La Granja Expand - Emotions & Nature

Emotional Education should be a universal right. (UNESCO - October 2020)

Cristina Gutiérrez Lestón Director and Founder

La Granja Ability Training Center. Barcelona, Spain

EXPERT IN APPLIED EMOTIONAL EDUCATION

www.lagranjatc.com

Publication: La Granja. All rights reserved. The information in this publication cannot be reproduced, stored in any recovery device or otherwise transmitted in any form without the previous consent from La Granja.

“THIS PROJECT WAS DESIGNED TO REACH OUT TO THE WORLD”

Our Mission

To promote Emotional Education as a basic educational tool, with the aim to help schools, teachers and families in the di cult task of educating.

Our Vision

To make the La Granja Method© of emotional training available everywhere by opening La Granja Ability Training Center franchise a liates worldwide.

La Granja Opportunity

Share in our mission and journey by opening a La Granja Training Center franchise a liate in your area.

WHO ARE WE AND WHAT MAKES US DIFFERENT?

La Granja is a global thought leader and proactive advocate in the rapidly burgeoning but vastly under-served eld of emotional training. The global market opportunity is projected to nearly triple in size from US $2 billion in 2021 to US $5.6 billion in just ve (5) years in 2026. (Source: ResearchAndMarkets.com).

La Granja is a unique concept in education, a nurturing world surrounded by nature, horses and other domesticated animals, in which emotional training has become a very powerful educational tool. Our Method© has been registered as intellectual property and scienti cally tested*. It is based on practical application in training the emotional competencies of children, teenagers and adults.

La Granja was founded in 1984 as a farm camp experience near Barcelona, Spain, where school children could come close to nature and farm animals, and learn to respect their natural environment. In fact, this is the origin of our brand “La Granja” which translates from the Spanish and Catalan languages to “The Farm”.

Our experience working primarily with schools enabled us to observe the prevalence of emotional shortcomings in children visiting our facilities, as well as the void of programs in traditional education and institutions to address these essential needs. We realized that it was our social responsibility to address these needs of children and teenagers.

In 2004 we began to train the personal and social abilities and competencies of students, becoming the rst “Ability Training Center” in Spain. Today, with training centers in Barcelona and Madrid, and more in the opening process, we are dedicated to bringing the world of nature, horses and other animals to students worldwide; to train their emotional competencies with activities and adventure circuits using the La Granja Method©, a registered method whose results have been scienti cally proven.

Over 24,000 children visit our facilities every year in Barcelona alone. This includes numerous classrooms of students from schools that enjoy single or multiple day visits during the school year, as well as youth organizations and families who attend our summer camps.

The results for the children have been notably impressive while professionally rewarding for our sta . We have not only managed to capture the children’s attention and modulate their attitudes, but also a ected signi cant long-lasting changes. Our success is largely due to our ideas based on “looking and seeing”, that everything we do as human beings has a purpose, and our proprietary educational Method that makes the child the true center of an educational experience that is both practical and signi cant. Our Method is led and supported by a well-prepared onsite team that are all trained in emotional education, even our kitchen and cleaning sta .

Today, our training is also for adults. School teachers, university professors, college students, families, businesses and even a world famous professional soccer organization visit us every year to train their emotional competencies stemming from the direct experience and practice of emotional education.

* Scientific study of the La Granja Method performed by the GROP from the University of Barcelona (November 2017) that shows a significant increase in the five (5) emotional competences, and a decrease in levels of stress and anxiety in a sample of 140 children and teenagers.

SCIENTIFIC PUBLICATION OF THE LA GRANJA METHOD

Our study “Innovation in Emotional Education in Educational leisure: the La Granja Method” has been published in the Revista de Investigación Educativa, 38(2), 495-513. DOI: http://dx.doi.org/10.6018/rie.405721. The authors are: Gutiérrez-Lestón, C., Pérez-Escoda, N., Reguant, M. and Eroles, M. (2020).

LA GRANJA METHOD© AN ACCELERATOR OF COMPETENCIES

The aim of the La Granja Method© is to train the emotional competencies of students, both young and old, and the best way to do so is by Outdoor Training or Team Building activities, due to their great impact and the ease with which they serve to move or thrill people of all age groups.

Every activity is designed with a speci c purpose in mind. In order to motivate we seek to provoke the feeling of happiness which is the most powerful of all human feelings, by introducing continual challenges and positive stimuli.

• To promote our Method© and achieve results faster we use high performance as designed in the program and the focus of our Emotional Educators on “here and now”.

• Through the art of asking questions we get students to become conscious of that which is unconscious, and feedback helps them to anchor what they have learned.

• The use of metaphors allows us to work from our unconscious and give meaning to what takes place during each activity; these transferences allow us to translate what we have learned to everyday life, both at home and in the classroom.

• And nally, nature and animals provide a calming e ect on the participants, to disengage them for a while from the rush of everyday life.

The Method© has been applied to over 24,000 students every year since 2008 and is based on the theoretical framework of the ve emotional competencies proposed by Rafael Bisquerra (Bisquerra and Pérez 2007) from the University of Barcelona, a highly regarded and important university in Spain. These competencies are:

(1) Self - Awareness

(2) Self – Management

(3) Responsible Decision Making

(4) Social Awareness

(5) Relationship Skills

The results of the La Granja Method© have been scienti cally evaluated and proven as previously noted.

