LEGO X Barbour Collaboration by Lacy Clarke

Visual Communications 2 Lacy Clarke 22566410

Contents Page

Introduction - Page 1

Contents Page - Page 2

Section 1

About Barbour - Page 3

Barbour SWOT - Page 4

Barbour Previous Collaborations - Page 5

Barbour Identity Prism - Page 6

About LEGO - Page 7

LEGO SWOT - Page 8

LEGO Previous Collaborations - Page 9

LEGO Idenitiy Prism - Page 10

Collaboration Synergies - Page 11

Section 2

The Proposed Idea - Page 12

Building Brighter Futures - Page 13

Collaboration Mood Board - Page 14

Objective and Justification - Page 15

Social Community Narrative - Page 16

Target Audience Consumer - Page 17

Targert Audience Customer - Page 18

Brand Truth - Page 19

Audience Truth - Page 20

Cultural Truth - Page 21

Colour Palette Development - Page 22-23

Logo Development - Page 24

Brand Toolkit - Page 25

Section 3

Pre Launch - Page 26

Teaser Campasign - Page 27

Sneak Peaks - Page 28

During Launch - Page 29

Unveiling Product - Page 30-31

Email Marketing - Page 32

Website Marketing - Page 33

Workshops - Page 34

Workshop Poster - Page 35

Summary - Page 36

Image References - Page 37

Bibliography - Page 38-39

Barbour is a British luxury and lifestyle brand primarily known for its waxed cotton outerwear, particularly its iconic waxed jackets. Founded in 1894 by John Barbour in South Shields, England, the company initially focused on manufacturing oilcloth and waxed cotton garments for sailors, fishermen, and dockworkers. Over the years, Barbour has expanded its product range to include a wide variety of clothing, footwear, and accessories for men, women, and children, all with a focus on durability, functionality, and timeless style. Barbour, 2023

Barbour’s waxed jackets have become synonymous with British heritage and outdoor lifestyle, favored by a diverse range of customers from country dwellers to urban fashion enthusiasts Barbour, n.d.. The brand’s clothing is often associated with outdoor pursuits such as hunting, shooting, fishing, and country walks, but its appeal extends far beyond rural settings, with its garments being embraced in both rural and urban environments around the world Tulley, J. (2023)

In addition to its classic waxed jackets, Barbour also produces quilted jackets, waterproof outerwear, knitwear, shirts, trousers, footwear, and accessories such as hats, scarves, and bags. The brand has collaborated with various designers and celebrities, further enhancing its appeal and reach. Despite its growth and evolution over the years, Barbour remains committed to its heritage, craftsmanship, and tradition of producing high-quality, functional garments that withstand the test of time. Country Ways (n.d.)

Images 1-5

Strength Weaknesses

Quality and Craftsmanship

- They are known for their high-quality garments, specifically wax jackets which are durable and weather resistant, which is extremely appealing to consumers interested in long-lasting garments Barbour (2023)

Heritage

and Brand Recognition

- Barbour has been an established brand since 1984, it is regarded as a well-respected and iconic brand in the fashion industry

Large

Product Range

- Despite being best known for its wax jackets, it offers a wide range of different apparel, such as shirts, footwear, knits, bags, shorts and trousers for men, women, children and pets - this caters to various lifestylesand preferences

E-Commerce and Digital Marketing

- Investing in e-commerce platforms and digital marketing strategies can enhance Barbour’s online presence, improve customer engagement, and capture a larger share of the growing online retail market.

Expansion

into New Markets

Limited Market Segmentation

- While Barbour has expanded its product range, its core focus remains on outerwear, potentially limiting its appeal to consumers seeking other types of clothing or fashion styles.

Premium Pricing

- Barbour’s high-quality products often come with premium price tags, which may alienate budget-conscious consumers and limit the brand’s accessibility compared to more affordable alternatives.

- Barbour can explore opportunities for growth by expanding into new markets, particularly emerging economies where there is a rising demand for luxury fashion and outdoor apparel.

Collaborations and Partnerships

- Continuing to collaborate with designers, brands, or influencers can help Barbour reach new audiences, generate buzz, and stay relevant in an ever-changing fashion landscape.

Opportunities

Dependence on Seasonal Demand

- As an outerwear brand, Barbour’s sales are heavily influenced by seasonal fluctuations, with higher demand during colder months and potential challenges in maintaining consistent sales throughout the year.

