La Haute D'Arabie - Vol. Gamma-I Sirius

LA HAUTE D'ARABIE MIDDLE EAST

LH

DA

VOL. GAMMA-I SIRIUS

$ 108.00

REALTY | ARTS & COLLECTIBLES | HOMES & INTERIORS | HER | GEMS & JEWELRY | TIMEPIECES | HIM | RIDES | TRAVEL & DINING | HEALTH & WELLNESS

APRIL 2025

EDITORS NOTE

LHDA & Team Let 2025 be the year to indulge in luxury, with LHDA as your companion on this journey.

As spring blossoms across the Gulf, we present an April issue that celebrates luxury's most captivating paradoxes—where heritage meets innovation, and opulence walks hand-in-hand with responsibility.

This month, we pull back the curtain on sustainability's most guarded secrets in Beyond the Green Hype. We unveil the truth behind sustainability’s glossy veneer proving that true luxury need not compromise its conscience. We examine why a masterpiece remains the ultimate status symbol in Art as Status, and explore how outdoor living spaces are being reimagined as open-air palaces in The Allure of Luxury Outdoor Living.

For HER, we pay tribute to how a single fragrance can define your aura, and celebrate the women who have shaped fashion’s most iconic moments. Horology aficionados will marvel at The Pinnacle of Time, where mechanical mastery becomes wearable art, and discerning gentlemen will discover fitness redefined in Elevated Fitness.

From automotive haute couture in Beyond the Engine to the Gulf's transformative Green Getaways, this issue is a manifesto for the modern connoisseur. As wellness retreats evolve into sanctuaries of serenity, we invite you to Escape to Serenity and experience rebirth.

As you embark on your journey of discovery this month, we invite you to explore the pages of LHDA and embrace the exquisite.

At LHDA, we don't just observe luxury—we curate its future.

EDITORIAL TEAM LA HAUTE

CONTENT

REALTY

HER

BEYOND THE GREEN HYPE: THE TRUTH ABOUT LUXURY’S SUSTAINABILITY REVOLUTION.

ICONIC AND UNFORGETTABLE: WOMEN WHO MARKED THE HISTORY OF FASHION AND STYLE. OVER THE CENTURIES, VISIONARY WOMEN HAVE CHALLENGED NORMS, BROKEN STANDARDS, AND TRANSFORMED THE WAY WE LIVE. 16-20

THE LUXURY BRANDS SHOWCASE SUSTAINABILITY PROUDLY AS THE LINE OF FUTURE FASHION. 5-7

THE POWER OF SCENTS: HOW FRAGRANCE SHAPES PERCEPTION, PERSONALITY, AND DESIRE. IN THE WORLD OF LUXURY, SCENT IS A PERSONAL BRAND - AS SINGULAR AS AN EXQUISITE SUIT OR THE RAREST TIMEPIECE. 21-24

ARTS & COLLECTIBLES ART AS A STATUS: WHY OWNING A MASTERPIECE IS THE ULTIMATE LUXURY STATEMENT. UPON THE GREATEST EXPRESSION OF CLASS AMONG THE GLOBAL ELITES LIES ART COLLECTING. BUT, ASIDE FROM WEALTH, WHY IS ART REGARDED AS A POWERFUL SYMBOL OF STATUS? 8-11

HOMES & INTERIORS

THE ALLURE OF LUXURY OUTDOOR LIVING: REDEFINING ELEGANCE IN NATURE. IN A WORLD WHERE INDOORS AND OUTDOORS NO LONGER EXIST, LUXURY OUTDOOR LIVING REPRESENTS THE ULTIMATE EPITOME OF SOPHISTICATED ELEGANCE. 12-15

GEMS & JEWELRY

DIAMONDS AND EXCLUSIVITY: THE LUXURY JEWELRY MARKET BETWEEN TRADITION AND INNOVATION. THROUGHOUT HISTORY, DIAMONDS HAVE ETERNALLY EPITOMIZED STATUS, SOPHISTICATION, AND POWER. 25-27

03

CONTENT TIMEPIECES

TRAVEL & DINING

THE PINNACLE OF TIME: UNVEILING THE ART AND MASTERY OF HAUTE HORLOGERIE COMPLICATIONS. WHILE TIMEPIECES ALWAYS GIVE A TOUCH OF ELEGANCE AND OPULENCE TO OUR OUTFITS, COMPLICATIONS ARE THE CHERRY ON TOP THAT ONLY A FEW DARE TO OBTAIN FIRST. 28-32

GREEN GETAWAYS:ECO-FRIENDLY TRAVEL IN THE GULF IS ON THE RISE. NOW IS THE TIME WHEN SUSTAINABILITY EXCELS IN THE GULF REGION. IT SPARKED AN AMAZING CHANGE THAT BLENDED ECO-TOURISM PERFECTLY WITH THE GULF'S FAMOUS LUXURY EXPERIENCES. 42-46

HEALTH & WELLNESS HIM ELEVATED FITNESS: THE MODERN MAN'S WELL-BEING. THE MODERN GENTLEMAN'S PURSUIT OF EXCELLENCE HAS TRANSCENDED THE GYM FLOOR. 33-36

RIDES

BEYOND THE ENGINE: WHERE AUTOMOTIVE EXCELLENCE MEETS HAUTE COUTURE AND FINE ART. LUXURY CARS, HIGH FASHION, AND FINE ART ARE COMING TOGETHER IN AN EXCITING WORLD OF PARTNERSHIPS. 37-41

04

ESCAPE TO SERENITY: THE BEST WELLNESS RETREATS IN THE GULF. THE GULF REGION HAS STARTED TO EMBRACE WELLNESS RETREATS, ALLOWING DISCERNING TRAVELERS TO RECHARGE THEIR MINDS, BODIES, AND SOULS IN SOME OF THE WORLD’S MOST GORGEOUS NATURAL ENVIRONMENTS ON THE PLANET. 47-51

REALITY

BEYOND THE GREEN HYPE THE TRUTH ABOUT LUXURY’S SUSTAINABILITY REVOLUTION The luxury brands showcase sustainability proudly as the line of future fashion, but how much of that behind the glossy campaigns and carbon-neutral pledges constitutes a transformation compared to clever branding?

Under pressure from the eco-intombed consumers mostly belonging to the elite Gen Z and Millennial cohorts, the industry is responding with a flood of ' green' collections and ethical promises.

Yet skepticism grows louder: Are heritage houses and avant-garde designers truly writing their practices, or is sustainability simply the latest status symbol for the wealthy? We investigate everything from conflicting certifications to trade secrets to see whether luxury's embrace of sustainability is a revolution or merely a rebranding.

T

he Rise of Sustainable Luxury

A seismic shift is reshaping luxury consumption: today’s high-net-worth buyers demand ethical integrity alongside exclusivity. Sustainability is now a major consideration for 78% of luxury buyers, up from just 45% a few years ago, according to a recent statistics report.

Companies have hurried to react: Brunello Cucinelli incorporates artisanal ethics into each cashmere stitch, Stella McCartney pioneers mushroom-based Mylo™ leather, and Gucci promotes carbon neutrality through its Off the Grid line. These days, even giants like LVMH devote millions to biodiversity projects.

Greenwashing, which includes limited-edition "green" capsules that make up less than 5% of overall manufacturing or ambiguous claims of "eco-consciousness" without supply-chain transparency, has the potential to dilute the phrase "sustainable luxury." As the EU tightens down on unsubstantiated environmental claims, the question remains: Are these measures marketing gimmicks or genuine change?

Experts argue that for sustainability to truly advance, structural adjustments must be made in addition to seasonal collections, showing that luxury has a future that is both eco-friendly and stylish.

05

REALITY WHICH LUXURY BRANDS ARE DELIVERING REAL CHANGE? THE LEADERS Stella McCartney has long been a pioneer in sustainability evidence in the production of vegan leather and has been more concerned with transparent supply chains. She is also at the forefront of ethical practices in all her THE LAGGARDS collections.

Accusations of greenwashing have been labeled against fastfashion companies like H&M, which have developed "Conscious" lines that do not measure up to their normally poor business practices In the luxury market, regarding sustainability.

