Lamar university university press media kit 2016 17

UNIVERSITY PRESS The Student Newspaper of Lamar University since 1923

Media Kit 2016-2017

200 Setzer Student Center, P.O. Box 10055, Beaumont, TX 77710 • (409) 880-8102

About the University Press

Dear UP Advertiser,

It’s great to be a Cardinal supporter!

Whether it’s reading about students, finding a great place to eat near campus, discovering a place to catch live music on a Saturday, or where to see a brilliant art exhibition, The University Press is a definite presence throughout the Southeast Texas community. To help connect to this community and surroundings, the students, faculty and staff of Lamar University turn to the UP as their premier source of news, stories and events.

College newspapers and media thrive on campuses across the country. Students 18-24

The University Press is the award-winning newspaper published by the students at Lamar University,

are often more likely to read or follow campus media then other for a simple reason–they’re in it. The UP is one of the best there is having won 14 Associated Press Managing Editors awards over the years.

Beaumont, a member of the Texas State University System.

Publishing since 1923, Lamar students have won more than 1,000 additional awards for incisive and relevent journalism, advertising design and photography, from such

7,000 copies (we added 1,000 more copies to our run because readers like

organzations as the Society of Professional Journalists, Southwestern Journalism Congress and the Texas Incollegiate Press Association.

you are asking for more copies each week) are distributed each Thursday at more than 40 on-and-off-campus locations with a continually growing

Through our weekly print edition published each semester and with the popularity of our growing website and social media followers, the UP reaches thousands of readers in this community and beyond.

list of more locations throughout the community.

A changing economy keeps everyone with an eye on their budget and one constant in the Southeast Texas community is that Lamar University contributes over $238 million annually

The UP (University Press became our name in 1971), began as the S’Park Plug began in 1923 is available year-round online at lamaruniversitypress.com and social media feeds of events, sports and news.

UPbeat magazine is inserted at the end of every semester and provides insightful features, in-depth stories, brilliant art and photography of students, faculty, staff and the Lamar community at large.

The UP Orientation Issue is produced for incoming and prospective students. It is given out on campus during orientation and mailed to over 3,000 students each June through August.

to the local economy.

The experienced students and UP staff can provide you and your group or company with a direct outlet to the campus and these consumers. Please take a look at the media kit to learn more about the exciting advertising opportunities available to you here at the UP and how you can support Lamar students.

If you have any questions, please do not hesitate to contact our office. We look forward to working with you!

Sincerely,

Stephan Malick

Advertising Director, Assistant Director for Student Publications

smalick@lamar.edu

CONTACT US 200 Setzer Student Center P.O. Box 10055 Beaumont, TX 77710 Phone: (409) 880-8102 Email: advertising@lamaruniversitypress.com

LAMAR UNIVERSITY FACTS AND INFO BEAUMONT, SOUTHEAST TEXAS AND BEYOND Enrollment 14,966 Average undergraduate tuition (12 hours) living on campus $11,415 2,500+ students live on campus 3,000+ more students live in neighborhoods surrounding the campus.

Lamar is one of the most ethnically and economically diverse universities in the country, according to U.S. News and World Report.

Lamar is one of the top producers of chemical engineering master’s degree graduates in the U.S. and offers a Ph.D. in chemical engineering.

LU’s exceptional MBA program was recognized in Princeton Review’s “Best 296 Business Schools: 2013 Edition,” which featured programs nationally and internationally. The program also is ranked as one of the top 100 in the world by the Aspen Institute.

Did you know?

$238 million The annual economic impact LU has on Southeast Texas.

1 of 29 6

Public universities named Doctoral Research University

by Carnegie Foundation.

The 270-acre campus houses Arts and Sciences, Business, Education and Human Development, Engineering, Fine Arts and Communication and Graduate Studies.

Majors, Degrees and certificate programs

120 100+

Student Organizations

20

Fraternities and sororities

18

Multicultural Student Groups

12

Sports Clubs

• College related expenses impacts the US economy to the tune of $2+ TRILLION per year!

• the average student owns 6 digital de-

vices and uses them about 11.4 hours per day.

• 40 percent of student spending is dis-

cretionary (tech, food, clothes, entertain-

ment).

• 40 percent of students work part or full time.

