Welcome to KWPCSC: Where Entrepreneurs Thrive

TURNING HEADS DEFYING LIMITS

OUR MISSION, VISION & VALUES Being in business with the right people is at the core of the Keller Williams mission statement. The company we keep contributes to our lives in many ways.

With the rise of Keller Williams becoming the largest real estate brokerage in the world, culture is what keeps us grounded. Without our belief system, we would not see the continued growth maintained at such a high level.

MISSION

VISION

VALUES

To build careers worth having, businesses worth owning, lives worth living, experiences worth giving and legacies worth leaving.

To be the real estate company of choice for agents and their customers.

GOD, FAMILY AND THEN BUSINESS.

BELIEF SYSTEM WIN-WIN or no deal

OUR PERSPECTIVE A technology company that provides the real estate platform that our agents' buyers and sellers prefer.

Keller Williams thinks like a top producer, acts like a trainer-consultant, and focuses all its activities on service, productivity, and profitability.

INTEGRITY do the right thing CUSTOMERS always come first COMMITMENT in all things

KW CARES

COMMUNICATION seek first to understand

KW Cares was the brainchild of Keller Wil-

CREATIVITY ideas before results

liams agents who had a dream to reach out

TEAMWORK together everyone achieves more

and support fellow KW associates facing fi-

TRUST starts with honesty

Mo Anderson, vice chairman of Keller Wil-

EQUITY opportunities for all

liams Realty, took this dream and brought

SUCCESS results through people

nancial hardship due to major emergencies.

it to f ruition as a 501(c)(3) public charity in 2003. Today, KW Cares is supported by associates f rom across North America.

ENCOURAGES GROWTH ON A GLOBAL SCALE. We're #1 holding the top spot in agent count, units and sales volume, our sales force is one to be reckoned with. Home to the Tech-Enabled Agent, our business model equips agents with a technological edge and the ability to offer customers whatever they wish.

Adding franchises to new countries year after year, we're proving that real estate and homeownership are universal values without bounds or borders.

5

50

250+

CONTINENTS

REGIONS

MARKET CENTERS

KELLER WILLIAMS WORLDWIDE A GLOBAL REAL ESTATE POWERHOUSE “Fostering these global networks will allow the opportunity for all Keller Williams agents to transform their businesses.”

• Keller Williams is #1 in agent count • Now in 50 Regions including the US & Canada • Over 10,000 agents outside the U.S. and Canada and growing!

- Bill Soteroff, President of Keller Williams Worldwide Keller Williams continues to grow its international footprint by expanding across the Caribbean and South America.

As momentum continues, KW has awarded new master licenses in Aruba, the Dominican Republic, and Peru, bringing the total number of regions with Keller Williams representation to 50 REGIONS ACROSS THE GLOBE.

WHY KW? Proven models, systems, culture, training, coaching and technology.

REAL ESTATE, RADICALLY TRANSFORMED.

7 REWARDS

This is one of the 7 rewards unique to the Keller Williams Value Proposition for Agent Wealth Building.

05.

01.

CAPPING

DISAPPEARING CAP

allows an associate to enjoy a true 100% split as a reward for growing their business. Individual and team caps.

is an additional reward in addition to profit share when an associate is named as sponsor to an agent in production, the associate gets a one time reduction in his/her cap (25% for capper, 12.5% for ½ capper / see guidelines for details).

02.

for Married team members.

06.

REDUCED TEAM CAPS

allows teams to grow market share outside the main market area by leveraging KW infrastructure with less risk. Expansion caps are typically reduced and are set by each Market Center.

allow team members to reach their Cap quicker. It is a reward for Rainmakers and teams to utilize the proven Millionaire Real Estate Agent organi zation model.

07.

SHARED CAP

EXPANSION

03.

NO COMMISSION ON PERSONAL SALES

04.

PROFIT SHARING

See P&G Manual for full details. We want our agents to build profitable businesses that create cash flow, then invest in real estate. Using your commission toward down payments or as profit enables you to build wealth faster.

is a reward to associates who help grow the market center.

