Competitive Roundup Competitive Roundup
Los Alamos
Santa Fe
Pojoaque/ Espanola
Number of Hotel Rooms
316
4500
124/179
Number of Bed & Breakfast Rooms
80
400
?
$100K
$917K
?
Basic - little range
Broad Range
Range
Limited in evenings
Good
Fair
Entertainment Options
Limited
Good
Limited
Avg. Published Pricing
$92
$110
$68
Perceived Safety
Excellent
Questionable
Questionable
Location/Convenience to Los Alamos
Excellent
45 minutes
30 minutes
?
Good
?
Limited except on weekends
Better on weekdays
?
Poor
Broad Range
Eclectic
limited
Yes
?
Estimated Promotion Budget Quality of Rooms
Dining Options
Advertising Effectiveness Capacity
Appearance 24-Hour Availability / Support
Strengths, Weaknesses, Opportunities, Threats Strengths The Los Alamos National Laboratory is a $1B-plus multi-disciplinary research institution that requires both research and business interactions with people and organizations from around the world. The international history surrounding the world-changing development of nuclear weapons puts Los Alamos on the map. 17