Supply Chain Disruptions

- Barbour’s operations could be vulnerable to supply chain disruptions, such as raw materialshortages, transportation delays, or geopolitical tensions, which may affect production timelines and inventory management.

Changing Consumer Preferences

- Shifts in consumer preferences, fashion trends, and lifestyles could impact Barbour’s appeal and require the brand to continuously innovate and adapt its product offerings.

Competition

- Barbour faces intense competition from other luxury outerwear brands as well as from more affordable alternatives in the market, which may erode its market share and pricing power..

Threats

Image 6 4

Previous Collaborations

Barbour Re-Loved x GANNI

In 2022 Barbour released their first collection of pre-loved jackets with Ganni, these featured statement patches of denim and tartan throughout, they were then seen on the runway at Copenhagen fashion week later that year. Barbour Re-Loved (n.d.)

Barbour Re-Loved x C.P. Company

Barbours collaboration with C.P. Company included jackets sent in for their re-loved programme, which were then adapted with signiature C.P. design elements. These featured the iconic hood and goggles, as well as being patched up and re waxed to create a very unique collectionBarbour Re-Loved (n.d.)

Image 7-11

Brand Identity Prism

Physique

• High Fashion/Luxury brand

• Consistent branding throughout all packaging, online and instore

• Heratige and functionality

• Statement pieces

- Wax jackets

- Durable outdoor clothing

Relationship

• Strong bond with customers, based on trust, loyalty and shared values

• Customers feel a strong sense of belonging to the barbour community

• Authenticity

• Reliability and timelessness

• Appeals to individuals who value the traditions of Barbour’s designs, but also appreciate modern designs and functionality

• Deep roots in British heratige and countryside culture

• Celebrates traditions such as craftmenship and country living

• Sustainability and durability with a commitment to longevity

Reflection

• Wearing Barbour can envoke feelings of adventure and sophistication

• It reflects a lifestyle centered around outdoor exploration, country pursuits, and timeless style.

Adapted from Kapferer’s brand identity prism (1992)

Self-Image

• Barbour sees itself as a seller of premium outdoor clothing and accessories deeply rooted in British heritage and craftsmanship

Personality Culture

LEGO was founded in 1932 by Ole Kirk Christiansen, a carpenter from Denmark. Initially, the company produced wooden toys, but in 1949, it started manufacturing the iconic interlocking plastic bricks that LEGO is known for today. The word “LEGO” is derived from the Danish phrase “leg godt,” which means “play well.” Lego (2022)

LEGO’s primary product is its interlocking plastic bricks, which come in various shapes, sizes, and colours. These bricks allow users to build almost anything they can imagine, fostering creativity and imagination. Over the years, LEGO has expanded its product line to include themed sets based on popular franchises like Star Wars, Harry Potter, Marvel, DC Comics, Minecraft, and many others. Additionally, LEGO produces video games, movies, television shows, and educational materials Themes (n.d.).

LEGO has achieved remarkable success over the years, becoming one of the most recognisable and beloved toy brands globally. Its products have won numerous awards for their quality, innovation, and educational value. LEGO sets have inspired generations of children and adults alike, fostering creativity, problem-solv ing skills, and a sense of nostalgia Yates, J. (2023).

Image 12-15

Strong Brand Recognition

- LEGO have established themselves as a globally recognisable brand, with its strong links to creativity, quality and - Their bricks are instantly recognisable Diverse Product Range

- They have a very large product range, including themed sets based on many popular franchises such as:

- Harry Potter

- Star Wars

- Marvel - Lord of the Rings

Strong Consumer Loyalty

- LEGO have a dedicated fan base of both children and adults who are very loyal to the brand

Emmerging Markets

- They have the opportunity to break into emmerging markets, where ther is a demand for educational toys

Digital Expansion

- LEGO can futher expand into digital platforms, by doing this they will broaden their consumer base, as well as increase their engagement Collaborations and Partnerships

Cost

- LEGO products are at a very high price point compared to many other toys, this may limit consumers Dependency on Licensing

- By collaborating with various brands and organisations LEGO can expand their product range and reach new demographics

Strengths Opportunities Weaknesses Threats

- Their best selling items are largely from franchises such as Star Wars, Lord of the Rings and Harry Potter (Bestsellers | Official LEGO® Shop GB, n.d.), the brands success is somewhat based off of these partenrships Environmenal Concerns

- LEGOs reliance on plastic materials can draw criticism regarding the brands sustainability

Competitors

- LEGO faces competition from other toy manufacturers that are at a significantly lower price point, as well as digital entertainment such as: - PlayStation -Xbox - Nintendo Counterfeiting and Imitation

- LEGO’s popularity makes it a target for counterfeit products and imitation brands, which can undermine the brand’s reputation and revenue.