SOLUTIONS PERFECT FOR YOU. // 01

// 02

// 03

SUPPORTED MODEL

INTERDEPENDENT MODEL

INDEPENDENT MODEL

SALES SUPPORT

PRODUCTIVITY SUPPORT

GROWTH SUPPORT

INNOVATE COACHING

ALA CARTE

OPPORTUNITY DEVELOPMENT

Training Coaching Leads Management Concierge Cap

Professional Services Listing Management Transaction Management Marketing Consulting Listing marketing Digital marketing Lead Gen Management Smart Plan Management Courier Services Photography

MREA Business Training Financial Training Leverage Training Expansion Profit Sharing Team Building *TEAM CAP

*INDIVIDUAL CAP

PILLARS OF SUCCESS

CULTURE | SUPPORT | TRAINING | TECHNOLOGY | CONSUMER VALUE

BET ON RED AN EXPERIENCE LIKE NONE OTHER At Keller Williams, we believe technology exists to simplify everyday life, making room for what truly matters and giving you the freedom to be more human, more present - more everything.

Now, as home and business increasingly coexist and virtual life weaves itself into reality, you need a partner with the right tools, tech, and resources to help you maintain your business at the highest level - rain or shine. You'll find that partner in Keller Williams.

As our technology came together piece by piece, we cemented bonds between people, data, systems, and communication, rewarding everyone who touches real estate with insights beyond compare.

THE EASY BUTTON

PEOPLE

CONSUMER

SYSTEMS

TOOLS

COMMAND

Introducing the KW App, the consumer-facing

Optimize, manage, and run your business with

counterpart to Command that empowers both

unprecedented simplicity and insight. More than

agents and their clients, laying the groundwork

a CRM, Command's interconnected tools support

for relationships that last a lifetime. When paired

connections between data and clients, keeping

with your custom-created site, you have an un -

you in the center of it all.

beatable combination at your side.

BUILD WEALTH WITHOUT LIMITS. THE POWER OF PASSIVE INCOME CREATES WEALTH FOR KW AGENTS. We believe that pursuing and achieving WEALTH is important. Our Vision includes creating 100 Net Worth Millionaires and it's not about the money. It's about what the money can do, and it's about contributing and building a legacy that aligns with your vision of your life.

The purpose of business is to fund your life. As your PARTNER in business, we want to help you create a holistic plan for WEALTH.

NOTICE TWO THINGS ABOUT THIS DEFINITION: (1) We must create a vision and a plan for PASSIVE INCOME; and (2) You can NOT be “wealthy” unless you have a defined MISSION to pursue!

How is Profit Share Calculated?

CHANGING LIVES THROUGH PROFIT SHARE Profit share is a cooperative wealth-building tool where market center owners invest in the people who helped the office grow. Rather than shaving cash off the top of every deal, by sharing profit, a successful and sustainable company is created... one which takes care of its people by paying out even after they cease production - it's just simple economics: only successful, profitable companies have enough money to keep their doors open and dis tribute a share of their profits.

Because we truly believe that together everyone achieves more—and we are willing to put that belief into action—at Keller Williams any associate who helps to grow a profitable Market Center can be rewarded with passive, potentially long-term income, without any risks or investing any capital.

A FOCUS ON TEACHING WEALTH BUILDING STRATEGIES A portion of the educational curriculum is focused on helping people think through and execute a strategy to build wealth in their lives through the betterment of their f inancial tracking and savings, and the investment in real estate and other opportunities.

MILLIONAIRE REAL ESTATE AGENT [ MREA ] It's a blueprint to build a net million dollar business. Learn how you can systematically create a thriving real estate business. Want your very own MREA book? Scan QR code to request yours today!

WHO YOU ARE IN BUSINESS WITH MATTERS. LEVERAGE

COACHING

TECHNOLOGY

Services such as MLS and listing

Designed to get you to your goals as fast

Focused on building technology that's smart

management, multi-media marketing,

as possible. This is achieved through high

and human, empowering you to be more

transaction coordination, and more!

accountability, clear expectations, powerful

and earn more.

systems, and a partnership of collaboration.

