Top 4 Issues Your Bank Faces
& the KBA Education Alliance Program to Tackle them Successfully!
#1 Social Media
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In this competitive market all banks are looking for a way to reach new customers. Social Media is certainly an opportunity to achieve that goal. However, with participation in Social Media by both banks, and employees, there are inherent risks that must be addressed. We have a pair of seminars which specifically addresses the opportunities and hazards of Social Media. Human Resources Conference July 13, 2017 A session at this popular conference explores Social Media in the workplace from an HR perspective. Marketing Conference August 29, 2017 Presented by Compliance Alliance, Social Media creates new compliance issues that increasingly create regulatory challenges.
#2 Cybersecurity
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We all hear Cybersecurity and automatically think: that is the IT department’s problem; but, banking in the 21st century means every employee HAS to participate in securing their bank’s data. Ultimately it is your customers you are protecting. Secured Banking Solutions Certified Cybersecurity Manager School July 25-26, 2017 Learn how to protect your bank, its employees and, most importantly, your customers! Smart Women in Banking Conference August 2, 2017 FREE RANSOMWARE TOOLKIT! Secured Banking Solutions (SBS) will give a presentation covering a broad array of topics, including: how infections begin, ransomware, incident response best practices and leveraging the information security program.
#3 Regulatory Questions
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The questions we all have for regulators are different from week to week and month to month. Regulatory reform is in the news almost daily, so it is more important than ever to be informed. Regulators Forums June 22 & 23, 2017 Network with your peers and discuss the ever-changing regulatory landscape. Enterprise Risk Management July 19, 2017 Stay ahead of the challenges overbearing regulations creates for your bank.
#4 Mortgage Lending
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With an eye toward banks getting back into the mortgage lending business, many of our member banks have questions about current best practices and the state of the mortgage lending landscape. Mortgage Lending School November 6-10, 2017 This school will give you answers. For five days we bring in the leaders and speakers on the cutting edge of what it is like to lend in today’s economy to discuss the pitfalls and opportunities for traditional banks.
KBA EDUCATION ALLIANCE Calendar | Page 20 >>
KENTUCKY BANKER MAGAZINE Published bi-monthly by the Kentucky Bankers Association
MARCH/APRIL 2017
BANK SHOTS!
THE EDUCATION ISSUE
IN THIS ISSUE OF KBM
f t @kybankers #kbabankshots
SEE PAGES 12, 13, 19 & 35
2016-2017 OFFICERS Chairman Mr. Michael H. Mercer President & CEO First State Bank
Vice Chairman Mr. Timothy E. Barnes President & CEO Hometown Bank of Corbin
Treasurer Mr. David M. Bowling, CEO Citizens Union Bank of Shelbyville Past Chairman Mr. Louis Prichard President & CEO, Kentucky Bank President & CEO Mr. Ballard W. Cassady, Jr. Kentucky Bankers Association
BOARD OF DIRECTORS Group Representatives
Representing Group 1 Mr. J. Brent Bugg President & CEO, Fredonia Valley Bank Representing Group 2 Ms. Lanie W. Gardner Community President First Southern National Bank Representing Group 3 Mr. John T. Taylor President & CEO, PBI Bank
Representing Group 4 Mr. Dan M. Harbison President & CEO The Farmers National Bank of Scottsville
YOUR ASSOCIATION OUR COMMONWEALTH
Representing Group 5 Mr. Lloyd C. Hillard, Jr. President & CEO, Farmers Capital Bank
Representing Group 6 Mr. Bill Allen President, Bank of the Bluegrass and Trust Representing Group 7 Mr. Gordon Kidd CEO, United Cumberland Bank
Chairman’s Corner.............. 5 Staff Directory..................... 6 Straight Talk........................ 7 My Two Cents..................... 9 Education Alliance.............. 11 From Staff Reports............. 13 General Banking School..... 15 EverFi.................................. 16 Education Calendar............. 20 How Do I Choose?.............. 23 ABA Training....................... 29 Graduate Schools............... 31 PBS Seminars...................... 34
Representing Group 8 Mr. Mike Mineer President & CEO Citizens Deposit Bank & Trust
ON THE COVER Type KBA Education into our figurative search engine and the positive results are many; Bluegle through this issue for all the links.
Representing Group 9 Mr. Jed Weinberg Chairman, Bank of Hindman
Representing Thrifts Mr. Ryan Curtis Steger Regional President, Town Square Bank
Representing Thrifts Kari R. Gough President & CEO, Winchester Federal Bank
Representing Bank Size
Assets of $1B or more Mr. James A. Hillebrand, President Stock Yards Bank & Trust Company
Assets at least $200M; less than $1B Mr. Dale Sights President, Field & Main Bank
Representing Participating Employer Committee Mr. W. Fred Brashear, II President & CEO, Hyden Citizens Bank
Kentucky Banker Magazine (KBM) is the official bi-monthly periodical of the Kentucky Bankers Association (KBA). No part of KBM may be reproduced without written permission from the KBA. The KBA is not responsible for opinions expressed by outside contributors published in KBM. The KBA reserves the right to publish submissions at the discretion of the KBM editorial team. Subscriptions: $30 year for KBA members; $60 year for KBA non-members; single copies $10. SUBMIT
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CHAIRMAN’S CORNER
2017 EDUCATION ISSUE
Mike Mercer | Chariman Kentucky Bankers Association
KBA Education: Your Bank’s Best Asset
The monster that is DODD FRANK has to be fed regularly or it will consume a community bank. We all know that and we all know that education is the best source of food to feed the beast.
Natalie Kaelin, our new Director of Education, and the KBA have listened to our concerns about travel and time out of the bank for our staff to create a growing offering of webinar training opportunities. This will allow banks to have multiple attendees without causing staffing issues. Being the CEO of a small community bank, as many of you I encourage everyone to pay close attention to what the can relate, our resources are limited as to what we can KBA offers and to take advantage of the opportunities that budget for compliance. Recently, I discussed this with the exist. The more we utilize these opportunities the stronCEO of a much larger bank. He stated that his compliance ger our banks become and the more the KBA can expand staff was six strong and the these educational offerings in the future. last three hires were lawyers. My bank has one com- NETWORKING OPPORTUNITIES pliance officer and she is the department. Compliance Another asset available through membership, is the bank staffs at larger banks out to bank networking opportunities which exist to us all. number my staff six to one; One of the great benefits I have received from my involvewe still must comply with ment with the KBA is the opportunity to meet and develop the same regulations as they friendships with many of you. Through these friendships, I do. When you consider this have been able to learn from the experience of many bankdaunting task, the only way ers across our Commonwealth. Thanks to the leadership we can compete is through of past KBA Chairman, Garland Certain, there is a group of third party education and western Kentucky CEO’s that meet to discuss issues and the best way and source for best practices. We strengthen each other through coopermy bank, as a member of the KBA, is by taking advantage ation and the sharing of ideas. I know there are other netof the growing array of educational opportunities offered working opportunities in the state, one that has continued through our banking association. I consider the strongest, to grow is the Bankers Roundtable, started by the “King non-balance sheet, asset to be education and training we of Corbin”, Tim Barnes and with the KBA’s help has been extended to all bankers. can access through our membership in the KBA.
If you are not looking for opportunities to grow through networking with your peers, you are missing out on a great I know most of you are aware of the multiple schools of- way to strengthen your bank and yourself. If you want to fered by the KBA, General Banking School; Commercial start or get involved in such a group feel free to contact a Lending School; Mortgage Lending School and Essentials member of the KBA staff and they would be glad to help of Banking School, and the extensive list of seminars, but put such a group together. There is no way to put a value were you aware of the new opportunities through cooper- on an experience such as this. Just another perk of your ative offerings with PBS and Pegasus, such as the compli- association with the KBA that goes far beyond the dues ance school offered this past March? My compliance offi- you pay. cer has been attending a compliance school in San Antonio for the past couple of years and this year she was able to The moral of my article is, you truly get more for your monattend the KBA/PBS school, which she said was excellent ey from being a member of the KBA if you take advantage and allowed her to get the requirements to keep her cer- of the many benefits offered to you. Make KBA “the most tification. By the way, this saved our bank a significant valuable asset of your bank.” It is mine. amount of money.
EDUCATION AWARENESS
MAR/APR 2017
KENTUCKY BANKER | PAGE 5
KENTUCKY BANKERS ASSOCIATION STAFF 22 EMPLOYEES WITH 300+ YEARS OF COMBINED EXPERIENCE SERVING THE COMMONWEALTH
Ballard W. Cassady Jr. President & CEO bcassady@kybanks.com
Michelle Madison IT Manager mmadison@kybanks.com
Debra K. Stamper EVP & General Counsel dstamper@kybanks.com
Tammy Nichols Convention Coordinator Finance Officer, HOPE of KY tnichols@kybanks.com
Matthew E. Vance Chief Financial Officer mvance@kybanks.com Selina O. Parrish Director of Membership sparrish@kybanks.com Natalie Kaelin Director of Education nkaelin@kybanks.com Josh L. Fischer Director of Communications jfischer@kybanks.com Billie Wade Executive Director, HOPE of KY bwade@kybanks.com Miriam Cole Executive Assistant mcole@kybanks.com John P. Cooper Legislative Solutions jcooper@kybanks.com Paula Cross Education Services Coordinator pcross@kybanks.com Jamie Hampton Education Services Coordinator jhampton@kybanks.com Janet Lewis Assistant General Counsel jlewis@kybanks.com
Katie Rajchel Staff Accountant krajchel@kybanks.com Angie White Sponsorship Relations awhite@kybanks.com Steve Whitlow Systems Engineer swhitlow@kybanks.com Chuck Maggard President & CEO, KenBanc cmaggard@kybanks.com Lisa Mattingly Director of Sales & Service KBA Benefits Solutions lmattingly@kybanks.com Brandon Maggard Account Representative KenBanc Insurance Services bmaggard@kybanks.com Donna McCartin Benefit Support Specialist dmccartin@kybanks.com Audrey Whitaker Insurance Services Coordinator awhitaker@kybanks.com Kentucky Bankers Association 600 West Main Street, Suite 400 Louisville, Kentucky 40202 www.kybanks.com
STRAIGHT TALK Ballard W. Cassady, Jr. | President & CEO bcassady@kybanks.com
The Results of Running an Issue Around in Circles & Getting Nowhere Do you ever feel like a hamster in a hamster wheel?
es, but that doesn’t help - we need eight. So where do we go from here? It is our intention to lower our expectations for legislation to two pieces - the TAILOR Act and the portfolio lending bill.