Chopard stands out by Furthermore, contrary to ensuring that its gold is achieving tangible ethically sourced and measurable reductions in Fairmined-certified to emissions, many brands support responsible today use the talk about mining practices. The giant Bottega Veneta has their environmental impact primarily as an also taken a laudable leap toward sustainability avenue to promotional by upcycling deadstock carbon offsets, further materials, which reduces bringing into question their sincerity towards waste while staying sustainability. lavish.

06

THE CONTROVERSIAL MIDDLE GROUND Hermès experimentation with Mushroom Leather (mycelium) is a hurdle against traditional animal skins, but critics insist that the brand's ecocredentials do not outweigh its ongoing use of luxury materials.

Similar mixed feedback surrounds some of the sustainability initiatives adopted by LVMH and Kering: they've made some progress, but are their efforts meaningful or just PR moves to retain their luxurious image?

REALITY

THE DARK SIDE OF SUSTAINABLE LUXURY While sustainable luxury promises ethical and environmentally conscious consumption, a closer look reveals a darker side. The carbon footprint of "green" initiatives is questionable; shipping exotic eco-materials across the globe and the irony of private jets ferrying attendees to sustainability summits can negate any positive impact. Furthermore, the "ethical" labor practices of artisan-crafted brands must be scrutinized to ensure fair wages and safe working conditions for all involved.

Perhaps the most significant issue is the exclusivity problem. With items like upcycled handbags costing thousands of dollars, sustainable luxury often remains inaccessible to most consumers. This raises the question of whether it truly promotes widespread change or simply caters to a wealthy elite, creating a niche market rather than a systemic shift towards broader sustainability.

HOW TO SPOT AUTHENTIC SUSTAINABILITY It's important to recognize genuine sustainability initiatives to avoid greenwashing.

Prioritize certifications that require independent verification, such as GOTS, B Corp, and Fair Trade, over self-proclaimed "eco" labels.

Genuine transparency is essential; companies that disclose factory conditions and material origins openly, such as Patagonia's "Footprint Chronicles," show responsibility.

The sustainable luxury movement reveals both inspiring progress and clever camouflage. While pioneers like Chopard and Stella McCartney rewrite industry standards, others hide behind hollow buzzwords. The discerning consumer now holds unprecedented power—your wallet votes for the future.

From genuine innovation to greenwashing, sustainable luxury walks a fine line. The verdict?

Progress exists, but scrutiny must continue.

Support brands making sustainability their legacy—not just a label. In an era of climate crisis, the ultimate luxury is integrity.

07

Mary Abah

Art as a status: why owning a masterpiece is the ultimate luxury statement Art has always represented more than just decoration; it is a language of power, tradition, and refinement.

Fine art stands out in a world where material excess is frequently used to define luxury. A single brushstroke by a master can have more cultural significance than a room full of gems.

Owning an amazing work of art is about more than just aesthetics; it is about establishing a place in history, forming one's identity, and joining an elite group of connoisseurs whose taste defines eras.

The essence of a true masterpiece is that it cannot be duplicated. It tells a story, immortalizes the possessor, and affirms their intellectual and cultural agility.

Upon the greatest expression of class among the global elites lies art collecting. But, aside from wealth, why is art regarded as a powerful symbol of status?

08

ARTS & COLLECTIBLES

ARTS & COLLECTIBLES

How Art and Social Status Are Connected Whether they are Renaissance patrons commissioning an opus to faithful reflection of their power or today's business moguls commissioning artists to create fabulous pieces, the most well-known figures in history have all believed that art would secure a person's legacy in time.

During the Renaissance, families such as the Medicis established their power through patronage as well as commerce.

Their commissions—Botticelli's ethereal portraits and Michelangelo's masterpieces—ensured that their names would be permanently associated with high culture.

Similarly, Europe's monarchs and queens immortalized themselves in vast oil paintings, using art to reinforce their celestial status.

Fast forward to now, and the custom lingers. The world's wealthiest individuals curate private collections that include everything from Monet's impressionist masterpieces to Basquiat's rebellious strokes.

Figures such as François Pinault, Bernard Arnault, and Leonardo DiCaprio are beyond simply collectors; their purchases shape what is valued in the art world.

Art is more than just personal satisfaction; it is a spoken language of influence, a way to establish one's position in cultural history.

09

ARTS & COLLECTIBLES

Mary Abah

THE DEEP PSYCHOLOGY BEHIND ART COLLECTION Art, in addition to its aesthetic attraction, has a profound psychological impact on collectors. What drives the wealthy to spend millions on paintings rather than stocks? The answer is based on three fundamental physiological factors: POWER OF EXCLUSIVITY These days, when most of the things can be bought, art remains on the list of few things that stand for it.

They cannot be compared or replicated like designer handbags or super luxury cars; the original works are unique.

Purchasing a Picasso or a Warhol is not easily attainable because that makes the possession a luxuryalmost for the select few.

Even in this digital age, the feeling of exclusiveness is so important. The development of NFTs (non-fungible tokens) has reimagined what it means to collect art, creating a new digital environment in which ownership is equally rare—and prestigious.

These virtual works, preserved on the blockchain system, are today's counterparts of Renaissance commissions: they represent status, forwardthinking vision, and membership in an elite cultural movement.

10

Business magnates such as Eli Broad and François Pinault have transformed their collections into cultural institutions, cementing their legacy with the art they have conserved.

ART AS A LEGACYBUILDING INVESTMENT Many people who acquire art are concerned with the future rather than the present. A rare artwork does not deteriorate; rather, it increases in value, often dramatically.

Unlike financial assets, which fluctuate with the economy, art has an intrinsic cultural value that outlasts market fluctuations.

This is why auction houses like Sotheby's and Christie's see record-breaking sales year after year, with pieces fetching prices far above expectations. More than merely financial stability, art allows you to make a lasting impression.

ART AS AN EXTENSION OF IDENTITY

The artistic creations one collects reveal just as much about a person as the clothes they wear.

Each acquisition reflects the collector's values, intellect, and aesthetic sensibilities. Some Art, in addition to providing appreciate security financially, allows you Mark Rothko's abstract to leave a lasting impression. boldness, while others prefer Many collectors contribute Dalí's surrealism. Each choice their collections to museums or conveys a tale, creating a visual open private galleries, ensuring autobiography that transcends that their names are recognized the person and into cultural for years. consciousness.

ARTS & COLLECTIBLES

The Art Collector’s Hierarchy Collectors seek more than just hefty price tags when establishing prestige through art. A worldclass collection strikes a balance between historical significance and personal curation.

The most popular sets often include: The Old Masters (Michelangelo, Rembrandt, and Caravaggio) represent timeless tradition and artistic skill.

Modern Masters (Picasso, Dalí, Warhol) were visionaries who pushed artistic boundaries.

Contemporary icons (including Basquiat, Koons, and Banksy) are artists who capture the spirit of today's cultural scene.

Custom Commissions - Designing works with the greatest level of exclusivity; a oneof-a-kind masterpiece fitted to the collector's fantasies.

Why Art Will Always Be the Ultimate Luxury Statement In an age where luxury is increasingly defined by access rather than ownership, art is one of the few true status symbols that are impossible to replicate.

These may include an engraving of a collector's name on a gallery wall, a museum wing honoring their memory, or a fabulous work of art hung on the collector's private residence wall. Each portrays its identification in cultural history.

Art collecting is more than simply money; it requires vision, intelligence, and the ability to find beauty where others do not. It is about shaping culture, preserving history, and creating a legacy that will last beyond money.

11

HOMES & INTERIORS

The Allure of Luxury Outdoor Living In a world where indoors and outdoors no longer exist as rigidly defined spaces, luxury outdoor living represents the ultimate epitome of sophisticated elegance and harmony with nature. This article delves into how lavish gardens and outdoor sanctuaries are transforming luxury living by expertly combining comfort, timeless elegance, and a commitment to sustainability.

The Evolution of Outdoor Living: From Functional to Luxurious Outdoor living has been completely reinvented throughout the centuries. Outdoor areas, ranging from the exquisitely landscaped palace gardens of Europe to the functional backyards of the suburban homes of the mid-century, have always been significant to us, yet never in the past has the art of luxury outdoor living been embraced as it has been in recent times.

12

Today, the outdoors is no longer a mere extension of the home but rather the centerpiece of luxury living. The need for luxurious outdoor areas is a reaction to the desire for spaces where relaxation, entertainment, and comfort converge seamlessly. These luxury oases are personal sanctuaries, offering a release from the confines of indoor living without giving up the indulgence and convenience of a luxury residence.

