One Page One Page is an idea of Duccio Trassinelli and Demetria Verduci
art design environment December 6, 2014 Year 4 n. 1
EARTH FIRE WATER Three artists tell their stories through the elements Terra Fuoco Acqua
The Genius Loci
Caterina Pacenti
Demetria Verduci
Italy is not just a country with an amazing historical, artistic and landscape. It is also a crossroads of history, traditions and local cultures..................... Experiences outside the traditional tours, which often remain hidden to most people, but that would allow curious travelers visiting our country and our area to get in touch more directly with the "spirit" of the place. For example, venturing to explore the Via Francigena, traditional inns, or walking around in search of the craftsmen. Cultural tourism in all respects so that you not only have the opportunity to know the area but to live it, getting in touch with his people, with the feelings it evokes, in a few words to capture the genius loci. The genius loci is a supernatural entity linked to a place and an object of worship in the Roman religion. This association between Genius and physical place, perhaps originated from assimilation of Genius with the Lares from the age of Augustus. According to Servius, in fact, nullus locus sine Genius (no place is without a Genius) (Commentary on the Aeneid, 5, 95)....................... In modern times, the genius loci has become an expression adopted in the architecture to locate a phenomenological approach to the study of the interaction of place and identity. The expression of the genius loci aim is to identify the set of sociocultural, architectural, language, habits that characterize a place, an environment, a city. A term so c ro s s , w h i c h a f f e c t s t h e characteristics of an environment interlaced with the man with whom he lives and habits of this environment. Usually indicates the "character" of a place. (Wikipedia) The Genius Loci is a marvelous mystery, but we need to find the courage and the ability to penetrate and reveal it, making it decoded for contemporary Italian, but also for those who are not Italian. It becomes important to clarify what is in the quality, taste, and symbols of Made in Italy and of Chiantishire, in the products and experiences. But there is another crucial point on which we must reflect. The Genius Loci is not an entity historically determined and unchangeable. It is a character that evolves, adapts, intercepting new wants and needs in the socio-
cultural change. That in the Renaissance is obviously very different from that of economic boom in the'60 . Warning, this entity is, and can only be contemporary. Should be able to evolve and adapt practices, not betraying the roots so that they are interpreters of the new. It is possible to investigate and promote the genius loci? The journey that, as the association La Macina di San Cresci we have undertaken with the project "Slow Movie Contest" tries to give an answer to these challenging questions through an exploration of niche activities, traditional crafts, historic memories of older farmers. Discovering, for example, a new form of marketing planning, such as short films that tell the local genius. Let us not forget that our country is made up of experiences to explain and solicit as unusual events, the new means of communication, and even better through eyes young and "non-stereotypical"; our territory cannot only be a place where it is comfortable back like a comfortable slipper. It must be an area that is renewed without the risk of repetition. Films and television programs can become a strong element of the construction of identity of a place, a city or a region. The realization of an event is, indeed, one of the tools which are increasingly being used to animate an area, making it more appealing to a policy of cultural reorientation of the context. Basically, the interest for an area can be driven by transforming the area in question in a product destination. In this sense the term "attractiveness cinematogrphic" may be understood as a parameter to assess the force of attraction that the treated area exerts on the potential tourist......................... Nowadays, visual media seem to be able to generate a wait and an attraction that cause people to travel to. What we are planning to promote the dissemination of the project? .......................? There are three main lines of action................... Through the presentation of the Ministry of Foreign Affairs will be contacted approximately 90 Italian Cultural Institutes. A member of our team will establish a direct relationship in
order to create targeted events in different cities, focusing on all the places to tourist vocation. Widespread dissemination, also in the world, will be implemented by identifying and interacting with Clubs, , Associations oriented cultural tourism, trade associations, automobile clubs, Motorcycle Club, in order to promote and organize events with the screening of the short of Slow Movie Contest . With the same methodology will be identified cinema club. The survey is to ensure the screening of the movie; for that , a person will operate through the internet constantly and methodology aimed at markets; the communications will not be trough search hunt, but trough the dialogues and direct correspondences. SLOW MOVIE DOWN IN THE S Q U A R E ! Is well known that our area is frequented by many tourists from all over the world and from different cultural backgrounds: some are attracted to the outlet, other museums, and others to traditional trattorias and wine bars. We'll try to catch the attention of those who enjoy the slandscapes, culture and the intrinsic characteristics of the territory......................... Generally the permanence of a tourist varies between 3 and 6 days.................... So SLOW MOVIE take to the streets, two young people with free time in the summer evenings, a digital display of good size, a laptop computer. On summer evenings, in the streets of our country and why not? Also Piazzale Michelangelo and Piazza del Campo, will screen short films of contest about Chianti . ................... . The screenings will be ongoing, specifically in relation to the turnover of tourists and will be traveling from the major centers of tourist attraction, Florence and Siena, at small villages as the Volpaia in Radda in Chianti or Cerbaia in San Casciano, and so on.................... . What better advertising spread the word and the short films? Tourist destinations "successful" offer visitors something unique because they create a sense of place, an identity different from other places.
The exhibition "Terra Fuoco Acqua" comes from the will and openness to discussion and dialogue between the artists and their enthusiasm for art. For several years Alfredo Correani knows Jillian Bonahoom and by their mutual esteem, during the last sojourning of the American artist at La Macina di San Cresci last July, comes the idea of a possible combination, confrontation and dialogue between their languages through an exhibition. Marcello Guasti is definitely a personality and an artist with whom to meet and compete, even in the name of his long and distinguished career, is always something positive and valuable. ........................................... This exhibition is an example - in contrast with the contemporary world that sees so many artists not recognize in comparison with the others an opportunity for growth and enrichment - instead how, through modesty and curiosity, it is possible to create a dialogue constructive among the artists, their languages and works.Each of the three protagonists is here associated with an element - earth, fire, water - significant of a their artistic period or constant source of inspiration in their art, thought and life. Feature that joins Alfredo, Jillian and Marcello, is undoubtedly a strong focus on nature and its formal values, ideals and substantial........................................... This event, however, wants first of all to introduce the three individual personalities in their specificity and particularity, leaving the artists themselves, to tell more in their capacity spontaneous, truthful, and directly, through their stories, thoughts and words, and especially through the works that will be exhibited at the Macina di San Cresci, in the beautiful natural setting of the autumn hills of Chianti, from 6 to 8 December 2014.
6 - 7 - 8 December 2014 PROGRAM Saturday December 6 4pm OPENING Tv report of Toscana TV by Fabrizio Borghini 6.30pm Screening of winning short films of 1° Edition Slow Movie Contest: “Arts and Crafts in Chianti” Sunday December 7 4pm - 8pm 5pm Skype link from Washington DC With the artist Jillian Bonahoom 6.30pm Screening short film “Il maestro Marcello Guasti Monday December 8 4pm - 8pm 6.30pm Screening short film “10 Piccole storie” Surreal stories of an American artist in love with Chianti Con il patrocinio del Comune di Greve in Chianti La Macina di San Cresci Pieve di San Cresci 1 50022 Greve in Chianti (FI) Tel. 055 8544793 www.chianticom.com Residence for artists
P.zza Matteotti, 80 Greve in Chianti Tel. 055 8546372
Mercati settimanali Martedì: Strada in Chianti Giovedì : Mercatale V.P. Sabato: Greve in Chianti Consegne a domicilio e forniture Cell. 339 1846142