As I sit to write this article I can’t help but think how much activity appears to have been going on in Frankfort and in DC, but appearances can be deceiving. The hamster in the wheel may think he is doing something, but he’s getting If I had to choose only one of those two it would be the TAILOR Act; this piece of legislation allows the regulators nowhere fast. to provide relief from regulations according to a bank’s size I’m not sure how much is really getting done. From the and complexity. This would allow the new regime of reguKBA’s perspective, there is little to show for it. We have latory chiefs (FDIC, OCC, CFPB and the Fed) appointed by been in Frankfort daily for the last three months and I have President Trump to selectively offer relief to community been in Washington several times since the first of the banks across the country. year, but my reports to the membership seem like more of the same all over again. CFPB IDK
FRANKFORT FORECAST
What about Richard Cordray, Director of the CFPB? Well, I don’t know for sure. If I was in charge I would let him finish In Frankfort our accomplishments can be summarized by out his term (expires in 2018) and then replace him with saying we mostly played defense. We passed a couple of a sympathetic banker who could roll back every one of his regulations without having to answer proactive bills that will help the industry, to Congress. Then, right before the like ensuring that bankers are representPresident leaves office, I’d pass a law ed on the real estate appraisal board, that makes the CFPB subject to overdefeating some workplace legislation sight and appropriations. That would that would have hurt us and businesses fix most all of our current problems in general, but mostly we played defense stemming from the CFPB. against the flex lenders, and a couple of consumer efforts. We will see relief but it will dribble out like water in a desert. Frankfort was a flurry of activity preoccupied with right to work, prevailing wage, charter schools, etc. There was no I seriously thought we would be furtime or energy to fool with us. And while ther down the road than this, but such these issues are good stuff, there is still the shadow of tax is politics. We’ll keep pushing our national trades to focus and pension reform looming ahead. Next year might be a on these two pieces of legislation. These two pieces target different story, but that’s a different article. much-needed help and it narrows down the list of wants. If you ever saw a list of all the things we have been asking for from Congress it would make you dizzy. TEMPERED HOPE IN WASHINGTON DC In Washington we started out with such great hope for some regulatory relief and on day one we were told by our national trades, and Congress, to temper our hopes. Why? Because there is such dissention between the Republicans and Democrats that neither will cross the aisle for a deal. Since there are only 52 Republicans in the Senate, we will have the almost impossible task of trying to get eight Democrats to vote with us on ANY banking relief at all. We can get, maybe, two Democratic votes on some targeted piecMAR/APR 2017
WE WON’T STOP WORKING FOR YOU I don’t know what the future holds, but it can’t be any worse than what we have been through the last seven years. That isn’t a political statement but a regulatory fact. But you know me, and Debra, and John Cooper, we won’t stop working for you regardless of how many hoops they make us jump through. KENTUCKY BANKER | PAGE 7
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MY TWO CENTS
2017 EDUCATION ISSUE
Debra Stamper | General Counsel & EVP
dstamper@kybanks.com t @KBADebra
The Show Will Go On, Is Your Bank Prepared? I am writing this article 2 days, 12 hours and 3 minutes before the Kentucky Derby Festival kicks off its two week run-up to the most exciting two minutes in sports with Thunder Over Louisville. For what is the nation’s largest fireworks event, the weather is supposed to be dismal: cold, rainy and possibly stormy. It’s not what the planners of the event had hoped for, but in this part of the state, at this time of the year, Mother Nature has a mind of her own. She sometimes delivers bad weather and, as a result, we have seen downpours, cold temperatures and even sleet on Thunder day. Thunder has also been held on a fair share of beautiful spring days—many of you have probably been there for one of those days. But, with the poor forecast “flooding” sure our banks can weather any storm. You already know our social media, the question has to be asked: Will the her capabilities in the areas of compliance and legal issues, from her tenure as Assistant General Counsel. But, did you fireworks “ignite”? also know that banking is in her blood—her mom is a caToday the Derby Festival said yes, the show will go on, de- reer banker and Natalie worked for one of our member spite the forecast. They have never cancelled the airshow banks as a trainer. and fireworks. They are prepared for bad weather, and the fireworks staff have been trained and retrained each year That combination is hard to beat! on the latest science and technology to be considered in Take a look at our Education Calendar (pages 20-21) and the areas of weather, safety and compliance. you’ll get a sense of what it takes to be a bank in the 21st Century. We have forums, seminars and webinars on cySee where I am going? bersecurity, collections, fraud prevention, the Military Banks—your bank—have to be prepared for fair and foul Lending Act and IRA administration just to name a few. If weather. Your bank has to insure that its staff, from switch- you need something that you don’t see, call Natalie. She board to CEO, is aware of changes in regulations and pro- will do her best to find a resource for you, whether it is cesses (our science and technology) so that we can handle with a current program offered by the KBA or a more taianything thrown at us. This past 10 years has shown us lored approach if necessary. how important that is. Our industry has experienced “foul weather” created by overbearing Dodd-Frank regulations, The KBA offers schools, seminars and webinars on a full reactionary CFPB practices, unstable economies across the range of relevant topics. Many of you have attended our globe and the reality of ever-evolving technology. It is vital programs in the past, but that should not dissuade you from enrolling in future programs. Our industry and the to be prepared or suffer the consequences. constraints we work against are ever evolving. You need to make sure that you evolve with it. The worst words you This is where KBA Education programs come in. can ever say or hear from someone working at your bank The mission of the KBA stands on four pillars, the third are: “But that is how we have always done it!” Things, like being education. We pledge to be a “reliable and respon- the weather, change - so must we! sive source of information and education” and we do this with our robust Education Alliance programs led by Natalie Whether it rains on the fireworks, or turns out to be a Kaelin, who recently took over for Paula Cravens. Natalie decent day, the Kentucky Derby Festival is ready. Is your comes to education with all the tools she needs to make bank? Are you? MAR/APR 2017
KENTUCKY BANKER | PAGE 9
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EDUCATION ALLIANCE
2017 EDUCATION ISSUE
Natalie L. Kaelin, Esq. | Director of Education nkaelin@kybanks.com
How to Gain a Competitive Advantage Professionals who continue to pursue education will have an advantage over their competitors. Our mission at KBA Education Alliance is to help you achieve that competitive advantage and continue your career on an upward trajectory. How do we do that you ask? Well, let me tell you a little bit of what we do and why we do it.
by side with the KBA for a long time, and they are considered experts in their field and people rely on their knowledge and expertise.
ProBank Austin is our provider for lending-based compliance education. If you need a topic covered in this area, check their offerings of both seminars and webinars – I am As an attorney, a former bank trainer, and the KBA’s com- sure they have it covered. ProBank Austin also provided pliance go-to, I, myself, continue to learn and grow as a the KBA the opportunity to sponsor a Compliance School professional by reading, studying, attending classes and covering lending compliance topics, and that school was staying on top of what is happening in our industry. I use a hit! Look for more information later this year regarding that experience and knowledge base, along with wonder- next year’s school. ful associate members and staff, to come up with a calendar of education programs to offer you, our bankers. Our Another opportunity for continuing education is through goal is to offer you education that is current, essential and our webinar providers. We work with several different providers, all of which can be found on www.kybanks. valuable to you and your career. com. Webinars are great for short and succinct topics, but remember, live programs can add so much value to the We offer many different types of continuing education. learning experience. First, we offer our own KBA planned and sponsored seminars. The ideas for our seminars often come from hot top- The American Bankers Association is also a partner with ics in the industry and you, our bankers. We then attempt the KBA in the education field. There are many different to find the best speaker and trainer for that topic, sched- self-paced courses, webinars, briefings, etc. that they offer ule, and send out flyers to the positions that seminar may as well as a full Learning Management System for banks appeal to. This is an important point – be sure to sign up that need it. You can access all the information about the for the correct email list serves so you are getting the infor- ABA (formerly referred to as AIB), on our website as well. mation you need in your position! Finally, we offer conferences, which provide a combinaSecond, we offer our Schools. We offer several different tion of education and networking opportunities. After all, week-long schools: Essentials of Banking School, Gener- we all need mentors in this industry, and networking is al Banking School (Two Year School), Commercial Lending essential to developing relationships with our peers. The School, and this year, we will again offer a Mortgage Lend- conferences for this year include our Spring Conference in ing School. We also encourage our graduates from the April, our Human Resources Conference July 13, and our General Banking School to attend the Graduate School of Smart Women in Banking Conference on August 2. Banking where we can assist with scholarships. Paula, Jamie, and myself work so hard to provide the best We also partner with several other education providers – continuing education opportunities we can to you, our bankers. We read your feedback and we listen. Please Pegasus, ProBank Austin, and the ABA. continue to check our Education Calendar, send us ideas, Pegasus offers seminars on deposit compliance topics in- attend our programs, sign up for a webinar, and ask us any cluding Deposit Compliance Fundamentals, Opening Busi- questions you may have! We look forward to seeing each ness Accounts in KY, and the always well-attended BSA of you at one of our future programs! School. Ken Golliher and Laura Wilson have worked side MAR/APR 2017
KENTUCKY BANKER | PAGE 11
KENTUCKY BANKERS ASSOCIATION
Hyden Citizens Bank Donates $10,000 to Leslie County for Teleworks Project
A new opportunity for employment is set to open in Leslie County in the coming weeks. Teleworks USA, along with EKCEP, recently announced that a new call-center training facility will be opening in downtown Hyden. Located in HCTC’s KY School for Bluegrass & Traditional Music Building, this new program is set to begin this spring. Hyden Citizens Bank has donated $10,000 to go towards the initial costs of the project. Leslie County Economic Development Director Onzie Sizemore has been working closely with EKCEP and Teleworks to bring this program to Hyden. “Teleworks has around 5 hubs in different counties in the region. Folks will come to the facility to be trained in customer service jobs for two to three months. It is designed for them to be able to work out of their homes after the training is completed. And then we will be able to bring in a new group to be trained. Hopefully that will repeat itself again and again and quite a few people will be employed.” “We need the jobs and I think this is going to be a great impact. We start off with around 20 that can go in and have jobs. And then turn that over and create even more jobs. It’s a great opportunity for our county.” Judge Executive Jimmy Sizemore is thrilled to have Teleworks in Leslie County and has high hopes for its success. Joel Brashear, the Business Development Officer for Hyden Citizens Bank, was on hand to deliver the check. “This is a huge opportunity for our county. When the county first came to the bank with this project, we were immediately on board as a supporter. The county was actually able to use our initial pledge of $10,000 to receive other donations from other area businesses and organizations. This project has amazing potential for Leslie County and I can’t wait to see it grow and prosper.”
