Media Relations Guide - Management Handbook

ADDRESS

CONTACT

6509 Airport Rd Toronto, Canada

P : +1 437 328 4791 anna.salomao@lafargeholcim.com

L4V 1S7

MEDIA RELATIONS GUIDE

MANAGEMENT HANDBOOK

VERSION May 2022

CREATED BY Anna Salomao

LAFARGE EASTERN CANADA

Practical Guide O UR GO AL This handbook aims at equipping our managers and colleagues with the required knowledge and information about our press enquiries internal procedure at Lafarge Eastern Canada.

Maintaining a good relationship with the press is not only important, but also strategic to our business’ perpetuity – it directly affects our organization’s image and reputation.

In order to establish a positive and professionally guided relationship with the media, we must pay extra attention to the quality of the information we share, when, and how we share it.

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MEDIA RELATIONS GUIDE

MEDIA RELATIONS GUIDE

LAFARGE EASTERN CANADA

CONTENTS In this guide, you will find information on:

1 2 3 4 5

Why do journalists reach out?

04

Receiving a media request

05

When the media pays a visit

05

Crisis Communications

06

Share it internally

07

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LAFARGE EASTERN CANADA

MEDIA RELATIONS GUIDE

Why do journalists reach out?

U N D ER S T AN D I NG E X PECT A T I ON S Our organization operates in various sites across Eastern Canada and it is a business priotity to engage with the communities surrounding us - as we build progress for people and the planet. Therefore, local media outlets might eventually get in contact with you regarding Lafarge ECAN operations.

So, let us go through how and why a media request takes place. Shall we?

B ut w hy ?

Journalists usually reach out to obtain information that has not yet been shared publically – in hopes of producing unique content. The information they might be looking for it may not be on Lafarge Canada website, social media posts, recent press releases, etc.

Most times, if Lafarge ECAN has not shared the information online, journalists might pick up the phone and call our sites or write us an email.

If a journalist has contacted you, it is because they believe you can provide them with the information they seek.

4

So, may I pass the information on?

Before sharing any piece of information or a statement with the press, first the Communications Team will assess the request and include the appropriate parties, such as ECAN Executive Committee, Legal, and Holcim Communications Team.

In case you pick up the phone at work and there is a journalist on the other end of the line, please follow the steps on Page 5.

LAFARGE EASTERN CANADA

MEDIA RELATIONS GUIDE

If you get a media request via…

First, do not panic! As mentioned before, journalists get in contact to obtain information about our operations, our people, and our business as a whole. Keep calm and please follow the steps below when getting a media request.

B Y E -MA IL Please forward the e-mail received by you as soon as possible to the ECAN Communications Team – some requests are time-sensitive. The team will contact the journalist about their request as soon as possible.

CO MMS TEAM E -MA IL S: English enquiries: Anna Salomao – anna.salomao@lafargeholcim.com French enquiries: Cristina Annunzi – cristina.annunzi@lafargeholcim.com

B Y PHO NE Please thank the journalist/media professional for reaching out to Lafarge Canada, ask them for the publication deadline, and let them know our Communications Team will get back to them as soon as possible.

Make sure you write down their personal information and share with the Communications Team shortly after.

PE RSON A LL Y Please thank the journalist/media professional for dropping by, but inform them that our media enquiries procedure is to collect their personal information and share it with the Communications Team, who will then provide

them with the information they seek. Please remind them they are not allowed to take pictures or record videos of Lafarge Canada’s employees or facilities without an official authorization or consent.

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LAFARGE EASTERN CANADA

MEDIA RELATIONS GUIDE

ECAN operations CAN GO THROUGH THE BELOW: In the event of a situation like the ones listed below, it is extremely important to do our best to maintain a transparent relationship with the press by providing them with clear messages (validated by ExCo, Communications, and Legal Team) and address the specific crisis from a communications standpoint as well.

If you find yourself as being the first to be aware about one of the events below, please follow all health and safety policies/procedures in place and following that, please contact the Communications Team.

They will be able to assist you in dealing with press enquiries.

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F ATALI TIE S

2

WO RKPL ACE I NJ U RIE S/ H& S I NCI DE NTS

3

WO RKE RS S TRI KE /OTH E R PRO TESTS/ POLI CE I NVOLV EMENT

4

E NV IRO NMENTAL C RI SI S

CRISIS COMMUNICATIONS As mentioned, whether your team or your site goes through any of the situations, it is very important to inform the Communications Team as soon as possible. All of the events above are time-sensitive. The sooner Lafarge Canada addresses the press with the approved statements, the better.

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SHA RING THIS DOCU ME NT If you are a manager, please feel free to share this document with your team.

However, do not share this document with people outside Lafarge Canada.

If you have any questions, feel free to contact ECAN Communications Manager – Anna Salomao.

Anna Salomao 6509 Airport Rd, Toronto, Canada L4V 1S7 + 1 437 328 4791 anna.salomao@lafargeholcim.com