The Latin America Report News and views on the airport, airline and travel retail sectors in the region www.thelatinamericareport.com
IAADFS ORLANDO ISSUE
April 2016
BRAZIL’S STORMY SKIES Zika, corruption scandal, currency issues impacting airlines, airports, duty free Pages 4, 6
Airports/Airlines
Rio airport readies for Olympic-bound travellers Brazil’s aviation authority says it’s ready for the influx of passengers during the 2016 Summer Olympic Games. And the opening of a new wing at Galeão International Airport in May, doubling the airport’s capacity, will help with the flow. Officials expect to serve approximately 1.5 million passengers at various airports in August, during the height of the games. Air operations will be able to handle 90,0000 passengers and 1,000 aircraft each day throughout 39 airports surrounding Rio de Janeiro. Attending the Games are athletes and delegations from 206 countries, 100 heads of state, 32,000 journalists and 4,000 Para-
A new wing at Rio de Janeiro’s international airport will be open in May. Airports in the area are expected to receive 1.5 million visitors in August during the 2016 Summer Olympic Games.
lympic athletes. On opening day of the Olympics, August 5, Galeão air-
port expects to receive 60,000 passengers and 30,000 at Santos Dumont airport.
Viracopos sets pax record, posts revenue drop in Q4 Viracopos International Airport welcomed more than 10 million passengers in 2015. Serving the São Paulo area, the airport set a record with the 10.3 million passengers. The airport also reported gross revenue from airport operations increased 12.1% in 2015 over the previous year. Commercial revenue dropped -8% in Q4 due to a decrease in the number of flights and passengers, say airport officials. However, overall commercial revenue for the year reached R$19.2 million (+25%) mainly due to increased passenger traffic, increased number of international flights, duty-free operations, new stores in the passenger terminal, an increase in parking revenue; and tariff increases.
But as the economic crisis in Brazil began to worsen at the end of the year, several airlines announced plans to stop service to Viracopos due to the drop in passenger demand.
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Airport/Airlines
Brazilian airlines are feeling the pinch of the declining Real. GOL reports a US $1.1 billion loss in 2015.
Demand for travel falls sharply By Wendy Gallagher For many in the travel retail, airport and airlines sectors, it does seem like the sky is falling. Airport bombings, currency devaluations, and political scandals are taking their toll on the travel industry, directly affecting sales at duty free stores. But Brazil is being hit particularly hard, and is also dealing with an outbreak of the Zika virus, which has medical officials warning about the risks of travelling to the region. In Brazil, Dufry’s operations saw a 32% decline in revenue in 2015 versus the previous year. “Turnover measured in CER declined sharply by 32%, directly reflecting the massive devaluation of the Brazilian real against the US dollar of 42% for the year, following a peak in the second half reaching 53%. This reduces the purchasing power of the Brazilians, who represent the most important customer group,” says the company. Airlines
Airlines in Brazil are cutting back and even cancelling some routes. Brazilian carrier GOL reported a net loss of US $1.1 billion in 2015. “The results reflect the Brazilian economic scenario since the end of 2014, which impacted the national aviation industry,” GOL CEO Paulo Kakinoff said. “2015 was marked by a drop in the Brazilian GDP of 3.8%, the most significant in the last 25 years. Indeed, it will be the first time that we will have two years in a row with negative results in GDP. In the period we also saw inflation peaking, recording 10.7% and the devaluation of the Brazilian real compared to the dollar by 42% which impacts more than 50% of our costs and expenses and approximately 85% of company debt,” Kakinoff said. GOL will cut its capacity this year by 5% to 8%, reducing the total number of seats and domestic departures by 15% to 18%. “[It] is an imperative response to the scenario of strong economic retraction we are in,” Kakinoff said. Fitch Ratings are reporting a “negative outlook on Brazilian air- Page 4 -
