutions. In addition to the growers, who gave so much of their time to work on this project, the real professionals at Landscape Ontario and WSPS deserve our gratitude for providing knowledge, experience and passion. This training will be available in the
coming months. It is a specific and practical solution to a real and pressing need. You will have a clear understanding of your responsibilities and how to go about meeting them. Your role now is to attend the workshop and to offer feedback so that it can continue to grow and develop into the future. To find out about the seminars go to the growers’ sector group page on www.horttrades. com. Starting in January, 2012, seminars are planned in Durham, London and Ottawa. Jeff Gregg is a manager at V. Kraus Nurseries. His email address is firstname.lastname@example.org.
New guidelines on the way to help snow operators The three major concerns of companies that conduct winter maintenance services are costs, effective levels of salt application and liability exposure. There’s now reason for optimism to resolve all three of these situations. Research is currently underway to determine a standard for winter maintenance on parking lot applications. Robert Roszell has extensive experience in winter maintenance, particularly direct liquid application. A member of the Snow and Ice Management Sector Group at Landscape Ontario, Roszell was instrumental in initiating a research project through the association with the University of Waterloo. “There has long been a concern with the environmental effects of road salts and the lack of standards in the application process,” says Roszell. The research project is focusing on four specific objectives. These include: determining conditions that affect the performance of rock salts, brines and alternative chemicals; optimum application rates; creating standard application forms and rates for treatments on parking lots and sidewalks; creating models that will forecast pavement surface conditions, including residual salts, snow and ice cover and friction levels under specific weather and treatment schedules; and developing guidelines for material selection, application rates and treatment strategies.
Previous tests on application rates and methods have mostly focused on highway applications. As well, many of those research efforts took place in laboratories, offering few defendable guidelines for parking lots and sidewalks, resulting in negative exposure for operators slip-and-fall law suits. The result has forced many operators to apply excessive amounts of salt to avoid expensive legal problems. The project is divided into three phases over a period of three years. At the conclusion of the study, expected sometime in 2013, it is anticipated that the uniform data will provide operators with a document that will not only reduce the environmental side-effects of heavy salt applications, but minimize the dangers of legal exposure and business risk. The field tests under the guidance of the association will involve designated sites maintained by volunteer contractors using their own equipment, and committed to keeping detailed records. The project will also employ monitoring technologies such as web cams, friction measurement devices and salinity meters. Another goal of the project, once the results are adopted, is the development of training workshops through Landscape Ontario that will focus on winter road maintenance. “This will have a profound long lasting impact on our industry,” says Roszell.
HORTICULTURE REVIEW - OCTOBER 15, 2011 21
LO STAFF PROFILE
Melissa Steep Art director
What is your job description at LO? I am the art director, working within the communications department. I spend my time helping LO staff and members achieve their visual communication goals through print and web initiatives. What is your background before coming to LO, and when did you begin work at LO? While going to Mohawk College in Hamilton for advertising and communications media, I worked for the college in various roles, which ranged from advertising sales to event promotions. After graduation, I stayed on in the student life department as an office manager. I enjoyed my time there, which allowed me to learn and develop new skills that serve me well today. After that, I spent some time working for
Standardbred Canada, the Canadian harness horse racing association. I learned a lot about horses and how to bet (don’t ask how to win, because it never got me more than $2.10). The people there were very friendly and helpful in teaching me about horses and the love of the Standardbred breed. During this time, I also began my own design and marketing company, Break Left Media. I still continue consulting and developing communication/ design strategy for small businesses and not-for-profit organizations. I have met a lot of nice people — the entrepreneurial energy is very inspirational. I have worked at LO for three years. Don’t worry if you haven’t met me, I am mostly behind the scenes, hiding upstairs in a cube. When not at work, where can you be found? Watching comedies with my significant
