September 20, 2013

Page 49

GROWE ♦ EISEN ♦ KARLEN ATTORNEYS AT LAW

Intellectual Property Local attorneys describe and provide examples of the most common forms of intellectual property protection: • Patent: Protects the process or method for producing a useful item or result, i.e. a machine or a chemical compound, for 20 years. • Copyright: Protects the expression of a concept, i.e. art, books, films, music or computer software, for the life of the author, plus 70 years. • Trademark: Protects your commercial identity, name, mark or symbol attached to goods and services traded in a commercial marketplace, i.e. smells, such as cut grass for tennis balls; shapes, such as soft drink bottles; colors, such as red for fizzy drinks; words, such as Coca-Cola, and sounds, such as NBC’s chime notes, for a potentially indefinite amount of time. • Trade secrets: Any formula, process, program or other information used in a business that is not generally known in the industry, i.e. the Coca-Cola formula, customer lists; can be protected for a potentially indefinite amount of time. • Trade dress: A visually distinct creation, or how a product or service is presented to the public, i.e. packaging, building décor; can be protected for a potentially indefinite amount of time. • Right of publicity: A statutory and common law right to limit the public use of a person’s name, likeness and/or identity, particularly for commercial purposes, i.e. a movie, music or sports star, can be protected for the life of the person, plus 70 years.

FRONT ROW (L TO R): Laura Westerheide, Sylvia Pociask, Richard Eisen, Christopher Karlen, Gary Growe, Teneil Kellerman, Margaret (Meg) Boudreau, Justin Ruth; BACK ROW: Jason Charpentier, Jennifer Growe Soshnik, Michelle Spirn, Mathew Eilerts

DISTINCTIvE LAWYERS WITh A DISTINCT PuRPOSE Growe Eisen Karlen is a boutique law firm, dedicated exclusively to representing individuals in complex personal injury, wrongful death, family law, breach of contract, business tort and consumer class actions. Our true value to our clients is reflected in our vast experience in all areas of trial practice and appellate procedures. The breadth and depth of our experience is part of our unique offering to each client.

PRACTICE AREAS: Family Law Personal Injury Law Business and Civil Litigation Criminal Defense

(314) 725-1912 (314) 261-7326 (fax) www.groweeisen.com 7733 Forsyth Boulevard, Suite 325 Clayton, Missouri 63105 ThE ChOICE OF A LAWYER IS AN IMPORTANT DECISION AND ShOuLD NOT BE BASED SOLELY uPON ADvERTISEMENTS. {LadueNews.com}  September 20, 2013

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September 20, 2013 by Ladue News - Issuu