BANK SHOTS! BANK SHOTS! highlight you, the members of the KBA, and the banks you work for. Formerly Bankers on the Move and Bank Happenings, BANK SHOTS! is where we publish your successes and acknowledge your milestones. Email your BANK SHOTS! jfischer@kybanks.com
BANK SHOTS! SPOTLIGHT JOYE HUNT Joye Hunt, who serves as a Senior VP & Chief Financial Officer of PBK Bank, has been named to the Executive Committee of Friends of Traditional Banking. The national organization is an informal network of individuals who recognize the prominent and critical role of traditional banking in local communities and are committed to defending it from misguided laws and over-regulation. Joye has served on the 50 State Advisory Board, now known as the Nationwide Banker Board for the past several years. “I am very honored to be asked to serve in this capacity to help preserve traditional community banking for ourselves, locally and nationally,” said Hunt. Support Friends of Traditional Banking and support community banking nationwide.
www.friendsoftraditionalbanking.com PAGE 12 | KENTUCKY BANKER
BANK SHOTS! #kbabankshots
FROM STAFF REPORTS
FIVE QUESTIONS KBA Education Alliance Team NATALIE KAELIN Director of Education
CHRIS TAYLOR AMY TURNER
Central Bank announced Chris Taylor has been promoted to Trust Officer. He brings 20 years of investment experience, 12 have been with Central Bank. Taylor earned his business administration degree from UK.
What is your favorite part of your job? I love planning educational opportunities that are valuable to our bankers and hopefully meet the needs that are current and essential. I also enjoy compliance and helping our bankers navigate their way through some of the compliance questions and issues that come up. Where is your favorite vacation spot? This is a tough one because my family LOVES to travel and see new places. But my aunt lives in Destin, FL and my best friend and her family live in Charleston, SC; so I would say those two are my favorite destinations because family is involved. BUT we also love Disney World! What do you love to do on the weekends? Spend time with my husband, David, and my daughter, Isabella (Belle, Age 4). Favorite Sports Team? Kentucky Wildcats GO CATS!
DEBBIE BANKS Central Bank promoted Deborah Banks to Retail Banking Officer, Winchester. She began her career at Central Bank nearly 38 years ago.
What did you want to be when you were little? Marine Biologist
PAULA CROSS Education Services Coordinator What is your favorite part of your job? Working with our bankers on their Educational needs and coordinating the Schools from start to finish. Where is your favorite vacation spot? Disney World and the beach. What do you love to do on the weekends? Watch my kids play sports and lay by the pool.
DEENA LONDON Magnolia Bank elected Deena London to the board of directors. Ms. London joined the bank in 1993 and currently serves as Senior Vice President and Chief Financial Officer.
Favorite sports team? Whatever team my kids are playing on. What did you want to be when you were little? Teacher
JAMIE HAMPTON Education Services Coordinator What is your favorite part of your job? Meeting the bankers! Once all the seminar details have been taken care of I travel to most of the locations and I get to put faces with the names. Where is your favorite vacation spot? Destin, Florida and Gulf Shores, Alabama.
DUSTIN RENFROW First Community Bank of the Heartland (FCB) in Kevil, Kentucky promoted Dustin Renfrow to Vice President. He joined FCB in 2015 and currently serves as a loan officer. BANK SHOTS! FACEBOOK @kybankers
What do you love to do on the weekends? In the winter, watch college basketball. In the summer, anything outdoors. Favorite Sports team? Louisville Cardinals GO CARDS! What did you want to be when you were little? Elementary school teacher KENTUCKY BANKER | PAGE 13
TESTIMONIAL EMERSON BALLARD MY EXPERIENCE
Town and Country Bank and Trust Company Bardstown, Kentucky
The KBA Education program has been an invaluable resource to my career in banking. It has allowed me to not only gain further knowledge of the industry but also to make connections with bankers in other parts of the state. I have been able to take part in the Commercial Lending School and the General Banking School. In addition, I have participated in various seminars and training sessions such as a sales training and a cash flow seminar. These opportunities have been instrumental in my banking career. I would advise all KY Bankers to take advantage of the offerings of the KBA Education program. Not only will you learn a great deal of valuable information but you will be able to connect with fellow bankers. This will be helpful throughout your career. You won’t regret any of your resources spent with KBA Education! EMERSON BALLARD, KBA EMERGING LEADER
Left to right: Scott Rickman, Jacob Michul, Branden Gross and Ben Crittenden
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KBA EDUCATION ALLIANCE
General Banking School
June 11-16, 2017 @ the Holiday Inn Louisville East
The KBA’s General Banking School (GBS) is designed for BENEFITS BUILD BRIDGES recent college graduates, management trainees, and bank employees who wish to build on skills acquired through The General Banking School builds a bridge between conthe Essentials of Banking School. cepts and practical application. The curriculum consists of practical classroom sessions and experience with a comREQUISITES SUGGESTED* puter-generated bank simulation, BankExec. The balance of classroom and simulation creates a program that will be • An associate degree, ABA courses in Money and of value to bankers throughout their career. Banking, Principles of Banking, and/or Accounting, or equivalent college courses and three years’ experience PROVIDES COMPREHENSION OF COMPLEXITY in the financial service industry; or • A bachelor’s degree in finance or economics and one The General Banking School provides a comprehensive understanding of the connections between banking funcyear experience in the financial service industry; or tions and the banking environment; practical application • A master’s degree in finance or economics and no of classroom learning by completing Intersession assignexperience in the financial service industry; or ments; opportunities to experience the complexity of • A graduate of the Essentials of Banking School. managing a successful bank through a hands-on computer simulation. *Special circumstances will be handled on an individual basis.
PURPOSE UNDERSTAND THE HOW & WHY The KBA’s General Banking School is designed for employees who possess a current knowledge of banking that sufficiently prepares them for this advanced-paced curriculum. We teach bankers to understand the business of managing a bank company, the financial decisions that must be made, how each bank department is inter-related and the economic environment of the business of banking.
REQUIREMENTS TO GRADUATE To successfully complete the required course of study and graduate from the school, the following requirements must be met: Attend all classes; successfully complete Year I; attend intersession day in the Fall; complete the intersession exercises and receive a satisfactory evaluation of the exercises; participate in BankExec, as part of the Year II curriculum, receive satisfactory evaluation; pass all exams.
QUESTIONS PAULA CROSS pcross@kybanks.com FUN GBS 2016
MAR/APR 2017
FUN GBS 2016
KENTUCKY BANKER | PAGE 15
KENTUCKY BANKERS ASSOCIATION
Financial Literacy Focus Builds Loyalty with Millennials April was National Financial Literacy Month so banks are evaluating their marketing plans to determine the financial literacy support needed to educate their customers. A key priority for many banks is to find new ways to strengthen their relationship with Millennial consumers. But effectively engaging this savvy, independent and often skeptical generation can feel like a daunting task, especially when the media often paints a negative picture of Millennials’ mistrust of banks. At EverFi, we’ve helped millions of young people build their financial know-how, and we believe there is a tremendous opportunity for banks to use digital education to connect with the “mobile-first” generation of consumers. Our research shows that offering financial education is a highly effective way to engage Millennials, earn their trust, and increase their wallet-share. But in order to effectively connect with this demographic, banks must first understand and adapt to Millennials’ style and embrace their preferred methods of communication. We surveyed hundreds of Millennials on their relationship with their primary bank, and the majority of respondents used words like “transactional” and “boring” to describe this relationship. When asked to rate the relationship on a 1 to 5 scale, the majority of respondents felt completely “neutral.” In a world in which many banks are competing on the same features and brand is a critical differentiator, “neutral” is simply not enough. So what can banks do to strengthen their brand with Millennials and become a trusted source of financial guidance?
which may be outside of normal banking hours. Peak traffic to EverFi’s financial education platform is between 4pm and 8pm, and 20% of traffic between 10pm and 1am. Banks must focus on providing short, fun and engaging content that can be accessed anytime, anywhere. Lastly, incentives are a highly effective means to get young people to engage with your educational offerings. Our partners have seen huge spikes in user activity by offering scholarships, contests, one-time fee forgiveness, a $25 savings account credit, or other incentives. A key takeaway here is that young people want help when it comes to managing their finances, but it has to be convenient, relevant, and mobile-friendly. This presents an incredible opportunity for financial institutions to become that source of trustworthy guidance for the next generation of customers. In fact, consumers that engage with a company’s educational offerings are 5 times more likely to make a purchase than consumers reached by more traditional advertising campaigns. Millennials expect innovation in banking to come from outside the industry, either from high-tech startups or well-established names like Google, Amazon, or Apple. But at EverFi, we’re helping community banks be the source of that innovation. Hundreds of leading banks are using our technology to build private-labeled financial education campaigns that empower consumers and build their trust and loyalty.
