Kwik Kopy Products and Services Guide

DESIGN • PRINT • SIGNAGE THINK KWIK KOPY.

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DESIGN • PRINT • SIGNAGE THINK KWIK KOPY.

DESIGN AND PRINT CAN EMPOWER YOUR BUSINESS. THINK KWIK KOPY. When it comes to empowering your business to reach more customers and increase sales, think Kwik Kopy. We’re 100% Australian owned so we know how important it is to support local business - because we are local. At Kwik Kopy, we offer so much more than you’d expect with full service, end-to-end management of all of your business marketing needs.

You can trust Kwik Kopy to design, print and deliver.

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KWIK KOPY HAVE A WIDE RANGE OF BUSINESS TOOLS DESIGNED TO HELP YOU REACH CUSTOMERS, INCREASE YOUR SALES AND EMPOWER YOUR BUSINESS.

CREATE THINK

EMPOWER YOUR BUSINESS WITH DESIGN

DESIGN SERVICES

Graphic design should engage your audience and help your business make a great impression. That’s where we can help!

Our graphic design services include: + + + + + + + + +

Logo design and branding Business cards, letterheads and envelopes Flyers, leaflets and brochures Annual and financial reports Posters and banners Vehicle and window signage Direct mail campaigns Social media content Web design and more

We have the creative know-how to help your business make a great impression in print and online.

Client Name, Business Name

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COMMUNICATIONS THAT WORK

LOGO DESIGN AND BRANDING

Effective communication begins with strong, clear design that will inform, persuade, and excite.

Your logo should be one of the most memorable things about your business. We know how to take your logo and build it into a brand. We will create a visual corporate identity which, when used consistently, will help raise awareness of your company making it recognisable in even the most competitive markets.

An effective design will: + + + +

Grab attention Evoke an emotional response Differentiate you from the competition Win you business

MARKETING COLLATERAL

Design changes the way people think and feel about your business. Kwik Kopy can help you create designs that will attract customers and grow your business. Our designers have worked with a vast range of clients creating marketing communications that work.

Printed material such as brochures, booklets, catalogues and flyers make a statement and offer vital information to your customers. We can design all of your marketing collateral making sure your brand remains consistent and compelling.

BUSINESS STATIONERY

DESIGN THAT GETS RESULTS

The creation of your logo and branding is just the beginning.

Every bit of correspondence that leaves your business should wear your logo. Business stationery not only establishes credibility for your business, it grows your brand and serves as a physical reminder to your customers. We can help design a full suite of stationery for your business, including business cards, envelopes, letterheads and with compliments slips.

Don’t get caught out with inconsistent artwork; we are experts in colour management and pre-press. Leave it with us and have peace of mind that each file will be set up for printing across a variety of formats and publications with consistent colours. We can also design for web, email and other online mediums.

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HOW WE WORK Our Kwik Kopy designers will work with you to think through every design detail to reinforce your unique selling points and produce a top-quality printed piece to grab your audience’s attention and get you results.

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THE DESIGN PROCESS

1.

2.

3.

4.

5.

BRIEF & CONSULTATION

CONCEPT CREATION

DESIGN DEVELOPMENT

FEEDBACK & PROOFING

DESIGN DELIVERY

Tell us what you need

This is where we take

Once you’ve chosen a

As the pieces come

A quality finished

and we can work

the brief and come up

concept, we turn it into

together, we’ll talk with

product that looks

with you to hone your

with the ideas for you

the pieces you need.

you to ensure we’re

professional and most

thoughts into a working

to choose from.

on brief and get your

importantly, gets you

brief that ensures we’re

approval at each draft

great results.

on the same page.

stage.

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BUILD YOUR BUSINESS ONLINE 14

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ONLINE DESIGN

We can translate your printed material into digital assets to ensure your brand’s message remains consistent across all platforms.

WEBSITES If you want to compete online, you’ll need a smart professional website that makes a great first impression and is adaptable to meet your business needs. A Kwik Kopy website design will help build your brand, set the standard for your business and engage with prospects and existing customers on an ongoing basis.