BUILT BY AGENTS, FOR AGENTS, KELLER WILLIAMS IS THE FUTURE OF REAL ESTATE.

INNOVATE SERVICES PRINT MARKETING SERVICES

DIGITAL SERVICES

COACHING

• 24 Touch E-Newsletter

• Foundation

• Just Listed Postcards

• Buyer Listing Ad Campaigns

• Concentration

• Sold Postcards

• Done for you Command Campaigns

• Momentum

• Business Cards

• Local Market Expert Monthly Plans

• Maps Coaching

• Signage

• Database Cleanup

TRANSACTION SERVICES • Offer to Purchase Preparation • Compliance Checks • MLS Listing Entry • Contract to Close

• Custom KW Agent Website • Digital Listing Packages • Direct Mail Campaigns

e

KRISTEN CRONIN, TEAM LEADER As CEO, Kristen is devoted to the growth of business and agents through creative collaboration. Committed to the connections in life we can create, she is passionate about helping others on their path to greatness & opportunity! She has diverse knowledge in all aspects of real estate process with her background in business development, sales and marketing that preceded her success in selling real estate. As a certifed business coach through ILCT / INLP, she ususes a personalized approach to help agents to achieve a high level of success.

Educated at College for Createive Studies for Fine Arts & Design, she became a multi location fitness business owner and helped develop a successful international Fitness Franchise brand.

Thanks to over 20 years as a business professional, she has an excellent reputation for leadership, growth, creative strategies and invaluable connections, both locally and globally. Current 2023 President for Women's Council of Realtors | Greater Rochester Areas.

EMILY COLVIN, MARKET CENTER ADMINISTRATOR As the Market Center Administator, Emily works to make sure the day to day operations of the office are running smoothly. She believes that through her team we are equipt to support your business in it's success. Emily is passionate about learning and growth and believes that if you lean in, there is no better place for growth than through KW. She is the perfect example of all the KW opportunities, within her 16 years at KW, Emily started her career at the front desk and grew into the MCA . She also had the pleasure of working as the Director of Operations for a $30M sales team and for Keller Williams International - supporting regions throughout the U.S as well as coaching and training other MCAs. RYAN EBERT, ASSISTANT TEAM LEADER / COACH As Assistant Team Leader, Ryan brings a wealth of knowledge and a strong commitment to empowering

2020 HW TECH100 WINNER: COMMAND - Housing Wire

AMERICA'S BEST EMPLOYER 2019 - Forbes

ONE OF AMERICA'S BEST EMPLOYERS FOR WOMEN - Forbes

TOP-RATED WORKPLACE FOR VETERANS - Indeed

#1 HAPPIEST COMPANY TO WORK FOR IN AMERICA - Career Bliss

agents to succeed in the dynamic world of real

Ryan's journey in real estate began in 2019 when he

BEST COMPANIES FOR DIVERSITY 2020

earned his Realtor's license, embarking on a journey

- Forbes

estate. After over a decade of sales experience,

that has since touched the lives of over one hundred clients. His relentless dedication to providing exceptional service is evident in his perfect 5-star review rating, a testament to his unwavering

#1 TOP WORK LIFE BALANCE COMPANY - Indeed

commitment to client satisfaction. His local expertise is an invaluable asset in navigating the diverse real estate landscape in the region.

His unwavering commitment to the development and success of the agents he serves is a reflection of his passion for helping others build wealth through real estate.

#1 MOST INNOVATIVE REAL ESTATE COMPANY - Fast Company

GARY KELLER Founder of Keller Williams

Gary Keller founded Keller Williams on training and education and later brought his teachings to print. His books include The Millionaire Real Estate Agent, The Real Estate Investor, and The ONE Thing. He is the executive chaiman at KWx, the holding company that oversees all Keller Williams properties, and is considered on of the most influential people in real estate.

