KW Luxury Listing Presentation Preview | Kw West Ventura County

LISTING PRESENTATION

INSTRUCTIONS

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Customize the luxury listing presentation template in the way that best serves your business and the specific needs of your client. Every section has been written and designed to spotlight the priority of each page, enhancing the experience you want your client to have as they peruse your presentation.

This content is meant to be customized based on your business, unique value proposition, specific market, and other factors. Feel free to delete pages that are not relevant to your client or business. Carefully review all the written content so that you are aware of the sections that require your customization.

If you neglect to update and personalize the content included, your listing presentation will not be accurate.

Pages that feature images of properties (unrelated to your future clients’ home) represent opportunities for you to share your best work. Simply swap out the image with one of an impressive property you’ve sold, then add its selling price and location in the caption.

In sections where numbers such as units sold or closed volume are included, choose your best value storyeither your business, your market center’s, Keller Williams Luxury, or Keller Williams Realty International. If you need assistance obtaining any of these numbers, please contact your market center leadership. For additional guidance, please email support@kw.com.

*A special note for luxury presentations: Take care to not overwhelm your audience with verbose passages of content or an overwhelming amount of data and figures. When you keep content minimal and pointed, you allow your personality and value story to shine.

“[Your Name/Mira] sold my condo in just 12 days. They went above and beyond to make sure all of my questions were answered and were in constant communication with me throughout the entire process. I would highly recommend [Your Name/Mira] to anyone looking for a worldclass real estate agent!”

- Lonnie, client since 2008, Flagstaff, Arizona

CONTENTS

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4105 Broome St. I $8.4 million I Flagstaff, AZ

WE ARE THE MASTERS OF LUXURY REAL ESTATE

By thoughtfully personalizing every detail to exceed your requirements, we’ve elevated luxury real estate, transforming it into an exceptional experience.

OFFERING THE EXCELLENCE CONNECTION

Keller Williams agents are leaders in luxury, selling more luxury real estate than any other company.*

$33.5 billion

MARKET SHARE**

+34% 2020 vs. 2019

25,343

LUXURY PROPERTIES SOLD**

+33% 2020 vs. 2019

5

CONTINENTS SERVED

With more connections and market data than the entirety of real estate, we service the needs of the most esteemed buyers and sellers while simultaneously accessing the world’s largest international pool.

* In a survey of 24 U.S. metro areas. For details visit luxury.kw.com.

** Properties priced at $1M+

EARNING THE LATEST ACCOLADES

Featured in volume after volume of the world’s most respected publications, our distinguished press partners function as a dedicated arm of our network.

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WE ARE MILES ABOVE THE MARKET

REPRESENTING A RENOWNED PORTFOLIO

From here in the states, to our neighbors in the north, across the pond, and around the world, we’ve crafted custom experiences for every client we represent, building upon our prodigious résumé with each successful transaction and lasting relationship.

DELIVERING BEST-IN-CLASS SERVICE

Meet your team, a collective of the most reputable agents in the area, serving your friends, family, and acquaintances for the past # years. We’re motivated by the satisfaction you get when we deliver, so we strive to create experiences as effortless as they are memorable. What’s more, we lead with heart, a value core to the Keller Williams credo.

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BEST-IN-CLASS SERVICE

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ADDING EASE TO YOUR SALE

While there are many steps in the selling process, you need only concern yourself with a few key moments. I’ll keep my communication transparent throughout the transaction, but if you’d like to get deeper into the details, I’m at your beck and call.

STAYING IN TOUCH

“[Your Name/Mira] sold my condo in just 12 days. They went above and beyond to make sure all of my questions were answered and were in constant communication with me throughout the entire process. I would highly recommend [Your Name/Mira] to anyone looking for a world-class real estate agent!”

- Lonnie, client since 2008, Flagstaff, Arizona

4105 Broome St. I $8.4 million I Flagstaff, AZ

THERE IS AN ART TO SUCCESS

Marketing your listing comes down to drafting a narrative that’s unique to your property and truly exemplary of the benefits it bestows.

Instead of resorting to out-of-the-box solutions, we look at each listing through a different lens, using our data, network, and marketing expertise to form a custom plan that covers everything you wish to see from your sale.

A SAMPLE OF OUR SERVICES

Photography

Videography

Drone Footage

Staging

Cleaning

White Gloves

WE ARE MASTER MERCHANDISERS

We’ll employ a unique combination of methods to tastefully – and effectively –engage the right parties, bringing the story of your listing to life. Next, we’ll share a few marketing strategies that consistently return desired results.

Asserting more connections and market data than the entirety of real estate, your opportunities are as exponential as our reach. As elite specialists operating within the most formidable real estate company in the world, we service the needs of esteemed buyers and sellers, simultaneously accessing the world’s largest international pool.

With comprehensive services for investors, property owners, tenants, and developers around the world, we’ve established a network that breathes profitability into any market. We’re able to provide the best by knowing the best, and we continually exhaust every outlet to expand upon our connections.

DIGITAL OUTREACH

Our digital marketing collection of assets is enhanced by Keller Williams technology which generates an impressive amount of data and insights.

My App

My app and companion website were built to work in tandem with the power of Keller Williams technology. Effortlessly market your listing, capture and engage leads, and facilitate your transaction from a central locale.

Compelling Video

Allow interested buyers to tour the house before stepping foot inside. We create videos with high production value that highlight your property’s best features.