HOMES & INTERIORS

Designing the Ultimate Luxury Garden Creating a genuine luxury garden is an art form, oftentimes in the capable hands of skilled landscape architects who interpret a homeowner's dream.

They design individualized outdoor spaces that are a reflection of personal style and lifestyle, respecting such features as topography, climate, and purpose. Eco-friendly landscaping techniques are increasingly important, with water-efficient gardening, utilization of native plant species that have developed over time in the region, and the soothing influence of well-designed water features.

The term "outdoor rooms" is now commonly used in luxury design. These areas take home functionality outdoors into the yard. Alfresco dining areas, completed with formal table settings and nicely appointed seating, become natural room extensions of their indoor counterparts. Outdoor kitchens with high-end appliances, in-situ grills, and even pizza ovens transform kitchen experiences. Pool lounges with daybeds and shade-provided seating create havens for rest. Luxury furnishings, wellplaced fire pits for cold evenings, and architectural pergolas offering shade as well as aesthetics are included in a luxurious outdoor haven through these zones.

13

HOMES & INTERIORS

HIGH-END OUTDOOR FURNITURE AND DÉCOR Outdoor furniture and decor choice is a great factor in determining the personality of a high-end outdoor space. Design legends Ralph Lauren Home, Dedon, and B&B Italia have elevated outdoor furniture to the level of fine art, offering furniture equal to indoor furniture in terms of beauty and comfort.

Durable and elegant teak, light yet longlasting aluminum, and excellent quality, weather-resistant materials offer strength without compromise.

Creating a cohesive outdoor aesthetic is no different than that of interior design. Starting with neutral colors allows the natural beauty of the surroundings to take center stage, and layering texture with cushions throws, and outdoor rugs adds interest and depth.

Incorporating carefully selected statement pieces, such as sculptural planters or unique lighting, can further personalize the space and add areas of visual interest.

14

SMART TECHNOLOGY IN OUTDOOR LIVING Technology is altering the way we think about outdoor places. Smart technology, ranging from automatic watering systems to smartphonecontrolled lighting, may improve the usage and feel of a luxury garden.

Think about a dinner party under the stars, listening to music from an outdoor sound system, on a heated patio with automatic shade from an awning that responds to the weather with the press of a button. Being off the grid with solar lighting and using rainwater collection will graduate your space to a more green area, proving you can be both luxurious and environmentally responsible.

HOMES & INTERIORS THE ROLE OF NATURE IN LUXURY OUTDOOR SPACES Fundamentally, luxury outdoor living recovers the connection to nature. Luxury gardens are designed as retreats that promote relaxation and well-being. Zen gardens, with carefully raked gravel and deliberately positioned stones, offer spaces for contemplation.

Reflection pools induce a sense of serenity, and individual spaces for meditation encourage a sense of awareness.

Beyond personal enjoyment, there is a growing trend toward wildlife-friendly planning. The introduction of pollinator gardens with nectar flowers attracts bees and butterflies, increasing biodiversity. Birdfriendly landscaping, which includes native shrubs and trees for food and cover, creates a colorful and ecologically beneficial landscape. These components not only enhance the attractiveness of the outdoor environment but also help to maintain a healthy ecology.

Outdoor luxury is not a fad; it is a way of life that redefines the concept of home. Blending refinement, comfort, and sustainability, these environments offer an oasis where refinement and nature meet.

Whether it's a peaceful garden retreat or a star-studded entertainment hub, luxury outdoor living is within reach. So why not make your outdoor space a luxurious oasis? After all, in the world of high-end living, the outdoors is no longer the backdrop—it's the foreground.

15

Cecilia Monteiro

Iconic and Unforgettable:

HER

Women Who Marked the History of Fashion and Style

From Coco Chanel and her revolutionary fashion to the resilience and perseverance of Anaa Hu, a designer who overcame adversity and found a new purpose in life through the art of luxury jewelry.

Fashion transcends mere garments, and accessories embodying identity, tradition, power, and revolution. Behind every trend, there is a story; behind every iconic piece, there is a voice. Fashion has never been just about fabrics, seams, and gemstones. Over the centuries, visionary women have challenged norms, broken standards, and transformed the way we dress, such as Coco Chanel, who revolutionized women's fashion with minimalist elegance, and Ana Hu, a Taiwanese designer who combines Western techniques and Eastern influences in haute couture jewelry. Along the article, we will cover six dominant names that have revolutionized the fashion world.

16

HER

COCO CHANEL Gabrielle Bonheur "Coco" Chanel, born in 1883 in France, revolutionized women's fashion by challenging the strict ideals of the Belle Époque. She introduced modernist aesthetics, introducing comfortable pieces inspired by men's clothing, such as blazers, pants, and baggy shirts. This boyish style gained prominence during a time when women needed practical clothes for the job market.

By mixing authentic pearls with imitations, Chanel made luxury more accessible and democratic. She believed that extravagance was the inverse of obscenity, leading to the "fashion fantasy" of designers like Schiaparelli and later brands like Dior and Gucci.

The Little Black Dress, a registered style of French women in 1926, became a fashion icon, representing sophistication and versatility. Chanel also left a significant mark in the world of jewelry with the layered pearl necklace, marking the beginning of affordable luxury.

17

Cecilia Monteiro

DIANA VREELAND Diana Vreeland, born in France in 1903, was an American fashion editor at Harper's Bazaar and Vogue. She began contributing to the fashion column called "Why don't you...?" in Harper's Bazaar in 1936 and later became the fashion editor at Harper's Bazaar in 1939. In 1963, she became editor-in-chief of Vogue, presenting the young and eccentric in an idiosyncratic style.

Vreeland elevated fashion to the level of art and fantasy, using phrases like "The eye has to travel" and "Without a little exaggeration, fashion would be very boring."

After leaving Vogue in 1971, she took on a role at the Costume Institute of the Metropolitan Museum of Art, where she transformed fashion exhibitions into cultural spectacles.

The Met Gala, which still exists today, had a strong influence from Vreeland, with the implementation of the thematic Dress Code inspired by the exhibitions. She also established the tradition of cohosts, such as Jackie Kennedy, who was already a board member and one of the first to hold the role.

18

HER

Vreeland celebrated the eccentric and the unexpected, encouraging authenticity and celebrating the eccentric and unexpected. Her impact continues to inspire creators, stylists, and fashion lovers today.

AUDREY HEPBURN Audrey Hepburn was a fashion icon known for her timeless style, characterized by simple, elegant pieces and Tiffany jewelry. Her iconic image was immortalized in films like Breakfast at Tiffany's, where the famous black dress by Hubert de Givenchy became a symbol of sophistication. Audrey's partnership with Givenchy extended beyond film, creating costumes and clothes with simple lines, impeccable cuts, and minimalist accessories. She popularized capri pants, oversized white shirts, and strapless dresses, valuing elegance without compromising comfort.

HER

CAROLINA HERRERA A symbol of elegance and sophistication, Carolina Herrera began to take her first steps in the world of fashion at the age of 42, when, encouraged by the legendary editor of Vogue, Diana Vreeland, she showed her first collection at the Metropolitan Club in New York.

Between 1970 and 1980, she was named one of the best-dressed women in the world, and throughout her career, the Venezuelan designer was awarded a series of industry recognitions, such as the Women's Fashion Designer of the Year award in 2004 and the CFDA's Lifetime Achievement in 2008. Carolina also received the New York Excellence Award from The International Centre and was also awarded the Gold Medal of Merit in the Fine Arts of Spain by King Don Juan Carlos I. Previously, she received the Gold Medal from the Spanish Reina Sofía Institute in 1997.

Herrera quickly won over the fashion elite, dressing figures such as Jacqueline Kennedy Onassis and, later, several U.S. first ladies, including Michelle Obama and Melania Trump.

Her style combines classic glamour with a modern touch, highlighting elegant cuts, luxurious fabrics, and a keen eye for detail, always celebrating femininity with strength and class.

19

HER

ANNA HU A renowned luxury jewelry designer, Anna Hu is known for her sophisticated creations that combine art, nature, and cultural influences.

Born in Taiwan in 1977, she comes from a family linked to the world of arts, her father was a specialist in precious stones, while her mother was a specialist in jade and pearl.