• 56 percent of students ages 18-34 read

newspaper content in print or online every week.

• 71 percent of students ages 18-34 read

newspaper content in print or online every month.

Source: Newpaper Association of American (naa.org) University Press reader surveys ending 10/1/15

200 Setzer Student Center, P.O. Box 10055, Beaumont, TX 77710 • (409) 880-8102

University Press Print Rates Specifications • Image Area: Height 21.5”Width 10” • CMYK color profile • 300 dpi PDF, JPEG, TIFF, EPS We offer multiple options for your advertising needs with standard sizing and rates for a simplified rate structure with opportunities for discounts for multi-placements.

We offer standard and custom ad sizes

• Open Rate is $8 per column inch. Lamar University rate is $6 per column inch. Student Organization, Non-Profit rate is $5 per column inch.

• Color is included in every ad on every page at NO additional charge, except UPbeat. Contact us for details.

• Classified Advertising is flat rate of $15 per insertion. Dimensions are 1.5”wide by 1” height. No word limit. Type size 10pt. minimum.

• Pre-printed Insert rate is $200 for full press run of 7,000 copies. Call for more details.

Each Thursday, during regular semesters, 7,000 copies are

Display Ad Rates (National & Local rates are same)

distributed to over 40 campus locations and we are expanding our off campus distribution.

Take advantage of our online and social media presence with over 6,000 unique views with each edition every week.

Special editions, such as our Fall and Spring sports previews, Orientation is a broadsheet spe-

cial edition and Upbeat magazine is a tabloid (inserted into the last UP issue each semester) supplements our audience with special coverage about the great events at Lamar.

Standard Ad Specs Column sizes in inches 1 column 2 columns 3 columns 4 columns 5 columns 6 columns

1.562 3.25 4.937 6.625 8.312 10

Gutter width is 0.125 inches

Full Page 3/4 Page 1/2 Page 1/4 Page 1/8 Page 1/16 Page

Off campus (Local & Nat.)

$960 $720 $480 $240 $120 $60

LU On-campus

Student Org Non-profit

$600 $450 $300 $150 $75 $38

$720 $560 $360 $180 $90 $45

Per single insertion ad price. The UP will publish 24 issues including 2 editions of UPbeat & 1 separate Summer Orientation Issue for 2016-2017.

3x -10%

Frequency & Bundle Discounts

6x -20%

9x-30%

2 semesters -50%

Bundle print & online ads Buy a print ad and get online for the same week 50% off.

Ask about PRE-PAYMENT DISCOUNTS.

Full Page 10” x 20” 3/4 Page 10” x 15” Half Page horizontal 10” x 10”

Eighth Page

1/16 Page 5”x 2.5”

5” x 5”

Quarter page horizontal 10” x 5” Student Org ad Quarter 5” x 1.25” $25 page vertical 5” x10”

Student Org Ad

200 Setzer Student Center, P.O. Box 10055, Beaumont, TX 77710 • (409) 880-8102

Magazine and Tabloid Rates UPbeat is our award-winning 10”x10” feature magazine supplement to the University Press inserted into the last issue of each semester. Color available only on select pages.

Call 409-880-8102 for color/B&W placement availability.

Rates

Back Cover 10” x 10” $385 color only

Inside Front Cover 10” x 10” $360 color only

1/8 page

Full Page 10” x 10” color $305 B&W $260

Half Page 10” x 5” color$250 B&W $215

Inside Back Cover 10” x 10” $360 color only

Quarter page 5” x 5” color $225 B&W $190

Center Spread 10” x 21”$545 color only

1/8 Page 2.5” x 1.25” color $200 B&W 170 Full-Page Half-Page Quarter-Page Eighth-Page Back cover w/ color Inside Front Cover Inside Back Cover Center Spread w/ color

$305 $250 $225 $200 $385 $360 $360 $545

Bundle with TWO UP newspaper ad insertions with UPBeat and receive a 10 percent discount off BOTH ads.

Have flyers, handouts, promo items that you want to distribute? The UP Street Team can deliver just about anything to crowds entering athletic events or daily to students in the

UP Quad. Prior to an event starting our street team can distribute outside any Lamar venue.