Economic Factors

- Economic fluctuations can decrease cuustomer spending , which can easily impact LEGO’s sales.

8 Image 16

The BYGGLEK Collection

• The BYGGLEK collection offers play storage solutions and a LEGO brick set unique to IKEA” (IKEA (n.d.)

• These collections allow the creations to be placed on display, they also double up as play units, where children can build inside and outside of them - the boxes also connect together to increase creativity

• Having these boxes also makes travel with the bricks significantly easier as no pieces will get lost

• LEGO has teamed up with Adidas to introduce a new line of children’s clothing and footwear - this was specifically designed to inspire creativity and celebrate play through bright-coloured sweatshirts, jackets, t-shirts and trousers, these blend Adidas style with LEGO’s imagination (adidas LEGO® collection | adidas UK, 2021)

• This collaboration also featured an Adidas Original Superstar Lego set, this was a limited edition set which is no longer available to purchase on the LEGO website

Images 17-20 9

Brand Identity Prism

Physique

• Interlocking bricks, plastic toys, minifugures and themed sets

• Snonymous with creativity, versatility and playfulness

• Instantly recognisable across the world

• It is seen as a brand that encourages hands-on learning, problem-solving, and exploration

Relationship

• Unique relationship with its consumers

- Nostalgic

- Loyalty

• Many people have fond memories of playing with LEGO as a child, the brand continues to connect with these consumers through their themed sets such as:

- Harry Potter

- Lord of the Rings

Reflection

• Inspires creativity and imagination and a sense of accomplishment

• Desire for hands on learning and problem solving

• Providess the ability to see yourself as a builder, and exporess their personality through their creation

• LEGO’s Culture is rooted in the belief that play is essential for learning and development.

• The brand promotes values like creativity, inclusivity, and collaboration. LEGO sets encourage children to build, create, and tell stories, fostering a culture of exploration and discovery.

• LEGO sees itself as a catalyst for creativity and learning, empowering people of all ages to unleash their imagination and build their world.

• It prides itself on offering high-quality, innovative products that inspire endless possibilities and spark joy.

Adapted from Kapferer’s brand identity prism (1992)

Personality Culture Self-Image

Collaboration Synergies

Barbour LEGO

Sustainability

Leadership Independence

Entertainment

Heratige

Quality

Limited Edition

collaborations

Lifestyle and adventure

Country living

Technology

Education

Environmental

Initiatives

Retail experience

THE PROPOSED IDEA

Building Brighter Futures

“Building Brighter Futures” is a collaborative project between Barbour and LEGO aimed at fostering creativity, education, and community engagement among children from diverse backgrounds.

LEGO Barbour Adventure Sets:

• Barbour and LEGO collaborate to produce limited-edition LEGO sets inspired by the spirit of outdoor adventure and the heritage of both brands. These LEGO sets feature iconic Barbour jackets, accessories, and outdoor scenes, allowing children to recreate their own outdoor adventures and imaginative stories, each set will also come with a booklet featuring outdoor adventure stories and tips, encouraging children to explore the natural world around them. A portion of the proceeds from the sale of these LEGO sets goes towards supporting community-based initiatives focused on children’s education, creativity, and well-be ing.

Educational Resources and Workshops

• Barbour and LEGO develop educational resources and workshops for teachers, parents, and community leaders to incorporate creativity and play-based learning into educational settings.

• These resources provide guidance on using LEGO bricks as a tool for teaching, fostering creativity, and promoting social and emotional development among children.

Interactive Retail Displays

• They will collaborate on interactive retail displays in Barbour stores and LEGO retailers, showcasing the LEGO sets alongside Barbour’s outdoor clothing collections.

• Incorporate interactive elements such as LEGO building stations where customers can customise their mini outdoor scenes or try on virtual LEGO versions of Barbour jackets using augmented reality technology.

Launch Digital Campagin

• Launch digital engagement campaigns on social media platforms to promote collaboration and encourage user-generated content, this will be predominantly aimed at the parents as the customer, rather than the children as the consumer.

