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SD Behavioral Health Mental Notes | Spring 2024 Edition

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Take an Inside Look at Behavioral Health on South Dakota's Reservations. Page 3

How the Division of Behavioral Health is Prioritzing Mental Health for K–12 Students. Page 4

SPRING 2024 EDITION

Mental Notes Progress & Updates from the South Dakota Department of Social Services, Division of Behavioral Health

SD Behavioral Health

Take Note: You Matter, No Matter What. Statewide campaign aims to eliminate behavioral health stigmas Behavioral health — from mental health concerns to substance use — is everyone's business. That's why the South Dakota Department of Social Services (DSS) Division of Behavioral Health launched a new campaign in 2023 aimed at eliminating stigmas and promoting behavioral health support. Titled "Notes to Self," the campaign was developed to generate awareness, promoting resources and emphasizing the roles we can all take in support, prevention and early intervention. "We South Dakotans tend to take pride in being 'tough' and 'resilient'. However, we want people to know that they aren't alone in whatever struggles they might be facing," said DSS Cabinet Secretary Matt Althoff. "Our team is working tirelessly each day to help South Dakotans in need. This campaign, which gathered market research from South Dakotans, aims to reach citizens in every corner of our state and target particular demographics where suicide has been more prevalent." The campaign features ads across the state to educate residents and promote resources available to help those in need including video, radio, digital marketing, social media ads, print, billboards and movie theater

Notes to Self Campaign Billboard near Sisseton advertising. Launched during the Second Annual Suicide Prevention Conference in August, the campaign was created in partnership with the Department of Social Services, Division of Behavioral Health, and other state agencies. Using a series of notes and reminders, the campaign focuses on little things we can all do every day to remind people that they belong and that their mental health matters. "With this campaign, we're encouraging South Dakotans to offer help to others through small actions, words, gestures, and acts of care," said Jennifer Humphrey, Strategic Initiatives Program Specialist with the Department. "We are hopeful that this genuine type of outreach can work for both prevention messaging and help those who need it during times of crisis."

As the campaign evolves, additional efforts are being launched targeting Native American populations, veterans, working professionals and ag producers who may be at higher risk for behavioral health concerns. Those experiencing mental-health-related distress are encouraged to call 988, the Suicide and Crisis Lifeline. 988 was launched one year ago and provides 24/7 access to trained crisis specialists. For more information about 988 and The Helpline Center, visit https://www.helplinecenter.org/9-8-8/. The South Dakota Department of Social Services is dedicated to strengthening families to foster health, wellbeing and independence. For more information, please visit SDBehavioralHealth.gov.

South Dakota Statistics

Behavioral Health By the Numbers contacts from Jul. '22 to Mar. '24. Top to Self " 71 million "Notes 16,000+ 988 concerns were suicide, anxiety and depression. campaign impressions individuals took the mental health 7,000+ quiz on SDBehavioralHealth.gov

to 122,000 visitors SDBehavioralHealth.gov

South Dakota survey respondents are somewhat or very 63% oflikely to use 988 if they know someone in need of help.

Reaching Out

Concerned about someone's mental health? Just ask. "What's on your mind?" "You don't seem like yourself. Everything okay?" Addiction, depression, anxiety or any mental health concern can feel overwhelming. So when the world seems too big, remember this small note. See your worth. See your future. And when you’re ready, see someone. You’re worth the fight. Find help at SDBehavioralHealth.gov

"I care about you, and I'm here to listen." "Can we spend some time together?" "You matter to me. I'm here for you."

Four Facts about Addiction Substance use disorders can affect anyone, including our relatives, neighbors and friends. It's up to us to stop the stigma around addiction and open the lines of communication to get informed and get help. 1. Science has shown that addiction is a disease, not a choice or moral failing. 2. Substances alter your brain, sometimes permanently, making it even harder to get help. 3. Substance use disorders often co-occur with mental health disorders. 4. The most widely used substance in South Dakota for adults ages 18+ is alcohol, so substance use disorders often go untreated or unrecognized.

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