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other, in my home office working on Break Left projects, playing with my Pomeranian puppy, taking pictures of nature, reading one of the many non-fiction books I’ve been meaning to get to, and spending time with friends and family. When you were a child, what did you want to be when you grew up? To be a part of Sharon, Lois and Bram. Skinnamarink. What inspires you during your time at LO? Interacting with the many personalities of our staff and members, and seeing the excitement around a meeting table when we have hit an insight about our communications. That is what motivates me each year to come up with new and better ideas. Name your all-time favourite movie, musical group and TV show. This is a hard one, because it keeps changing. Since I am usually strictly all about comedies — I can’t pick one, it would be unfair. I would say my favourite true story movie would be Into the Wild. The book was good too; Jon Krakauer never disappoints. My favourite musician would have to be Neil Young. Mostly, because I couldn’t stand his voice up until about six years ago, when I learned to appreciate it and dig his original sound. Yeah Canada! I am sad that it went off the air before I was able to be a die-hard fan, but Arrested Development is the most witty, ingenious and unexpected comedy show I have ever seen. Thanks to Netflix, I am now caught up on all three seasons. If you could go anywhere in the world, where would you go? New Zealand. I’ve heard they have mountains like the Rockies and tropics like the Caribbean. Tell us one thing about you that few of your colleagues know about you. I have a snow globe collection. People have brought back globes from all over the world for me. Among the 26 watery wonders, Sweden, Norway, Bulgaria and Cleveland are my favourites!
“The show provides an important platform for networking and the exchange of ideas. ” — Beth Edney, Designs by the Yard Inc. Toronto, Ont.
Possibilities start with Canada’s 39th International Horticultural Lawn & Garden Trade Show & Conference
January 10 - 12th, 2012 Toronto Congress Centre Toronto ON, Canada
To exhibit or attend
Call: 1-800-265-5656 ext. 339 Email: email@example.com
locongress.com A N I N I T I AT I V E O F
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Scan this code with your mobile device to visit locongress.com HORTICULTURE REVIEW - OCTOBER 15, 2011 23
Reward yourself: Events and opportunities at Expo By Kristen McIntyre CHT Conference and event coordinator
The spring was miserable, the summer was too hot, and you’ll have to work overtime this fall just to catch up. So do something to create a renewed sense of spirit — re-energize your staff and celebrate the great world of retailing — plan to attend Expo 2011, Canada’s premier fall show for the floral and garden industry. Following a decade of success, Expo is launching a host of initiatives, including the move to the stylish new North Building of the Toronto Congress Centre, new show hours and dates (10-6, Wed., Oct. 19, 10-4, Thurs., Oct. 20), and a new format for the conference, which promises to be an outstanding event. When you walk through the doors, your attention will be drawn to the plants and products. Your senses will be treated to all the delights of a healthy horticultural showcase, and the new enhanced lighting throughout the show will create a unique ambience. Take away useable ideas We have spent months ensuring our conference program is relevant and will help you and your staff take away usable ideas to implement in your business after the show. A popular event, the Garden Centre Symposium is traditionally held the Monday prior to the show. This year it is being revamped to become the opening morning breakfast event for Expo 2011 on Oct. 19, starting at 7:30 a.m. Hosted by Landscape Ontario’s Garden Centre Sector Group, the event will feature a keynote address by Karl Stensson, president of Sheridan Nurseries, entitled Taking a Good Garden Centre and Making it Great. Stensson will share what he has learned, using pictures to showcase great entrances and