ports based on the sluggish growth forecast beyond 2016 and its adverse impact on short-and midterm credit metrics.” However, Moody’s Investors Service reports the outbreak of the Zika virus will have a “limited credit impact on Latin American and Caribbean airports.” According to the company, history shows that viral outbreaks affect passenger traffic at the beginning of the outbreak, but then rebound shortly after. For those Brazilians who are still travelling, Miami continues to be their top destination. According to the Greater Miami Convention & Visitors Bureau, Brazil finished in top spot for the county’s 2015 international visitor market with 2% growth. Airport concessions Airports in Brazil continue to go through a modernization process. And, a third round of airport concessions will take place through a live auction. Infraero, Brazil’s national airport authority, is expected to give up all equity in airports in Continued on Page 6
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News
Airport concessions up for grabs in June
Sales at Dufry stores throughout Brazil dropped 32% in 2015, a result of the weak Real. From Page 4
Florianopolis, Fortaleza, Porto Alegre and Salvador. The tenders, with a combined value of more than US $2 billion, are scheduled for June. As well, Infraero plans an initial public share offering this year for a subsidiary running busy domestic hubs in São Paulo and Rio de Janeiro. IPO for two airports Infraero CEO Gustavo do Vale said he would hire state lender Banco do Brasil SA to model an IPO for the subsidiary and decide on the timing of the IPO. “There will be a holding com-
pany with airport assets including (São Paulo’s) Congonhas and (Rio’s) Santos Dumont. We plan to list that company as soon as possible, preferably this year.” However, the political turmoil and economic crisis in the country has seen the off-loading of shares in several airport concession companies. Meanwhile Brazil is preparing to host the 2016 Summer Olympics. Although airport traffic flow from athletes and tourists will be heavy, it will also see a further reduction of Brazilians travelling, as was seen during the 2014 World Cup, held in Brazil. Travel searches However, there could be a bright - Page 6 -
light, albeit small, for airports in the region. Recent terror attacks in Europe, and travel warnings to that area issued by many countries, are causing an online shift in travel destination searches. Travel data firm Hopper reports flight search demand to Europe is currently down about 13% so far this year, compared to the same time period last year. “We’re seeing flight searches to destinations in South America and Asia trending up while Europe is trending down,” says Patrick Surry, the company’s chief data scientist. “We’re seeing increased searches to destinations like Japan, Colombia, Brazil, and India.”
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News
ThE wORST OF TIMES Uruguayan distributor says industry needs radical overhaul It’s some of the worst times Eduardo Raffo has ever When the economy recovers, the consumer will switch seen in the duty free industry. to another brand.” Raffo, President of Pramsa Distributors, based in Dealing with expiration dates on confectionery that Montevideo, has been in the business for more than 35 isn’t selling is a “really demanding exercise,” says years and opened his own company in 2000. He distrib- Raffo. “One has to replace it or give credit notes to the utes products from all of the major categories. retailers as a way to have them continuing to support With a great deal of his business with border stores the category.” along the Brazilian border, Raffo says sales have deSeveral new stores opened along the border in the clined approximately 70% this year, compared to last past year, which was unfortunate timing, says Raffo. “It year. Some colleagues are seeing even was impossible to know the future. A lot greater decline, he says. of great effort was put into these new “We have to go back to 1998-2002 to stores. They suffered after opening, but find this level of sales,” says Raffo. “2015 not opening wasn’t a good option eihas been worse than the global financial ther.” crisis of 2008 because in 2008 it only Raffo states that some suppliers are lasted six months. The last 14 months have not sympathetic to the situation. In some been difficult. People have lost their jobs, cases their “partnership” extends to acsome retailers have had to close their cepting your forecast, shipping as doors, and there are some days there is a planned and collecting on time. “They total absence of shoppers at certain boract like nothing has changed,” he says. ders,” says Raffo. Raffo