2012-13 Marketing Opportunities Guide

Be Heard.

Be Seen.

Be Connected.

Chamber Members Are 1,600 Companies from every industry...

Professional, Scientific, Technical............. 12.9% Finance/Insurance . .................................. 10.4% Retail Trade............................................... 10.0% Health Care/Social Assistance ................... 9.6% Real Estate and Rental/Leasing.................. 7.9% Construction................................................ 7.9% Other Services............................................. 7.7% Arts, Entertainment, Recreation ................. 7.7% Administrative Support................................ 5.2% Accommodation/Food Services . ................ 4.6% Manufacturing.............................................. 4.5% Educational Services . ................................ 3.9% Wholesale Trade.......................................... 2.9% Transportation/Warehousing....................... 2.1% Information................................................... 0.9% Public Administration .................................. 0.9% Utilities......................................................... 0.5% Agriculture................................................... 0.1%

... employing more than 87,000 in our community.

1 to 3 employees

31.9%

4 to 9 employees

25.5%

10 to 25 employees

21.0%

26 to 49 employees

8.5%

50 to 99 employees

6.4%

More than 100

6.7%

2012-13 Marketing Opportunities Guide

Showcase Your Location Love your location? Show it off! Sponsorship of these events brings Chamber members & guests to your business to network, learn and meet you!

Business After Hours

Business & Breakfast

Monthly | Each month, this classic Chamber event is hosted by a member business. Each one is unique, and sees about 200 members and guests in attendance. This casual, social networking continues to be a Chamber favorite.

Bi-Monthly | A premier networking opportunity for early birds, Business & Breakfast events add some professional development too! Each event is hosted by a member business to offer maximum exposure for a minimum investment. Held in even months during 2013.

Benefits of Sponsorship: • 200+ business people at your location, interBenefits of Sponsorship: acting with your staff.

• 30+ business people at your location, interact• Your company brand associated with one of ing with your staff. the most popular and well respected Chamber • Opportunity to provide professional developevents. ment speaker for event.

Audience: • Business Owners and Decision Makers • Board of Directors and Chamber Members

Audience: • Business Owners and Decision Makers • Board of Directors and Chamber Members

Sponsorship: • $1,500

Sponsorship: • $500

New Member REception Bi-Monthly | Welcome new members to the Chamber, share your membership experiences and open the doors of your business to congratulate them! Held in even months in 2013.

Benefits of Sponsorship: • Showcase your location while highlighting your support for new Chamber members.

• Be the first to welcome new members to the Chamber family.

Audience: Business Owners | Board of Directors and Chamber Volunteers Sponsorship Levels: $250; $1,250

(863) 688-8551 | INFO@LAKELANDCHAMBER.COM

LAKELAND AREA CHAMBER OF COMMERCE | MARKETING OPPORTUNITIES GUIDE

Signature Events 2013 EVENTS

2012 EVENTS

Politics in the Park

October 4, 2012 | During 2010 election cycles, information flows free and fast.

With the Chamber’s Politics in the Park event, IN THE PARK HISTORIC MUNN PARK the general public has the opportunity to meet face to face with representatives for candidates, issues and political parties. With more than 1,000 in attendance, this event is a favorite of candidates looking to connect directly with constituents.

LAKELAND

F L O R I DA

POLITICS

Benefits of Sponsorship: • Showcase your company in front of candidates and elected officials to show your support of good public policy initiatives.

• Sponsorship recognition in on-site signage, communications and event materials where appropriate.

• Attendance at VIP Candidate Reception.

Audience Attending: • Elected Officials • Candidates for Public Office and Representatives for Policy Issues • Board of Directors • Community Leaders • General Public Sponsorship Levels: • $500 - $5,000

22nd Annual Chamber Scramble November 2012 | The Chamber’s annual Golf Scramble offers members time to re-connect, entertain clients, and enjoy the beautiful Florida weather. This popular event serves as one of the Chamber’s most important fund raisers, allowing the organization to fulfill it’s mission.

Benefits of Sponsorship: • Display your support of Lakeland’s growing economy.

• Signage on day of event.

• Reservations for players in this sell-out event.

Hats Off to Chamber Members

67th Annual Tiger BBQ

January 22, 2013 | The launch of the new Guide to Lakeland is a favorite of all Chamber members.

Hats Off to Chamber Members brings Chamber member volunteers together for breakfast before delivering the new Guides and Membership Collateral to 1,600+ member businesses.

February 2013 | Each year, the Detroit Tigers organization helps boost Lakeland’s economy with an estimated $25 million impact. Through the Chamber’s Convention & Visitor’s Division, the Tigers players, families, staff and fans are all treated to a warm homecoming and thank you each spring.

Treat your clients to the “famous menu” of steaks, sausage, ribs, shrimp & corn! 300 Tigers and their guests attend this event with 700 Lakeland fans.