the importance of making a good first impression on your guests. He’ll explore how to display plants and products and how to improve traffic flow through your store, ensuring guests get the most out of a visit. The secrets of exceptional guest services and the benefits of employing environmental practices will be discussed. Through it all, garden centre owners will learn how to sell more products and increase their average sales. Awards presentations The ticket price includes breakfast, admission to Expo 2011 and the Awards of Excellence ceremony. Denis Flanagan, Landscape Ontario’s public relations director, will present the awards to the winners in the garden centre and grower categories. Ticket prices start at $65 for Landscape Ontario members and $85 for nonmembers. Join us Oct. 19 at 1 p.m. for the Coffee and Cookies Conference. Besides the delicious treats, delegates will be enthralled with food for thought as acclaimed horticulturists Dr. Casey Sclar and Lorrie Baird, from Pennsylvania’s renowned Longwood Gardens, present Living Walls at Longwood Gardens. “Planting walls are the newest, latest innovation for indoor planting and interior landscaping,” says Stephen Schell CLT, chair of LO’s Interior Plantscapes Sector Group and owner of The Plant Lady, a Kitchener-based company. “They have a big advantage in that they make an immediate impact. It is natural for people, from a historical point of view, to live with plants. Today we live in artificial rectangular boxes that we have to humanize with plants. We spend a great deal of our time indoors. That makes it even more important that as we spend less time outdoors, we bring nature indoors with us.” A successful business relies on closing
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the sale, overcoming objections and building value instead of dropping prices. For breakfast on Oct. 20, at 8 a.m., delegates are invited to attend an interactive presentation that will show how to best achieve that successful recipe in award-winning business coach and author Rory Sheehan’s interactive presentation. The breakfast and networking event will feature Rory Sheehan, of Positive Strategies, as he shares tactics to achieve results in ‘Close More Business and Have Happy Clients,’ hosted by Landscape Designers Group. “Many designers can have difficulties finishing a sale, and this seminar will help teach how to properly communicate with clients, potential clients and even people who aren’t potential clients,” says Tony Lombardi CLD, CLP, chair of the designers’ sector group and owner of Dr. Landscape. “This will give them additional tools to help them out and get landscape designers the sales they want.” Principals of sales Sheehan touches thousands of people every year through his presentations and books. His unique and successful approach to achieving results has been featured on television and radio, and he has had several articles published in newspapers and magazines. “All the principles of sales are the same, whether you are selling heads of lettuce, BMWs or landscape design services,” says Lombardi. Florists and business owners are invited to join Flowers Canada for a technology seminar entitled Are you Hooked-Up? This session is not for the faint of heart. Ryan Freeman, a fifth generation florist with Martin’s and president of Strider Search Marketing, will lead you through the practicalities of how to maximize website content, e-marketing and how to use Twitter and Facebook to build your business, make connections and enhance sales. Entry for this seminar is included with trade show admission. The session will take place on Oct. 19 at 4 p.m. at the main stage. Industry professionals in the garden, floral and outdoor living sectors will benefit from the educational programming and the 250plus vendors spotlighting the latest products and services. Our exhibitors and sponsors are excited to share the experience at Expo with you. Look for your VIP Pass to the show in the mail. You can also visit www.loexpo.ca and contact one of the exhibitors from the show for your complimentary admission with your VIP Pass, or to register for any of the events mentioned above.
Finance minister Flaherty addresses Landscape Ontario board
LO executive director Tony DiGiovanni and members of the LO board greet Canada’s Minister of Finance Jim Flaherty.
By Robert Ellidge Web editor
Landscape Ontario’s provincial board of directors had the rare opportunity to meet with Canada’s federal Minister of Finance, Jim Flaherty at a special event on Sept. 14, held at the of Parkwood Estate national historic site in Oshawa. To commemorate the inaugural National Tree Day (Sept. 21), Minister Flaherty participated in the ceremonial planting of a sugar maple tree, donated by the Maple Leaves Forever Foundation. Many special guests and media were on hand to mark the occasion, hosted by Parkwood board chair, Dr. Richard Marceau. Dignitaries also included Kew Jewett, founder of Maple Leaves Forever, and Chuck Geale, past president of Tree Canada, who spoke briefly about the many benefits of trees. After the tree planting, LO president Tom Intven, executive director Tony DiGiovanni and Durham Chapter representative on the LO board Mark Humphries of Humphries Landscape Services, Oshawa, took the opportunity over lunch to educate the finance minister on the benefits, issues and challenges facing the landscape industry. Flaherty spoke for about 20 minutes, noting the many contributions of the landscape industry to the Canadian economy, as well as the environmental and social benefits of the sector.