In 2007, Hu founded his brand, Anna Hu Haute Joaillerie, focused on custom creations for elite clients. Her style mixes Eastern delicacy with Western sophistication, resulting in pieces that resemble true works of art with shapes inspired by flowers, butterflies, waves, and music.

With a degree in classical music, Anna dreamed of being a cellist, but an injury led her to redirect her artistic talent to jewelry design. She studied at the Rhode Island School of Design and specialized at the Gemological Institute of America (GIA). She worked at prestigious houses such as Christie's, where she was an intern, and at Van Cleef & Arpels and Harry Winston.

20

A major milestone in her career was the auction held by Christie's, in 2013, where her piece "Dunhuang Pipa Necklace", a necklace inspired by an ancient Chinese musical instrument, sold for an impressive amount, solidifying her position as one of the most innovative designers in high jewelry.

Hu is a symbol of resistance and resignation, transforming life's obstacles into new opportunities.

Mary Abah

HER

THE POWER OF SCENTS: HOW FRAGRANCE SHAPES PERCEPTION, PERSONALITY, AND DESIRE

P

erfume is not just a perfume — it’s an identity, an aura, an unspoken mark of elegance — that stays in a room even after you move out or leave, quietly signaling power, allure, and exclusivity.

In the world of luxury, scent is a personal brand - as singular as an exquisite suit or the rarest timepiece.

Luxury perfume brands understand this very well, stocking scents that represent status, refinement, and individuality. But beyond mere indulgence, what does your signature scent tell us about you?

The Invisible Signature: Perception Through Scent Your aroma speaks before you even say anything. Scents have an exceptional ability to affect perception, elicit emotions, and leave enduring imprints.

Deep oud and musky notes convey power and richness, but citrus and floral notes express vitality and charm. According to a study published in the International Journal of Cosmetic Science, people who use floral or vanilla-based fragrances are seen as warm and friendly, whereas woody and spicy aromas portray dominance and confidence.

Luxury brands use this psychology expertly.

Tom Ford's Oud Wood exudes authority.

Chanel No. 5 embodies everlasting femininity.

Dior's Sauvage embodies the spirit of adventure.

Your choice of perfume is never arbitrary; it is a reflection of the image you want to present.

21

HER

THE PERSONALITY CODE: WHAT YOUR SCENT SAYS ABOUT YOU Fragrance, like fashion, is an expression of character.

People are naturally drawn to scents that reflect their essence. A crisp, incisive cologne communicates decisiveness and control, whereas a rich, enticing flowery aroma conveys mystery and appeal.

Consider the intriguing depth of Yves Saint Laurent's Black Opium, a scent for the audacious and unabashedly bold.

In contrast, Jo Malone's English Pear & INVESTMENT IN SELF: Freesia is a tale of understated elegance FRAGRANCE AS A and polished refinement. Perfume in STATEMENT OF VALUE luxury is about more than simply aroma; A unique perfume is more than just a it is about storytelling, an invisible layer purchase; it is an investment in of self-expression that elevates one's oneself. presence.

The world's most prestigious perfumes are made with unique and exquisite components, frequently sourced from the most exclusive locations.

Clive Christian No. 1, blended with aged sandalwood and Tahitian vanilla, embodies richness. Roja Haute Luxe, a one-of-a-kind blend with exceptional depth, is intended for people who value the highest level of artistry.

To engage in niche perfumery means acknowledging that scent is a type of luxury—one that cannot be seen but is always remembered.

22

Mary Abah

HER

THE MEMORY LANE: SCENTS AND NOSTALGIA Scents are like time machines—you catch a whiff, and suddenly, you're back in your childhood home, wrapped in your grandma’s warm hug, or strolling through a city you haven’t visited in years.

A single inhale can unlock forgotten moments, whether it’s the perfume your first love wore, the salty air from a perfect beach day, or the smoky warmth of a winter bonfire.

This phenomenon, known as the Proustian Effect, is why fragrances feel so personal. They don’t just smell good, they hold stories.

Luxury perfumers understand this deeply. Maison Margiela’s Replica Collection bottles up emotions and experiences, letting you relive them with every spritz.

By the Fireplace wraps you in the cozy crackle of burning wood on a crisp night, while Beach Walk transports you to sun-soaked shores, waves lapping at your feet.

Perfume isn’t just a scent, it’s a feeling, a place, a time. It lingers on clothes, on skin, in memories, becoming part of your personal history. That’s the magic of fragrance—it keeps your most treasured moments alive, one breath at a time.

23

HER

DESIRE AND SENSUALITY: THE MAGNETIC PULL OF FRAGRANCE Fragrance isn’t just about smelling divine— it’s a silent language, an invisible aura that speaks before you even say a word.

The right scent lingers in the air, turns heads, and leaves an impression long after you’ve walked away. It’s no coincidence that certain notes, like jasmine, vanilla, and musk, have been used for centuries as aphrodisiacs, heightening attraction and sparking desire.

A single spritz is a statement, a carefully crafted signature that lingers on the skin and in memory. Whether it’s a soft allure or a bold declaration, perfume has the power to captivate, enchant, and leave the kind of impression that’s impossible to forget.

BEYOND FRAGRANCE: A LEGACY IN A BOTTLE Dior’s Hypnotic Poison, with its intoxicating mix of almond, vanilla, and musk, feels like a whispered secret, designed to mesmerize. Maison Francis Kurkdjian’s Baccarat Rouge 540 wraps you in a veil of mystery, its saffron and ambergris blend creating an almost hypnotic pull. Tom Ford’s Black Orchid, deep and sultry with dark chocolate and spicy florals, exudes confidence and intrigue.

24

A true luxury fragrance is more than a scent—it is a statement, an experience, a legacy.

It defines presence, commands attention, and etches itself into memory. Whether chosen for its elegance, nostalgia, or sensual allure, a scent has the power to transform perception and elevate confidence.

In the world of luxury, perfume is not just worn—it is lived. The only question left is: What does your scent say about you?

Cecilia Monteiro

GEMS & JEWELRY

Diamonds and Exclusivity: The Luxury Jewelry Market Between Tradition and Innovation

The combination of tradition and innovation has transformed jewelry retailers into an even more unique and exclusive segment, focusing on fashion lovers and creating an even more personalized retail.

Throughout history, diamonds have eternally epitomized status, sophistication, and power. From the royal courts of Europe to the dynasties of the Middle East, these precious gems are more than simple adornments: they are symbols of exclusivity and refinement. The tradition of high jewelry is kept alive by preserving artisanal techniques and classic cuts that span generations.

In the Middle East, for example, the culture of gold and precious stones is millennial, and major brands adapt to this demand with opulent and timeless designs. In Europe, the appreciation of artisanal work and fashion influence dictate trends that mix modernity and sophistication.

25

GEMS & JEWELRY

EXCLUSIVITY IS TRUE LUXURY Luxury jewelry retailers like Cartier and Bulgari prioritize unique pieces and personalized services to turn their target audience into protagonists. These brands prioritize limited collections and bespoke designs, ensuring each piece is a true work of art. To build a more selective audience, luxury brands invest in pieces with strong authorial designs, creating differentiated and unique pieces with each new collection. This influences the curiosity and desire to buy luxury jewelry lovers by incorporating precious and rare stones into the pieces.

Tradition

The luxury jewelry market in Europe has its roots in monarchies and aristocratic courts, with renowned jewelers like Cartier, Boucheron, and Bulgari creating iconic pieces for high society. The market is characterized by craftsmanship, impeccable cutting, and timeless designs.

France, Italy, and England contribute significantly to the luxury jewelry market, with France being a pioneer in haute couture jewelry and Italy renowned for its artisanal goldsmithing, combining traditional techniques with innovative designs.

26

Bulgari, one of the most luxurious jewelers in the world, is a symbol of Italian sophistication, mixing gold, precious stones, and architectural inspirations in its pieces. England, in turn, has its tradition marked by monarchy. The Crown Jewels, the collection of British Crown Jewels, is one of the country's tremendous symbols of power and cultural heritage.

The Middle East and Africa are major contributors to the luxury jewelry market, with a history dating back to ancient civilizations. The market was valued at $9.55 million in 2024 and is expected to grow by $9.75 billion in 2025 and reach $11.75 billion by 2032.

The Middle East's rich tradition and modern innovations make it a desirable luxury market.