Our survey revealed that Millennials want help when it comes to managing their finances, specifically, training on how to avoid fees, better mobile tools, and education on relevant products that will help them stay on a budget and manage student debt. In fact, two thirds of respondents said that they would actually like more communication from their bank if the information provided is relevant, beneficial, and not overly commercial. In order to effectively reach Millennials and provide this financial guidance, mobile engagement is key. According to the Federal Reserve, more than 70% of Millennials have used mobile banking services within the last 12 months, compared to only 40% for the remaining adult population. At EverFi, we see this data play out every day. The vast majority of traffic to our adult education platform comes from a smartphone or tablet. Secondly, Millennials have short attention spans and want on-demand access to information when it fits their schedule, PAGE 16 | KENTUCKY BANKER
See how banks are using EverFi technology to build customer loyalty (video): http://info.everfi.com/loyaltymatters MAR/APR 2017
KENTUCKY BANKERS ASSOCIATION
Kentucky Bank Introduces CardValet Fraud Management Smartphone App
®
CardValet is a new debit card management and fraud mitigation tool for cardholders. Debit cardholders simply download the free app from the Apple® App Store or Google® Play Store, and personally manage their debit cards. “With this new and powerful debit card management tool, our cardholders can set parameters for when, where, and how their debit card is used,” Louis Prichard, President and CEO said. “It’s easy to ‘turn off’ their debit card from their smartphone, and then ‘turn on’ their debit card when they want to use it. Not only is CardValet user-friendly and convenient, but it will aid in our continued efforts to prevent fraud and identity theft for our cardholders.” The on/off feature is only one of the safeguards available with CardValet. Using the GPS system in the smartphone, geographic use restrictions can also be set up. Other con-
trols can restrict usage by merchant and spending limit. Real–time alerts create another layer of fraud protection with alert notifications when a transaction is attempted, declined or both. CardValet puts the control of debit cards right into the cardholder’s hands. Link more than one account to keep track of all debit cards in one easy-to-use application. Kentucky Bank, a leading community bank in Kentucky, has 17 offices throughout Kentucky. They are honored to have earned BAUER FINANCIAL Inc.’s highest 5-Star Superior rating. A 5-Star rating indicates that Kentucky Bank is one of the strongest banks in the nation. Kentucky Bank has also been recognized as one of “The Best Places to Work in Kentucky” for the past 6 years. Kentucky Banks stock symbol is KTYB.
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Executive Workshop
STRAIGHT TALK | OVERTIME Ballard W. Cassady, Jr. | President & CEO bcassady@kybanks.com
OP-ED Lexington Herald Leader Posted May 3, 2017 3:40 pm
Dodd-Frank reform will boost local banks, communities they serve
I am always interested, but dismayed, to read media stories praising the Dodd-Frank Act (Wall Street Reform and Consumer Protection Act).
al banks to go about the responsible day-to-day business of improving our economy and helping our communities thrive.
My dismay results from the fact that media does not seem to care that such an imposing piece of legislation has done nothing to reform Wall Street or protect consumers, despite both of those goals being identified in the title.
This is done by holding the largest, most complex institutions to a standard that matches their business models while allowing the business of traditional, everyday banking to be transacted without unnecessary bureaucratic red tape and with the flexibility to allow your local bank to work with you during both good and difficult times.
Instead, this law has stifled traditional banks from serving their clients in a way that truly serves the consumer’s best interests and established a cookie-cutter approach to banking services that does not consider the diverse needs of individuals at all stages of life. Kentucky banks have always been the cornerstone of communities, especially rural communities, and Dodd-Frank has stifled banks’ ability to make customer service their first priority — instead it is paper processing.
Community banks support local citizens, local charities, small business and more. Without some significant overhaul of Dodd-Frank, every person in Kentucky will have to fear that their hometown bank will not be able to thrive and options will become limited and less personalized.
Barr has made every effort to include bank size or complexity limits on regulatory relief legislation to help boost economic recovery, and we hope he continues that effort That is why Kentucky and consumers need Dodd-Frank re- for each citizen of Kentucky. He represents Kentuckians form. well, regardless of their address, their political affiliation or their occupation. As president and CEO of the Kentucky Bankers Association, I closely follow banking issues on a state and federal lev- Kentucky needs vibrant community banks and thriving el and encourage the passage of the Financial CHOICE Act communities and the CHOICE Act provides one step toof 2016, which will help strengthen the economy, allow ward that goal. banks to serve their customers and keep traditional banks in our communities. The CHOICE ACT, supported by Central Kentucky Congressman Andy Barr, does a number of things that Dodd-Frank does not — most notably it reforms Wall Street and protects consumers. The CHOICE Act increases accountability for the most complex and least transparent institutions, while allowing consumers, small business, communities and tradition-
Ballard Cassady Jr.
Ballard Cassady Jr. is president and CEO of the Kentucky Bankers Association.
KENTUCKY BANKERS ASSOCIATION
BANK SHOTS! #kbabankshots
JEREMY BLACK Jeremy Black has been promoted to assistant VP of First Community Bank of the Heartland (FCB) in Clinton KY. Black joined FCB in 2014 and currently serves as a loan officer.
JEFF ZINGER Jeffrey Zinger joined the Lexington office of WealthSouth in the role of Senior Vice President, Lending Manager, Growth Markets.
First Kentucky Employees Donate Over $19,000 to Feeding America Employees of First Kentucky Bank completed their fourth year of raising money for the Feeding America BackPack Program. Feeding America has been the chosen “Charity of Choice” for First Kentucky since 2013 and will be the recipient of funds next year as well.
in the counties in which First Kentucky has locations including Carlisle, Graves, Muhlenberg, and Ohio. Through this year's contribution to the BackPack Program, they were able to provide weekly food for over 160 children. First Kentucky also donated $1,800 to the Family Resource Centers in Livingston and Marshall Counties to provide food for children in need on the weekends through their individual Backpack Programs. Since 2013, First Kentucky employees have donated over $83,000 towards the Backpack programs through Feeding America and the individual school systems!
“Through the Charity of Choice program, it is evident that our employees are committed to helping non-profit organizations in our communities year after year. The majority of our Feeding America donation is through the willingness of our employees to donate via payroll deduction," commented Nicole Sullivan, First Kentucky Human ReDirector of Marketing, Laura Stinson sources Officer. shares: "I am so proud that through For the 2016-2017 school year, First our employee donations we are able Kentucky’s total donation of $19,300 to help close the gap on child hunger to Feeding America will be distribut- in our schools and make a difference in ed among children attending schools the lives of children in our communities.
JASON JONES Community Financial Services Bank announced Jason Jones has been named Marshall County Market President. Jason was previously Chief Banking Center Administrator.
GORDON MULLIS Gordon Mullis recently joined the Lexington office of WealthSouth in the role of Vice President, Trust Officer. Gordon has over 20 years of experience in the legal and financial services industry. BANK SHOTS! FACEBOOK @kybankers
Left to right: Gina Standifer, First Kentucky Human Resources Assistant; Kayce McClure, Mayfield Middle/High School FRYSC Assistant Coordinator; Clay Black, Purchase Area Development District Commodity & Food Bank Coordinator; Jean Ann Miller, Graves County Middle School FRYSC Coordinator; Jennifer Morris, Symsonia/ Farmington School FRYSC Coordinator; Amanda Rorer, First Kentucky Marketing Assistant/CRA Officer KENTUCKY BANKER | PAGE 19
KENTUCKY BANKERS ASSOCIATION
2017 EDUCATION ISSUE
HOW DO I CHOOSE: Live or On-Demand Webinar? Since schedules differ from department to department, there are two great options available to fit both types of schedules: bankers who prefer to engage in live webinars and bankers who prefer to catch up on webinars when their schedule allows with on-demand webinars. What is a Live Webinar? A live webinar is essentially a seminar conducted over the internet. You can view the presentation (i.e. PowerPoint slides) and possibly participate in a real-time chat and interactive polls. Live webinar registrants receive a toll-free number and passcode to allow entrance to the online webinar and conference call. Live webinars occur in real-time so you should schedule these only if you can guarantee your time will be free from the scheduled start of the webinar until it ends. And yes, you can have other employees in the same room with you to view a live webinar! DON’T FORGET! A webinar allows you an UNLIMITED number of employees with only ONE registration fee.
What is an On-Demand Webinar? An on-demand webinar is very much like on-demand TV. You can watch an on-demand webinar when it is convenient for you, 24 hours a day, 7 days a week. On-demand webinars are recordings of live webinars, including audio, visuals, and handouts, so you can learn at your own pace. The presenter’s email address is normally provided for follow-up questions as an added benefit. On-demand webinars expire within a certain time frame, normally six months. We recommend that you view the material relatively quickly so as not to lose out on the information. On-demand webinars do not occur at a certain time of day, you are free to choose when you want to view the material. This convenient option is also extremely helpful when training other employees, as the on-demand webinar can be viewed by as many employees as desired.
