Marketing goals and objectives guide for small business

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marketing GOALS and OBJECTIVES

Module 1 – Identify HOWTO Market My Small Business

© 2012-­‐2015 MY PR plus HOWTOMARKETING™

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In this section

+ IDENTIFY GOALS + IDENTIFY MARKETING OBJECTIVES + IDENTIFY SMART MEASURES

HOWTO Market My Small Business

© 2012-­‐2015 MY PR plus HOWTOMARKETING™

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IDENTIFY GOALS + Your overarching strategic goal and purpose + An over-riding idea of what your organisation should be + Must be sufficiently clear and concise so everyone understands it and can buy into it with passion + 1-2 sentences maximum + Can also be reflected in a tagline or slogan – ‘Delicious memories’

IDENTIFY GOALS MY PERSONAL GOAL + “To run a business that satisfies my personal passions and provides the lifestyle I want – the work-life balance I need to look after my son, write my novels, see family and friends and earn sufficient income” MY BUSINESS GOAL – STRATEGIC VISION STATEMENT + “To enable small businesses like mine to maximise their marketing potential”

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IDENTIFY MARKETING OBJECTIVES

I D E N T I F Y S M A RT M E A S U R E S

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Next steps

+ Next steps: identify your goals and objectives and complete the goals and objectives sheet in the howtomarketing master strategy template

HOWTO Market My Small Business

© 2012-­‐2015 MY PR plus HOWTOMARKETING™

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RECAP – In this section

+ IDENTIFY GOALS + IDENTIFY MARKETING OBJECTIVES + IDENTIFY SMART MEASURES

HOWTO Market My Small Business

© 2012-­‐2015 MY PR plus HOWTOMARKETING™

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