Cecilia Monteiro

GEMS & JEWELRY

INNOVATION Although strongly connected with tradition, the luxury jewelry sector does not neglect innovation. New technologies, such as 3D modeling, allow for even more precise sampling of pieces. This technology enables the creation of innovative designs in pieces rich in detail.

Another technology that has been broadly used is laser cutting, which allows for jewelry that is richer in detail and free of defects. This technique is essential for making complex jewelry, ensuring a perfect finish that enhances its beauty. Computer-aided Design (CAD) is a 2D and 3D drawing technique that allows designers to create unique pieces according to customer specifications, facilitating personalization and transforming exclusive jewelry.

Maisons are investing in lab-grown diamonds and ethical mining practices to attract a new generation of conscious luxury consumers. Industry giants like De Beers and Tiffany & Co. are investing in this segment to ensure the future of luxury is more conscious and affordable. These innovations complement traditional artisanal work, enhancing the elaboration of details and blending traditional techniques with new technologies, resulting in innovative pieces with artistic and cultural value.

27

TIMEPIECES

THE PINNACLE OF TIME: UNVEILING THE ART AND MASTERY OF HAUTE HORLOGERIE COMPLICATIONS. Timepieces can add sophistication and elegance to outfits, but complications are enjoyed by a select few. A Haute Horlogerie-high, aristocratic watch is more than just a time-teller; it represents extraordinary mechanical and creative expression. Complications in watches go beyond the basic display of hours, minutes, and seconds, and can trace celestial movements, chime melodies, and document the passage of years.

Examples include a magic tourbillon that defies gravity and perpetual calendars that can be set to the exact nth measure of time. Collectors and specialists highly regard watches of this sort as wearable art, requiring hours of precise work and hundreds of hand-crafted components.

These symbols of exclusivity represent someone who appreciates the finer things in life and leaves a lasting mark on human ingenuity and the pursuit of perfection.

28

The essay delves into the fascinating realm of watch complications, examining their complex workings, historical relevance, and the amazing craftsmanship involved in their creation. Join us as we highlight the enchanted fusion of technical mastery and beauty that makes these timepieces timeless and sought-after.

TIMEPIECES

THE HEART OF HAUTE HORLOGERIE: SPOTLIGHT ON ICONIC COMPLICATIONS Complications in horology are sophisticated functionalities in timepieces that have progressed from symbols of precision and usefulness to symbols of creativity and elegance, combining time-honored techniques with cutting-edge technology to produce masterpieces that will last forever.

TOURBILLON

MINUTE REPEATER

The minute repeater is a one-of-a-kind timekeeping device that blends technical ability with artistic expression. It chimes hours, quarters, and minutes as needed, requiring remarkable talent to build and tune.

PERPETUAL CALENDAR Crafted from micro An engineering wonder hammers and gongs, it is accurately counts days, one of the most soughtmonths, and leap years, after complications in assuring accurate haute horlogerie, timekeeping for decades, combining creativity and as seen by classic accuracy to produce a examples that have captivating experience.

Its unique design endured the test of time. necessitates excellent This complication craftsmanship, with each represents the height of component carefully mechanical creativity, hand-finished. Abraham- with renowned examples Louis Breguet invented such as Patek Philippe's the tourbillon in 1801, and Perpetual Calendar it remains a symbol of Chronograph combining mechanical prowess, with practicality and elegance. current interpretations adding to its intricacy.

Horological wonder, counteracts gravity's influence on watch accuracy by spinning the escapement and balance wheel, assuring precision.

29

TIMEPIECES

THE ARTISTRY BEHIND THE MECHANICS Haute Horlogerie's exquisite mechanics are the result of a rigorous combination of art and engineering, with master watchmakers devoting hours to hand-finishing, engraving, and decorating each movement component.

This commitment not only demonstrates outstanding craftsmanship but also emphasizes the historical relevance of complications that have evolved throughout the years. From historical landmarks to contemporary interpretations, watchmakers respect tradition while pushing the envelope, always perfecting these complicated systems. This progression demonstrates the long-lasting impact of these complications, in which the desire for perfection and beauty remains vital.

30

WHY COMPLICATIONS MATTER TO COLLECTORS Complications clocks have a distinct appeal for collectors, combining emotional relevance with investment potential. These timepieces are more than simply watches; they are wearable works of art that represent the owner's high regard for workmanship, inventiveness, and rarity. Each complication, from a tourbillon to a minute repeater, offers a narrative of human ingenuity and centuries of tradition, evoking status and elegance. Its rarity adds to its appeal, as only a few master watchmakers can manufacture such sophisticated structures. For collectors, owning a sophisticated timepiece means more than simply having a watch; it means preserving a history of creativity and engineering that spans decades.

TIMEPIECES

The Future of Complications in Haute Horlogerie Emerging trends, like as sustainable watchmaking and smart complications that combine classical mechanics with digital functionality, are poised to transform the scene. For future collectors, these developments will not only increase the attraction of complications but will also cement their reputation as timeless icons of creativity, ingenuity, and rarity.

Did You Know?

As Haute Horlogerie advances into the future, current technologies like improved materials and 3D printing are redefining the manufacture of complications, allowing for unparalleled precision and sophistication. However, the core of watchmaking is still based on tradition, with skilled artisans combining centuries-old processes with cutting-edge advancements to push the limits of what is possible. This careful mix of tradition and progress guarantees that complications continue to enchant collectors by combining timeless elegance and technological brilliance.

A single tourbillon cage can hold more than 40 small components and weigh less than a human hair.

31

TIMEPIECES

THE TIMELESS APPEAL OF MASTERFUL TIMEKEEPING Complications in Haute Horlogerie are more than simply mechanical wonders; they demonstrate the creativity, craftsmanship, and technical brilliance that distinguishes expert watchmaking. From the complex dance of a tourbillon to the beautiful chime of a minute repeater, these clocks capture collectors and enthusiasts with their combination of elegance and precision. Their enduring fascination stems from not just their intricacy but also their capacity to convey a tale of human creativity and tradition. Beyond their

Did You Know?

purpose, complications are treasures

Some perpetual calendars can keep

and pieces of art that will be

the date exactly until the year 2100,

appreciated for years. In a world

including leap years, by the special

dominated by fads, they serve as

rule of the Gregorian calendar

eternal markers of perfection,

concerning the years of a century.

reminding us that genuine luxury is

A minute repeater can take a

defined not by time but by the

professional watchmaker several

expertise behind it.

hundred hours to build and complete.

32

HIM

ELEVATED FITNESS: THE MODERN MAN'S WELL-BEING

The modern gentleman's pursuit of excellence has transcended the gym floor. Today, true strength lies at the intersection of performance and poise—where cutting-edge technology meets mindful movement, and luxury wellness becomes a lifestyle statement. Men are redefining vitality through a sophisticated lens from private training sanctuaries furnished with Technogym's best to recovery rituals fit for five-star spas. This is fitness raised: a harmonic mix of mental clarity, physical mastery, and uncompromising quality that turns practice into ritual. Welcome to the modern gold standard for modern masculinity.

THE RISE OF LUXURY FITNESS TRENDS The way that men today approach fitness has changed significantly from the days of the gym. These days, the goal is to achieve well-being holistically by fusing demanding training with opulent experiences and mindful activities. This new era of fitness sees a rise in personalized training with elite personal trainers, the creation of hightech home gyms rivaling professional studios, and exclusive wellness retreats that offer transformative experiences.

Private Training Sessions: The need for individualized coaching from knowledgeable trainers is growing rapidly. Private studios and exclusive fitness clubs are embracing this trend by providing customized programs based on each client's requirements and objectives.

33

HIM

T

High-Tech Home Gyms: For those seeking he Elite of Fitness: the ultimate in convenience and luxury, Brands Shaping the high-tech home gyms are becoming increasingly popular. Brands like Future of Wellness Technogym and Peloton provide state-ofThe modern fitness landscape is the-art equipment, immersive virtual dominated by a select group of brands workouts, and AI-powered coaching, redefining the industry. bringing the gym experience to the Technogym redefines luxury fitness comfort of one's home. with its Italian-engineered equipment, Exclusive Wellness Retreats: Luxury combining cutting-edge technology wellness resorts combine intense training with sleek design for the ultimate home with leisure and rejuvenation, providing a complete approach to fitness. Destinations gym experience. Their AI-powered like SHA Wellness Clinic in Spain and Six machines adapt to users' needs, Senses resorts worldwide provide offering personalized workouts worthy immersive experiences that integrate of five-star resorts. fitness, nutrition, and mindfulness practices Peloton has transformed home fitness in stunning settings. into an immersive lifestyle, blending This new era of fitness is characterized by a high-performance bikes with live, focus on personalized experiences, celebrity-led classes that bring elite cutting-edge technology, and a holistic coaching into private spaces. Its approach to well-being. It's about devotees—CEOs, athletes, and creatives achieving peak performance while prioritizing mental and emotional health, all —treat their Peloton not as equipment but as a portal to an exclusive kinetic within luxurious and inspiring settings.

community.