Joe Delia Your Operating Principal

“Welcome to Keller Williams Paint Creek, Somerset and Central! We are excited that you are considering joining our team and our family. As the Operating Principal, it is my responsibility to continue to cast the vision for our leadership team, a vision that will expand our success and ultimately benefit you, our agent partner as you build a profitable business.”

FUELED BY DIVERSE EXPERIENCE AND PROVEN EXPERTISE, OUR LEADERSHIP TEAM IS DRIVING KELLER WILLIAMS TOWARD UNPRECEDENTED GROWTH. CAREERS

Keller Williams attracts talent spanning industries across the globe. Professionals from diverse career paths often find their niche here.

PRESS

At Keller Williams, we have a brand that stands behind us, not in front of us.

We understand that real estate is a local service business, driven by local individual agents, and their sphere of influence. This model allows you to build YOUR brand, while providing industry leading training, education, and cutting edge technology. Once again, thank you for sharing our vision! I am honored to be the Operating Principal of Keller Williams Innovate and look forward to supporting your vision for your business, as collectively, we build the local real estate company of choice for both agents and consumers alike. If I can help you in any way, please let me know. Moving forward every day.

• To transform lives through the business of real estate • To help our people build the typical real estate practice into massively profitable

businesses

We can't help but create headline-making news. Peruse the announcements, awards, accolades, and editorials that accent the KW story.

TECHNOLOGY

We're focused on building our own tech that's smart and human, while empowering agents to be more and earn more. From our award-winning AI to our CRM-plus system, we're just getting started.

• To help our people finance their personal missions • We are a VEHICLE for our people to create wealth to finance the Mission of their life • MREA is the foundation to our people building MASSIVELY profitable businesses • Our top people are diversified, stable, and fulfilled

Founder of Keller Williams

living proof that developing new ideas together leads COLLABORATE. toWe're better-than-imagined results. Labs, our collaborative design process, puts the power to influence and upgrade your DESIGN. business software in your hands.

TEST. The Keller Cloud is a powerful suite of tools that work in BUILD. harmony to deliver smarter business solutions for agents and smoother experiences for customers. Powered by AI and REPEAT. machine learning, this leading edge ecosystem prioritizes your goals, lead generation, and data to create a go-to-market plan REFINE. that truly delivers.

BEST IN CLASS SERVICE DISRUPTS THE STATUS QUO Real estate has experienced a seismic shift in a short amount of time, bringing our industry and your business into a new era. Our team of training experts and awardwinning coaching programs go unrivaled year after year, keeping our agents at the top of their game.

EXPERIENCE THE MOST HIGHLY-ATTENDED PRIVATE REAL ESTATE FRANCHISE EVENT IN THE INDUSTRY! This four-day companywide annual convention prepares you for mastering the current market with more than 150 breakout sessions taught by the best in the business.

COMMAND YOUR DAY

01.

COMMAND YOUR DATABASE

Easily group and organize your contacts for timely, automated follow-up and lead generation, then use SmartPlans to design specific (automatic) communication plans for each one.

YOUR 02. COMMAND TRANSACTIONS Streamline your appointments, listings, deals, and projected revenue from one convenient location. Opportunities shows you the road ahead and keeps tabs on your cash flow.

03.

COMMAND YOUR CONSUMER EXPERIENCE

Build deeper, more meaningful relationships with your leads, contacts, and entire SOI. Lead capture and share listings on your website, then keep your KW App close at hand to stay ultra-connected to your clients, guiding them through their journey with care.

YOUR 04. COMMAND MARKETING Peruse a library of over 1,400 readymade templates to point, click, and customize beautifully-branded assets. Using real-time market data, launch dynamic ads in Campaigns, then optimize future actions with reporting and analytics.

05. COMMAND YOUR NETWORK Find trusted partners, negotiate, and arrange specifics while keeping your finger on the pulse of every deal. KW's worldwide presence is 50 regions strong, with more on the way.

CHOOSING TO BE IN BUSINESS WITH KELLER WILLIAMS IS NEVER A GAMBLE BECAUSE

YOU CAN ALWAYS