• Invite followers to share photos and videos of their LEGO outdoor adventures using the hashtag #BarbourAdventureWithLEGO for a chance to win exclusive prizes and experiences.

• Collaborate with influencers and outdoor enthusiasts to create engaging content showcasing the intersection of outdoor exploration and creative play with LEGO.

Objective & Justification

The objective of the Barbour x LEGO “Building Brighter Futures” collaboration is centred around exploration and outdoor adventure and would be to combine the unique strengths of both brands to create an engaging and educational play experience for children.

Create Engaging Play experiences

- The primary objective is to develop LEGO sets that inspire children to engage in imaginative play, centred around exploration and outdoor adventure, whilst also promoting a love for outdoor exploration and the appreciation of nature among young children.

- The collaboration will feature LEGO models of outdoor scenes, activities, and wildlife habitats, fostering curiosity about the natural world and encouraging children to spend more time outdoors, these sets will also be manufactured with materials able to withstand being used outside over long periods of time.

Brand Alignment

- Both brands share a commitment to quality, innovation and creativity - this collaboration aligns with the values and heritage of each brand to create a unique and compelling product

Educational Value

- The collaboration offers more than just entertainment; it provides educational value by promoting outdoor exploration, nature appreciation, and environmental awareness. It represents an innovative approach to play and storytelling, leveraging the limitless possibilities of LEGO building to create immersive and dynamic play experiences that stimulate creativity and imagination.

Social Community Narrative

Encouraging children to play outside:

The collaboration between LEGO and Barbour emphasises the importance of outdoor play for children. Through their products and initiatives, they aim to motivate kids to spend more time outside, engaging in physical activities and exploring the natural world.

Connection to nature:

The collaboration highlights the significance of connecting with nature. By incorporating elements inspired by the natural world into their designs, LEGO and Barbour encourage children to appreciate and respect the environment around them.

Promotes social interaction

The educational resources and workshops provided as part of the collaboration promote social interaction among children. Through collaborative play and group activities, kids have the opportunity to develop communication skills and build relationships with their peers.

Inspires creativity:

The collaboration sparks creativity in children by providing them with unique building experiences. Through hands-on activities and imaginative play, kids are encouraged to think outside the box and express themselves creatively.

Fosters environmental stewardship:

LEGO and Barbour instil a sense of environmental stewardship in children through their collaborative efforts. By incorporating sustainable practices into their products and workshops, they educate kids about the importance of preserving the planet for future generations.

Images 21-23

Target Audience Consumer

Lewis is a vibrant and imaginative 6-year-old boy who finds endless joy and inspiration in building with LEGO bricks. From the moment he wakes up until bedtime, Lewis’ world revolves around creating, exploring, and imagining with his LEGO sets.

Demographics

Name: Lewis

Age: 6

Interests: Building, creativity, imaginative play

Family: Lives with his parents

Psychographics

Attitudes towards LEGO: Lewis sees LEGO as a source of fun, excitement, and endless possibilities, he feels a sense of pride and accomplishment when completing LEGO sets, and showcasing his creations to family and friends

Social Behaviour: While Lewis enjoys independent play with LEGO, he also values social interaction and collaboration with peers who share his love for LEGO.

Emotional Connection: He may experience a sense of satisfaction, fulfilment, and happiness when engaging in LEGO play, experiencing a positive emotional connection to the activity and the brand.

Consumer Behaviour

Product Preference: Lewis may have a wish list of LEGO sets he wants in the future, these may be influenced by advertisements, TV commercials, social media or recommendations from friends or family

Purchase decision making: He may express his preferences to his parents or guardians, who ultimately make the purchasing decisions on his behalf, taking into account factors like affordability, educational value, and suitability for Lewis’ age and skill level.

Brand Loyalty: Lewis has formed a strong emotional connection to the LEGO brand and may express this through seeking out new products.

Communication Channels

LEGO websites and apps: Lewis’ parents may navigate the LEGO website or download LEGO-branded apps on their devices, accessing age-appropriate content, games, and building instructions for Lewis to explore.

Store visits: Lewis enjoys visiting the LEGO store with his parents, where he can explore displays, interact with LEGO models, and participate in hands-on building activities

Word of mouth and peer interaction: Lewis shares his LEGO experiences with friends, classmates, and family members, exchanging ideas, tips, and stories about his favourite LEGO sets and creations.