says he hopes more suppliers will Coming off very good sales years bebetter understand the issues being faced Eduardo Raffo tween 2011 and 2014 is difficult, says in the region. Pramsa Raffo, although he contends sales have He says with the economic and politibeen decreasing about 20% each year for the last few cal problems facing Brazil, “shopping at duty free is not years. However, visitors were still coming to the border Brazilians’ main concern.” He says most Brazilians feel to buy. “No-one is confident about the near future,” a change of government is needed in order for the counsays Raffo. try to improve. Few shoppers Argentina hopeful He says working with retailers and suppliers, differRaffo says a boost in Argentina’s economy is giving ent strategies have been tried over the past couple of hope to the whole region, “but it won’t happen months, to encourage shoppers to buy. Price promoovernight.” Despite years of attending trade shows and confertions have been applied, some retailers were giving ences, where many industry members state the way away a free perfume with the purchase of two, but in the end, “How can anything be effective when you have business is done needs to change, Raffo isn’t seeing the necessary changes. “Nothing important has changed for no customers in the shop?” He adds,” My personal belief is that in a crisis, if one the best...just the contrary. It looks like this industry is drops the price too much, or gives something away, the losing significantly and unless something radical is done, it will suffer even more.” brand will be affected in the eyes of the consumer. - Page 8 -
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News
ASUTIL conference to focus on overcoming challenges The upcoming ASUTIL conference could see fewer delegates than in past years, admits Donagaray, given Retailers along the Brazilian border are putting great the challenges faced by industry members not just in energy into marketing strategies and social media cam- the region, but worldwide. However, he is adamant that ASUTIL is still “the paigns to attract shoppers to their stores. best priced conference” because of the opportunity to It’s one of the topics that will be discussed during meet with buyers over the three days, the upcoming ASUTIL (South Ameras well as learn from speakers. One of ica Duty Free Association) conferthose speakers, economist Carlos ence, to be held in early June in Melconian, President Banco Nacion Santiago, Chile. Argentina, has been a regular speaker ASUTIL Secretary General José at ASUTIL over the past several Luis Donagaray says border operators years. Donagaray says each year “are working very, very hard. It’s remany delegates ask for a copy of his ally tough work.” presentation, which they say helps Donagaray calls the current situathem plan accordingly for the year tion in Brazil “frightening” and adds ahead, based on his economic predic“it’s difficult to say” when the polititions. cal and economic instability will The early bird deadline for ASUease. He adds that the prospect of the TIL has been extended to April 8. For Brazil government approving border José Luis Donagaray more information, visit http://conferenstores within Brazil won’t happen this cia2016.asutil.org. year, due to the country’s turmoil. By Wendy Gallagher
Triple power for Tequila Corralejo Three companies have teamed up to further build the presence of two popular Mexican brands. SEVA Group in conjunction with Barry Global Innovation (BGI), have joined forces with Fraternity Spirits World to distribute Tequila Corralejo and Ron Prohibido. Laura Klingeman, Seva Group Business Development Manager, says, “Although a niche market, tequila is a growing category. Anybody who has ever traveled or lived in Mexico, will know the importance of this national pride/drink. Don’t underestimate the influence of tequila on a global level. Not only very well known as the most famous shot in the world, (remember your last time drinking tequila with lime and salt), tequila is now gaining popularity and especially this 100% agave based tequila, which is a high-level ingredient for bartenders while preparing their famous cocktails.” Barry Geoghegan comments, “Corralejo is one of the fastest growing premium tequila brands in the Americas and we are delighted to bring this iconic brand with its very distinctive bottle to our customers.” - Page 10 -
From left: Raffaele Berardi, Fraternity Spirits; Laura Klingeman, Seva Group; Barry Geoghegan, Barry Global Innovation.
