SHEER PERFECTION
Our Lightest Shades Ever
Imparts a light, natural-looking blonde tone.
Helps neutralise the lightest yellow tones for the palest platinum blonde results.
Elevate your blonding game instantly with NEW Level 12 Demi Gloss Toners from Blonde Life. Available in three stunning sheer hues— Natural, Violet, and Titanium—this trio promises true-to-tone brilliance at a Level 12 without the need to dilute your gloss formula or worry about unexpected results.
Level up with these benefits!
• A go-to palette of demi-liquid shades designed for the lightest blondes
• Tones, adds shine, and conditions your highestlevel, fragile blondes
• Helps take the guesswork out of toning your lightest blondes
12N Nude
12V Lavender Haze
Starlight
Provides Blonde Life’s coolest silver, steel, and smoky blonde results.
Demi Gloss Toners
GOLD
BEACH-BLONDE GOLDEN SHADES
Transport your blondes to the Gold Coast with NEW Blonde Life Gold Demi Gloss Toners—two glistening honey shades designed to infuse pre-lightened locks with warm golden reflection, along with added shine and condition. Whether you apply them individually or intermixed, the results will be 24-karat gorgeous.
Raise the bar with these benefits!
• Ideal when you want balanced, bright & shiny golden blonde tones
• Effortless color corrections on light blonde hair
• Reflective & radiant honey blonde hues
• Gold shades add warmth to balance neutral tones
9G
Gold Coast
Bondi Beach
JOICO RETAIL / SALON EXCLUSIVE
Buy any 12 Joico Care or Styling products of your choice & receive:
1 KBOND20 Power Masque, 150ml
1 Joico Clear PVC Bag (comes empty)
4 Joico Black Gloss Retail Bags
Buy any 18 Joico Care or Styling products of your choice & receive:
1 KBOND20 Power Masque Bonus Size, 250ml
3 Defy Damage Shield 50ml Minis
2 Joico Clear PVC Bags (come empty)
6 Joico Black Gloss Retail Bags
Buy any 18 Joico Care or Styling products of your choice & receive:
2 Joico Retail products of your choice
JOICO COLOUR DEAL 1
Buy
Joico Salon Towels
Joico Cape
Joico Capes
JOICO COLOUR DEAL 2
Buy any 30 tubes of Vero/Blonde Life/Lumishine & receive:
1 InnerJoi Litres of choice
1 Litre Pumps
2 InnerJoi 50ml minis of choice
Buy any 48 tubes of Vero/Blonde Life/Lumishine & receive:
2 InnerJoi Litres of choice
2 Litre Pumps
4 InnerJoi 50ml minis of choice
Buy any 72 tubes of Vero/Blonde Life/Lumishine & receive:
4 InnerJoi Litres of choice
4 Litre Pumps
6 InnerJoi 50ml minis of choice
JOICO COLOUR DEAL 3
Buy any 30 tubes of Vero/Blonde Life/Lumishine & receive:
2 Lumi10 shade of your choice
1 Defy Damage In a Flash, 200ml
Buy any 48 tubes of Vero/Blonde Life/Lumishine & receive: 2 Lumi10 shades of your choice 1 Lumi10 22 Vol Accelerator 1L 1 Defy Damage In a Flash, 200ml
1 Joico Exclusive 50th Anniversary T-shirt size of choice - strictly limited stock
Buy any 72 tubes of Vero/Blonde Life/Lumishine & receive: 3 Lumi10 shades of your choice 1 Lumi10 22 Vol Accelerator 1L 2 Defy Damage In a Flash, 200ml 2 Defy Damage In a Flash Salon Mirror Clings 2 Joico Exclusive 50th Anniversary T-shirt size of choice - strictly limited stock
COMING SOON!
Individual products will be phased in as current runs out
Active Nature Powered by Science
Formulations packed with natural ingredients and cutting-edge actives, powered by scientific research and striking the perfect harmony between science and nature.
Each product is a tribute to the earth and its roots, an invitation to reconnect with the purest essence of beauty in every treatment.
Actyva’s ongoing commitment to true product efficacy and sustainability reflects the following product improvements:
1. Sustainable & distinctive packaging
• New shape bottle made from 50% recycled PE
• Low profile 200ml treatment tubes
• Outer packaging made from recycled or FSC papers
• Styler tubes made from recycled aluminium
2. Product formulas
• No colourants
• Nutrizione: New formula and new fragrance
• For equalising hair porosity, which allows even colour absorption.
The product guarantees a uniform hair surface, preparing it for optimal colour absorption. This ensures homogeneous results without undesirable colour changes.
• Because it is versatile and easy to use. The ideal preparation to any technical treatment service, enhancing its efficacy and longevity.
• Because results are guaranteed
The perfect solution for achieving even, intense and glossy colours, long-lasting results and ultimate hair shine.
ACTYVA
Buy any 6 Actyva Retail Size products & choose: 6 NEW Actyva 12ml Sample Sachets of your choice*
*Choose from:
V.Corposità Shampoo 12ml
V.Corposità Cond 12ml
Belless Shampoo 12ml
Belless. Balm 12ml
Nutrizione Shampoo 12ml
Nutrizione Cond 12ml
P Factor Shampoo 12ml
P Factor Scalp 12ml
CRAMER COLOUR
Purchase 18 Tubes of Cramer Colour & receive:
2 Shades of choice
1 Tinting Bowl
Purchase 30 tubes of Cramer Colour & receive:
2 Shades of choice
1 Uni Color Oxi Developer Pouch of choice