Street Materials are given directly to patrons and will not be placed on parked vehicles under any circumstances. We do NOT distribute in the seating areas or during events. We can Team formulate a plans and prices for your needs. Booking and material deadline is ONE WEEK prior to event. No refunds for events cancelled due to inclement weather or Uni-

versity directives or protocol.

200 Setzer Student Center, P.O. Box 10055, Beaumont, TX 77710 • (409) 880-8102

Advertising Bundles

Online Rates

2-for-2 Bundle – 2 UP print ads with 2 Online Ad and receive 20 percent off BOTH insertions.

Bundle your UP ad with a special

edition issue order and receive an instant 10 percent discount on each.

Banner per week $200 730x90 pixels Average 6000 weekly impressions Premium placement with no rotation.

Sponsor Box per week $75 300x250 pixels Rotating frequency.

May include multiple ads.

Campus Organizations Box 300x250 pixels per week $25.

Rotating frequency. Will include mutliple campus groups.

Advertising Policies • Pre-Payment discounts available. Ask your rep, call or

• The University Press will make all reasonable effort to en-

• Ads cancelled after deadline will be billed the full adver-

email 409-880-8102 or

sure advertising is properly inserted. The advertiser should

tising amount. Ads cancelled within 24 hours of deadline

advertising@lamaruniversitypress.com

notify the UP within 7 working days of any error or omis-

will incur a $25 cancellation fee. The UP is not responsible

sion to be eligible for a makegood. The UP is not respon-

or cancellations or errors submitted after deadline.

• Advertising deadline is noon the Friday prior to issue

sible for any errors submitted by the advertiser after

publication. Call your representative for production dead-

advertiser’s approval or deadline. Instructions should be

• The UP assumes no liability for inserts that arrive dam-

lines for your advertisement. Ads may be submitted elec-

clear and concise. The UP’s liability will not extend beyond

aged from shipped, including from inclement weather. The

tronically as PDF, JPEG, TIFF and/or EPS. Resolution

the cost of the original ad insertion. Credit will be give for

UP reserves the right to refuse damaged materials.

should be 300dpi.

the first incorrect advertisement only. The University Press is not responsible for poor production due to printing

• Payment must be made with insertion order unless credit or a contract has been established with the University Press. Contact your representative.

• The University Press will not knowingly publish advertise-

• Questions regarding advertising should be directed to:

flaws.

Stephan Malick • Artwork and copy submitted “AS IS” and with no re-

200 Setzer Student Center

sponse by deadline is considered approved for publica-

P.O. Box 10055, Beaumont, TX 77710

tion.

ments, which discriminate on the basis of race, gender,

smalick@lamar.edu

color, sexual orientation, religion, national origin, ancestry

• No extra charge for single ad design services and

or physical or mental handicap. The University Press re-

proofs. In cases requiring excessive work or time, addi-

serves the right to approve or decline ALL advertising.

tional services may be charged at a rate of $25 per hour.

409.880.8102

200 Setzer Student Center, P.O. Box 10055, Beaumont, TX 77710 • (409) 880-8102

2016-2017 Publication Schedule

UNIVERSITY PRESS SEPTEMBER

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4 11 18 25

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5 12 19 26

OCTOBER

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2 9 16 23 30

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NOVEMBER

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DECEMBER

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Pu bl ic at ion Ho lid ay s Sept. 5 Labor Day • Nov. 24-25 Thanksgiving Jan. 16 MLK Holiday • March 13-17 Spring Break S pec ial Edit i ons Sept. 8 Football & Volleyball Preview Homecoming Oct. 27 • Nov. 3 Basketball Preview Feb. 2 Baseball Preview • Orientation Issue May 26 Co ver age yea r-r oun d

www .la maruniversi typ res s.com

JANUARY

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FEBRUARY

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Fall Semester Aug. 22 1st Class Day Dec. 7 Last Class Day Dec. 8-14 Finals Dec. 16-17 Commencement

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Spring Semester Jan. 17 1st Class Day May 1 Last Class Day May 3-9 Finals May 12-13 Commencement

Fall 12 issues • Spring 12 issues U P bea t ma ga zin e p u blish e s wit h la s t s e me st e r pa p er D ec . 1 & Ap ril 27

Lamar University P.O. Box 10055 Beaumont, TX 77710 • (409) 880-8102 • advertising@lamaruniversitypress.com