Introduction
Company Ethos
Our aim is simply to create the world’s most beautiful homes in the most desirable locations. Our passion for understated luxury and meticulous attention to detail is central to our ethos.
Combining this aim with creative ingenuity and rigorous management enables us to deliver according to our own high standards, as well as our clients' aspirations—be it their residence, development, or investment.
Who we are
Landmass is an award-winning, RIBA-chartered property development and design company based in Central London.
The company was founded in 1998 by Managing Director Alan Waxman. It has since completed 34 developments and has grown into a multidisciplinary studio of professionals integrating architecture, interior design, and sound market expertise to create refined, understated luxury.
Objectives
To acquire unique prime Central London assets in the most desirable locations with significant development potential.
Increase and maximize asset value through innovative design, planning, and redevelopment.
Achieve market-leading, optimal returns for our investors through rigorous research, planning, and risk management.
Apply detailed market knowledge and over 20 years of experience in the PCL market to minimize risk.
Foster and maintain long-term relationships with our par tners through a sustainable investment vehicle.
Aim for ‘qualit y over quantit y.’ Our approach is highly selective in choosing projects to acquire and develop.
Our core belief is to create the world’s most beautiful homes in the most desirable locations; therefore, any prospective project must fulfill strict criteria to align with our company ethos.
Target Sites
Residential or mixed-use sites in select postcodes in Prime Central London.
£10m- 50m single or multi-unit assets.
With or without planning in place.
For Development into Luxury Apartments – with sales values between £2,000 and £4,000 per square foot.
Investment Strategy
An agreed target IRR on equit y investment financed by:
Annualised priorit y return on equit y invested.
Profit share upon sale of the completed development.
Terms to be agreed by all par ties with a Memorandum of Understanding (MOU).
Bank Debt :
Purchase and development costs to be geared to a maximum of 65% debt with our trusted and competitive lenders to ensure a smooth, efficient transaction while minimizing risk.
Target assets will be prime Central London proper ties—either single -unit or multi-unit, residential or mixed-use.
Landmass will arrange debt, acquisition, SP V structure, development management, sale, and af tercare.
Landmass will incorporate an acquisition and due diligence fee, along with a profit share. We will also leverage our award-winning interior architecture and design team.
Landmass will be the minorit y shareholder in the project, while the investor will be the majorit y shareholder.
Market Projections
Market Demand:
• London remains a prime destination for r th ind both t y and ral richness in an incr volatile yet prosper
• The demand for modernized, key r y proper ties to row, as rs prioritize convenience and t y over the h r
• These ind are to pay a pr for key homes that r re no additional ef for
The London Market :
• While market are inevitable, lies in proper ties with inher
• By str identif and in the oppor we can re that we with which will be by the bank’s r
• This presents a oppor t y for investors to capitalize on a resilient and r demand for pr hassle -free real estate in one of the world's most desir
The Team
Project Management
Rory’s entire working life has been in property and for the last 15 years he has been a professional Project Manager dealing with a variety of schemes of varying shapes, sizes and complexities. A large amount of the projects have been high end residential schemes for private clients and developers. Teamwork is the key to the success of any project and Rory ensures that the teams function properly and the best outcome is achieved for the clients.
Founder & Chief Executive
With over 25 years of experience in the real estate market, Alan has a wealth of knowledge at his fingertips. In an ever-shifting market, Alan takes a proactive approach to stay ahead of the curve in understanding both the market and the needs of the buyer. Creating added value where others can’t see it is at the forefront of his projects, enabling him to achieve record prices on developments.
Claudia, our RIBA-registered architect and interior designer, leverages her expertise to elevate spaces and create designs that enhance property value. Always ahead of trends, she consistently seeks innovative ideas to craft bespoke designs tailored to each property.
With a keen eye for value, Claudia excels at delivering design solutions that resonate with both clients and buyers.
Head of Architecture & Interior Design
A w a r d s