17 Image 24

Target Audience Customer

Sarah is a busy working mother who values quality time with her family. As a marketing manager, she understands the importance of creativity and innovation, both in her professional life and at home. She strives to provide her child with enriching experiences that encourage learning, imagination, and fun.

Demographics

Name: Sarah

Age: 36

Location - Suburban town, outside a major city such as Manchester, Birmingham, London

Occupation: Marketing Manager

Family: Married with one child, age 6

Psychographics

Attitudes towards LEGO: Sarah sees LEGO as more than just a toy, she views it as a valuable tool for her child’s development that fosters creativity, problem-solving skills and imagination

Values: She prioritises her children’s learning and development, purposely seeking out products and experiences that support this

Consumer Behaviour

Motivation for purchase: Sarah’s primary motivation for buying LEGO for her child is to provide educational and developmental benefitsshe sees LEGO as a tool for fostering creativity and imagination

Brand Loyalty: She strongly respects the LEGO brand and values its reputation for quality, innovation, and creativity.

Influence of recommendations: Sarah is likely to be influenced by recommendations from other parents, friends, or online communities when making purchasing decisions.

Lifestyle: Sarah looks for convenient ways to enhance her child’s life, she balances work and family and appreciates products like LEGO that offer flexible play

Communication Channels

Social Media platforms: Facebook, Instagram, and Pinterest where Sarah can connect with other parents, LEGO enthusiasts and the official LEGO brand accounts to stay updated on new product releases and events

Parenting Blogs: She may follow various parenting blogs and websites that feature different articles, reviews and recommendations for family-friendly activities with LEGO

In-store experience: Sarah can visit her local LEGO store to explore displays, participate in hands-on building activities, and attend special events like mini-builds or themed workshops.

18 Image

Brand Truth

This collaboration will introduce a new Lego collection inspired by Barbour’s outdoor adventure ethos.

Barbour has previously partnered with other brands for their garments, whilst Lego has partnered with brands such as Adidas to create shoes from their Lego bricks. (adidas LEGO® collection | adidas UK, 2021)

This collection will encompass Barbour’s love for outdoor exploration and the outside world with Lego’s reputation among children, for both brands to reach a broader audience.

The main themes of this collaboration are the love for the outdoors, adventure and encouraging children to play outside.

19 Image 26-27

Audience Truth

Outdoor adventure play is gaining popularity among today’s children, driven by a desire for hands-on exploration and imaginative experiences (Longford County, no date). Fueled by a need to disconnect from screens and reconnect with nature, kids are seeking toys that encourage active play and spark their creativity. The LEGO x Barbour Building Brighter Futures Toy Set is tailor-made for this audience, offering a blend of rugged durability and limitless imagination.

Much like Gen Z’s penchant for transforming their bedrooms into personal sanctuaries, outdoor play spaces are becoming vital havens for young minds. In the wake of the Covid-19 pandemic, children are craving safe outlets for adventure and excitement, and the backyard has become their canvas for exploration (Reilly and Tremblay, 2021). This collaboration between LEGO and Barbour taps into this trend, providing children with the tools they need to create their own outdoor sanctuaries and embark on thrilling adventures.

As parents seek ways to encourage their children to engage with the natural world (Oliver et al., 2022), the LEGO x Barbour Outdoor Toy Kids Adventure Set offers a solution that satisfies both kids’ desires for excitement and parents’ concerns for safety and durability. Just as teens and young adults seek refuge in their bedrooms, children are finding solace and inspiration in the great outdoors. With this set, they can build, explore, and imagine to their heart’s content, creating their own escapist sanctuary in the backyard.

Image 28-30

Cultural Truth

Image 31-33

This collaborative outdoor toy adventure set from LEGO and Barbour taps into a cultural truth that resonates deeply with children today: the longing for real-world exploration and imaginative play in an increasingly digital age.

In a world where screens dominate much of children’s leisure time, there’s a growing cultural movement towards reconnecting with nature and engaging in active, hands-on play. Parents and caregivers are seeking out toys and activities that encourage outdoor exploration, creativity, and physical activity (Natural England, 2022). This LEGO x Barbour adventure set meets this demand head-on, offering children the opportunity to build, imagine, and embark on exciting outdoor adventures.

Moreover, there’s a cultural shift towards valuing quality time spent outdoors, whether it’s in the backyard, at the park, or on a hiking trail. This adventure set aligns perfectly with this cultural shift, providing children with the tools they need to immerse themselves in imaginative outdoor play, fostering a deeper connection with the natural world and promoting a healthy, active lifestyle (Tebbs, 2022).

