Marketing in the Internet of Things ( IOT )
First, what is the "Internet of Things”? Well imagine everything has the capability to interact with the other. Well imagine everything gets the capability to connect to the additional. Yes everything, your wallet, your refrigerator, your dog's collar, even your light bulb. It seems to be impossible but with the dawn of sensors this is a possibility. Everything will be connected and everything will interact. But what and how will this affect consumer products and services, and ultimately - Marketing? Read more here about IOT and much more - Mobile App Development Company Canada, Canadian Mobile App Developers.
There will be rapid exchange of data. With virtually everything connected to the internet in the future and everything talking to each other, there will be massive amount of data surging around us. For marketers this will be a ball! Everything will be practicable, customer behaviour, patterns etc will all become tracked. Joining all of these makes everything efficient both for the marketers and of course the consumers. No more need for excessive paid advertising. Marketers will only respond to the clients that really need their services or products. In summary this might mean the possible death of interruptive marketing with our stuff or things talking through sensors the nature of marketing and advertising will completely change.
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