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News
Familiar value items prosper in weak economies: Bacardi Investing in the right range during difficult times is the direction some Latin retailers have taken, according to Geoff Biggs, Regional Director Americas, Bacardi Global Travel Retail. “Brazil’s border stores continue to be particularly exposed on exchange rates and many retailers will revert to focus on known value items,” says Biggs. “However some retailers are turning this to their advantage. For example, London Supply and Shopping China, operate with a longer-term strategic vision focusing on investment in the right range through shared customer insight and category management.” Biggs says the white spirits category is doing well across the Americas. “In gin we are witnessing strong growth for Star of Bombay in Latin America, especially in Argentina, Brazil and Colombia where home cocktail making is a growing trend with shoppers at the second stage of luxury.” Bacardi Global Travel Retail has started managing the distribution of LEBLON cachaca. We see great opportunity for the brand in Travel Retail, especially in the main market Brazil. Biggs says Bacardi will use the IAADFS show to introduce new packaging for several of its Bacardi lines. “As the world leader in rum, our ambition matches our market-leading capability to transform this genuinely exciting category, which offers massive growth potential versus domestic markets, because it is so under premiumised in global travel.” Scotch whisky continues to be a strong category for Bacardi Global Travel in the Americas, driven by the fact that the group is offering travelling shoppers a diverse portfolio of aged blends and single malts, says Biggs. Cruise lines continue to be important to Bacardi. “We have recently delivered significant success with Starboard on several luxury ships with a shared approach to category management, which has enabled both companies to maximize the engagement opportunity with new malt shoppers and discerning collectors motivated by the discovery of something niche and outside the mainstream,” says Biggs. Airports in Rio de Janeiro, Mexico City, and São Paulo are among those where Bacardi will introduce new promotions. “When shoppers are excited by a new whisky discovery, invited to taste the liquid itself and to listen to its story from our brand ambassadors, the conversion impact is immediate,” says Biggs.
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News
CIR offers sneak peek into Latin TR spending habits Retail analyst Counter Intelligence Retail (CIR) says South American travellers are cutting back on purchases in duty free and travel retail stores. Data was gathered from 4,000 online participants from Brazil, Chile, Argentina and Colombia in December 2015
and January 2016. More than 50% of all respondents from the four nations who travelled in the past six months and visited a duty free store in a major airport said they planned on spending less at the stores this year. Colombians had the highest
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rate of impulse visits at arrival stores, at 70%. The study showed 57% of Chileans visit duty free stores to get better prices. As well, 53% of Argentina shoppers visited the stores to browse. And, 50% of Brazilians said they were most likely to make an impulse purchase. According to CIR, Chileans and Colombians lead the growth market for duty free shopping in 2015. Brazilians lead in nationalities who check prices prior to going to a duty free shop, want gifts with purchase and travel retail exclusives. For more information on the report, or to purchase reports, visit counterintelligenceretail.com. CIR is currently offering a 10% discount on its Latin America report.
APRIL 3–6, –6,, 2016 O r l an d o Wo r l d C enter M ar r iot t
O rlando, Florida, U SA
EXHIBITORS
showcasing thousands of brands to
BUYERS representing
DUTY FREE RETAILERS from
COUNTRIES
»» UNDER ONE ROOF www.IAADFS.org/DutyFreeShow Follow us on Twitter @IAADFS
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News
Sunny days for Sunglass Hut Latam openings part of worldwide expansion
Sunglass Hut at Guarulhos International Airport in São Paulo.
Sunglass Hut opened 10 new locations in Latin America airports alone last year, and the company will continue its expansion this year. The company opened 25 new travel retail stores worldwide in 2015, bringing its global airport footprint to 155 standalone stores and kiosks. “Sunglass Hut’s success in the travel retail channel emphasises the power of the brand and the incremental and non-canabalising potential of standalone sunglass concepts,” said Francis Gros, Head of Global Channels, Luxottica. “The growing appreciation among retailers and airport authorities for the benefits of multi-formatting gives us confidence in our expansion opportunities for 2016, including a
new presence for Sunglass Hut at some of the most high-profile airports in the world.” Sunglass Hut opened Mexican locations in Cancun, Zihuatanejo, Veracruz, Mexicali, Los Cabos, La Paz. In Chile, new locations were Calama and Santiago. In Brazil, the company opened shops at São Paulo Guarulhos and Rio De Janeiro Galeão airports. Through Luxottica Global Channels, Sunglass Hut continues to apply a flexible business model approach to the travel retail channel, with a combination of directly run stores, and those operated in collaboration with travel retailers and local franchise partners, says Gros.