SOCIAL MEDIA One of the best ways to make sure you’re making the most of your social media platforms is to have professionally designed banners and images.

EMAIL MARKETING Email marketing is a cost-effective way to build your business and manage customer relationships. We ensure your emails cut through the clutter and can give you access to real-time reporting and analysis that allows you to measure the return on investment of every campaign.

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CLIENT TESTIMONIAL CLIENT: St Dominic’s Priory College “With St Dominic’s Priory College brand, stationery and website undergoing a significant revamp across 2020 and 2021, we have been amazed by the work of Garth, Sarah and the team at Kwik Kopy. The result was a modern and vibrant look and feel, while paying homage to the College’s rich history and traditions.

The team at Kwik Kopy are easy to work with and produce creative, yet timeless ideas, whilst being sensitive to our nuance of working in the area of caring for, and educating children and specifically girls.

Our new College website is exceptional. The visuals capture the essence of who we are, navigation is easy, text is non verbose, and we have had many people provide feedback that they are simply delighted with the final product. Sarah’s creative genius means she is able to make pictures jump off the page to tell a story.

Throughout the year, Kwik Kopy is also our business of choice for printing prospectus’, booklets, fundraiser raffle tickets and other key publications. The product always has a professional finish and is delivered to the College in a timely manner.

I cannot recommend the Kwik Kopy team highly enough and I extend my thanks and deep gratitude to Garth, Sarah and the team.”

Muriel Noujam, Vice Principal St Dominic’s Priory College

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View more client stories on our website kwikkopy.com.au/stories

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EMPOWER YOUR BUSINESS WITH DESIGN AND PRINT. THINK KWIK KOPY.

ASPIRE THINK

EMPOWER YOUR BUSINESS WITH PRINT

PRINT

SERVICES Put your brand in the spotlight with print.

We provide all types of printing for our customers. Combining world class equipment and a depth of experience, we can produce high-quality, competitively priced printed material to meet your requirements.

You don’t need to know all of the industry specifics; you just need a printer who does.

Work with us and we will add value to your print campaign, advising you on the right paper stocks, inks and finishes to make a stronger connection to your audience. We can also provide insights as to the most effective combination of print to get the right message to your audience, at the right time. If it’s got your logo on it, it’s promoting your business. Let us lift the presentation of the items you send out every day making them work harder for you.

Talk to us today about how we can help with: + + + +

Achieving high quality Providing a fast turnaround Offering a wide range of paper stocks Producing specialty finishes to make headings and images stand out

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PRINT

BROCHURES & CATALOGUES

STICKERS AND LABELS

TRAINING MATERIAL

Kwik Kopy can provide design, layout and

We can take care of all your label and sticker

We understand the time pressures involved

production services for your next brochure

needs, including address labels, product and

in putting together training courses, not to

or catalogue. Whether it’s a speed to

packaging labels, even window and vehicle

mention the stress if something goes wrong.

market announcement with a brochure, or a

stickers. We can die-cut custom stickers

We can manage the entire process for you

comprehensive 300-product catalogue, we

and labels to any shape and make it stick on

from design, to printing and distribution to

can provide advice on the layout that best

nearly any surface.

one or many locations. We can provide you

suits your brand and the products you sell.

with: + Place cards + Name badges + Lanyards + Notepads + Manuals + Wall charts and posters + Attendee packs + Promotional material + Display signage

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CONFERENCES AND EVENTS We can work with you to really WOW your guests and visitors by supplying you with all your conference materials – from event invitations and information flyers and brochures, through to large banners, posters, giveaways and pop-up displays.

REPORTS AND INVESTOR COMMUNICATIONS Your corporate reports and documents should reflect the same professionalism your customers expect from your business.

Reports can present information simply, or they can sell an idea, make a point, or clarify a concept. We can produce reports from simple booklets to impressive folders - your confidential documentation can be trusted with Kwik Kopy.