“This is the original green industry in Canada,” Flaherty said. “This is an industry with definitely quantifiable environmental and economic benefits.” The minister recognized and applauded the hard work and dedication of the many entrepreneurs around the room, who have successfully built their passion of horticulture into profitable companies that provide jobs and wages to many Canadian families. Flaherty’s words resonated with LO president Tom Intven, who reflected, “It was fantastic to have the Finance Minister bring recognition to ‘the original green industry,’ and to hear Mr. Flaherty speak at length about the importance of our industry, our ability to create jobs, and the significance of the economic impact our industry has right across Canada, as well as our importance in greening our planet. The whole day was a highlight for our industry!” In his address to the audience, Flaherty later said he was interested to learn about the benefits of trees on lowering home energy costs during his lunchtime conversation with the LO executive — something he was unaware of before the event. Flaherty continued to speak about some of the government’s recent environmental projects, including waterfront beautification and parkland developments that are just as important to Canadians as health care, education and social services.
Landscape Ontario thanks Mark Humphries for his coup in making the arrangements for the federal finance minister to attend the event, bringing much recognition to Landscape Ontario and National Tree Day. LO also extends thanks to the staff at Parkwood Estate, including executive director Brian Malcolm, for the incredible generosity and graciousness in hosting the entire LO board. “Durham chapter was pleased to host the provincial board at Parkwood Estates. This 12-acre site is a treasure to be preserved,” stated Humphries. The spectacular gardens date back to 1917, and are some of the last formal gardens designed by Howard Dunington-Grubb. “This site made a most fitting backdrop to the ceremonial planting of an indigenous maple by the Honorable Minister of Finance Jim Flaherty to recognize the first annual National Tree Day. Minister Flaherty graciously provided a keynote talk to the LO board at lunch. We would like to thank the board members and staff for taking extra time out of their busy schedules (in some cases two days) to visit Oshawa and tour the mansion. Parkwood board of directors is hopeful that LO, as an association, also appreciates the value of the gardens enough, to agree to an ongoing support and participation to the restoration, preservation and continued maintenance of them,” Humphries noted.
HORTICULTURE REVIEW - OCTOBER 15, 2011 25
Landscape Ontario Chapter Golf Tournaments 2011
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Attendees at the Windsor Golf Tournament enjoy an early dinner and a great networking event 26 HORTICULTURE REVIEW - OCTOBER 15, 2011
Growers’ tour visits Durham nurseries The 2011 Growers’ Summer Tour visited four nursery operations in Durham: Dutchmaster Nurseries in Brougham, Uxbridge Nurseries in Brooklin, Ground Covers Unlimited in Bethany and Kobes Nursery in Bowmanville. Approximately 80 people took part in
this year’s tour, boarding two buses on Sept. 15 at the LO home office in Milton, and later at Dutchmaster The 2011 tour organizers included members of the Growers Sector Group, Mark Ostrowski, Dave Braun, Gerwin Bouman,
Jen Llewellyn, and Kathleen Pugliese. They thanked Engage Agro of Guelph for helping to sponsor this year’s event. The photographs on this page reflect some of the impressive nurseries visited by the growers this year.
The tour took to the hay wagons at Kobes, where Ben Kobes discussed new additions, techniques and issues facing the industry.
Dutchmaster demonstrated the ease of handling a 40-ft. tree with equipment designed, developed and manufactured by the family-owned company.
Harry Worsley greeted the tour at one of the six farms owned by Uxbridge Nurseries.
Ted Spearing led members of the tour through his wholesale nursery operation at Ground Covers Unlimited in Bethany.