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News
South America ‘full of potential’ for PVM
product line up for 2016 but also hear about the company’s strategic plans for this year. Focusing on the check-out-sales potential for Mentos Gum Bottles, Mentos Now Mints and the Mentos Pouch bag, PVM wants to ensure that it has high visibility in travel retail stores throughout the Americas. In addition to POS, PVM will also be highlighting merchandising solutions in various sizes as well as custom-made displays, backwalls, gondolas and corners. “Providing eye-catching, colourful and exciting displays is essential to ensure that our brand is as highly visible as possible. Sugar is still a very small part of the confectionery section, so ensuring that it is at the front of travellers mind as soon as they enter the store is vital,” says De Vree. The past few years has Perfetti Van Melle says seen significant developdespite slow sales in South ‘Fortunately, the Argentineans ment of the Americas region America, it believes there for PVM. “It is an important were spending more than they part is still great potential. of our business and It has not been all plain were in 2014, but regrettably based on the novelties we sailing in the region for are introducing this year, I this does not cover the gap believe PVM. “The fluctuating we will have a Brazilian Real made busicaused by the Brazilians.’ strong year in the region.” ness in South America very New lines on show in Orchallenging for us last year, lando this year include: especially in the borMentos Book: der trade between Within this Secret Uruguay and Brazil Book you can store where we have seen a all your little secrets drop in sales,” exwithout anyone noticplains Susan De Vree, ing it. The modern Global Travel Retail travel design makes it Manager, PVM. the perfect premium “Fortunately, the gift item for young Argentineans were adults. spending more than Mentos Mini Ufo they were in 2014, but Dispenser: A playful regrettably this does gift that can be deconot cover the gap rated with nine stickcaused by the Brazilers of little aliens. ians. The UFO functions as “We started a new a dispenser and can be easily refilled. This gift retailer partnership in Venezuela last year and it comes with eight mini Mentos rolls. will be very interesting to gauge performance in Chupa Chups Sweet Magnet: Each sweet mesthis market. All in all, our results in South America sage comes with eight different mini fruity lolwere majorly influenced by economic and political lipops. factors, nevertheless this region remains an area Chupa Chups Pouch Bag Mini Sour: This pouch still full of potential.” bag comes with 40 mixed sour fruit mini lollipops. Those visiting the IAADFS show in Orlando can Mentos Now Mints: This travellers exclusive see the Perfetti Van Melle booth (1223) where reitem comes in three different tastes. Each tin contailers can not only view the colourful and fun new tains 120 mints. - Page 18 -
2016 31st Annual Convention 31e Convention annuelle “Canada’s Exclusive Duty Free Convention”
November er 13–16
Hyatt Hyat Regency
TORONTO TORON TO Ontario - Canada
www.fdfa.ca
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News
WGS showcases engaging activations in Orlando The William Grant & Sons booth at the Duty Free Show of the Americas this year is testament to the company’s belief in high impact, experiential activations that bring alive its brand essence in positive and engaging ways. Visitors to the booth can not only view the latest product launches to travel retail for 2016, but experience at first hand how WGS goes beyond the norm to capture the travelling public’s attention and encourage them to sample its range of outstanding liquids, says WGS Regional Director Stephen Corrigan. With examples of activations for Tullamore Dew, Monkey Shoulder and Grant’s Elementary, WGS uses theatrical activations and category management principles to build excitement and drive footfall into retail stores – helping to grow the entire category, not just its own brands, says Corrigan. Showcase brand experience “Key to activations – in an increasingly competitive market – is that they are relevant to the brand and rather than stand alone, link to highly gift-able travel retail exclusive products, that together create a compelling offer,” says Corrigan. “Here in Orlando we’re showing just how effectively we can offer the best possible brand experience to travellers.” Supporting the introduction of 50cl versions of Tullamore Dew Cider Cask and Tullam-
ore Dew Phoenix in gift cartons, the WGS booth highlights two activations planned for this year which aim to promote both lines as gifts at a more accessible price point. Destination Monkey Drinks Trolley Recently voted the world’s top trending Scotch in a poll of the world’s top 250 bars as surveyed by Drinks International, Monkey Shoulder has become a global brand, establishing itself with its premium liquid credentials and mixable drinks strategy. In Orlando, visitors are invited to discover ‘Destination Monkey’ – an activation platform that will appeal across the travel retail channel. The Destination Monkey Drinks Trolley, can be positioned anywhere within the retail space for manning by a “Destination Monkey” host. As in airports, visitors will be invited to sample a Ginger Monkey and presented with a special safety card to ensure they understand the correct procedure for making and enjoying the drink. This year also sees WGS taking additional space with an adjoining booth, which will be devoted to Grant’s Elementary. The first travel retail exclusive range from the brand, this trio of age statement whiskies celebrates the ‘three hero elements’ of whisky making.