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BUSINESS CARDS Make your first impression count! A business card is often the first impression prospective clients receive of your business, so you need to get it right. Our business cards are printed single or double-sided, and in full colour. We can help you stand out from the rest with business cards available in a full range of shapes, sizes, stocks and finishes.

PRINT

STATIONERY

BUSINESS FORMS

PURCHASE ORDER BOOKS

Kwik Kopy can help you lift and coordinate

Effective forms are an important asset for

Put together a purchase order book tailored

the presentation of your company’s image

your business, and approaching their design

to suit your specific needs. Choose from

with an extensive range of business statio-

systematically can help your business func-

perforated sheets, consecutive numbering,

nery including letterheads, envelopes, with

tion better. Effective forms have an intuitive

duplicate or triplicate pages and more.

compliments slips, notepads and labels.

layout, making them easier for users to complete quickly and correctly.

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PLAN PRINTING

SCANNING

ECO-FRIENDLY SOLUTIONS

For crystal clear plans, Kwik Kopy’s large

When you need to create digital replicas of

Eco-friendly or recycled paper doesn’t have

format printing is hard to beat. We offer

important hard-copy documents, look to

to be boring! Today there are all kinds of

high-precision printing of detailed plans,

our professional scanning service. Digital

options from the traditional recycled look, to

delivering accurate, professional results for

document scanning allows you to scan, save,

bright white or even glossy.

those that require nothing but the best.

send and store with convenience, quality and peace of mind.

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CLIENT TESTIMONIAL CLIENT: Pirate Life Brewery “Pirate Life was founded in 2014 and it has quickly grown into a national brewery. We’ve used Kwik Kopy to get our beer labels replicated on large-scale canvases, there is a big art culture with Pirate Life and it’s just nice having big decorative pieces around.

Kwik Kopy empower our business in many ways. We have a hospitality venue; we also have a lot to do with events. The biggest challenge we face is often speed. We work at a very fast pace and we found that Kwik Kopy were able to deliver whatever we need on the same day at a high-quality.

One example would be recently; we released a Fringe beer and someone forgot to make tasting notes. We were able to flip the design, send it off to Kwik Kopy and have someone pick it up within the same hour, and on time for the event.

Kwik Kopy are great. They’re almost part of the Pirate Life family.

They’re a small team and very personable. I can say ‘Here’s a file’ and they already know the specs and dimensions, and that saves us a lot of time. They are just absolutely amazing to work with.”

Mike Smith, Designer Pirate Life Brewing

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View more client stories on our website kwikkopy.com.au/stories

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EMPOWER YOUR BUSINESS WITH DESIGN AND PRINT. THINK KWIK KOPY.

BOLD THINK

EMPOWER YOUR BUSINESS WITH SIGNAGE

SIGNAGE SERVICES

What does your signage say about your business?

Whether you sell yoga lessons, cars, or provide financial services, people need to know who you are, where you are and what you can offer. Without signage, customers won’t find you or worse still they won’t know you exist.

SIGNS FOR ALL OCCASIONS Sometimes you need a sign to last years and sometimes it doesn’t need to last longer than tomorrow’s daily special.

Whatever your needs - indoor or outdoor - and whatever industry you are in, we can help you select the right option for each location.

THE FINISHING TOUCHES We offer a complete finishing service from mounting to laminating and even installation.

Client Name, Business Name

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SIGNAGE

POSTERS

PULL-UP BANNERS

VINYL BANNERS

A well-designed poster serves a multitude of

When you need to take your show on the

When you need to make an impact,

purposes. It can advertise your latest special,

road, there’s no better option than an eye-

vinyl banners offer both permanent

give you directions or provide the latest

catching pull-up banner. Portable, reusable

and temporary solutions for your visual

health & safety information. We can design

and easy to assemble, they can also make a

marketing needs. They make a great

and print posters in a wide range of sizes.

great addition to your office.

permanent fixture outside of your business,

As an alternative to poster printing, why

and can just as easily be used as a portable

not try something different and have your

indoor advertising solution when you visit

company logo or product image stretched

trade shows or sales events.

across a canvas.