In essence, the LEGO x Barbour outdoor toy adventure set reflects a cultural truth: children crave real-world experiences and outdoor adventures that spark their imagination, creativity, and sense of wonder.

BARBOUR X LEGO BARBOUR X LEGO

Building Brighter Futures

Lao MN BBF BBF

Building Brighter Futures

ARIEL BLACK

Building Brighter Futures

Lao MN

BBF BBF

PRE LAUNCH

Teaser Campaign

Generate excitement and anticipation through teaser images and videos on social media platforms. Hint at the collaboration between LEGO and Barbour, showcasing glimpses of the outdoor adventure theme and encouraging followers to stay tuned for the big reveal.

Sneak Peaks

AI generated image from GenCraft

DURING LAUNCH

Unveiling Product

Roll out a comprehensive marketing campaign across various channels, including social media, email newsletters, and digital advertising. Highlight the unique collaboration between LEGO and Barbour, emphasising the set’s ability to inspire outdoor exploration and imaginative play.

AI generated image from GenCraft 30

AI generated image from GenCraft 31

Email Marketing

Website

Lego Website

Barbour Website

Workshop

The “Building Brighter Futures” workshop aims to inspire children to engage in outdoor play and adventure through the collaborative efforts of LEGO and Barbour. Through hands-on activities, storytelling, and exploration, participants will learn about the importance of outdoor play and creativity while having fun building with the LEGO x Barbour outdoor adventure toy set.

Welcome and Introduction :

- Welcome participants to the “Building Brighter Futures” workshop.

- Introduce the workshop facilitators and provide an overview of the goals and activities for the day.

- Explain the importance of outdoor play and adventure in childhood development and highlight the collaboration between LEGO and Barbour in promoting this concept.

Presentation: Building Brighter Futures :

- Present a slideshow or video introducing the LEGO x Barbour outdoor adventure toy set and the “Building Brighter Futures” campaign.

- Discuss the benefits of outdoor play, including physical activity, creativity, problem-solving, and connection with nature.

- Share examples of real-life outdoor adventures and experiences that inspire children to explore and discover the world around them.

Interactive Storytelling :

- Engage participants in an interactive storytelling session focused on outdoor adventures.

- Provide prompts and props related to the LEGO x Barbour toy set to spark creativity and imagination.

- Encourage children to contribute ideas, characters, and plot twists to create a collaborative adventure story.

Hands-On Building Activity

- Distribute LEGO x Barbour toy sets to participants.

- Guide children through a building activity where they can construct scenes, vehicles, or structures inspired by their adventure story.

- Encourage creativity, experimentation, and problem-solving as they build and play.

Adventure Planning and Exploration :

- Facilitate a discussion on adventure planning and safety tips for outdoor play.

- Provide guidance on how children can create their own outdoor adventures using their imagination and the inspiration from the LEGO x Barbour toy set.

- Share ideas for outdoor activities, such as hiking, camping, treasure hunts, or nature exploration, that children can enjoy with their families.

Show and Tell :

- Invite participants to share their creations and adventure plans with the group.

- Encourage children to describe their designs, share their favourite features, and discuss how they plan to incorporate outdoor play into their lives.

- Celebrate each participant’s creativity and enthusiasm for building brighter futures through outdoor adventure.

Closing Remarks and Reflection :

- Thank participants for their participation and creativity during the workshop.

- Remind children to continue exploring, playing, and building brighter futures through outdoor adventures.

- Provide information on where participants can find additional resources and activities related to the LEGO x Barbour collaboration and the “Building Brighter Futures” campaign.

Workshop Poster

Summary

“Building Brighter Futures” is a collaborative project between LEGO and Barbour aimed at inspiring children to embrace outdoor exploration. The set features a range of LEGO models designed to replicate iconic outdoor adventure scenes, such as camping trips, hiking trails, and nature reserves. Through interactive play, children learn about outdoor activities, wildlife, and environmental conservation. Additionally, educational materials are provided to promote outdoor learning and safety awareness. With “Building Brighter Futures,” children are encouraged to discover the wonders of the natural world while having fun with LEGO bricks.

AI generated image from GenCraft

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28. https://www.pinterest.co.uk/pin/670403094544578428/

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32. https://www.pinterest.co.uk/pin/183943966024569265/

33. https://www.pinterest.co.uk/pin/76842737385525930/

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