Benefits of facebook lead generation campaig

Benefits of Facebook Lead Generation Campaign

Facebook has attained the rank of the top‐most social media advertising platform due to its commitment to continued innovation. Facebook’s lead generation advertisements are streamlined with the sales process of the companies giving them an innovative way to capture the interest of their customers without sending them outside the app.

Below are some benefits of Facebook lead generation campaign:

Facebook’s lead ads offer some unique benefits that no other ad format or objective has yet offered the marketers.

Higher conversion rate:

One of the distinctive benefits of Facebook lead generation is increased mobile conversion. Mobile engagement is doing better for many online marketers and about 34% conversions come from mobile phones. Usually, the customers are annoyed when they are asked to leave a social media and go to an off‐site landing page with slow landing times to fill out the fields manually on a mobile device. So, Facebook leads definitely make mobile devices more engaging, as the users get a chance to look at the form, change their opinion and leave the landing page.

Auto filling makes it user‐friendly:

With Facebook’s lead generation, the users will not only stay on the social networking platform but they also get a head start with the forms by generating an auto filled data with the information required.

Time saver:

Lead ads not only save users time but also for businesses and marketers. Facebook has fully customizable forms available, so marketers don’t need to create any landing pages for advertising campaigns. Using this social networking platform, users can create different advertising campaigns in a matter of seconds.

Call‐To‐Action Buttons:

Facebook has six options for call to action button in lead ads. These give you an idea of the companies that can benefit from your lead generation ads.

Can capture more data:

Another benefit of lead generation ads is that the forms include upto 18 different preset fields which minimize the time you take to type. These preset data if available can be directly taken from an users profile and can be auto‐filled in the form when a user clicks CTA button.

Facebook lead generation is basically aimed at generating the interest of the users in your business and second to capture it. It becomes quite easy to capture the customer base, since they are not required to exit the application to fill out the forms.