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SIGNAGE IS ONE OF THE MOST COST EFFECTIVE MARKETING STRATEGIES.

FLAGS AND FEATHER BANNERS A cost-effective outdoor advertising solution, flags are a great way to capture attention. Available in a range of shapes, sizes and materials, our flags can be tailored to your business needs.

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SHOPFRONT SIGNAGE The front of your shop or business creates an impression for your customers. Simple solutions such as an a-frame sign are an easy way to grab attention or if you need to maximise your exposure, we can help with high-impact fascia and building signs.

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SIGNS DO MORE THAN JUST INFORM YOUR CUSTOMERS WHERE YOU ARE, CUSTOMERS WILL JUDGE A BRAND BASED ON THEIR SIGNAGE. A WELL DESIGNED SIGN CAN HELP YOU STAND OUT FROM YOUR COMPETITORS, ATTRACT NEW CUSTOMERS AND ELEVATE YOUR BRAND.

SIGNAGE

RECEPTION SIGNS The impression doesn’t stop once someone enters your business. Create eye-catching and visible branding with a stunning reception sign. Available in a range of materials we can add additional ‘wow’ factor to your acrylic signs with custom cut shapes.

WALLPAPER AND WALL GRAPHICS Bringing the walls of your business to life is easy with custom wallpaper that will be much more interesting than the painted surface alone. We provide removable or permanent options and can design, print and install everything from a custom sized wall graphic to a large-scale feature wall.

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WINDOW DECALS Transform any window or door of your business into a 24/7 advertisement promoting your products and services, or even communicating essential information such as trading hours and contact telephone numbers for your business. Talk to us today about how we can extend your message with window graphics.

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FLOOR DECALS

VEHICLE SIGNAGE

CORFLUTE SIGNS

Floor signage is an eye-catching advertising

Reach thousands of people every day cost-

Real estate signs, life-size cutouts of people,

option. You can lead a customer towards a

effectively with vehicle graphics. Using high

fixed parking lot signs, shop door signs –

sale, give directions, provide health & safety

quality materials, we can transform your

there are a lot of uses for corflute signs!

information or simply beautify your store.

vehicle into a mobile billboard that increases

Corflute is also easily bendable making it an

We have a wide range of options to suit a

the awareness of your business day or night

ideal solution for bollard signs.

variety of floor surfaces.

while you’re on the road.

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SIGNAGE

EXHIBITION AND DISPLAY SIGNS

BACK-LIT POSTERS & LIGHTBOXES

Conferences, conventions, exhibitions and

Illuminated signs give your potential

trade shows are an excellent way to get your

customers the chance to see your business in

business exposure. We specialise in creating

a new light. Be seen from metres away with

powerful signage and event displays;

back-lit posters and signs, from standard

banners, media walls, pop-up booths,

fluorescent tubes to low voltage LED, in all

whatever you need we’ve got you covered.

shapes and sizes. We can design, produce and install your illuminated poster.

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ECO-FRIENDLY SOLUTIONS Sustainable solutions aren’t limited to just paper! We have options for point-of-sale, display boards, packaging, lightboxes, and hanging signs. Speak to your Kwik Kopy team to see which option is right for you.

CLIENT TESTIMONIAL CLIENT: Health Partners “Health Partners are South Australia’s largest not-for-profit health fund, and they have been working with Kwik Kopy for years. It’s just so easy working with the Kwik Kopy team.

Kwik Kopy produce most of our point-of-sale and signage at all of our optical and dental stores. Everyone just raves about working with the Kwik Kopy team; they just get things done. Sometimes we’re not sure how something needs to look, or the type of material, and they always help us figure it out – we know we’re in safe hands.

When COVID was starting we needed to communicate about store closures and safety practices. It was just amazing to know that we had their design skills and the quality of the printed items in quite a highpressure situation. They did it really quickly; it was such a weight off my shoulders.