Equinox remains the gold standard in premium gyms, offering members access to architecturally stunning spaces, curated wellness programs, and a global network of ultra-luxurious locations. More than a gym—it's a status symbol for the fitness elite.

34

HIM

INNER PEACE: THE CORNERSTONE OF MODERN WELLNESS Today's elite recognize that true wellness begins within. Discerning men now incorporate mindfulness practices like guided meditation, sunrise yoga sessions, and tactical breathwork into their routines - not as trends, but as non-negotiable HOW TECHNOLOGY IS rituals for peak performance.

REVOLUTIONIZING THE WELLNESS JOURNEY

This shift reflects a deeper understanding that mental resilience fuels professional success.

Forward-thinking executives now schedule "mindset maintenance" with the same priority as business meetings, using micro-practices: five-minute meditations before dawn meetings, walking conferences in nature, or digital detox evenings. The modern gentleman knows his greatest asset isn't just his physique or portfolio, but a mind honed for clarity under pressure - the ultimate competitive edge in today's demanding world.

The modern gentleman's fitness regimen now blends cutting-edge tech with uncompromising luxury. Wearable tech has evolved into a style statement Garmin's MARQ Commander with sapphire glass tracks biometrics while complementing a tailored suit, while Apple Watch's Hermès edition merges haute horology with health metrics.

Virtual training platforms like Mirror transform private spaces into elite studios, streaming sessions with world-class trainers to your penthouse gym.

Meanwhile, AI-powered fitness systems analyze 1,000+ data points to craft hyperpersonalized regimens - adjusting in realtime like a digital concierge for your wellbeing.

This isn't gadgetry; it's the seamless integration of technology and taste, where every rep is optimized and every metric is measured in both performance and prestige.

35

HIM

MASTERING NUTRITION AND RECOVERY Today's discerning man understands that peak performance begins at the cellular level. Luxury nutrition services like Sakara Life deliver chefcrafted, science-backed meals to optimize performance.

Recovery has become an art form among the elite. The Theragun Pro delivers percussive therapy in a brushed-metal finish worthy of display, while infrared saunas and cryotherapy chambers now grace private wellness suites. These aren't recovery tools - they're instruments of longevity, allowing modern gentlemen to train harder, perform better, and sustain their edge. After all, true fitness isn't just about the grind; it's about mastering the science of restoration.

T

he Empowered Self: Shaping the Future of Men's Well-being

The next frontier of masculine wellness transcends six-pack abs, embracing holistic health that harmonizes iron-clad physiques with razor-sharp cognition and emotional mastery. Discerning men now demand regimens addressing all biomarkers of excellence - from muscle fiber to mindfulness.

Sustainability becomes the new status symbol as eco-conscious elites outfit home gyms with recycled rubber flooring and carbon-neutral equipment, while luxury activewear brands pioneer plant-based performance fabrics.

Yet the true evolution lies in the elevated community - private member clubs where CEOs spot each other's lifts and invitation-only digital platforms where wellness becomes collaborative alchemy. Here, fitness isn't a solitary grind but a shared pursuit of becoming the most optimized version of ourselves.

The wellness journey of the modern gentleman has been reimagined, combining state-of-the-art technology, customized exercise routines, and mindful recovery to produce the ultimate performance lifestyle. This is now about curated excellence rather than exercise.

36

RIDES

Beyond the Engine: Where Automotive Excellence Meets Haute Couture and Fine Art. Luxury cars, high fashion, and fine art are coming together in an exciting world of partnerships. Legendary manufacturers are working with designers and artists to break down the divisions between transport, personal style, and artistic expression. These strategic Alignments are appealing to that discerning consumer for whom the perfect combination of great design, craftsmanship, and exclusivity is at its most meaningful.

These collaborations resonate because they share a dedication to innovation, design excellence, and narrative. Whether it's a limited-edition automobile with a fashion house's unique touch or an art-inspired vehicle that serves as a moving artwork, these collaborations are redefining luxury in the modern day.

This essay delves into historic collaborations that have transcended branding and left a lasting cultural influence, influencing our notions of luxury and the spirit of creative innovation.

37

RIDES

STRENGTH IN SOLIDARITY: LUXURY AUTOMOBILE MANUFACTURERS COLLABORATE WITH FASHION AND ART TO BUILD THE LATTER'S POWER. The collaborations among luxury automobile manufacturers appear to be aimed at expanding their horizons outside the automotive industry. The primary aim is that these collaborations would appeal to specialized audiences looking for something unique and distinctive all around the world.

Automakers might then stick to their common standards of originality, ingenuity, and precision. Both industries break down barriers to create one-of-a-kind limited-edition, high-value items, such as fashioninspired interiors or tastefully modified autos, converting commonplace objects into valuable works of art.

These co-created collaborations improve the perception of all organizations participating in the process, boosting them as suppliers of the remarkable. Such fantastic partnerships lead to a limited edition batch or a wearable or mobile working designer art machine.

38

Whether it is a completely custom-built interior by some high-end fashion house or a very modern art-inspired vision on a vehicle, this partnership improves the image of both brands.

They continue their legacy of being pioneers in design, and then they also create some amazing experiences in the minds of customers that run deeper and more emotionally connected with them. In a world where exclusivity and storytelling have come to mean so much, it's redefining what it is to be extravagant.

RIDES

ICONIC COLLABORATIONS IN FOCUS Iconic collaborations in the broad zones of luxury automobile, fashion, and art produce masterpieces that stretch the limits of design and workmanship. These unions reflect the strength behind that synergy across industries.

Luxury Cars & Fashion These partnerships blend seamlessly: the automobile engineering aspect, along with the elegant style of haute couture.

MERCEDES-BENZ & ROLLS-ROYCE & VIRGIL ABLOH HERMÈS Mercedes-Benz and Virgil Rolling on the ground of luxury, Abloh, Off-White's artistic Rolls-Royce and Hermès director, collaborated on the created a perfect marriage of Project MAYBACH concept automobile craftsmanship and automobile, which combines high-fashion elegance. avant-garde design with automotive innovation. It is an electric show car with raw LAMBORGHINI & industrial aesthetics and unique VERSACE dimensions that blur the lines Lamborghini and Versace unite to between high fashion, art, and craft another collaboration of automotive engineering. limited-edition models that Abloh's ambition for the project proudly bear the famous Versace car is to reimagine luxury travel patterns, exquisite materials, and through an intentional unique design details. The minimalist design and subtle collaboration represents a superHermès leatherwork and bold celebration of power and features. The combination of custom detailing elevate the style that brings together two Abloh's creative concept and interior of a Rolls-Royce icons of Italian luxury from Mercedes-Benz's technological nowhere. Its super-limited editions beyond luxurious prowess creates design have the Medusa logo and Greek accommodation to an opulent parameters that deviate from key patterns on them. The copersonalized sanctuary. The normative bounds, exemplifying branded lines for clothing and new partnership gives a style endless innovation and accessories offer even something definition to travel through collaboration in reinventing the of the same-daring aesthetic hand-stitched leather and future of transportation. between the bold ensemble and colors developed in harmony the loud sound of engines. All with the legendary Hermès create a world of high-octane design. The encounter of the performance superimposed by two iconic brands is a salute to high-fashion glamour, where the needs of speed meet craftsmanship excellence and sophistication. artistic detail, which are the values they share.

39

RIDES

ICONIC COLLABORATIONS IN FOCUS Luxury Cars & Art: Luxury car brands and renowned artists are partnering to elevate automobiles beyond their functional purpose, transforming them into moving works of art, transforming them from mere vehicles to art forms.

BMW & JEFF KOONS – THE ART CAR SERIES.

