Buzz Mobile Style Guide

Official Style Guide

Table of Contents Company Description & Mission Statement

2 3 4

Logo Logo Development

5 6

Color Palette Typography

7 8

Stationery Business Letter

9 11

Applications Sizes & Margins

12

Inappropriate Use

1

Company Description Buzz is a wireless mobile phone company that brings the wireless experience to a global market. Buzz offers voice and data service.

In addition, offers unlimited video streaming. Buzz is a post paid wireless service at an affordable rate for its subcribers.

Mission Statement Buzz Mobile’s mission statement is to offer a fast and reliable global wireless service to its subscribers at a reasonable price as well as offer the latest innovative technology and data speeds (5G). Furthermore, our goal is to provide friendly and the best customer service.

2

B U Z Z

M O B I L E

S T Y L E

G U I D E

Logo The Buzz Mobile logo is the basis of the company. The logo depicts a bumble bee with its wings spanned out. The wifi symbol on the bottom of the bee acts as the tail and the stripes of the bee The Buzz Mobile logo consists of two variants. The first variant features the bumble bee centered on top of the word buzz. The second variant features the bee inside of a hexagon centered above the word buzz. The hexagonal shape comes from the honeycomb, the hexagonal prismatic wax cells built by honey bees inside of a bee hive. The word buzz is centered and matches the width of the bumble bee logo.

Primary

Alternate

3

Logo Development Below are sketches and rough drafts of the Buzz Mobile logo before it became finalized in it’s current state. Rough drafts were completed in a sketch program and in adobe Illustrator. The first row of logos are drawn using the stylus pen on the Samsung Galaxy Note8 smartphone.

buzz M O B I L E

4

buzz M O B I L E

B U Z Z

M O B I L E

S T Y L E

G U I D E

Color Palette company’s commitment to being enviromentally friendly. The green also signifies the customer’s efforts at saving money while using Buzz Mobile.

The color palette for buzz mobile consists of six tints in the colors of blue and green. The colors blue and green represents Buzz Mobile’s global market. The colors also represents the CMYK 45.2.0.0 HEX #81D0F4

PANTONE 297

CMYK 67.23.0.0 HEX #48A0D9

PANTONE 2191

CMYK 100.100.22.9 HEX #2E2C74 PANTONE 273 CMYK 77.22.86.7 HEX #428E52

PANTONE 2258 CMYK 58.0.64.0 HEX #6FC284

PANTONE 139-5 CMYK 53.1.39.0 HEX #78C7AD

PANTONE 7465

Buzz Mobile primary and alternate logos in black and white.

5

Typography Buzz Mobile features two type faces. The main objective of finding the right typeface was to find a font that replicated the logo. Features like symmetrical, rounded edges and also contained a circle-like body. Those were the characteristics of the desired font. Many font choices appeared child-like. The task was to

Aa Aa Aa Aa

6

find the right font between formal and childlike. The font used in the word buzz is baloo, the secondary font is called comfortaa. This font is primarily used in printed and on screen applications. The purpose of the font Baloo is only and soley for the purpose for the name of the company and is not to be used elsewhere.

Baloo

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?$&@* Comfortaa Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?$&@*

Comfortaa Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?$&@*

Comfortaa Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!?$&@*

B U Z Z

M O B I L E

S T Y L E

G U I D E

Stationery Buzz Mobile has a stationery package that is simplistic. The primary Buzz Mobile logo is used with the logo type positioned below along with the word “Mobile� placed underneath it. The business card is double sided. The front side features with the Buzz Mobile logo on the left

side with name and contact information on the right. The back side of the business card features the design of a honeycomb. The middle space is left unoccupied and leaves the shape of a hexagon. The alternate logo is placed in the center.

Amala Singh-Thakar President/CEO

buzz M O B I L E

Comcast Technology Center 1800 Arch Street Philadelphia, PA 19103 445-220-8590 445-220-8591 asinghthakar@buzz.com

7

Business Letter 2"

1" 1"

1.4"

8

B U Z Z

M O B I L E

S T Y L E

G U I D E

Applications

Buzz Mobile store front using alternate logo.

Employee’s in-store name tag.

Buzz Mobile website and mobile app.

9

Buzz Mobile wireless modem provided by Netgear.

Samsung Galaxy Note8 with Buzz Mobile branding which is seen when the phone powers on.

Buzz Mobile branding seen on the Samsung Galaxy Note7 smartphone and packaging.

9

B U Z Z

M O B I L E

S T Y L E

G U I D E

Buzz Mobile branding seen in billboard.

Buzz Mobile advertising seen on public transportation.

Buzz Mobile advertising seen on NASCAR 2018 Ford Fusion.

10

Sizes & Margins no closer than the minimum space defined by the leter “u”. The hexagon in the logo should always have rounded edges that matches the curvature of the first line from the top in the wi-fi symbol in the logo.

u

u

u

u u

u

u

u

The margins for Buzz Mobile’s logo is defined by the letter “u” which is the size of text used in the official logo. In any application print or web, the “u” in the Buzz Mobile logo should be used as a boundary. No graphics or text should be placed

1-inch

0.6 inch Minimum width for the logo shall not exceed below 0.6 of an inch.

11

1-inch In order to keep the Buzz Mobile logo in a one-inch size the height alone is kept at one inch.

B U Z Z

M O B I L E

S T Y L E

G U I D E

Inapproriate Use Below are variants of the Buzz Mobile logo that are frowned upon. Keep in mind that a bees’ natural habitat is not underwater. So the logo should not be altered in a way where it takes away from its identity and is unrecognizable.

Keep in mind that in the official logo the shape

behind the bee has six sides and should always be positioned with the triangle ends above and below the bee. If the bee is not in a shape the head, wings and antenna should be in the primary blue color. The tail of the bee should always be in the primary green color.

The colors of the logo should not be switched.

The wi-fi symbol should not be in several different colors.

The logo should not be recolored

The logo should not be stretched.

The hexagon is rotated incorrectly.

The shape behind the bee does not have 8 sides.

The hexagon behind the bee does not have sharp corners.

The logo colors are the wrong tint. This is incorrect.

12

Comcast Innovation Center 1800 Arch Street Philadelphia, PA 19103 1-800-220-Buzz (2899) 1-800-220-2897 (TTY)