CONTACT US KBA Education Alliance works hard to make industry information concise, coherent, and readily available. Email Paula Cross pcross@kybanks.com if you have questions.
2017 KBPAC Chairman’s Cup Clay Shoot Friday June 2, 2017 Elk Creek Hunt Club Owenton, Kentucky
For sharpshooters and amateurs alike, this is a full day of sport, and camaraderie. Bring your own shotgun, or shotguns with ammo are available at the range for you to use. Enter the 100 target event, as a team or individual, or the Instructor-led 50 target event to learn about proper technique. Awards presented to the best team and best male and female shooter. Agenda: Registration Opens 11:00 am; Lunch/Safety Briefing 11:30 am; Shooting Begins 12 noon; Awards 3:00 pm. To register visit our website: www.kybanks.com
INTEREST RATE RISK / LIQUIDITY OVERVIEW INTEREST RATE RISK /RISK LIQUIDITY INTEREST RATE / LIQUIDITY tions have been reviewed. We suggest a review of key assumptions including:
tution Letter (“FIL”) 2-2010 – Financial Institution Management of Interest Interest rate risk (“IRR”) is defined as the Rate Risk. exposure of a bank’s financial condition tions have been reviewed. We suggest tution Letter (“FIL”) 2-2010 – Financial • Beta – This is the rate of change of OVERVIEW to adverse movements in interest rates. a review of key assumptions including: Institution Management of Interest Banks should alsosuggest have periodic reviews deposit rates given a change tions have beeninreviewed. We tution Let Interest risk (“IRR”) ais fed defined asrate the After 11rate years without funds Rate Risk. of their liquidity risk management promarket rates. How much do you exposure of a bank’sseven financial a review of key assumptions including: Institutio increase, including yearscondition without • Beta – This is the rate of change of gram. See FIL 13-2010 – Funding and really Interest rate risk (“IRR”) is defined as theexpect money market rates Banks to adverse movements in interest any changes in the target fed fundsrates. rate, should have periodicRate reviewsRisk. deposit given a change in Liquidity Riskalso Management. to rise forrates the next increase (or two) After 11one years fedfinancial funds2015 rate condition exposure ofwithout a bank’s we saw increase in aDecember of their liquidity risk management promarket rates. How much do you in fed funds How much after rates? • Beta – This is the rate of change of increase, including seven years without and another a year later. At the time of gram. See FIL 13-2010 – Funding and Be Proactive really expect money market rates to adverse movements in rate, interest rates. that? any the target fedthe funds given Risk a change in Banks sho this changes writing, in it appears that Federal Management. to rise for the nextdeposit increase (orrates two) Liquidity This is not an area, and now is not the After 11 years without a fed funds rate we saw one increase in December 2015 Reserve is poised for yet another increase. • Decay rates – How long will nonofintertheir liq in fed funds rates?market How muchrates. after time How youof your formuch a “rubberdo stamp” and another including a year later. At the time of without Be Proactive increase, seven years that? maturity deposits last? Did your bank money est rate risk and liquidity management. gram. Se really expect market rates this writing, it appears that Federal Potential increases in the fedthe funds rate This is not an area, and now is not the experience an increase in deposits any changes in the target fed funds rate, Proactive utilization of these models Reserve is lead poised yet another increase. certainly tofor increases in the prime • Decay rates – How long will nonLiquidity rise for the next increase two) time forthe a “rubber stamp” ofto your intersince 2007 becauseto customers simply affords Bank(or the ability navigate lending in in increased we sawrate, oneresulting increase December maturity 2015 deposits last? Did your bank est rate risk and liquidity management. didn’t have many options?rates? potentially choppy after waters. Seek out inother fed funds How much Potential increases in the fedincreases funds rate interest income. However, experience an increase in deposits Proactive utilization of these models and another a year later. Atinthe time ofsuggests Logic that as short-term Be who Proact assistance from trusted advisors certainly lead to increases in the prime these rates may result in similar rises in that? since 2007 because customers simply affords the Bank the ability to navigate rates increase, those deposits may specialize in these areas. Take advantage this writing, it savings appears that the Federal lending rate, and resulting inrates. increased money market While didn’t have other options? potentially choppy waters. out This is no be at risk of many leaving. of their certifications, training,Seek and most interest income. However, increases in increases in have increase. Reserve isdeposit poisedrates formay yetnot another Logic suggests that as short-term assistance from trusted advisors who • Decay rates – How long will nonof all, their experience. these ratesinmay inin similar rises in time for a happened yourresult market 2015 or 2016, rates increase, those deposits may specialize in these areas. Take advantage • Line of credit utilization – Will line money market and savings rates. While that trend may not continue. maturity deposits last? Didquestions, your bank est rate ri at risk of leaving. of their certifications, training, most If you have pleaseand contact be utilization increase? If the fed funds Potential increases in the fed funds rate increases in deposit rates may not have all, their experience. experience an of increase in visit deposits the author or www.mcmcpa.com target rate increase is a result of Proactive happened your market in keep 2015 or Here are ain few pointers to in 2016, mind certainly lead to increases in the prime • Line of credit utilization – Will line for more information. increased business activity, banks that trend may not continue. since 2007 because customers simply affords th as you navigate these waters. utilization increase? If the fed funds lending rate, resulting in increased could see increased loan balances If you have questions, please contact didn’t have many other options? the author or visit www.mcmcpa.com potential Here a few pointers However, to keep in mind target due to higher line utilization. What Look are to the past interest income. increases in rate increase is a result of for more information. increased business banks as you navigate these waters. assumptions are Logic in activity, your suggests liquidity that as short-term assistance Look around Asset Liability these ratesthe may result in Comsimilar rises in could see increased loan balances forecast model? mittee (“ALCO”) table. Many of the due to higher line utilization. What rates increase, those deposits may specialize Look to the past money market and savings rates. While members are sitting there with smartassumptions are be in your liquidity at risk of leaving. of their ce Review liquidity plans Look around Comincreases inthedeposit rates may have phones in front ofAsset them.Liability When we last not forecast model? mittee table. Many of the of all, the need to dust off your contingency began a(“ALCO”) tightening cycle in 2004, happened in your market in the 2015Do oryou 2016, members are sitting there with smartfunding plans? Is your list of funding • Line of credit utilization – Will line smartphones weren’t there. How many of Review liquidity plans that trend may notWhen continue. phones in front ofmembers them. we last sources up to date? Have you tested the current ALCO were there? If you ha your offutilization increase? If the fed funds need to of dust your contingency began a tightening cycle In in fact, 2004,their the Do theyou mechanics funding sources? Their experience is vital. Is your list ofsure funding the autho smartphones there. Howincreases many of funding rate Now is a plans? good time totarget make all ofincrease is a result of experience the rate Here arenavigating aweren’t few pointers to keepsources in mind up to date? Have you tested the current ALCO members were there? signature is more important than simply using past your documentation, including increased business activity, banks for more as you navigate these waters. mechanics of yourisfunding sources? By Sam LaFollette, CTP Their experience is vital. In fact, their the cards or resolutions, up to date. data to support current expectations. could see increased loanPrincipal balances Now is a good time to make sure all of Assurance experience navigating the rate increases documentation, signature MCM CPAs & Advisors is more important than simply using past your Annual reviews including Review assumptions due to higher line utilization. What Look to the past By Sam LaFollette, CTP cards or resolutions, is up to date. sam.lafollette@mcmcpa.com data to support current expectations. reviews, in- areAssurance Banks have assumptions built into their Banks should have annual assumptions in yourPrincipal liquidity Look the models. Asset ItLiability Comcluding model validation, of their interest IRR and around liquidity forecast may Annual reviews Review assumptions forecast model? MCM CPAs & Advisors have been(“ALCO”) a while sincetable. key assumpprogram. See Financial Instimittee Manyrate ofrisk the sam.lafollette@mcmcpa.com Banks have assumptions built into their Banks should have annual reviews, inmembers are sitting there with smartcluding model validation, their interestplans IRR and liquidity forecast models. It may Reviewofliquidity have beenin a while key assumpprogram. See Financial Instiphones frontsince of them. Whenrate werisk last
OVERVIEW
Do you need to dust off your contingency funding plans? Is your list of funding sources up to date? Have you tested the mechanics of your funding sources? Now is a good time to make sure all of your documentation, including signature Sam Expert guidance, line. cards or resolutions, is up tobeyond date. the bottomBy Assura THIS IN AN ADVERTORIALAnnual | KENTUCKY reviews BANKERExpert MAGAZINEguidance, beyond the bottomMCM line. C
began a tightening cycle in 2004, the smartphones weren’t there. How many of the current ALCO members were there? Their experience is vital. In fact, their MCM CPAs & Advisors experience navigating the rate increases www.mcmcpa.com | 888.587.1719 is more important than simply using past MCM CPAs & Advisors data to support current expectations. www.mcmcpa.com | 888.587.1719 Review assumptions
KENTUCKY BANKERS ASSOCIATION
Want to Grow? It’s the Little Things
Many bankers believe: We’re uniquely positioned to serve the affluent customer. Our service is second to none.
Be There When Customers Cecide to Switch
But remember, your prospects haven’t experienced your service. And, few community financial institutions can uniquely serve the affluent class better than regional and national banks.
It’s almost impossible for financial institutions to create the customer need to buy their products. With basic requirements for food and clothing, the need is already there. Bankers can’t create similar needs. However, we can identify people who are likely to need new core relationships or those seeking a new primary financial institution (PFI).
