China Will Become the World's Largest Masterbatch Demand Market 2019 masterbatch market value could rise to $ 12.1 billion. Packaging represents the biggest end-use market for color masterbatches. Many makers of consumer products are increasingly sought to both reduce production costs, and ensures efficient storage and transport packaging material. 2014-2019, Color Masterbatch market worldwide compounded annual growth rate is expected to reach 7.1%. by 2019 market value could rise to $ 12.1 billion. Packaging demand for masterbatch compounded annual growth rate will reach 7.5%. Masterbatch occupies an important position in the market as a whole. Automotive sector demand for masterbatch compounded annual growth rate higher, at 8.5%. China has become one of Asia's largest masterbatch producing and consuming countries, but also the world's fastest-growing and largest amount of future color masterbatch market, multifunction, high pigment content and high technology content products will become the next few years China masterbatch development direction.