08 07 2014 la jolla light

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PRSRT STD U.S. POSTAGE PAID SAN DIEGO, CA PERMIT NO. 1980

Vol. 102, Issue 32 • August 7, 2014

INSIDE

ENLIGHTENING LA JOLLA SINCE 1913

ONLINE DAILY AT lajollalight.com

ResidentIal Customer La Jolla, CA 92037 ECRWSS

First Time Ever!

Storm cancels 68th Jewel Ball Sunday concert brings soul and jazz to Scripps Park, A9

La Jolla Rotary Club recruiting new members, A18

From Staff Reports The Las Patronas Jewel Ball set for Saturday, Aug. 2 at La Jolla Beach & Tennis Club was rained out and cancelled for the first time in its 68-year history. Ticketholders were informed via an Inclement Weather Update (5:30 p.m. Saturday on the ball’s website. It read: “We are very sorry to announce that due to the rain and associated safety concerns, we must cancel the Jewel Ball. All of our costs have already been incurred, and we still hope to fund as many beneficiaries as possible. Therefore, please consider your reservation a donation. It is fully tax deductible. We intend to donate as much of the food as possible to local charities.” Suzie Piegza, 2014 Jewel Ball chair, said: “It was truly going to be a spectacular ball See Jewel Ball, A14

Who Had the Better Costume?

I

t was Sir Ruffles von Vicious (aka “Ruffie”) versus Bell (above) for greatest get-up at La Jolla Community Center’s inaugural Precious Pooch Contest, Aug. 1. For the answer and more photos of the four-legged fun, see page A22 Photos by Ashley Mackin

Help Wanted: Village Merchants

have 10 openings for board trustees Woman’s Club building hits 100th anniversary, B1

La Jolla

Light An Edition of

565 Pearl St., Suite 300 La Jolla, CA 92037 (858) 459-4201 lajollalight.com

LJVMA uses money to beautify and promote the Village from an annual fee on merchants in La Jolla’s business improvement district (BID), which includes businesses between the coast and Pearl Street/Torrey Pines Road. Susan DeMaggio

By Pat Sherman Call it a case of commercial déjà vu. Nearly 25 years after a group of La Jolla merchants got together to form La Jolla’s business improvement district (BID) — creating an annually assessed fee on businesses within a 25-square-block area of the Village that is used to woo shoppers to downtown La Jolla — retailers, hoteliers and restaurateurs still grapple with the same issues. A Los Angeles Times article from May 1990 reported how “spiraling rents and competition from new suburban shopping malls” placed Village merchants in the “uncharacteristic position of having to aggressively market themselves in order to stay in business.” The success of La Jolla’s BID group ebbed and flowed during its nearly two decades as “Promote La Jolla,” until the organization disbanded in 2009, following an investigation by the city attorney’s office into comingling of funds. See Village Merchants, A4

Nothing stops you. 858.454.SELL (7355) · www.BrantWestfall.com CALBRE# 01365343


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