L devienne portfolio2015

Laetitia de Vienne Automotive Colour & Trim designer Trend moodboards - graphism - material researchs

Portfolio 1

Laetitia de Vienne CHAVILLE - France l.devienne@stratecollege.fr 26 years old - Driving Licence

CV

WORK EXPERIENCE

SKILLS

June - December AUTOMOTIVE COLOUR & TRIM DESIGNER 2014 Diploma Internship at Renault SAS

- Guyancourt - France Development of a limited edition Research, trend boards, interior renderings, material proposals.

Ps

Ai

Id

Photoshop

Illustrator

In Design

As

ICs

C

Alias

Icem Surf

Catia

March -July AUTOMOTIVE DESIGNER 2012 Internship at AKKA Technologies

SW

- Guyancourt, France Conception of a technologic car concept for the 2013 Geneva motor show.

Microsoft

Solidworks

Office

2009/2010 ICEM SURF MODEL MAKER

Internship at Peugeot - Velizy, FRANCE Creation of models for PSA group with the Icem Surf software

December CAD Technician 2008 Internship in the analysis and prototype department at Renault SAS - Guyancourt

June - August Temporary work as a CAD technician at Renault 2008 SA,S - Guyancourt

EDUCATION 2010-2014 STRATE COLLEGE - Paris

Automotive Industrial designer Graduation industrial, automotive, product & interactive design 2013 Academic exchange - 6 months Northumbria University Newcastle UK

2009-2010 ICEM SURF model maker graduation.

Degree (sandwich) industrial placement at PSA.

2007-2009 BA - PARIS

Conception and Creation of automobile main body.

2007 Baccalaureate

in engineering science

FR

EN

GE

French

English

German

INTERESTS I am a volunteer graphic designer for the Association France Alzheimer 92. This is an opportunity to develop a human relationship in a different framework of my current professional world. I give some of my time to help a cause that is dear to me.

I spend a lot of time looking for new fashion, technologies, design, architecture, packaging or graphics trends.

My sports mountain hiking, cycling and badminton.

Contents 7 21 37 43 51 65 71

Colour & Trim design Graduation project Link & Go concept Seed mobility Reload My Pharmacy Challenge Products & apps Trend boards

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Colour & Trim design 6 month specialisation Renault Design, France

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TWINGO BUMBLEBEE Comfortable - Natural - Refined

One of the 2015 trend colours is bumblebee yellow. Following this trend, this limited edition has been developed around natural inspirations, bees, honeycomb reliefs and motifs. With two different textures, mat and shiny the exterior awakes the senses.

chic

RELIEF natural inspirations

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soft touch

The interior is made with soft textures and fabrics. The central seat textile is a 3d spacer fabric with a hexagonal pattern. The idea was to be light and clear and keep a touch of yellow.

The material trend box

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TWINGO DEEZER Today many of us subscribe to music services like Deezer and Snapshots, why not take it to the car? The idea was to highlight the joyful and dynamic music atmosphere on this limited edition.

Trendy - Chic - Colored

CONTRASTE

COMMUNICATIVE ENERGY

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Graphic

The deezer graphic spirit is reflected in the pattern printing of seats and colours. The bright raspberry red colour was chosen to be surprisingly refreshing and wake up the inside. Outside there is a choise of a deep or a brighter red. Everything is made to make you smile.

The material trend box

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TWINGO LACOSTE I wanted to make a chic and trendy vision of twingo. I chose to take the Lacoste brand for its classy and sporty vision of chic. For the interior I wanted to keep a black and white atmosphere with a mint colour touch.

Comfortable - Sport - Chic

MAT

SHINY

Perforations

MINT

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For the black I combined leather, perforated leather, shiny and black finishes to be more sophisticated. White leather is applied to the back of the front seats to define and to lighten the whole interior. Fabric patterns of the seats are taken from a Lacoste bag and also declined on the roof, mirrors and on the decorative steering wheel ring on the dashboard.

The material trend box

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TWINGO Black edition IDEATION

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I had to make some proposals for an eventual future limited edition. This option was totally black

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TWINGO Black & white edition IDEATION

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I had to make some proposals for an eventual future limited edition. This options is black & white. With the current version, the idea is to take existing materials to develop this edition with the lowest possible cost.

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Calm In Graduation project

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Calm In

Your soothing bubble

Graduate project Emotions are essential in our lives and they are involved in all situations. They punctuate our lives and can be negative or positive. The terms to describe them are rich and numerous. Joy, excitement, happiness, sorrow, sadness, fear, grief, guilt, anxiety, anger, euphoria ...

They also allow us to make choices and guide us in our lives.