Our printed materials at stores and at events are really important to help get that recognition and recall for people, and we know that we can go to Kwik Kopy no matter what it is. They bend over backwards to deliver on our timelines and the quality is always amazing.”

Marjeta Ponikvar, Marketing Manager Health Partners

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View more client stories on our website kwikkopy.com.au/stories

EMPOWER YOUR BUSINESS WITH DESIGN AND PRINT. THINK KWIK KOPY.

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CONNECT THINK

EMPOWER YOUR BUSINESS WITH MARKETING

MARKETING SERVICES PROMOTIONS MADE EASY Getting an effective marketing message out that doesn’t blow a hole in the budget can be difficult.

At Kwik Kopy, we specialise in small business marketing, print campaigns and promotional products, offering you a way to market your brand and get exposure for your event, service or product without spending big dollars on advertising.

And it’s not just small business either, we have years of experience working with corporate clients too - need a presentation in a flash or a brochure pronto? We’re famous for getting things done on time, and on budget.

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MARKETING

DIRECT MAIL MARKETING

GET THE PERSONAL TOUCH

IMPACT MAIL

We’re your one-stop shop. We design. We

Customers appreciate feeling valued.

Kwik Kopy also works with Australia Post

produce. We can also arrange distribution

Kwik Kopy’s direct mail service provides

to create high-impact mailings that meet

and mailing too. Using your existing data,

a convenient solution that will keep both

postal guidelines. Find out how the power

or clean high-quality lists sourced to your

you and your customers happy. We can

of print — with die cuts, special folds and

specifications, we can print and address

personalise your direct mail pieces with

unusual materials — can give your

envelopes, mail merge your printed product

unique messages for each individual,

message the cut-through it deserves in

and prepare for postage.

inspiring them to act — and adding to your

the marketplace.

Direct mail can be produced in a wide

bottom line.

variety of formats, using different shapes, sizes and materials to create a memorable brand experience. The great benefit of direct mail is that it’s tangible, you can engage with more senses, and the recipient is likely to hold onto it for longer.

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UNADDRESSED MAIL

EMAIL MARKETING

Whether you’re looking to do a local

Maximise your direct mail campaign with a

letterbox drop, hand delivery campaign or a

combination of print and digital. Electronic

national mail out, Kwik Kopy can look after

direct mail, or eDM, is a fast and inexpensive

all your mailing and distribution needs. We

complement or alternative to conventional

can print, insert and prepare your material

direct mail. Kwik Kopy has the resources to

for mailing, and we can also provide

design and distribute your next campaign.

hints and tips to maximise discounts with

Kwik Kopy can provide design, layout and production services for your next brochure or catalogue. Whether it’s a speed to market announcement with a brochure, or a comprehensive 300-product catalogue, we can provide advice on the layout that best

Australia Post.

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FLYERS, BROCHURES & CATALOGUES

suits your brand and the products you sell.

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MARKETING

BRANDED GIVEAWAYS

BRANDED PACKAGING

Leave your customers with a useful reminder

Give your letters, parcels and promotion-

of your product or services. We can print

al items a lift with specialist packaging

ECO-FRIENDLY SOLUTIONS

on a vast range of shapes and materials so

products from our extensive range. Whether

Talk to us about sustainable solutions such

you have the freedom to think outside the

you require branded envelopes as part of a

as reusable coffee cups and water bottles,

box and create a point of difference for

direct mail campaign, poster tubes, boxes

metal straws, bags from recycled material

your brand. You can never go wrong with a

or wrapping paper for a special project, we

and more!

personalised notepad, journal or calendar.

can help.

We can provide you with: + Boxes + Tubes + Tins + Stickers / Labels + Tissue paper + Packaging tape + And more

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PROMOTIONAL PRODUCTS Promotional products are a great way to create an impression with your audience.

We can source a wide range of fun giveaways to suit your budget and time frame. + Pens

+ Stubby holders

+ T-shirts

+ Bags

+ USBs

+ Mugs

+ Magnets

+ Keyrings

+ Water bottles

+ Wine boxes

+ Umbrellas

+ And so much more...