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CLASSIFIED ADS EQUIPMENT
SERVICES AND SUPPLIES TREE TRANSPLANTING Transplanting trees up to 9” truck diameter with 10,000 lb. rootball. 44”, 80” & 90” spades to move trees with and can basket up to 90” 100 acres of trees to choose from. BOTANIX OXFORD INSTA-SHADE RR # 2, Burgessville ON N0J 1C0 Tel: (519) 424-2180 • Fax: (519) 424-2420 Toll Free: 1-800-387-0246 Contact Jan Veldhuizen Email: firstname.lastname@example.org www.oxfordinstashade.com
FINN Hydroseeders & Bark Blowers New and Used: • Flex Guard FRM • Soil Guard BFM • Erosion Control Blanket Seed & Fertilizer Toll free: (855) 761-6649 Fax: (905) 761-7959 www.fibramulch.com
NURSERY STOCK Scenic Grove Nursery Linden ‘Glenleven’ 50-70mm Linden ‘Greenspire’ 50-70mm Lynden, Ontario Email: email@example.com Fax: 905-648-6395 Hofland Gardens Ornamental Grasses, Perennials, Ground cover Tel: 905-355-3392 E-mail: firstname.lastname@example.org
BUSINESS OPPORTUNITIES FANTASTIC OPPORTUNITY Offered for sale is a very busy Retail Garden Centre Business in a prime location just north of Toronto. Owners are retiring after 20 years. This is a turn-key operation with a great customer base. Call 905-715-5143 Tree farm 15 minutes from Ottawa for sale Hundreds of landscape-quality trees of various species available for wholesale and retail sales including Colorado spruce, red oak and maple, etc. Late model equipment: tracked loader, tree spades, tractors, etc, available. Secure, fenced yard available for rent. Perfect for landscape or tree company wanting to add general tree planting/ash tree replacements to their services. Email for more information: email@example.com
CLASSIFIED ADVERTISING INFORMATION
This year let us remind ourselves that our earth is the source and root of all life, including our own. We care for the environment by growing shrubs, evergreens and trees. Please take a moment to consider how our actions can help preserve our planet for future generations. 7314 Sixth Line, Hornby, Ontario L0P 1E0 Phone: 905-878-7226 • 1-800-377-3363 • Fax: 905-878-8737
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All classified ads must be pre-paid by VISA or Mastercard. Rates: $50.85 (HST included) per column inch Min. order $50.85. 15% discount on ads run for entire calendar year. Box Numbers: Additional $10. Confidentiality ensured. Deadlines: 20th day of the month prior to issue date. (eg: June issue deadline is May 20th). January deadline is Dec. 1. Space is limited to a first come, first served basis. To advertise: E-mail your name, phone number and ad to Robert at firstname.lastname@example.org or fax to (905) 875-0183. Online advertising: Website only ads are available for $67.80 (HST included). Website ads are posted for 30 days and are limited to 325 words. View ads online at www.horttrades.com/classifieds
AD INDEX COMPANY
ACO Systems Ltd................................................24.......... 877-226-4255.................................... www.acocan.ca Agrium...................................................................2........... 855-228-2828.................................... www.prohort.ca Braun Nursery Limited........................................13.......... 800-246-6984......................... www.braungroup.com Canadale Nurseries.............................................7........... 519-631-1008............................. www.canadale.com Connon Nurseries/NVK Holdings Inc.................31.......... 905-628-0112.................. www.connonnurseries.com Draglam Salt (G&L Group)................................22.......... 416-798-7050......................... www.draglamsalt.com Dutchmaster Nurseries Ltd.................................32.......... 905-683-8211......... www.dutchmasternurseries.com Gro-Bark (ONT) Ltd.............................................29.......... 905-846-1515................................www.gro-bark.com Hillen Nursery Inc.............................................16-17.......519-264-9057 Landscape Safety ..............................................10.......... 877-482-2323...................www.landscapesafety.com Legends Landscape Supply Inc..........................8........... 905-336-3369....................... www.landscapestore.ca Limestone Trail Company Ltd.............................29.......... 905-563-8133........................www.limestonetrail.com M Putzer Nursery................................................28.......... 905-878-7226....................email@example.com Newroads National Leasing................................12.......... 416-587-1021................. www.newroadsleasing.com Nisco National Leasing........................................6........... 888-634-9559........................ www.niscocanada.com Potters Road Nursery Inc...................................12.......... 519-688-0437.............. www.pottersroadnursery.com Riverbend Farms (Ontario) Ltd............................9........... 519-765-2130......... firstname.lastname@example.org Sipkens Nurseries Ltd.........................................20.......... 866-843-0438................. www.sipkensnurseries.com Stam Nurseries....................................................10.......... 519-424-3350.................... www.stamsnurseries.com Uxbridge Nurseries Ltd........................................3........... 905-655-3379................www.uxbridgenurseries.com Winkelmolen Nursery Ltd....................................19.......... 519-647-3912.........................www.winkelmolen.com
Landscape Contractors Lecture Series New date and location
February 22, 2012
Toronto Botanical Gardens 777 Lawrence Ave. E., Toronto
Registration: 6:30 p.m. Presentations: 7:00 p.m.
No Charge (food bank donation appreciated) Speakers:
Gardens In The Sky/ Flynn Canada Ltd . (Landscape Contractor)
Seferian Design Group (Landscape Architect)
Soil experts know that the problem with most soils is that they just aren’t porous enough. Roots need air, water and drainage. Unlike top soil or triple mix, Gro-Max™ provides the right balance in a complete blend that will endure.
Georgetown (905) 846 • 1515
HORTICULTURE REVIEW - OCTOBER 15, 2011 29
Over 150 trees planted on the first National Tree Day
Nedlaw installs largest living wall
very few community groups have reached out to the school to help out. Rod Pring of Clintar Landscape Management Hamilton brought a very enthusiastic crew who took time explaining the steps of planting the ornamental pear tree. They explained that it needs special care and that it would grow as they grow and that the students present would be the special caretakers for the tree. For the majority of the students present, it was indeed their first exposure to the landscape horticulture industry with many asking very interesting questions.” Organizers say that next year it is expected that over 1,000 trees will be donated and planted on National Tree Day. “It was the cohesive partnership between Landscape Ontario, the other provincial landscape horticulture industry associations, and CNLA that kept the momentum going for Barry Benjamin, a past president of LO, helps plant a tree at LO home office in Milton to mark National Tree Day. this initiative. Thank you to everyone involved from the planning and Canada’s landscape horticulture industry development stages to the dedicated members enthusiastically embraced National Tree Day who took time out of their day to give back to on Sept. 21. the community. This is the embodiment of being With over 90 Canadian companies planting Green for Life,” said Salemi. over 150 trees, LO members made up over oneParticipating Landscape Ontario third of that total. members include: Arcadia Landscaping, The day became official when parliament Toronto; Baseline Nurseries and Garden passed a private member’s bill introduced by Centre, London; Beyond Landscaping, MP Royal Gallipeau. Following the federal Toronto; Clintar Landscape Management government’s proclamation of National Tree – Barrie, Brampton, Hamilton, London, Day, Landscape Ontario and Canadian Nursery Mississauga, Oakville, Ottawa, Toronto, Landscape Association (CNLA) began work to Vaughan; Degroot’s Nursery, Sarnia; Down help members celebrate the day on Sept. 21. A to Earth Landscaping, Dundas; Enviroscape, partnership was formed with Tree Canada to co- Glencairn; Fast Forest, Kitchener; Garlatti promote events. Landscaping, LaSalle; Ground Guys – In many cases, members had the opportu- Orangeville and Aurora; Hank Deenen nity to teach students how to plant and care for a Landscaping, Toronto; Islington Nursery, tree and help them understand the environmental Toronto; Kingston Nurseries and Garden benefits that trees offer. Centre, Harrowsmith; Lee’s Landscaping, “For many students, it was their first expo- Minesing; Lisa Purves Garden Design and sure to seeing a tree being planted,” said Joe Consultation, Brighton; Neighbourhood Salemi, CNLA member services manager, who Landscaping, Etobicoke; Nisco National coordinated the national program. “This was Leasing, Burlington; OGS Landscape Services, especially the case at Bennetto Public School Brooklin; Sheridan Nurseries – Unionville, in Hamilton. The school is located in the city’s Georgetown, Kitchener, Markham, Mississauga, north end and considered a high risk school. North York; Taylor Nursery, Milton; TNT Clintar Landscape Management Hamilton chose Property Maintenance, Kitchener and this school specifically because they knew that Vanderley Landscape Services, Denfield.