Automakers have noticed and rely on these emotions to their brand communications. In effect inside our cars is not impervious to our emotions. I wanted to link the car which is important for me, with the study of emotions and behavior. The question I asked myself was: How to create an automotive interior making us feel positive emotions?

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The Automotive We no longer see the car as before. Our society has changed Ecology, economy, overpopulation, work.

We are looking for alternatives to live better.

Automakers are striving to reduce costs, but vehicles become more uniform.

Yet the car still represents freedom and tranquillity.

How to differentiate and express ourselves?

New behaviours Today technology is everywhere, our vehicle is not an exception.

The trend is customisation and automation. The car has evolved and is now connected, convenient, unique and a reflection of our society.

Our Emotions

Nobody lives without emotions and they punctuate our lives. The interior of the car is not impervious to our mood changes. It was interesting to see situations where emotions affect the use of our vehicle.

Emotions allow the construction of the individual from childhood, we also learn to observe and communicate with others.

Manage our emotions is not easy, we can easily lose control. Â Learn to keep control is essential for a good communication, but how? What are the conflict where emotions and automotive are problematic?

Loss of control This study shows of our emotions that we are often aggressive when we are driving. Stay calm in traffic jam is not easy. Our state of mind, stress from work and small daily hassles affect our behavior.

How to ensure that the inside of our vehicle calms us in a difficult urban traffic? Ease tensions could make our experience safer and more pleasant.

Active workers who have a position of responsibility, family life and daily active life are more prone to the loss of control.

For them, the transition home - work is often a synonym for lost time and additional stress unpleasant experience. My goal is to make this time more enjoyable and make it a different experience.

Create a favorable social context was also important.

We want to travel alone in our universe. The idea is to isolate and have a good time without being cut off from the outside world.

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Busy workers life scenario They often have families and children, They need to manage stress at work, at home.

They live in the suburbs, nearby suburbs or the outskirts Their daily trips are often done during rush hours.

DAILY JOURNEY 3 STEPS Drop the kids at school and join the main roads.

On highway, you can switch to automatic driving to devote your time to other activities.

In town you’re driving. We share the roads with a wide variety of users. Consider a carsharing service would integrate a social setting for this trip.

City

Manual driving

Highway

Automatic driving

City

Manual driving Instant car sharing service

The vehicle is positioned between motorcycle and car. It is a hybrid vehicle to become aware of his driving and his body in traffic.

Sitting on swedish - style ergonomical stools, the vehicle is driven thanks to movements of the driver and the position is ergonomically designed and suitable for short trips.

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Calm in is your daily calming bubble, much more than a vehicle, it is also a community service. The three phases of your daily journeys are exploited to make your trip more enjoyable.

15 min in the city Manual driving

45 min on highways Automatic driving 20 min in the city Manual driving In the city Switch on mode «A little help»

Your journey begins in the city, you get into your vehicle using a system similar to opening a curtain. You can carry your child safely.

On the highways, you indicate your destination, and switch to automatic mode when the speed is below 30 km / h.

In the city center you choose whether or not activate the instant car sharing mode; «The little help» For trips of less than 5 km.

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The “little help�

How it works?

You just have to create your account on the Calm in, website and have a smartphone.

On the website, create your account. Specify whether you are walker or driver, or if you want to carpool or share your vehicle. Give your contact information and if you are a smoker or not.

Define your daily route and detour options (km)

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You also have the option to save your car sharing preferences. The website will work for you and find people matching with your personnality. So you will avoid unpleasant encounters and have a good time.

On D-DAY Simply enter your final destination. Your request is transmitted to nearby vehicles.

As soon as one of them accepts the request, it will appear on your Smartphone.

You no longer have to wait for it.

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The exterior design The design was conceived to make a connection between the inside and outside, to generate a play between light and shade The goal is to create a visual lightness and fluidity of forms.

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Technical elements such as body structure are hidden under the car body. Only soft shapes are visible

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The Interior design

Between hot and cold Inside, I wanted to play on the contrast between hot and cold, emphasizing the dual use of the vehicle (automatic and manual).

At the back for relaxation and healing, there is a warm and soothing universe. And in front, more mixed and cold materials based on dynamic driving.

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Materials Comfort Storage space Modularity

Children’s facilities

Connectivity Adjustable brightness

Walnut stained wood warmest

Beige grained leather

Mineral pigment paint Cold touch

Crochet fabric Soft knit fabric

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The user interface in the vehicle Streamlined interface - connected - Intuitive

The interface is divided into two parts. One is a touchscreen and is used to control the various functions of the vehicle. It is at hand to the stationary handlebars.