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ONLINE PRINT

ORDERING YOUR PRINT ONLINE HAS NEVER BEEN EASIER. Zenith online print management gives your company the flexibility to print on-brand print assets and marketing collateral to the tightest of deadlines. Your commonly printed items such as business cards, stationery, brochures and other marketing collateral and branded assets are stored securely online.

With Zenith you can:

+ Build a library of all your print & marketing assets + Have one point of access for all of your team + Save time on repeat orders, eliminating the risk of human error + Order 24/7 when it suits you + Have a system tailored to your requirements

With Zenith your business can stay in control of your brand. No more irregular formatting and logo variations. No more lengthy approval processes. Zenith is easy to use with a quick turnaround time.

IS ZENITH RIGHT FOR YOU? Cards, stationery, training manuals, labels, posters, signs and promotional products - do you understand all your print needs? Let Kwik Kopy take the hard work out of identifying every single print item. We will do a comprehensive audit and put together a tailor-made catalogue to suit your individual business needs.

Request a demonstration at kwikkopy.com.au/zenith

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GREEN THINK ECO - FRIENDLY

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SUSTAINABLE PRINT

At Kwik Kopy, we realise that large businesses have a significant impact on environmental sustainability. Be it through the way we conduct our business, engage with our workforce or advise our customers, we have the opportunity to both influence and implement behavioural change.

We see environmental sustainability as an integral part of our business strategy; a tough and challenging issue that requires ongoing review and development. We believe that the argument for change is both morally and commercially compelling. We are committed to continual improvement, working with the industry body Print & Visual Communication Association to comply with the Sustainable Green Print certification.

DID YOU KNOW? Paper is one of the only industries where the end product is completely recyclable or re-usable?

Print more and save trees!

The paper and print industries plant forests to grow paper. Without the paper industry these planted forests would be destroyed to make place for urban development, cattle farming or agriculture. Australia alone has two million hectares of working tree farms and this is growing. That equates to over 1,000,000 MCGs in the land area covered! (Two Sides, 2019)

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PRINT

RESOURCES When it comes to deciding what paper stock you would like for your business card or what size your next brochure should be, the options are endless!

Kwik Kopy have put together a guide of the most common sizes, stocks and finishes to help you get the best results for your business.

The following pages outline;

+ + + + + +

Paper sizes & weights Envelope sizes Binding finishes Colour explained & tips Specialty finishes How to provide artwork files for print

There are times when you may want something a little outside the box, and that’s okay because we can help you every step of the way.

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RESOURCES PAPER SIZES AND WEIGHTS

A4

A6

A5

A2

AO

A3

A0

841 mm × 1189 mm

A1

594 mm × 841 mm

A2

420 mm × 594 mm

A3

297 mm × 420 mm

A4

210 mm × 297 mm

A5

148 mm × 210 mm

A6

105 mm × 148 mm

A7

74 mm x 105 mm

The thickness of paper (or weight) is measured in grams per square metre (gsm).

As a guide, we have listed common weights for standard printed collateral;

A1

80–120gsm: letterhead weights 120–200gsm: text pages of brochures/reports 200–300gsm: covers and folders 300–350gsm: business cards

FO L D IN G

Half-fold

Tri-fold (3-panel)

Z-fold (3-panel)

Accordion fold (4-panel)

Gate fold (3-panel)

Double gate fold

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Roll fold

Double parallel fold

Quarter fold (French fold)

Map fold

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ENVELOPES

C6 DL C5 + Standard sizes – DL, C4, C5, C6 + Plain face envelopes + Window face envelopes

C4

+ Wallet envelopes + Pocket envelopes + Banker envelopes + Custom-sized envelopes

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RESOURCES BINDING TECHNIQUES

C A SE BINDING

COMB BINDING

PERFEC T BINDING

SADDLE STITCHING

LOOP STITCHING

SINGER SEWING

SEC TION SEWING

SCREW AND POST BINDING

RING BINDING

WIRE-BINDING

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CHOOSING PAPER

C OAT ED PA P ER

UN C OAT ED PA P ER

Paper which has been coated with a mix of substances to smooth its surface. Printing toner sits on the surface of coated papers rather than soaking in, often allowing for a slightly sharper image and faster drying time on a press.