The BMW Art Car series, a collaboration with renowned artist Jeff Koons, is a groundbreaking example of merging the automotive and art worlds. Koons applied his signature artistic style BUGATTI & REMBRANDT directly onto the BMW race BUGATTI – TRIBUTE TO THE car body, creating "rolling BRAND’S ARTISTIC HERITAGE. sculptures" that transcend Bugatti has partnered with mechanical function.

Rembrandt Bugatti, the younger These "rolling sculptures" are brother of founder Ettore Bugatti, not just painted vehicles but to honor the brand's artistic legacy. are considered significant Rembrandt Bugatti, known for his works within the artist's dynamic animal figures, has oeuvre and are displayed in incorporated sculptural elegance museums worldwide. They and organic forms into Bugatti's blur the lines between hypercars. The collaboration industrial design and fine art, combines automotive excellence cementing the car as a with artistic heritage, transforming unique canvas for artistic Bugatti vehicles into works of art. innovation. The limitedThe cars, which are not directly edition vehicles celebrate painted or altered, draw inspiration Koons' artistry and BMW's from Rembrandt's artistic motifs, commitment to innovation forms, and craftsmanship. and cultural expression. The Elements of his sculptures, such as Art Car series is a testament the famous dancing elephant, have to the power of collaboration, been subtly integrated into Bugatti where cars become symbols car designs and limited editions, of artistic and technological creating a powerful link between brilliance, blurring the lines the marque's engineering prowess between industrial design and the artistic genius that is part and fine art. of its family history.

40

This collaboration transforms Bugatti vehicles into more than just high-performance machines, but also tributes to a rich artistic legacy.

The cars, which are not directly painted or altered, draw inspiration from Rembrandt's artistic motifs, forms, and craftsmanship. Elements of his sculptures, such as the famous dancing elephant, have been subtly integrated into Bugatti car designs and limited editions, creating a powerful link between the marque's engineering prowess and the artistic genius that is part of its family history. This collaboration transforms Bugatti vehicles into more than just highperformance machines, but also tributes to a rich artistic legacy.

RIDES The result is a harmonious blend of Ferrari's high-performance engineering and Armani's artistic sensibility, creating vehicles that Ferrari and Giorgio Armani have exude timeless style and understated partnered to create a unique partnership luxury.

FERRARI & ARMANI – BLENDING AUTOMOTIVE EXCELLENCE WITH ARTISTIC EXPRESSION.

that combines Italian craftsmanship with automotive innovation. Armani's signature elegance and minimalist aesthetic are incorporated into Ferrari's iconic vehicles, creating a harmonious blend of performance and artistry.

The partnership goes beyond aesthetics, embodying a shared passion for precision, luxury, and innovation. Ferrari and Armani have crafted cars that are not just modes of transportation but expressions of art and culture, appealing to those who appreciate the finer things in life. The partnership focuses on subtly enhancing the interior and exterior details of select Ferrari models through Armani's refined design philosophy. This involves a careful selection of premium materials, sophisticated color palettes, and subtle design cues reflecting Armani's minimalist aesthetic.

Luxury car brands have partnered with fashion and art to create unique and innovative products. These partnerships outshine commercial ventures, showcasing the seamless fusion of design, craftsmanship, and innovation. They create objects and experiences that resonate deeply with discerning audiences, reflecting our evolving appreciation for interdisciplinary creativity and the allure of objects embodying human artistry and engineering.

Celebrating these collaborations not just for their beauty and workmanship, but also for their impact on the future of luxury, since they are more than simply automobiles, but legacies in motion.

41

PAUL BARTLETT

TRAVEL & DINING

Green Getaways:

Eco-Friendly Travel in the Gulf Is On The Rise

There was once a time when luxury travel in the Gulf was all about towering skyscraper hotels, lavish malls filled with designer boutiques, and an extravagant lifestyle fueled by energyexhaustive indulgences. There was a time when sustainability excelled in the region. It sparked an amazing change that blended eco-tourism perfectly with the Gulf's famous hospitality and luxury experiences.

From the rolling golden dunes of the Empty Quarter to the untouched coral reefs surrounding the Arabian Peninsula, the Gulf is redefining the very definition of luxury travel. With eco-friendly initiatives currently underway, making substantial investments in green technologies, and its hotels prioritizing renewable energy sources, travelers are becoming increasingly mindful of their environmental carbon footprint.

42

As a result, the Gulf quickly developed a hub for its eco-friendly destination for its eco-conscious tourism. With the promise of support for any nature enthusiast eager to explore diverse settings, a culture disciple drawn to the region’s rich heritage, or simply someone looking to unwind in an environmentally responsible way, there has never been a more exciting time to experience and explore this sustainable evolution of the Gulf region.

TRAVEL & DINING

THE GULF’S COMMITMENT TO GREEN TOURISM For many, when anyone visualizes the Gulf, it is commonplace to think of the glitzy skylines of metropolises like Dubai, Doha, and Riyadh. Yet, behind the glamour of these modern marvels, these cities are actively taking bold and ambitious steps toward sustainability, proving that environmental responsibility and progress can go hand in hand. Two examples of national initiatives designed to push sustainability to the forefront are

This vision is increasingly being

Saudi Arabia’s Vision 2030 and the

realized via innovative undertakings,

UAE’s Green Agenda, demonstrating that the Gulf nations fully recognize a critical truth. It has been noted that the Gulf nations understand more than ever that in an era where climate consciousness is shaping the future, the longevity of their tourism industry

including solar-powered resorts in the desert and the launch of electric water taxis in the illustrious Dubai Creek, which exemplifies that ecoliving can integrate smoothly with an opulent lifestyle while continuing to

depends on their ability to safeguard the

compromise without sacrificing

region’s most precious asset—the

indulgence. But Abu Dhabi is taking

natural environment. Nowhere is the

this even a step further: building

shift more prominent than in the UAE,

whole eco-cities like Masdar, in which

which has committed and invested

carbon-neutral life has become the

heavily in Dubai, becoming one of the

norm, not just for the future but for

world’s most sustainable cities.

the present.

43

PAUL BARTLETT

Moving further in the direction of the West, the Red Sea Project in Saudi Arabia is pioneering the transformative new frontier of regenerative tourism with its commitment to a zero-waste policy and a total ban on single-use plastics.

This bold and comprehensive program will redefine how visitors experience and engage with the country’s stunning coastline — amplifying that tourism is not only not harmful but also conserves and strengthens the environment. Even Qatar—whose experimental, futuristic cityscape is known to the world—is incorporating sustainability into its tourism plans, as demonstrated at the Msheireb Downtown Doha project. As such, integrating smart technology into a fully sustainable urban district, solar energy, and innovative green architecture is the prominent way ahead.

44

TRAVEL & DINING

ECO-LUXURY: GREEN LIVING WITHOUT COMPROMISE

Only a hundred and eighty miles north of the Six Senses in Dubai, just three hundred kilometers South, Al Maha Desert Resort & Spa is pioneering conservation-led luxury. Overlooking a protected desert reserve, this serene hideaway is a haven for gazelles and Arabian oryx, and yet, through intelligent design, sustainable building methods, and eco-friendly operating procedures, it has proved that wildlife preservation and luxury hospitality are compatible, not conflicting forces.

Every villa has a private infinity pool, the origin of its freshwater locally, and solar power powers a significant percentage of the resort's activities, restricting its environmental impact.

Westward, within Saudi Arabia, AlUla's eco-lodges present a very distinct but no less sustainable experience. Built to the traditional standards that passively moderate temperature, the lodges feature natural ventilation in abundance, minimizing energy consumption by a tremendous amount. In the process, they present visitors with unmediated, living contact with the rich culture and history of the area behind them, surrounded by the sheer desert landscape.

TRAVEL & DINING

ECO-ADVENTURES IN THE GULF: FROM DESERT TO SEA For those who crave adventure over relaxation, the Gulf presents a wealth of ecofriendly experiences and opportunities that allow visitors to immerse themselves in its natural beauty.

Whether it’s hiking through Oman’s rugged wadis, diving into Qatar’s vibrant marine reserves, or kayaking through Abu Dhabi’s tranquil mangroves, the opportunities for exploration are endless.

One of the most exciting ecotourism initiatives of recent years is the Abu Dhabi Jubail Mangrove Park.

This green and wooded forest is a critical carbon cocoon that, naturally, sucks up CO2 and offers a healthy environment for a diverse collection of birdlife and seafaring creatures. Tourists can stroll along raised boardwalks or paddle along the meandering waterways in a kayak, learning more about the important role mangroves have in fighting climate change.

