Prospect Engagement Strategy

TIER 1 PROSPECT ENGAGEMENT STRATEGY • Driving qualified leads/individuals actively shopping to landing page • Targeting geographic markets with high levels of awareness of WNC/Lake Toxaway • Move qualified prospects further down the sales funnel Instagram

Lake Toxaway Landing Page

REMARKETING LOOKALIKE

Facebook

REMARKETING LOOKALIKE

Google Ads

BRANDED KEYWORDS NON-BRANDED KEYWORDS

TIER 2 PROSPECT ENGAGEMENT STRATEGY

• Segmenting web users at the beginning of the buying process into automated lead nurturing campaigns • Leverage Facebook, Instagram and Monthly Featured Listing email to educate less-qualified leads • Drive individuals further out in the shopping process into the Lake Toxaway funnel

Lake Toxaway Website

Monthly Featured Listing Email

Drip Campaign

FB/Instagram Remarketing

Tier 1 Landing Page