The coating can be applied in different ways to produce different finishes:

These papers have a more tactile, ‘papery’ feel than coated papers. Images printed on uncoated paper will have a narrower tonal range compared to the result on coated papers (in other words, uncoated stocks will show slightly lighter blacks and slightly less saturated colours.) Uncoated papers also tend to be bulkier: an 84-page report printed on uncoated stock will be thicker than the same report printed on coated stock of the same weight.

• • •

Gloss — the most reflective Matte — more subdued, with minimal glare Silk or satin — halfway between gloss and matte

Often used for: brochures, magazines, business cards

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S P E C I A L T E X T UR E S A ND F INIS HE S

Often used for: stationery, reports, brochures, business cards, notepads

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•

Adhesive-backed paper

•

Canvas textured

•

Carbon paper

•

Clear acetate

•

Corflute

•

Highly reflective cast-coated silver or gold papers

•

Linen textured

•

Metallic and pearlescent papers

•

Parchment

•

Tracing film

•

Thick recycled boxboard

EN V IR O NMEN TA L LY S ENSI T I V E PA P ER S There is a range of ways to rate a paper’s green credentials.

Some have more recycled content, while others conform to various eco standards. If you use an environmentally-accredited paper, you’re entitled to publicise the fact by adding the appropriate set of accreditation logos to your artwork.

We’re happy to advise which stocks offer the best green value at a price-point to suit you.

Find out more about different environmental stocks at kwikkopy.com.au/green

RESOURCES CHOOSING COLOUR

IMAGE QUALITY

It’s easy to get control over the colours you want to achieve when you understand the

Image quality is determined by the number

different techniques for printing colour.

of pixels that make up an image file.

Generally, more pixels = larger image files

CMYK

PMS

CMYK stands for Cyan, Magenta, Yellow and Black. This method splits each of these four basic colours into patterns of tiny dots, which are overlapped during printing to produce a wide spectrum of colours. This is why it’s also known as the “four colour process”. It’s the most commonly used system in both digital and traditional offset printing for projects that use many colours and photographic images.

PMS — or Pantone Matching System — is a precise method for specifying solid colours.

In the same way that house paint is made by blending exact amounts of different colours, PMS colours are specially mixed before printing, which is why they also go by the name “specials” or “spot colours”.

PMS colours allow areas of rich, solid colour to be printed more uniformly. Metallic and fluorescent inks can also be specified with the PMS system. Often a document will run both CMYK and a PMS special and be printed as a five-colour job.

RGB RGB stands for red, green and blue. Screen displays such as computer monitors and televisions break colour down into different levels of red, green and blue light. Colours specified in this system, which is also used by Microsoft Word, PowerPoint and Publisher programs, must be converted to their CMYK equivalents before printing.

TIP!

Converting RGB colours to CMYK doesn’t always produce an expected colour match, because one is a colour created essentially from light and the other is created by ink on paper. To save yourself from unexpected colour variations, talk to your local Kwik Kopy.

Files for print should be set up using CMYK or PMS colours in a professional layout application such as Adobe InDesign.

= higher resolution = sharper results.

Any graphic element with crisp edges, such as logos or lettering, should be supplied in an .eps. Supplying these in .jpg or .tiff format is risky, as they can pixelate when displayed at a large size.

TIP!

Screen displays show sharp images at 72 dots-per-inch (dpi), but print production requires a greater resolution of 300dpi for the same result.

An image which may display well on screen will look pixelated when printed at a similar size. Speak with your Kwik Kopy Account Manager for best results.

Supplying the largest image files you can is highly recommended. This usually means supplying the original, high resolution (hi-res) copy of a digital photo rather than its smaller, faster-to-view version.