Real growth requires much more than the false perception that customers are privileged to bring their relationships to you. It takes many factors — like brand, product, policies, marketing, employees and execution. When you try to maintain growth of your customer base, focus is often mistakenly on only one factor. But each activity impacts expansion. Some are more important than others and real growth isn’t assured by any one of them. Real growth requires a coordinated system of activities — all connected to each other.
Banking customers become better prospects for your institution when they go through life-changing events — when they move, get married, or change jobs — but it’s difficult to be in front of them at the right time. You can purchase highly-targeted contact lists for these events, but once prospects are on a list it’s usually too late. An even larger prospect group consists of individuals who are dissatisfied with their current PFI. Yet how can you find those prospects who would consider your financial institution convenient?
I’ll illustrate this idea using the airline industry. All airlines have planes, pilots, flight attendants, and luggage handlers. All transport people and many fly the same routes. So why does Southwest Airlines have a much better reputation than other airlines? Are Southwest planes better or are their people more professional? No. What Southwest has is a much better activity system.
The simple answer: The right type of data. Begin by modeling your current customers as a starting point for your branch-convenience footprint. If the prospect group is too large, fine-tune by adding characteristics of current customers to the targeting model. Most current-customer attributes are more reliable than purchased demographics. Add more (big) data to enhance your best-prospect model.
Michael Porter, in his Harvard Business Review article years ago, defined the activity set of Southwest Airlines. Little things competitors could not or wouldn’t copy were the difference. Its fleet uses only one type of plane, so maintenance is easier, faster, and cheaper. The airline’s unique boarding system allows flights to turn around quicker. All its activity points — reliable and frequent departures, low ticket prices, high aircraft utilization — make Southwest Airlines more profitable than its competitors. Let’s take this idea to community banking. Like airlines, financial institutions are all relatively the same. All have checking and savings accounts and all use banking systems recognizable from one FI to another. So how can your activity system give your financial institution an edge over competitors?
Key Component — Your People Engage your staff, train them, and allow them to have fun. While working with several hundred community-based FIs, I’ve seen what a difference the right branch personnel can make. - Without changes to marketing or product it’s common to see dramatic customer growth after a branch leadership change. - Same-market branches, using identical marketing and products, grow at dramatically different rates. The people component of your system probably has the most subcomponents that crucially help or hurt your organization’s growth. Especially in branches, the right people are extremely important. But if staffs are not well trained, branches may not achieve their goals. PAGE 26 | KENTUCKY BANKER
Suppose you could determine which of your branches is convenient for prospects by overlaying their cell phone usage and GPS data? With the prevalence of mobile devises, this has become a very predictive indicator and a great real-world example of big data applications. Lastly, don’t wait until after the prospect’s life event has happened. Limit your prospect audience by fine-tuning the model while you increase your contacts with these quality prospects. Then you’re likely in front of them PRIOR to a trigger event that prompts them to seek a new primary financial institution.
Product isn’t Marketing’s Silver Bullet For core customer acquisition we seek the single product that answers our growth goals. There isn’t one. While your product is important, it’s only a single component of your entire activity system. With product, you must consider characteristics like simplicity, customer advantages, ease of sale, profitability, and many others. Ignore any of these factors and growth becomes more difficult or even impossible. A good product may have a variety of different looks if it follows the activity system components outlined above.
Bottom Line Consider the little things that make growth happen. They are the important glue that hold your activity system together and make it successful. By Achim Griesel, president at Haberfeld Associates, a customer acquisition marketing and profitability consultant for community-based financial institutions. CONTACT achim@haberfeld.com MAR/APR 2017
KENTUCKY BANKERS ASSOCIATION
Patton Named Employee of the Year
The Murray Bank President and CEO, Bob Hargrove, presented Daniel Patton with the Employee of the Year award (pictured at left). Patton works in Deposits/Operations at the Main Office. “It is such an honor to be selected for this recognition by my fellow co-workers,” said Patton. “I am beyond thankful to have the opportunity to serve some of the best customers in Calloway County alongside co-workers who feel like family!” In addition to his strong work ethic and ongoing support of the Bank’s mission, he was recognized for his outstanding performance in all aspects of his job. He is known to his supervisor and colleagues as a friendly, hard-working co-worker who excels at anticipating needs and problems before they arise and then taking care of things quickly. “One of the things this bank was built on was delivering unparalleled customer service and there aren’t many that do it better that Daniel,” said Hargrove. “He epitomizes first-class service, working with every customer on an individual and timely manner, and represents The Murray Bank in a classy and professional way – both internally and externally.”
EXPERTISE IN RISK MANAGEMENT MCM has the experience and knowledge to advise financial institutions on the risk management issues they face in today’s marketplace. From information systems, to credit administration, compliance and internal audit, MCM’s team members have your bank’s best interests in mind.
Rick Taylor Principal rick.taylor@mcmcpa.com
Sam LaFollette Principal sam.lafollette@mcmcpa.com
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KENTUCKY BANKERS ASSOCIATION
2017 EDUCATION ISSUE
Convenient. Affordable. Online. The KBA is Your Local ABA Training Provider!
ABA Training is a comprehensive source for training and Online training courses offer: education available through the American Bankers Association (ABA) or previously through the American Institute • Rich graphics and interactivities of Banking (AIB). • Mobile-ready courses • Frequent self-checks to measure comprehension All AIB courses, certificates, diplomas and more are now • Built-in-tools and job aids for ongoing learning part of ABA Training, and are brought to you by KBA's Education Alliance, your local ABA Training provider. Diplomas and Certificates
Extensive Learning Opportunities
For more than 100 years, bankers have taken advantage of ABA diploma and certificate programs to prepare for caABA Training includes extensive learning opportunities reers in banking or to enhance the skills and knowledge suited to specific job roles, in both facilitated and selfthey already possess. Certificates build the skills necessary paced online formats, as well as in person. for a specific position in the bank and can be taken entirely Online training delivers unmatched content that meets the online as a certificate curriculum. Diplomas provide broadneeds of today’s learners and the changing demographics er and more in-depth coverage of banking as a profession. of the banking industry. Many courses meet the requirements of the Institute of Certified Bankers (ICB) for exams ABA Textbooks and Reference or continuing education credits. ABA textbooks support the ABA Training curriculum. They Flexible and cost-effective, ABA’s online training opportu- are used in the delivery of facilitated online courses and nities are continually updated to provide a superior learn- can also be used to deliver training in your bank. ing experience that can be accessed from anywhere, at any time.
Facilitated Online Training Courses
VISIT kybanks.com
Click on Education Alliance > click on ABA Training
These courses are available in a virtual classroom environment, complete with fellow students, instructor guidance CONTACT questions and feedback. Facilitated online training courses offer Contact Jamie Hampton jhampton@kybanks.com banking-specific content supported by: • Experienced instructors with banking expertise • Exercises to validate your understanding • A flexible weekly schedule with no set day or time
Self-Paced Online Training Courses These courses offer the greatest flexibility in skill-building and practical application as they are independent study and include real-life practice scenarios. MAR/APR 2017
KENTUCKY BANKER | PAGE 29
KENTUCKY BANKERS ASSOCIATION
2017 EDUCATION ISSUE
Graduate Banking Schools
Excellence in Education Advancement
July 16-28, 2017
May 21 - June 2, 2017 Over 15,000 executives have successfully completed the program which is held each spring on the LSU campus in Baton Rouge. The School’s purpose is to fill the need for graduate level study by bank officers and others meeting admission requirements leading toward a broader knowledge and understanding of major banking functions.
Since 1950, the Graduate School of Banking at Colorado (GSBC) has built an impeccable reputation as a banking school geared to help students achieve lasting success in the banking and financial industries.
TESTIMONIAL
"I would definitely say that The LSU Graduate School of Banking was a key component in my career advancement to president and CEO of our local hometown bank. AND… I loved those ice cream sundaes in the cafeteria!!”
Mike Mercer, KBA Chairman President/CEO, First State Bank Central City, Kentucky
July 30 - August 11, 2017 Since 1945, the Graduate School of Banking at the University of Wisconsin-Madison has been widely recognized as being the best, and most progressive, banking school in the country. We invite you to explore exceptional leadership and growth opportunities available through GSB for professionals across all areas of financial services.
TESTIMONIAL
June 1 - 8, 2017 Did you know Stonier is the nation’s original graduate banking school? Stonier continues to lead the way, with a reputation as the industry’s preeminent graduate school. The Stonier Graduate School of Banking delivers the highest standard of executive education.
"My experience in Wisconsin was a confirmation of how well the KBA General School of Banking prepared me for the Graduate School. In hindsight, the intersession project at KBA was perhaps the single most useful tool I took to Wisconsin. Thank you so much for making the program a great stepping stone for my future career!"
Dave Kunze, Vice President/Operations Officer Whitaker Bank, Georgetown, Kentucky
CONTACT Email Paula Cross pcross@kybanks.com if you have questions. MAR/APR 2017
KENTUCKY BANKER | PAGE 31
KENTUCKY BANKERS ASSOCIATION
CECL: Your CSI Step-by-Step Guide to Compliance by 2020-21 by Keith Monson, CSI Chief Risk Officer
count for contingencies.
Very soon, CECL will fundamentally change how the financial industry accounts for loan loss reserves. Currently, institutions can’t record expected losses until deemed “probable.” Because of this limitation, they were inadequately reserved before the 2008 financial crisis.
Communicate with your core provider. CECL relies on historical data on life of loan or life of portfolio loss rates, key portions of which reside within your core system. So, contact your provider to make adjustments to the current closed-file destruction schedule.
