Avenir Typeface

Avenir Includes You

The typeface Avenir was designed by Swiss born creative Adrian Frutiger in 1987. Frutiger created many typefaces but he considered Avenir to be one of his best works. Frutiger designed Avenir in reaction to Paul Renner’s 1927 Futura typeface. Futura was developed during a time when the early graphic designers aimed to strip topography of its decorative past and make it both functional and reflective of the modern world. However, Frutiger felt that Futura was too disciplined and exacting., He didn’t like how it sat on the page.

Frutiger perfered a more humanistic approach to typographical design. This humanistic approach combined with a simplistic, modern look makes Avenir is easy to read. It works well in both headers and body text. It is also used widely in corporate branding and logo design.

Avenir It is a sans-serif typeface with a humanistic interpretation. Avenir incorporates geometric forms with mostly unmodulated strokes and a high x-height. However, Frutiger’s personality is said to be attached in its design. He aimed to incorporate a feeling of warmth and openness in Avenir to soften the often-stark simplicity of san-serif typography. Because of this humanistic approach, Avenir is both versatile and relatable. It is modern but pleasing to the eye. It is functional but also welcoming and inclusive.

Sources: Wikipedia Microsoft Anther Kiley Linotype Envato Tuts

Avenir Includes You

The typeface Avenir was designed by Swiss born creative Adrian Frutiger in 1987. Frutiger created many typefaces but he considered Avenir to be one of his best works.

Frutiger designed Avenir in reaction to Paul Renner’s 1927 Futura typeface. Futura was developed during a time when the early graphic designers aimed to strip topography of its decorative past and make it both functional and reflective of the modern world. However, Frutiger felt that Futura was too disciplined and exacting. He didn’t like how it sat on the page. Frutiger perfered a more humanistic approach to typographical design. This humanistic approach combined with a simplistic, modern look, makes Avenir is easy to read. It works well in both headers and body text. It is also used widely in corporate branding and logo design.

Avenir It is a sans-serif typeface with a humanistic interpretation. Avenir incorporates geometric forms with mostly unmodulated strokes and a high x-height. However, Frutiger’s personality is said to be attached in its design. He aimed to incorporate a feeling of warmth and openness in Avenir to soften the often-stark simplicity of san-serif typography. Because of this humanistic approach, Avenir is both versatile and relatable. It is modern but pleasing to the eye. It is functional but also welcoming and inclusive.

Sources: Wikipedia Microsoft Anther Kiley Linotype Envato Tuts

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Avenir Typeface

Published on Mar 21, 2024

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For these assignments, I choose a typeface, research its history and explained its physical characteristics. The first document was written in the selected typeface with our researched content presented in a more traditional layout. The second assignment was to create a poster using the same content but in a more graphic layout. My goal I was to create a feeling of inclusiveness with the text. I wrapped the title “Avenir Typeface” around the subtitle “Avenir Includes You”. This signifies that the surrounded subtitle is included by the Avenir the typography. The “A” in the corner is larger than the rest of the word. This gives the typography another humanist quality because the remainder of the word looks as if it is being protected. I curved the body text around the circular text to show that the text body is malleable. It represents something living and responsive to its surroundings. Also, I tried to make the sources feel more exacting and less approachable and used a different font and color.