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Products Bibeo Bibeo introduces a deluxe baby bottle designed for travellers. Bibeo is a baby feeding and drinking bottle, space saver and light in weight. Bibeo also can store milk powder. Parents can prepare their bottles in advance for long trips, fill the folded bottle with infant formula and unfold it when arriving abroad, by expanding the bottle to add water. Bibeo is ready to use, the first time in the plane, or in the duty free area, and is reusable. It is BPA free, and made of vegetal bio sourced materials. The travel baby bottle comes in 330 ML, and can be used for all ages.
INCC
Madison
INCC Parfums showcases its top seller Mercedes-Benz at this year’s Orlando show. The range includes fragrances for both men and women. INCC also brings its newest line, Monaco Parfums, to the Americas. The range is the first licensed by the Principality of Monaco and was introduced in Cannes last year.
Madison Perfume Ltd. Reports great success with its Arsenal line of fragrances by designer French Gilles Cantuel. The fragrance retails for approximately US $30. It is Madison’s top selling perfume in Central and South America.
Furla Spongellé
Furla introduces its limited edition crossbody bag, in Saffiano Leather, which inside contains a smaller detachable pouch and will be available in three colour combinations. Each has an adjustable and detachable strap. Gerry Munday, Furla’s Global Travel Retail Director, states: “This is the third season that Furla has offered a travel retail exclusive to retailers. The success of the previous exclusives supports the growing demand by retailers and consumers for exclusives in the fashion sector. The compact and stylish bags are ideal for a cosmopolitan, dynamic and joyful woman and we can’t wait to reveal it in Orlando.”
Spongellé is an all in one soap, oil, fragrance and skin care treatment that can be used multiple times. It was named one of Oprah Winfrey’s favourite products. Spongellé replaces the everyday body wash with a body buffer infused with skin care ingredients. The sponge is available in high-end department stores worldwide and in duty free stores worldwide. Spongellé will exhibit at the Orlando show with INCC at Booth 1717.
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Products GO Travel Go Travel is expanding its Kids Pillow Collection in 2016 with two new designs. A Giraffe Neck Pillow will sit alongside its jungle buddy, the Lion Neck Pillow, adding fun new characters to Go Travel’s much-loved animal tribe. Machine washable, these new pillow designs from Go Travel can be kept pristine at all times Go Travel also introduces its Double Decker Pillow, featuring a patent-pending, multiway design offering two different sleeping modes for maximum convenience in transit. The independent layers of micro polybeans provide changeable support for the head or neck, depending on your personal requirements. The bottom layer features two arms that are attached to the top layer using poppers. The arms can be unclipped and fed into a handy rear “tuck-away” pocket to instantly double your head support.
Travel Blue Travel Blue introduces a range of Radio Frequency ID products, aimed to help travellers protect their personal information. The recent introduction of contactless payments has also come hand-in-hand with an influx of personal identification fraud, meaning the need to protect one’s personal information is more vital than ever. Jonathan Smith, Travel Blue’s Travel Retail Director comments, “Security is of the utmost important to everyone, not just travellers but with travelling continuing to be voted one of the most stressful experiences for many individuals, it is essential that theft of personal information is not an addition to this already stressful environment.” The new products include an RFID money belt, neck wallet and passport protector.