To avoid a disastrous repeat, the Financial Accounting Standards Board’s (FASB) Current Expected Credit Loss Step 2: Address Key Decision Points (CECL) approach to the Allowance for Loan and Lease Losses (ALLL) goes into effect between 2020 and 2021. Experts The CECL project team must consider these points to deadvise immediate action toward minimizing CECL’s impact termine your institution’s best course of action. on institutions’ capital and human resources. Data Identification The following guide takes your institution through impleInstitutions must anticipate collecting the following data— mentation, one step at a time. at a minimum—for individual loans, and assess the need Step 1: Initiate Education and Planning for more granular detail: risk rating, loan duration, origination date, maturity date, loan balance, key charge-off or According to the American Bankers Association (ABA), reg- recovery information, and loan segmentation. ulators consider CECL “the biggest change ever to bank accounting.” You can help control the pain, if you haven’t Data Gathering already done so, by educating staff and planning now: Gather individual loan data for existing loans to build the Assign a team leader and assemble a team. historical picture and vintage disclosures CECL requires, including data from: Identify a strong candidate with experience in such areas as credit risk or accounting. Familiarity with project manCore system: determine the data available, and plan for agement also is ideal. The CECL leader should build a team retaining and accessing it. representing key affected areas, including senior manageLoan accounting and servicing systems: determine how ment, loans, credit underwriting, risk management, acto retrieve additional data points within these systems. counting and internal audit. Educate the team and board. Review CECL and explain its possible implications to your board and key stakeholders. Start by reviewing these interagency documents about CECL: Joint Agencies Statement and Frequently Asked Questions. Create a project plan.
Loan files and credit memos: certain data points may only be available within the loan file or credit memo. Other databases: search other resources - customer relationship management systems, to complete customer profiles. Process Adjustment
Your detailed project plan should manage system and pol- The project team must adjust existing loan processes and icy changes, provide training and communication, and ac- systems to capture the CECL data more cost effectivePAGE 32 | KENTUCKY BANKER
MAR/APR 2017
KENTUCKY BANKERS ASSOCIATION
ly. This includes creating consistent codes for data fields, TESTIMONIAL eliminating duplicate fields, ensuring data can be accessed “The Cecilian Bank has used Secure Connect for several years, and we are extremely pleased with how and transitioning to digital-collection methods. Data Analysis
Secure Connect has improved communication between all banking centers. Using Secure Connect saves time when preparing for our board meetings.”
Decide where to store the data, be it in an Excel spreadsheet or a complex, secure database. Your institution also must determine a cost-effective way to analyze that data.
Portfolio Segmentation
Step 3: Validate and Test Your Decisions
Beth Cox, VP Human Resources The Cecilian Bank, Elizabethtown, KY
The Federal Reserve advises to “identify the portfolio seg- Validate chosen methodology. mentation needed to implement the proposed CECL model, such as grouping assets with similar risk characteristics.” Ensure your methodology meets all CECL requirements and provides the most accurate reserve estimates. The forThese segments should consist of the same product or mer will indicate your institution’s compliance readiness; collateral type, interest rate, or other shared risk charac- the latter helps minimize the financial impact from CECL. If teristic. The agency adds that loan portfolios should be issues arise, adjust and retest. accounted for at the most granular level, since granular segmentation equals better loss estimates. Run parallel ALLLs. Calculate both the current ALLL model and the newly deEconomic Variables vised CECL version through the transition period, to help with budget decisions in preparation for CECL’s effective Institutions also must include national and local economic date. data when calculating CECL. Those that are readily available, including unemployment rates, housing prices and Estimate capital impact. commercial real estate prices, will prove the most helpful. The Federal Reserve suggests institutions “be proactive in estimating the potential impact to their regulatory capital CECL Methodology ratios to assess whether they will have sufficient capital at the time that the CECL model goes into effect.” FASB doesn’t require that a specific methodology be used to calculate the ALLL under CECL. The interagency joint Step 4: Transition to CECL by 2020-21 statement explains “allowances for credit losses may be determined using various methods. Institutions that follow this multi-step plan, making use of the extended time frame and system-driven resources, will Additionally, institutions may apply different estimation reap many benefits, including balancing CECL-related tasks methods to different groups of financial assets.” with other responsibilities, streamlining data analysis and ensuring their CECL rollout meets regulatory expectations. Using this background info and our four-step plan, you Methodologies include: have the tools to determine how to implement CECL based • Average charge-off method on your institution’s size, loan complexity and budget. • Vintage analysis • Static pool analysis About the author: Keith Monson serves as CSI’s chief risk • Roll-rate method or migration analysis officer. In this role, Monson maintains an enterprisewide • Probability of default compliance framework for risk assessment and reporting, • Regression analysis as well as other key components of CSI’s corporate compliance program. • Discounted cash-flow analysis MAR/APR 2017
KENTUCKY BANKER | PAGE 33
KBA EDUCATION ALLIANCE
ProBank Austin Brings the Knowledge
2017 EDUCATION ISSUE
ProBank Austin partners with KBA Education Alliance to provide Kentucky bankers with high-quality, dependable educational training for your compliance needs. ProBank Austin has been providing consulting and educational services to the financial industry for 39 years. Our staff is comprised of former federal and state regulators, bankers, attorneys, and financial analysts.
ProBank Austin has presented seminars on regulatory compliance topics all over the United States to thousands of bankers through our public seminars, webinars, publications, and through our relationships with banking associations and several banking agencies.
National Seminar Provider ProBank Austin is a premiere national provider of seminars for financial institutions across the country. Whatever their differences, financial institutions share many concerns. Our seminars are designed to address these common needs in a way most beneficial to our clients.
• Learn from and ask questions of the industry’s leading subject matter experts on the topics that are important to you; • Hear real-world experiences found as part of our consulting practice to help you apply what you have learned to your institution; • Receive a certificate of attendance with applicable hours for your continuing professional education credit; and, • Receive an in-depth reference manual that will serve as an invaluable reference tool for you.
Each seminar focuses on a specific topic and covers the information in a clear, easily understood manner that relates to the day-to-day experience of those attending. The PBS Expert Knowledge seminar series was developed in response to the need for continuing professional education in the financial industry. Our subject matter experts will share their knowledge and experiences with you to help you not just hear the requirements, but also help you process how those rules impact Attendee Benefits your institution’s policies and procedures. QUESTION: What are the benefits of attending a ProBank Austin seminar event? ANSWER: As an attendee, you will:
We know the issues and concerns that are important to you and we offer practical knowledge and skills to help you get through those issues.
ProBank Austin and the KBA offer a full array of compliance • Learn and interact with other attendees that are facregulatory topics through webinar training. For more inforing the same challenges you are; mation visit: www.probank.com or www.kybanks.com • Receive the most up-to-date information on industry topics, including any recent issuances from the regulatory agencies; < < Calendar of ProBank Austin & KBA offerings SEE PAGE 21
BANK SHOTS! #kbabankshots ON FACEBOOK @kybankers
JONATHAN McELROY
KIRK ESAREY
PAM WALKER
KYLE HITTNER
First Security Bank hired Jonathan McElroy as Assistant VP, Banking Center Manager. He has more than nine years of experience in management, sales, and retail and business development.
Citizens Union Bank announced the hiring of Kirk Esarey for the position of Assistant Vice President/Business Development Officer. Mr. Esarey will work out of Citizens Union Bank’s Middletown Branch in Jefferson County.
The Murray Bank promoted Pam Walker to Vice President. She joined the bank in 1999 and was one of the original nine employees. She currently serves as VP of Deposit Operations.
Kyle Hittner joins Field & Main Bank as Director of Customer Experience. In this new role, Hittner supports the Field & Main brand by creating a unique and hospitable atmosphere that enhances the client experience.
ADAM GALLOWAY
LADONA BURNS
PATRICK CALLOWAY
JENNIFER DRENNAN
First Security Bank promoted Adam Galloway to Vice President, Market Executive, in Bowling Green. Galloway was hired as a commercial banker at the bank in July 2015.
First Security Bank promoted Ladona Burns to Banking Center Manager; she will be responsible for the customer service and dayto-day operations of the banking center.
Bank of the Bluegrass & Trust Co. welcomes Patrick Calloway, AVP-Senior Loan Originator. Patrick enjoys helping clients reach their goal of home ownership.
Jennifer Drennan has been named Chief Information Officer, Senior VP. She is responsible for streamlining all technology operations to ensure internal efficiencies and enrich the client experience.
KEN ADAMS
LESLEY FLUKE
RYAN DINNEGAN
MICHELLE HOPE
Magnolia Bank announced the election of Ken Adams to the board of directors effective immediately. Mr. Adams joined the bank in 2006 and currently serves as Senior Vice President and Senior Agribusiness Lender.
First Security Bank promoted Lesley Fluke to Senior VP, Market Executive, in Lexington. Fluke joined the bank in October of 2016 as a Senior VP, Commercial Banker.
Citizens Union Bank announced that Ryan Dinnegan was hired for the Mortgage Loan Originator position at the Middletown branch location.
Michelle Hope has been promoted to VP, Retail Operations Officer, where she oversees the coordination and management of the organization’s retail banking operations.
KIM LEWIS
MATT YEARY
WANDA MAYER
AUDREY LILLPOP
First Security Bank promoted Kim Lewis to Consumer Loan Underwriter. She will examine, evaluate, and authorize credit decisions of borrowers’ applications. She joined First Security Bank in March of 2014.
First Security Bank hired Matt Yeary as VP, Credit Officer; he comes to the bank with more than 18 years of experience in credit underwriting and commercial banking.
First Security Bank promoted Wanda Mayer to VP, Director of Loan and Credit Operations; Mayer has been promoted to supervise the loan operations, loan processing, and consumer loan underwriting departments.