Nearly 1,600 square feet of wall is now home to more than 1,100 individual plants at Drexel University in Philadelphia, Pa. Nedlaw Living Walls of Breslau completed the installation which is considered the largest known living wall in the United States. According to Dr. Alan Darlington, president of Nedlaw, over 20 plant types were used to fill the wall. “The active living wall at Drexel University is some 70 feet tall and over 22 feet wide,” says Darlington. He explained that the wall has a bio-filter system patented by Nedlaw, and is capable of generating between 16,000 and 30,000 cubic feet of ‘virtual’ outside air per minute. Darlington and his team developed a system that cleans inside air with the same method nature uses outside. The Drexel University wall was designed by Nedlaw in collaboration with Toronto-based Diamond and Schmitt Architects. The six-story, 150,000 square-foot building will house 44 research and teaching laboratories for biomedical engineering, biology and organic chemistry, and a fossil preparation lab. Principal architect, Donald Schmitt, says the goal of incorporating the five-storey active living wall is to, “set a new standard of architectural and sustainable design excellence.” Darlington notes that the benefits of an active living wall extend well beyond its aesthetic contribution. “Traditionally, air quality systems in buildings replace used, ‘dirty’ indoor air with new outside air. In the summer, this new air must be cooled and in the winter it must be heated before being distributed. This represents a substantial portion of the energy costs of a building. An active living wall supplies the same quality air as what you would get outside, at a fraction of the energy cost.” The patented bio-filter system, which appears as a plant wall, is also effective at removing a number of airborne gaseous pollutants that negatively impact indoor air quality. It does this by connecting to the building’s air handling system that is used to draw ‘dirty’ indoor air over the root zone of the plants. As part of this process, the beneficial micro-organisms that make their home in the root zone of the plants, use the airborne pollutants as food and break them down into water and carbon dioxide. The official opening of the living wall took place on Sept. 20. Dr. Darlington is a past chair (2006 and 2007) of the LO interiorscape commodity group.
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1155 Dundas St. W. (Hwy. #5), West Flamborough, Ontario 7HOรท )D[ www.connonnurseries.com email: email@example.com HORTICULTURE REVIEW - OCTOBER 15, 2011โ 31
N NU UR RS SE ER R II E ES S L LT TD D .. We We make make your your day day easier easier
Specialists in caliper trees. Specialists in caliper trees. Vast selection of container plants. Vast selection of container plants. Various nursery supplies for sale. Various nursery supplies for sale. 40 years of industry experience. 40 years of industry experience. Growing with our customers in mind. Growing with our customers in mind. All of your nursery needs in one place. All of your nursery needs in one place.
T : 905 683 8211 T : 905 683 8211 F : 905 683 3734 F : 905 683 3734 E : firstname.lastname@example.org E : email@example.com 3735 Sideline 16, 3735 Sideline 16, Brougham, ON, Canada Brougham, ON, Canada L0H 1A0 L0H 1A0 32â€ƒ HORTICULTURE REVIEW - OCTOBER 15, 2011 www.dutchmasternurseries.com www.dutchmasternurseries.com