Benefits of Sponsorship: • Deliver your information directly to 1,600 business owners with important Chamber information.

• Align your company with the Chamber and its efforts to connect members.

Audience: • Business Owners and Decision Makers • Chamber Members Sponsorship Levels: • $500 - $1,000

2012 Annual Meeting February 7, 2013 | The Annual Meeting celebrates the Chamber’s accomplishments from the previous year and recognizes volunteer leaders who have made the year a success. The George Jenkins Award and the Scott Linder Small Business of the Year Award will be presented. The “Passing of the Gavel” between Chamber Board Chairs is an additional highlight.

Benefits of Sponsorship: • An excellent opportunity to showcase your business in front of 1,000 decision makers.

• Reserved seating at this sell-out event.

Audience Attending: • Business Owners and Decision Makers • Board of Directors and Chamber Members • Community Leaders and Elected Officials Sponsorship Levels: • $5,000; $10,000

Audience Attending: • Business Owners • Board of Directors and Chamber Members • Community Leaders Sponsorship Levels: • $100 - $5,000 LAKELAND AREA CHAMBER OF COMMERCE | MARKETING OPPORTUNITIES GUIDE

Benefits of Sponsorship: • Show your company’s support of one of Lakeland’s biggest economic drivers.

• Sponsor recognition to business leaders, tourism industry leaders and the general public.

• Title Sponsor’s logo included on the drink mug giveaway!

Audience Attending: • Board of Directors and Chamber Members • Business Leaders and Elected Officials • Baseball Players, Officials, and Fans • Economic Development and Tourism Leaders Sponsorship Levels: • $500 - $5,000

CommUnity Diversity Celebration March 2013 | This celebration of diversity attracts business leaders and champions of community for a lunch-time keynote. As the premier county-wide diversity event the CommUnity Diversity Celebration attracts nationally-recognized speakers, offering memorable and inspiring presentations each year.

Benefits of Sponsorship: • Recognize your company’s commitment to diversity.

• Have your company’s logo prominently featured at Lakeland’s only celebration of diversity in the workplace.

Audience Attending: • Business Owners and Decision Makers • Board of Directors and Chamber Members • Community Leaders and Elected Officials Sponsorship Levels: • $500 - $8,000 (863) 688-8551 | INFO@LAKELANDCHAMBER.COM

ELevate your membership BUNDLE MARKETING AND EVENT ATTENDANCE

Legislative Wrap-Up Breakfast

•

May 2013 | Each year, the Chamber hosts our Polk County Legislative Delegation to share a first hand account of the work from session. Tickets to this breakfast sell out every year, and offer a perfect way to share your brand with Lakeland’s most influential business owners and decision makers.

•

Benefits of Sponsorship: • Feature your company as one that supports good public policy in front of Polk County’s elected delegation and decision makers.

• Reserved seating at this sell-out event.

Audience Attending: • Business Owners and Decision Makers • Board of Directors and Chamber Members • Community Leaders and Elected Officials

Trustees Memberships are designed for visionary companies interested in building business at the highest level. The bundled benefits and top-tier recognition make this program ideal for businesses that want to take an active role in the Chamber.

Benefits include event tickets, advertising vouchers and added recognition. A total $3,670 value.

Trustees Investment: $2,500

• • • • • • • • •

Recognition as a Trustee Member in the Chamber’s Guide to Lakeland Recognition as a Trustees Member on the Chamber’s award-winning Web site $500 Advertising voucher Four passes to Business After Hours events Four passes to Business & Breakfast events Two tickets to Schmooze a’Palooza Power Networking luncheons Two tickets to annual Economic Forecast Breakfast Two tickets to Chamber Annual Meeting Two tickets to Annual Tiger Bar-B-Q Two tickets to Legislative Wrap-Up Breakfast One use of Chamber’s membership mailing list

Sponsorship Levels: • $500; $2,500

Member Value Marketing Member News Publication

Online Business Description

Take full advantage of your company’s listing at E-mail member accomplishments to MOTM@ LakelandChamber.com for publication in the Forum LakelandChamber.com by listing “key words” or search terms that are commonly associated with for Business. 45 word limit. your business.

E-mail press releases to PR@LakelandChamber. com for inclusion on the blog and the Forum 2.0 as Open House/Anniversary Celebration Tool Kit space is available.

This kit was designed for businesses who are celebrating a milestone anniversary or hosting an Online Coupons open house that might not necessarily fit into our Ribbon Cutting/Ground Breaking criteria. Visit the Post discounts, offers or specials for fellow members or the community at large. Choose the “Add a Members Area at LakelandChamber.com to access this tool kit.

Coupon” link in the Members Area at LakelandChamber.com.