The other allows the display of guidance information, social life and about the vehicle.

Vehicle information display 2 km

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87 %

DRIVE AUTO

km/h

Nova

Touchscreen control surface Un coup de pouce sur votre trajet

Non

Oui

Julie 28 ans

101.5

VOL

Place d’Italie

NOVA

FM

Bastille Actif

8 min 3,5 km AUDIO

vehicle information (speed, mirrors, levels, gps)

GPS

SHARE

SMART CONNECT

REGLAGES

glazing with adjustable shade camera rearview mirrors brakes - turn signals

airbag

Baby seat location with holding strap

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touchscreen control surface

Technical details Movable curtain A movable curtain allows to hide interior. It is fixed on two rails located above and below the vehicle. It will lock electronically to allow closure of the space when parking.

wooden slats flexible and deformable

Fixed part

electronic lock

Driver seat

Baby seat

You can chage The driver’s seat position.It can be folded under the seat in automatic mode when you want to free up space and relax on the rear bench.

A specific location is designed for your child just right before your eyes.

Perfectly safe, it enables to fix a standard baby seat.

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The energy This city car is powered by an electric motor rear wheel.

Batteries are located under the floor and the reloading is done by a simple cable plug on the front of the vehicle. You can travel cleanly and quietly.

Charging plug

Batteries

Guide rail for the movable curtain

1595 mm electric wheel motor

1657 mm

3889 mm

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Charging plug

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Link & Go Concept AKKA technological concept car Geneva 2013

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Inspiration

Landscape inspiration for exterior design

Interior design Ambiance inspiration

Pattern Inspiration

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Interior design inspiration

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Preliminary Sketches Interior design

It was necessary to think about the modularity of seats to pass the automatic driving mode. The steering wheel is retractable thanks to a drive by wire system. The interior has been designed to have spacial continuity and to highlight the various technological tools.

We worked on this project with a team of designers, engineers and technicians. At the end, the concept was created and exhibited at the Geneva Motor Show. It took a year to carry out this project.

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Grey Nubuck

loop pile carpet

Plastic

White leather Orange PVC

Light blue Transparent PVC Brushed Chrome White lacquer

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SEED Micro Mobility in Tokyo 4th year project

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SEED - Inspiration Materials inspiration

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Tourist city life

Light and shape inspiration

In collaboration with G.Coolen & T.Duste

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Micro-mobility in Tokyo System

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Discover, share, learn with seed. Micro car, assertive, friendly and loyal for tourists in tokyo.

Electric and automatic, you don’t have to drive. You’re safe and it’s a great experience.

In collaboration with G.Coolen & T.Duste

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3 options for your trip The system remembers the users likes and dislikes, so he can find matching locations that could be interesting for the next visit.

Find This option makes it possible for the tourist to find a location within Tokyo to the liking of the user.

Before having entered the Seed, the location could have already be chosen, so once inside it will bring you directly towards the destination. At the final location the Seed will ask if it should be there when they are finished. If so, it will come back at the given time to pick the tourist up again.

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Tour This second option, Tour, makes it possible for the tourist to choose one of the preprogrammed tours that are given for the tourist and adjust it to their liking.

The tourist can choose to sit and be guided or the tourist can delete and add locations during the drive. The system is self-learning and when the tourist wants to stop at a certain place, it will save this as an interest and blends these types of locations into the next tours.

Drive The third option is drive, this option makes it possible for users to just sit and be driven around. During the trip the different interesting locations, based on the preference of the user, are shown on the 3D map.

When driven around the tourists can stop whenever they want and carry on the trip when they are ready. Thus, a very interactive way of sight-seeing is maintained, where the tourist can explore the city in a relaxed but adventurous manner.

Wood

Brown leather

Plastic

White leather

In collaboration with G.Coolen & T.Duste

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Reload my Pharmacy L’Oréal Retail Challenge 2nd place project

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Introduction We had to reinvent the operation, management and the ambiance of a pharmacy that had been imposed on us.

Our pharmacy was located in a shopping centre and we were able to see and detect several problems: Poorly designed, dark, dull, there was traffic problems with shopping trollies and inadequacies in marking.

Mûrs-érigné (49)

The plan of the current pharmacy

Orthopedics Nature and well-being

Parapharmacy

Quick Cash desk

e ch Ro say po

Teeth care Tabacco

Phyto hygiene

$ ash C y

$

Self service

Sales

sk

de

Office

Health

M

om

&B

ab

Stock

Health

gy atolo Derm roducts p Men

make up Teeth care

Flow

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Many shopping trollies

confusing signage

undefined areas

The atmosphere felt today

A box in another dark box

In collaboration with A. Perrault and J. Schn채ller

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Key development points Services available

We wanted to create a relaxing space, so we set up the following features:

Create an intimacy to feel separated from the shopping centre.

