Inspiring trends
Ethnic prints
Leading the trend The images used in this article epitomise the strength and depth of Africa’s fashion industry and its new-found status as a trendsetter. Photographer Elle Emmanuel (www.elleemmanuel.com) and designer Kahvarah (www.kahvarah.com) have teamed up to create a look book inspired by African prints in fashion. Modelled by Gertrude Kasala, the Novamara look book explores an alternative narration of African Fashion. The images depict a tribe dubbed the Maras, who survived the elements of a would-be apocalypse in Africa. Elizabeth is among Tanzania’s leading photographers, drawing inspiration from Africa’s diverse cultures. In December 2016, she was awarded the Fashion Photographer of the Year award at Swahili Fashion Week. To follow her journey, check out her Instagram page: @elle_emmanuel. www.precisionairtz.com
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