

HDY LEXICON
Digital Full-funnel Marketing Edition




















There’s never been a bigger opportunity for the right minds with the right energy to come together to promote great solutions. Our job is to lead the way from a creative standpoint.”Michael Birkin, Senior Executive Corporate Officer, Hakuhodo DY Holdings





















Welcome to our Lexicon.
We are HDY Group, a unique network of companies that collectively empower our clients and society through creativity.
We are a group whose strengths lie in creativity and human-centered thinking, with origins that date back to 19th century Japan. Today, we count over 450 subsidiaries and affiliates, and 27,000 employees working in more than 30 countries and regions around the world.
Our business areas are diverse, including marketing services, and we bring together experts with various backgrounds. To unite in our expertise and collaborate more artfully, we’re excited to announce that we have developed the Lexicon.
As we continue growing as a creativity platform, we aim to leverage this Lexicon to ensure smooth and effective communication with our partners.