Calm: cut out outside noise and provide a soothing atmospheric light.

Comfort: being in a relaxing atmosphere, have seating areas, integrate therapy Natural, highlighting organic cosmetics and benefits of plants

The little touches: A children game zone.

The trolley area, a secure entrance to leave the trollies.

An Institute with a beautician, dietician, orthopedic advice.

Testing bar, exhibit space. It highlights the new products which you can test, you can sample teas and tisanes. There is an oxygen distributor to relax Conventional counters are fewer, now sellers move with tablets.

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Life scenario Martine, 45 years, goes shopping with her two children; she spends time in the supermarket.

With the noise and her mis-behaving children, she is tired. But she has to go to the pharmacy.

Unfortunately today it has a lot of people it is impossible to go there with the trolley full. His children can not be left alone outside. So she decides not to go.

chopped steak special offer come and discover gardening area

bla bla bla bla blabla bla bla bla bla bla bla

bla

Candies

Shopping ď‚&#x; Pharmacy

In collaboration with A. Perrault and J. Schnäller

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Natural inspirations Create a break with the shopping center

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In collaboration with A. Perrault and J. Schn채ller

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Minute nature At the entrance, the green wall takes you into another world. The cart space is not only convenient; it also provides a presentation space.

Your wellbeing break

Minute nature

Your wellbeing break

Information desk

Body Institute

cosmetic active wall

Health self service area

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Several areas emerge : reception, cosmetics area, health self-service area (spread over two floors), the information space, children's area and the institute.

The testing bar provides an opportunity to test new products, enjoy herbal teas. Interactive screens allow you to diagnose your skin. Light therapy lamps are also available. .

B o d y Institute Test Bar cosmetic active wall

Information & advises desk Oxygen bar

Vegetal wall

Cart Parc

Kids area

Health area Quick cash desk & orders In collaboration with A. Perrault and J. Schn채ller

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A new way to manage your time Take Martine and her two children.

Two options are available to her.

If she is tired and does not want to waste time, especially because her children are whingeing and tired. She can go on the website to save her order and her medication. She just has to wait until the order is prepared. she will be informed when it’s ready at the reception by a message on her smartphone.

If she wants to spend a little time to relaxing and soothe. After leaving her trolley in security at the entrance, she leaves her children in the back of the pharmacy at the children's area.

She can sit and enjoy the oxygen bar therapy always having an eye on her children on cushion. It is also a place of exchange and encounters.

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In collaboration with A. Perrault and J. Schn채ller

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Cosmetics test bar

Kids area

Oxygen bar

In collaboration with A. Perrault and J. Schn채ller

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Products & Apps School projects

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SimfĂŠ The revival of the coffee machine

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The idea was to modernise the filter coffee machine and put it back in fashion.

Bright colours

Coffee filter basket White lacquered plastic

White plastic Water Bank

Coffee Bank

laquered paint

EASY ASSEMBLY and USE You have to put the different pieces together to use it. The coffee dosage is simple, the shape is smooth and light. The coffee pot keeps the coffee warm and is designed to brew coffee for eight people at a time. So you can share a friendly coffee moment.

Measuring spoon On/Off

In collaboration with M. Raineri - B. Recoules, G. Congy

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FLODE Consumption ball

Inspirations

Visualise your consumption, manage your energy..

Colour visualisation / fingerprint recognition

This lighting ball allows you to visualise your water and electricity consumption directly.

Thanks to the fingerprint recognition, you only visualise your personnal consumption. You just have to put fingerprint and heart rate sensors to collect data.

You set the ball with an app available on smartphones+internet and the ball communicates with the different sensors via WIFI technology.

When you have it in your hands you just have to press the ball to switch from the electric mode to the water mode.

Setting base / Connected with the other electronic devices in the house.

Consumption

Low

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Medium

Excessive

The app A simple app to set and customise your own ball.

Settings

colours

data visualisation

forum

in collaboration with A. Leray and J. Schn채ller

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Trend boards Researchs

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CRUDE BLACK

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URBAN JUNGLE

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URBAN SAND

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SHADES OF BLUE

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WARM BLACK & WHITE

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SPORTY CHIC

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PRUSSIA BLUE

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BOTTLE GREEN

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NATURAL BROWN

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Laetitia de Vienne - Portfolio 2015 CONTACT CHAVILLE - France l.devienne@stratecollege.fr

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