Farmers Bank and Trust Company announced Audrey Lillpop as Hopkins County Community President. Bank President and CEO J. Wade Berry: “We are very happy to have Audrey on our Team. Her experience and eagerness to make an impact in our Hopkins County market is something we are very excited to see. We know Audrey along with the rest of our Hopkins County staff will do great things.”
BANK SHOTS! highlight you, the members of the KBA, and the banks you work for. Formerly Bankers on the Move and Bank Happenings, BANK SHOTS! is where we publish your successes and acknowledge your milestones in Kentucky Banker magazine and on the KBA’s official FACEBOOK page: @kybankers (we use the hashtag #kbabankshots). Email your BANK SHOTS! jfischer@kybanks.com
KENTUCKY BANKERS ASSOCIATION
Fintech, Payments & Banking Creating opportunities by leveraging fintech and payments industry knowledge
Although these programs are a necessary value-added benefit for banks and their clients, many of these programs It has been many years since the local community bank re- come with significant risk to the bank. Banks can lose 20 to quired only a reasonable delivery of core banking skills to 25 percent of their merchant clients each year — the typthrive. Yet most community banks still think of their busi- ical attrition for merchant services programs for small and ness clients and payments in two separate ways. One is medium-sized businesses — for a number of reasons, such related to merchant services and how to provide this crit- as increasing rates and substandard service, all of which ical service to their business clients. The other is a more can lead to the demise of the bank’s reputation and potentraditional cash management view of payments led by the tial loss of lending opportunities with these clients. need for ACH payments and bill pay functionality. In order for banks to reap the benefits of lending and lowcost deposits, they need to find a program that helps reEach year, however, access to innovation and knowledge tain clients and improve banking relationships. They must demands that community banks deliver a broader set of provide the best services and value added benefits to their payment services to differentiate them in their respective clients. Banks can now protect themselves from these tramarkets. Those that make this shift in payments will ultiditional risks by implementing a program that: mately increase market share as well as open up signifi• Minimizes merchant services program attrition. cant cross-selling opportunities for other core banking ser• Helps optimize their core bank solutions to round vices. Today is the best day to start leveraging fintech and out card processing with ACH and/or RDC. payments industry knowledge to your advantage. • Enables them to make more loans by retaining more clients and ensuring they are treated fairly. “The payments industry has changed dramatically in last • Helps them gather more core deposits. few years but community banks still rely on outdated mod• Improves client success rates compared to industry els for addressing payment transactions for businesses,” averages. notes Paul Schaus, President, CEO and founder of CCG Cat• Provides business clients with expert advice to help alyst.” The differences between physical and virtual paymanage their payment card processing. ments continue to erode. If community banks want to re• Facilitates access to the lowest payment card processing rates possible by having access to multiple tain critical business customers, they need to look beyond processing platforms. traditional payments solutions and explore innovations • Delivers peace of mind to their business clients by such as payment gateways that integrate their core bankhaving the payment company billings audited for ing products with automation in mind.” accuracy and consistency. By Chris McNulty, Wimsett & Company
Merchant Services The delivery of a merchant service solution can come in several forms and varying degrees of bank involvement. Banks can form a Referral partnership with an ISO or acquirer, or an Agent Bank partnership where the bank must do the selling of the service directly. Banks can choose to take a more active role in the delivery of the solution with far more options to facilitate the acceptance of payments by a business. PAGE 36 | KENTUCKY BANKER
Cash Management Solutions The more traditional cash management side of the bank that focuses on ACH payments can leverage core banking system solutions; however, there is little to no connection to the merchant services discussions with businesses today. Few banks combine the solutions and marketing efforts for traditional cash management payment facilitation and merchant services. Therefore, there are many missed MAR/APR 2017
KENTUCKY BANKERS ASSOCIATION
opportunities to deepen relationships with business cli- underwriting merchants. By making the experience seaments. But several platforms are available to bring these two less for banks, resellers and their connected merchants, sides of banking together. we are delivering the data tools with optimal efficiency,” Bradley Blacker, director of alliance partners and integra“In 2015, we adopted a payments platform that enabled tion, LexisNexis Risk Solutions. us to join core bank solutions with merchant services so that our approved merchant clients can access card, ACH Merging Services and Solutions and RDC payment solutions as a cohesive package. We have accomplished this without adding any staff thanks Enabling payment acceptance for business clients should to the process automation integrated into that platform,” be at the heart of what every community bank offers. Bart Murphy, executive vice president of Avidia Bank, Hud- These services are foundational to strong business acson, Mass. count relationships and open the doors to sell other banking services to further deepen the partnership with the The acceleration of digital solutions widely referred to as client. The more a bank thinks of helping a business grow fintech has created opportunities for banks to selective- as part of its core mission, the more businesses they will ly add services through partnerships. Payments solutions attract. When one seeks to help and protect customers, it are constantly changing and rapidly evolving, making this a becomes more about providing solutions that make sense truly innovative industry, yet many banks have taken a cau- and less about selling products. Businesses need trusted tious approach. Even though this may be prudent, these partners, and they look to their bank as a reliable source. banks must not mistake the widespread hype of “techie” Therefore, banks need to leverage the right partners to desolutions as a lack of substance and long-term value to liver the best solutions. their merchant clients. “We are working with our bank clients to leverage our ex“Easy-to-launch payment solution platforms can help isting ACH and RDC processing platform to also enable card banks provide their merchants the gateway to various dig- acceptance, integrated into one solution. This functionality ital payment options that include online, mobile and email has been in place for a while, but we are now helping them enabled transactions. This approach is designed to put the demonstrate to their business clients the power of intebank at the center of payments in a way that consolidates grating other forms of payments into one engine. They can the delivery of ACH, card and RDC in a single solution set choose from many different merchant service providers; for merchant clients. Such platforms can also offer inte- and through our partners, we help them negotiate better grated risk management and underwriting that stream- rates and terms, as well,” Bill Phillips, group president of lines the review by connecting the leading data providers Jack Henry and Associates’ Enterprise Payment Solutions. to the client registration and onboarding process for ACH See www.jackhenry.com. and RDC, which then connects to the recommended merchant service provider. The result of the enriched packag- When community banks are focused on revenue growth, ing and delivery of core bank solutions is an improved path they find the value of a new business client is far greater for the bank to increase revenues,” Richard McShirley, than an average consumer or retail relationship. Adding a CMO of linked2pay (www.linked2pay.com). new business client or retaining an existing one can accelerate the growth and success of any bank. Changing the A lack of integrated underwriting and risk management way banks approach businesses and the critical service of tools has given banks pause when looking at getting se- payments will make a dramatic impact on retention and rious about the delivery of payment solutions. Larger fi- growth of new business clients. nancial institutions have deployed solutions that leverage the data sources needed to scale the risk and fraud management process. In addition, some fintech solutions are Chris McNulty is president at Wimsett & Company, a paymaking those data options available to banks for all sizes. ments industry consulting firm for businesses of all sizes, “We are working with payments platform providers in financial institutions and payment industry investors. For partnership to deliver integrated risk-management and more information, visit https://wimsettandcompany.com fraud protection in ways that streamline the process for MAR/APR 2017
KENTUCKY BANKER | PAGE 37
KENTUCKY BANKERS ASSOCIATION
Scott Smith Celebrates 20 Years First Community Bank of the Heartland (FCB) recently recognized Scott Smith, vice president, for his 20th year of service with the banking company.
Smith joined FCB in 1997 after working for three (3) years with the Disaster and Emergency Service and 911 Coordinator for Hickman County KY. Smith serves as the compliance officer for FCB. Smith is a graduate of Murray State University with a bachelor’s degree in finance.
Smith completed the KBA’s General Banking School. “FCB is an institution that cares about its staff and the people of the communities we serve,” stated Smith. “I appreciate the involvement that our staff have in community activities and organizations. I also know that we are doing our utmost to provide our communities with the best bank possible. I’m simply proud to be part of it.” Smith is a native of Hickman County. He has served 20 years as a member of the Clinton Fire Department and Hickman County Fire and Rescue.
I DON’T UNDERSTAND ALL THESE DEBIT PROCESSING HIDDEN FEES!
WELL SHAZAM DOESN’T HAVE HIDDEN FEES.
“Scott has a challenging job,” stated Bruce Kimbell, president of First Community Bank. “Bank laws and regulations change constantly. It is increasingly difficult to stay on top of them and try to stay compliant while still trying to keep the customer first. Scott does a great job of keeping our FCB team on track. He has a true heart for our Hickman County community, our customers, and First Community Bank.”
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THE IRON CHEF HAS NOTHING ON...
...THE BLUEGRASS CHEF!
May I have that recipe!? Everyone has that favorite recipe, one that they’re known for; the one veryone is always asking about. Now is your chance to give and receive with your very own Kentucky Bankers Association Cookbook: A Commonwealth of Cooking. This recipe collection will become a treasured addition to your kitchen, and all you have to do is submit your special culinary masterpiece. The categories include, but are not limited to, appetizers, beverages, soups, salads, vegatables, side dishes, main dishes, breads, desserts, gluten free and Kentucky bourbon concoctions! Submit one recipe per category. Your submission should include: • Ingredients • Quantity of ingredients • Preparation of ingredients • Cooking time • Additional steps: cooling time added sauces pairing suggestions
Have a story about about your recipe? Submit that too, and if we have room, we’ll include that with your listing.
Submit your creation and send it to: Miriam R. Cole 600 West Main Street, Ste. 400 Louisville, KY 40202 Or, email your recipe to: mcole@kybanks.com
DEADLINE FOR RECIPES JUNE 30, 2017