For those interested in sea life, the Gulf's coral reefs are home to some of the most diverse underwater environments on the planet. Qatar's whale shark safaris are a peculiar luxury that provides us with the chance to see those gigantic gentle giants in their natural surroundings, and Oman's Daymaniyat Islands are a diver's paradise filled with sea turtles, manta rays, and coral reefs of every color. The best part is that many of these ecotourism pursuits have a solid mission of defending the ocean, and the pursuit has little effect on the fragile underwater world.

45

TRAVEL & DINING SUSTAINABLE TRANSPORT: RIDING THE GREEN WAY As green tourism flourishes for the foreseeable future, so is green transport demand. The Gulf cities of the region are quickly expanding their public transport systems with electric buses, efficient metro systems, and cycle-friendly roads, allowing citizens and visitors alike to travel in relative harmony with nature as never before.

Previously used for pearl diving and commerce, these beautiful wooden sailing vessels now provide environmentally aware travelers with a peaceful and unsoiled way of seeing the Gulf's stunning shoreline, free from the noise and pollution of engines.

THE ROLE OF TRAVELERS IN SHAPING A SUSTAINABLE FUTURE

Dubai’s driverless Metro system, for instance, is one of the most energyefficient rail networks in the world, Riyadh’s ambitious King Abdulaziz Public Transport Project aims to reduce car dependency in Saudi Arabia’s capital and cut emissions drastically.

For those who wish to see the area at a more leisurely, soaking-up pace, classic dhow sail cruises on the wind are back in fashion after decades.

46

Though governments and companies are leading the Gulf's sustainability and green campaign, independent travelers also play their part. Informed decisions— selecting eco-certified accommodations, financing conservation locally, and minimizing waste during travel are some of the ways we all help create a greener holiday.

Simple actions, such as having a refillable bottle of water with you, turning down plastic straws, and buying locally sourced souvenirs instead of generic souvenirs, can be a small act, but it is a significant one. What is more, tourists can decide on green tour operators, which means their breaks will be feeding local communities and the environment, too.

PAUL BARTLETT

HEALTH & WELLNESS

ESCAPE TO SERENITY: THE BEST WELLNESS RETREATS IN THE GULF

The Gulf region has long been recognized for its stunning cities, dazzling hospitality, and opulent lifestyles. However, a new marvel is surfacing that is concerned with relaxation, holistic nourishment, and restoring mental clarity, and it goes beyond the expensive shopping malls and their towering sky-high buildings.

The Gulf region has started to embrace wellness retreats, allowing discerning travelers to recharge their minds, bodies, and souls in some of the world’s most gorgeous natural environments on the planet.

EMERGING BENEFIT: WELLNESS TOURISM IN THE GULF As the world becomes more healthconscious, global concerns have accelerated the phenomenon known as wellness tourism. More people are looking for new ways to travel to relieve stress, recalibrate their psyche, and develop more beneficial behaviors. With its history of hospitality combined with its healing traditions, the Gulf region is perfectly positioned to service these demands. These styles of vacations are emerging, and selfcare is being redefined from desert oases to private island sanctuaries.

47

HEALTH & WELLNESS

BEST WELLNESS RETREATS IN THE GULF REGION ZULAL WELLNESS RESORT, QATAR: A HUB FOR TRADITIONAL HEALING Facilities located on the northern coastline of Qatar include the Zulal Wellness Resort by Chiva-Som, which is also Qatar’s first traditional immersive wellness destination.

SIX SENSES ZIGHY BAY, OMAN: WHERE MOUNTAINS MEET THE SEA

It is the first resort in the country to offer Traditional Arabic and Islamic Medicine integrated with contemporary wellness therapies to achieve a masterpiece of well-being.

Guests can participate in a wide array of activities, such as Persian lush gardens.

48

Nestled in Oman’s Musandam Peninsula, Six Senses Zighy Bay is a remarkable resort that blends traditional wellness solutions with contemporary opulence. This resort is famous for its unique location and stunning setting, where dramatic cliffs rise on one side while the crystal clear turquoise waters of the Arabian Gulf are on the other side.

Guests can enjoy custom wellness packages that include spa therapy, meditation, and fitness. In addition, the resort provides unique services such as paragliding toward the resort that combines fun with relaxation.

PAUL BARTLETT

HEALTH & WELLNESS

BEST WELLNESS RETREATS IN THE GULF REGION ANANTARA QASR AL SARAB, UAE: AN OASIS OF CALM AWAY FROM THE WORLD If you’re looking for a wellness retreat that embraces the raw beauty of nature, Anantara Qasr Al Sarab in the UAE is the place to be.

HABITAS ALULA, SAUDI ARABIA: A RETREAT IN THE HEART OF HISTORY.

This resort, which is located between the dunes of the Rub al Khali, the largest uninterrupted sand desert in the world, gives a one-of-a-kind opportunity to reflect. The retreat offers desert yoga, guided stargazing meditation, and spa treatments featuring Arabian medicine. The serene and picturesque surroundings suit individuals seeking complete isolation to reinvigorate their minds and bodies.

AlUla is known for its magnificent rock formations and ancient sites; it is also home to one of the most unique wellness retreats in the region: Habitas AlUla. This ecofriendly retreat immerses itself in mindfulness and sustainability by offering yoga classes, sound healing, and other adventure-based wellness programs. Guests can explore the ancient wonders of AlUla while participating in holistic programs strategically structured to foster balance and inner tranquillity.

49

HEALTH & WELLNESS

BEST WELLNESS RETREATS IN THE GULF REGION THE RETREAT, PALM DUBAI, UAE: A HOLISTIC WELLNESS HAVEN As the first holistic well-being resort in the Middle East, The Retreat Palm Dubai is dedicated to transformational health journeys.

CLINIQUE LA PRAIRIE HEALTH RESORT, SAUDI ARABIA: THE FUTURE OF WELLNESS

Constructed on the famous Palm Jumeirah, the resort first offers bespoke wellness programs, including detox, weight loss, stress management, and general improvement of lifestyle. Wellness experts are available on-site and guide our guests through personalized spa therapies, nutritional counseling, fitness activities, and complete rejuvenation experiences.

50

The spa and wellness retreat will open at Amaala, Saudi Arabia, and is positioned to change the definition of luxury wellness offerings. It is part of an ambitious new tourism project that is being developed alongside the Red Sea and boasts integrated medical science with baseline holistic therapies. It promises to be a true blend of Eastern and Western wellness practices, with longevity, detoxing, and health prevention programs at its core for those looking to live longer and healthier lives.

HEALTH & WELLNESS

Emerging Wellness Trends in the Gulf With the rise of wellness tourism in the area, the region appears to be on the cusp of several significant shifts, more so in the retreat paradigms. These include: Digital Detox and Silent Retreats.

With the increasing demands of modern life, many wellness retreats are including a disconnect from technology as part of their wellness package. Additionally, silent retreats that concentrate on deep inner contemplation through meditation and mindfulness practices are also becoming mainstream.

Hydrotherapy and Thermal Healing.

Inspired by ancient healing traditions, hydrotherapy circuits are becoming a staple in Gulf wellness resorts.

Facilities featuring hot and cold plunge pools, steam rooms, and even cryotherapy chambers are helping guests improve circulation, relieve stress, and detoxify their bodies.

Women’s Wellness Programs.

Many retreats are now focusing on specialized programs catering to women's health, covering aspects such as hormonal balance, fertility, menopause support, and stress relief.

These retreats provide a safe space for women to focus on their wellbeing.

Mental Well-being and Neurofitness Beyond physical health, many Gulf wellness retreats are incorporating mental well-being programs that include neuro fitness training, cognitive health workshops, and guided stress management sessions.

Why Choose the Gulf for Your Next Wellness Retreat?

The Gulf region’s wellness retreats offer an unmatched combination of tradition, luxury, and nature. Whether you're looking to embark on a transformative health journey, take a break from a hectic lifestyle, or simply indulge in a weekend of self-care, these retreats provide the perfect setting.

With the region’s growing focus on holistic health, personalized wellbeing, and sustainable practices, the Gulf is positioning itself as a premier destination for wellness tourism. If you're ready to escape the chaos and embrace serenity, a wellness retreat in the Gulf might be just what you need.

51