Revlon Revlon will debut new Travel Exclusive Collection sets at an expanded booth (No. 623) at the Duty Free Show of the Americas. David Carvalho, Senior Vice-President and General Manager for Global Distributors, Licensees and Travel-Retail business at REVLON comments, “The Americas is a vitally important region for Revlon’s global travel retail strategy, and launching our new Travel Exclusive Collection sets at IAADFS reaffirms the significance of this region to Revlon.” - Page 22 -
Products Mars Mars International Travel Retail (MITR) introduces new products in both its Skittles and Extra portfolio. MITR has previously stated its commitment to developing the gum and sugar confections category given the enormous amount of headroom for growth in the segment. “In domestic markets, gum and sugar confections can represent over 40% of total confectionery sales and yet in travel retail they deliver less than 10% of total sales, so the potential is enor-
mous.” says MITR Category Director, Matt Boulter. “Confectionery is perfect for
driving conversion in travel retail as it is an impulsive category and full of some of the world’s most loved brands. This is as true in the Americas as anywhere with Snickers and M&M’S the preferred confectionery brands in the Americas at #1 and #2 respectively. Our objective for 2016 is to step change growth, with North America as a focus market, by implementing the Laws of Growth through the Power of a Smile category vision. With 50% or more of passengers not even entering the duty free/travel retail shops and only
Marie Brizard Marie Brizard Wine & Spirits will undergo a ‘radical evolution’, drawing from its origins in 1755 which will be brought right up to date with a contemporary new look. Core to the company is its award-winning range of liqueurs and syrups from its famous, crystal-clear, Marie Brizard Fine Anisette through to its indulgent Chocolat Royale and on to the wide range of flavoured Liqueurs. At this year’s Orlando show, Marie Brizard Brand introduces Gautier Cognac, which has won 15 awards last year. The company will also unveil Shotka, a hemp liquer targeted to rebellious night-clubbing fans. Says Kevin Baker, MBWS Global Travel Retail Director: “We are delighted to be exhibiting for the first time in Orlando as Marie Brizard Wine & Spirits. We have a strong distribution base and high levels of consumer awareness in the Americas and so we aim to extend this strength into Travel Retail. Travel Retail buyers are always on the look out for something fresh and different, and while some retailers may find the idea of Shotka too daring and challenging as a brand concept, some of the more progressive buyers will embrace its potential.”
Deau Deau Cognac will exhibiting its upgraded Privilège cuvée - a unique blend of Cognacs, slowly matured in ageing cellars. “We received a great deal of positive feedback about our Privilege Cognac last year, but we knew we could improve the product to make it a more premium item. Travellers and retailers expect the best when it comes to the travel retail market, so we knew we had to produce an outstanding product, and this is what we have done,” comments, Olivier Hidier, Commercial Director. - Page 23 -
Products Stoli Stoli Vodka announces the launch of Stoli Gluten Free, marking the first time a global vodka brand is creating a completely new gluten-free recipe to meet the needs of gluten-free consumers. Made with 88% corn and 12% buckwheat, Stoli Gluten Free will launch nationwide in April 2016. “Innovating within the Vodka category has remained an integral part of Stoli’s DNA for 80 years and counting,” said Patrick Piana, President and CEO, Stoli Group USA. “As with all of our innovations, we conduct consumer research and discuss with our trade partners to identify unmet consumer needs in the marketplace. Stoli Gluten Free will resonate with younger legal drinking age consumers who have an active lifestyle and greater focus on the products they consume.” Added Piana, “Our distributors have given very positive feedback todate. We believe that Stoli Gluten Free is an incredible opportunity for Stoli and that it will help us continue to grow our market share.”
Distell Distell Global Travel Retail is showcasing a hand-picked selection of the company's exclusive duty-free offerings at this year's IAADFS show. Also on display will be wines from Nederburg, South Africa's
most awarded winery as well as Amarula Cream, another South African success story. Nederburg, already a leading brand in Brazil's duty free channel, is a regular recipient of awards from the International Wine & Spirit Competition, the International Wine Challenge and the Decanter World Wine Awards, says Andrea Baumgartner, Marketing Director of Distell's Global Travel Retail division.
Jack Daniel’s America’s oldest registered distillery turns 150 this year. The Brown-Forman Global Travel Retail team will mark the occasion with a 150th Anniversary kick-off at the IAADFS Show in Orlando. This celebration will be followed throughout the year by a series of anniversarythemed displays and promotions at select international airports around the world. Discussing the Jack Daniel Distillery’s 150th Anniversary, Marshall Farrer, the - Page 24 -
managing director of Brown-Forman Global Travel Retail, cited the venerable Tennessee distillery’s slogan of “making friends and whiskey for 150 years.”