(863) 688-8551 | INFO@LAKELANDCHAMBER.COM

Ribbon Cutting/Ground Breaking Ceremony Assistance Ribbon Cutting and Ground Breaking Events are an exclusive benefit of Chamber membership for members who: - joined the Chamber for the first time - opened a new business - moved to a new location - celebrated new owners - starting/completed renovation or expansion To request a Ribbon Cutting or Ground Breaking Ceremony, contact kbutch@LakelandChamber. com.

LAKELAND AREA CHAMBER OF COMMERCE | MARKETING OPPORTUNITIES GUIDE

Connect Your Brand As Lakeland and Polk County’s premier business organization, the Chamber is an important resource for business and community decision makers as well as area residents, visitors, and newcomers. Our innovative and respected publications get your message directly to your target audience.

Forum for BUsiness

2013 Guide to Lakeland

Monthly Magazine | This 24-page, full-color magazine is distributed to 3,800 business professionals each month in print and electronic forms. Content includes news from the Chamber, important updates about community initiatives, business spotlights, ribbon cutting announcements and more.

Benefits of Advertising: • Connect directly to business leaders in Lakeland’s only B2B publication.

• Align your business with the Chamber as a featured advertiser each month.

Full Color Rates: • Full page: $750/month • Half page: $550/month • Third page: $425/month

Best Magazine Award Winner

Audience: • Board of Directors and Chamber Members • Business Leaders and Elected Officials Black/White Rates: • Half page: $410/month • Third page: $300/month

LAKELAND AREA CHAMBER OF COMMERCE

F O R B U S IN E SS

Advertise more, pay less.

3x=10% off, 6x=15% off, full year=20% off

JULY 2011 | VOL. XXI, NO. 7

GET INVOLVED IN LOCAL VETERANS ORGANIZATIONS

Member to Member Inserts

READ UP ON THE FIRST HALF OF 2011

Monthly Magazine | Advertising with Member to Member Inserts allows members to share their messages with a large audience for a very affordable price. Member to Member Inserts are limited to five (5) each month, and are an ideal vehicle for sharing special offers, upcoming promotions, and telling your company’s story. Advertisers must supply 3,800 flyers to Chamber.

BUY LAKELAND. IT MAKES GOOD CENTS!

LAKELANDCHAMBER.COM

Audience: • Board of Directors and Chamber Members • Business Leaders and Elected Officials

Insertion Rate: • $450/month

Relocation Package

Forum 2.0 e-Newsletter

Connect directly to Lakeland’s newest residents!

With more than 700 Relocation Packages mailed or handed over the counter, your company can be one of the first to brand your expertise and service.

Bi-Weekly | The Chamber’s e-Newsletter reaches 3,000 business people and Lakeland residents twice a month. With updates from around the City, member news, upcoming events, and coupons, this is a must-read e-mail!

Audience: • Prospective and new residents

Advertise more, pay less.

3x=10% off, 6x=15% off, full year=20% off

Flyer Insert Rate: • $500, Company provides flyers

Audience: • Board of Directors and Chamber Members • Lakeland Community

Presenting Sponsor Rate: • $1,200, Company provides flyers • Company Logo on envelope

Leaderboard (575 x 75 px) Rates: • $99/edition • $475/six (6) issue bundle

A colorful, comprehensive guide to Lakeland’s Quality of Life, the Guide receives rave reviews from members and visitors each year. This publication serves as a business directory, relocation resource and Chamber information report, offering companies from all industries the opportunity to increase brand recognition and position themselves as a leader in the community. The Guide is distributed to 1,600 member businesses, 1,000 relocation packets, countless hotels and motels and walk-in referrals.

This year, the Guide undergoes a significant facelift, making it a more portable magazine, with beautiful pictures and information about Lakeland’s quality of life.

Audience: • Prospective and New Residents • Visitors and Convention Guests • Board of Directors and Chamber Members • Lakeland Community Full Color-Premium Placement • Outside Back Cover: $4,875 • 2-Page Spread: $4,275 • Inside Front Cover: $3,875 • Adjacent TOC: $3,375 • Inside Back Cover: $2,975 • Adjacent Business Directory: $2,775 Full Color-Quality of Life Section • Full Page: $2,575 • 1/2 Page: $1,775 • 1/3 Page: $1,275 • 1/6 Page: $875 Black/White-Categorical Directory Section • 1/3 Page: $675 • 1/6 Page: $475 Additional Category Listings • $50 each Ad art deadline is October 15, 2012.

Publication Date is January 22, 2013.

Side Card (138 x 400 px) Rates: • $69/edition • $330/six (6) issue bundle LAKELAND AREA CHAMBER OF COMMERCE | MARKETING OPPORTUNITIES GUIDE

(863) 688-8551 | INFO@LAKELANDCHAMBER.COM