Social Media Advertising Campaigns

After defining your preferred target market, we’ll promote your listing with personalized emails, social media posts, direct mail and more, reaching qualified leads on a variety of levels.

We’ve established partnerships with both the Wall Street Journal and Mansion Global, so you can count syndication in both publications as yet another powerful method of marketing your listing.

PRINT MEDIA

From personalized mailers to property brochures, we’ll select the most fitting print outlets to cast the best light on your listing.

Refined Direct Mailers

Clients adore our postcards and property brochures. Their eye-catching aesthetic makes them worthy of saving.

LOCAL PRINT FEATURES

Reach those in your area most likely to have eyes for your home. We maintain close relationships with local print publications known for their readership and will prominently place your listing within their pages.

EXPERIENTIAL ENVIRONMENTS

Hosting an open house is an established, engaging way to obtain serious offers on your listing. And, when a Keller Williams luxury agent such as myself takes the reins, your open house will become a fully immersive experience. From staging to interactive elements, my goal is to spotlight the most desired aspects of your listing while giving your guests a genuine feel for life inside the home.

INVITING PROSPECTIVE BUYERS

• Handwritten letters or phone calls

• Personalized emails

Dynamic direct-mail campaigns

Social media posts

Signage

HOW I’LL MAKE IT MEMORABLE

An array of refreshments

• Culinary demonstrations in the kitchen

• Lawn games to show off the outdoor area

• [activity]

• [activity]

BROKER PREVIEWS

Every relationship we forge creates more leverage for your listing, including the relationships we have with fellow agents. We’ll host Broker Previews, another form of open houses in which luxury agents are simultaneously guests and marketing partners.

“[Your Name/Mira] sold my condo in just 12 days. They went above and beyond to make sure all of my questions were answered and were in constant communication with me throughout the entire process. I would highly recommend [Your Name/Mira] to anyone looking for a world-class real estate agent!”

- Lonnie, client since 2008, Flagstaff, Arizona

4105 Broome St. I $8.4 million I Flagstaff, AZ

CREATING VALUE IN THE MARKET

Many aspects of your home will be universally attractive to buyers, but when price enters the conversation differing opinions can emerge.

Pricing your listing to be competitive while optimizing the return on your initial investment – all with respect to the apparent and perceived value of the property – will be of paramount concern. We’ll assign a price after analyzing the market as well as assessing the unique qualities of your property.

MARKET

TRENDS

# active listings

# pending listings

# recent closings

$ average listing price

$ average selling price

$ average price per square foot

NOTABLE MARKET ACTIVITY

Northlake is known for its historic roots, sweeping views, and proximity to all the joys of life. Homes in your neighborhood don’t enter the market very often, and it’s this scarcity that raises the profile of your listing.

Bearing that in mind, we can leverage the low inventory in your area, the general value that comes from its high quality, well-preserved homes, and the distinguishing features of your property.

TRENDING BUYER PREFERENCES

Top-grade kitchen Lake proximity

• Entertainment options nearby

• Modern interiors

• Indoor/Outdoor living spaces

THE ESSENTIALS

# active listings

# pending listings

# recent closings

$ average price per sale

$ average price per square foot

NORTHLAKE

STREET ADDRESS

# Beds

# Baths

# Square Feet

$ Listing Price

$ Selling Price

Sold in XX days

STREET ADDRESS

# Beds

# Baths

# Square Feet

$ Listing Price

$ Selling Price

Sold in XX days

STREET ADDRESS

# Beds

# Baths

# Square Feet

$ Listing Price

$ Selling Price

Sold in XX days

(continued)

STREET ADDRESS

# Beds

# Baths

# Square Feet

$ Listing Price

$ Selling Price

Sold in XX days

STREET ADDRESS

# Beds

# Baths

# Square Feet

$ Listing Price

$ Selling Price

Sold in XX days

STREET ADDRESS

# Beds

# Baths

# Square Feet

$ Listing Price

$ Selling Price

Sold in XX days

WE ARE AMBASSADORS THROUGHOUT

[CITY/NORTHLAKE]

Not only do we know every detail about your neighborhood and market, we’re active within the community and students of our surroundings.

For top-rated schools and child care, grocery delivery or farmer’s markets, home furnishings, philanthropy opportunities, outdoor activities, or who to call to do it all, we have the answers.

From our network of on-the-ground agents to clients-turnedsocial collaborators, you can find us frequenting the area’s staple establishments as well as sampling the latest cultural attractions.

A NOTE FROM MIRA

“What it takes to be an exceptional real estate agent is love and understanding for your community.”

I’m lucky – my life and work have beautifully dovetailed into my very own Northlake story, a creation in the making for the last 17 years and counting. As my involvement in the community has grown and I’ve come to know the people and faces that make Northlake its own kind of oasis in upstate New York, I’ve become more dedicated to fulfilling the dreams of those who live here, as well as those who want to become part of its magic. I’m proud to call this charming town my own.

More than expertise in negotiation and marketing, what it takes to be an exceptional real estate agent is love and understanding for your community. It’s just one reason you should choose me to stand by your side, and it’s the foundation of everything I do.

[agent written signature]

Mira Cabello

Mira Cabello | North Luxury Homes 555.123.4567

miracabello@northluxury.com kw.com/northluxuryhomes

app.kw.com/miracabello