Nature Animals Horses CALMING EFFECT

Speci c resource BEING PRACTICAL

FeedBack

High performance

TRAINING

Continuous positive stimuli + challenge

of asking questions TO LOOK AND SEE INTENTION emotionally intelligent TO manage emotions in a positive way

MOVE/THRILL

The Training Observation No judging Will to do Concentration By www.lagranjatc.com

AWARENESSRAISINGPROMOTE/BOOST 9 La Granja E X P A N D S _ expand@lagranjatc.com _ www.lagranjatc.com

Outdoor training activities

LA GRANJA IN THE ACADEMIC WORLD

As thought leaders, advocates and innovators in our eld, we are frequently invited to speak at symposiums, congresses and conferences to contribute to the use of Emotional Education as a tool for personal development, as well as discussing the results of the “La Granja Method©”:

• International Congress on Training, Innovation and Cooperation: CINAIC 2019

• International Congress on Research in Education: AIDIPE 2019

• XV Conference on Emotional Education by the University of Barcelona

• XIV Conference on Emotional Education by the University of Barcelona

• Annual Medical Congress on Neuro bromatosis 2019

40 years of experience

During these years La Granja has been visited by:

853,000 students

73,500 teachers and professors

1,789 students

11,250 headmasters

11,250 athletes

2,400 employees 69 companies

660 elderly citizens

26,000 boys and girls

BARCELONA CENTER

FLAGSHIP (SINCE 1985)

La Granja Barcelona, in Santa Maria de Palautordera is situated on a 60-acre farm property near the city of Barcelona. We now o er 70 activities for the development of emotional competencies. Our agship training center can accommodate up to 300 people, including dormitory and dining facilities.

MADRID CENTER

La Granja Madrid opened in 2020 as a Franchise A liate and has already generated a very high rate of activity and future reservations. The 20-acre farm campus includes a swimming pool and forest area near the Tajo River. La Granja has quickly come to be acknowledged among schools, associations and companies in Madrid as the standard for the development of emotional competencies.

Outdoor facilities include hiking routes, bike trails, circuit of balance, circuit of trust, bridge of positive communication and outdoor showers with hot water. Indoor facilities include areas for teachers, multi-function activity rooms and audio visual lounge, all adapted for people with functional diversity including accessible restrooms.

ANDORRA CENTER

La Granja Andorra opened in 2022 according to the La Granja License A liate format. This business model facilitates the development of the La Granja activities and business in a previously established, host business and campus facility. In this case, the La Granja activities are provided by Naturland, a mountain based, outdoor sports camp with a private hostel facility high in the Pyrenees mountains.

Naturland’s origins stem from a winter sports-oriented training and competition facility on nearly 2000 mountainous acres at two di erent altitudes; at one-mile and at 1.2 miles. The facility evolved to o er cross-country skiing, toboggan runs, and a shooting range. In addition to o ering standard La Granja emotional training programs, emotional skills training such as teamwork, courage and empathy have been consolidated into cross-country skiing lessons.

La Granja Reaches Out

DO YOU WANT TO MAKE A DIFFERENCE?

CAN YOU ENVISION SUCCESS THAT IS ALSO SOCIALLY MEANINGFUL? THEN... Join Us!

Children's answers when asked, "What did you learn during your days at La Granja?"

Today I learned that I care about someone. Isaac

My mother needs joy, so I will give her mine. Nile

I understand that when I get angry I have a fully functioning reptilian brain. Gael I've seen that I have to take responsibility for what I do without blaming others. Meritxell

In these camps I took a trip to the center of myself. Ivan

CANDIDATE PROFILE

La Granja Franchise A liate opportunity is ideal for people committed, or wanting to commit to education, especially emotional education; people who want to improve society and the social environment in which they live. They are likely to be people that have experience in managing business models in other elds and now want to progress and grow with a new and important mission.

www.lagranjatc.com

The Franchise A liate Opportunity

We invite individuals, families, groups and companies to share in our mission and exceptional lifetime experience by opening a La Granja Ability Training Center as an authorized Franchise A liate in your area.

We provide a unique, proven business model, competitive advantages, extensive training, ongoing support and our commitment to improving the lives of people of all ages worldwide.

Preparation, Training, Business Development and Operations Support

Preparation guidance regarding location and facilities.

Property layout and facilities design recommendations.

Business planning and development support.

Business launch guidance and support.

Business growth plan; optimizing results in your market.

Continual business development support.

Scienti cally proven educational innovation.

Dozens of La Granja educational programs and support adapting them to your market. Foundation, framework and continual emotional education at social, academic and media levels.

HR management guidance, training and continuing education support.

IT, App and support.

Website, advertising, marketing and communications plans, guidance and support. Application of our system adapted to each territory.

Large, exclusive franchise territories.

Growing With You

Let’s Make a Di erence ... Together

Semirural and rural properties of at least 10 acres and within reasonable driving time of major population centers are recommended for your La Granja campus. Potential locations include farms, ranches, campgrounds, retreat facilities and country-home properties that can be transformed into a La Granja campus and accommodate approximately 7500 SF of indoor space. The initial investment is estimated to range from $750K to $2 million depending on real estate factors. We will help you assess property you already own and/or a potential property acquisition.

Your Project in 3

Phases:

1. INITIAL PHASE

. Evaluation of the location and environment.

. Website and marketing materials development.

. Initial Training at La Granja facilities in Barcelona.

· Access to proprietary La Granja know-how.

. Marketing Plan and communication of opening.

. La Granja proprietary Operations Manuals.

. Adapting your space to La Granja environment.

. Property layout and facilities design.

. Business Plan.

. Support with sta recruitment and training.

2. OPENING PHASE

. Adapting activities to your territory.

. Implementing activities.

. Setting the communication and Marketing Plan in motion.

. Follow-up support to management.

. Grand Opening plan and event.

. Development Plan and RDC

3. BUSINESS DEVELOPMENT CONTINUITY

. Growth Plan.

. New Activities.

. Consolidation.

· Optimize market potential.

Thank you for your interest...