If you're a digital creator, figuring out how to make money from your content can seem a bit confusing at first Two of the most common ways to earn online are subscriptions and one-time sales Each one has its pros and cons, and the best option for you depends on your style, content, and audience.
Many creators use tools like Stan Store to sell digital products, offer subscriptions, or book services Whether you’re selling an eBook or running a coaching membership, choosing the right model can help you grow more steadily
Let’s start with subscriptions This model means your customers pay a regular fee usually monthly in exchange for ongoing value. It could be new content, access to a private community, behind-the-scenes videos, or anything else you offer on a consistent basis The big advantage here is steady income If people stay subscribed, you’ll have income you can count on But keeping members happy takes constant effort. You’ll need to update content often and make sure your audience feels like they’re getting their money’s worth
Then you’ve got one-time sales. This setup is more straightforward. You create a product, such as a digital download, course, or guide, and someone buys it once You get paid right away This is great if you prefer to focus on building something once and selling it over time It’s also easier for new customers to commit without needing a long-term plan The challenge is that it's not a repeat source of income unless you keep making new things or bring in new buyers
So, which one should you go with? Subscriptions are great for creators who like building a community and sharing fresh things regularly. It rewards ongoing communication and frequent updates. One-time sales work better if you have solid products that offer value on their own, and you don’t want the pressure of constant updates
Truthfully, many creators mix both models offering a subscription for loyal followers and one-time products for new visitors Testing both approaches can give you a better idea of what fits your content and your energy.
At the end of the day, the best choice is the one that matches your goals and keeps things simple for you and your audience Start small, learn from your experience, and adjust as you grow