72 DPI 300 DPI

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SPECIALTY FINISHES To make your communication really stand out, try adding some of these special finishing techniques.

M E TA L L I C IN K

F O IL IN G

Fine particles of metal mixed with ink provide a lustrous metallic sheen.

A step-up from metallic inks, foiling stamps a thin layer of pure metal onto paper or card for a highly-reflective finish.

DIE CUT TING

SLEEKING

A special knife — similar to an oversized ‘cookiecutter’ — is used to cut the page in a custom shape.

Sleeking is a costeffective alternative to foiling for shorter print runs.

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R A IS E D T Y P E (S C O D I X )

HOLOGRAM

E M B O S S IN G

These special patterned foils are a popular anti-counterfeiting technique.

A metal stamp creates a three-dimensional raised image on the page.

DRILLING

S P O T U V VA R N I S H

For binding documents in a ring binder or drilling holes for swing tags.

Clear varnish is printed over the top of other finishes and instantly dried with a UV lamp for an exceptionally glossy finish for small areas.

ROUNDED CORNERS

A powder is applied to a freshly printed page and then heated to produce glossy, raised lettering.

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Square-cut corners are sanded off — a more economical alternative to die cutting.

RESOURCES SUPPLYING ARTWORK FOR PRINT if you’re new to the process. Follow this checklist to ensure your job prints the way you want it to — and remember, it’s always best to consult your Kwik Kopy Account Manager before starting a big job. It will save you valuable time later.

3mm BLEED

Bleed: professional designers add a little more area to any elements that reach the edge of the page. When the job is trimmed, these elements will successfully ‘bleed off’ rather than stopping abruptly at white.

Setting up a file for print on your own can be challenging, especially

PRE-FLIGHT CHECKLIST ❏ Has the job been spell checked? ❏ Has the job been proof read? ❏ Is the document colour mode set to CMYK, including all images?

Crop marks: (shown here in black) tell the printer where to trim the finished job down to its final size.

Because of bleed, even common sizes such as A4 may be printed on A3 sized paper, then trimmed.

❏ Is the document the correct size? ❏ Are all images high resolution (300dpi at their final size)? ❏ Are crop marks and fold marks included? ❏ Have all fonts been supplied, or converted to outlines? ❏ Has the 3-5mm bleed been added? ❏ If used, have PMS colours been correctly nominated? ❏ Are all images embedded, or supplied as links for non-PDF files?

WAYS TO SUPPLY YOUR ARTWORK FILES

FILE FORMATS WE ACCEPT

NATIVE FILE FORMATS WE ACCEPT

PDF

Adobe InDesign Adobe Illustrator Adobe Photoshop Microsoft Word† Microsoft PowerPoint† Microsoft Publisher†

+ Send via email (file size limits apply)

EPS

+ Upload through the Kwik Kopy website at kwikkopy.com.au

TIFF

+ Send larger files via wetransfer.com, Hightail or Google Drive

JPG

+ Load onto a USB stick

PSD

+ Via Zenith — see page 41 for more details

Please note that not all Kwik Kopy Centres can accept the file types listed above. †Kwik Kopy Centres may accept these files but don’t recommend this format for printing.

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CHECKLISTS PREPARING YOUR DESIGN COMMUNICATION BRIEF

BUSINESS ESSENTIALS CHECKLIST

Use this checklist to ensure the design you get back meets the purpose you had in mind.

❏ Business cards

❏ W hat’s the background to this project? Why is it being produced? ❏ Who is the target audience? ❏ W hat’s your unique selling proposition? ❏ W ho are your key competitors and what do you offer that they don’t? ❏

What’s the business objective of the project? Increase sales?

Increase brand awareness? To generate a particular response?

❏ D o you want to develop a new or existing design concept? ❏ A re there existing materials relevant to the design, such as brand guidelines, logos, typefaces?

❏ W ho will be writing the copy and sourcing the images — Kwik Kopy or you? ❏

Are there any particular production considerations that need to be taken into account — such as a maximum weight/ size, room for overprinting, fit with existing marketing collateral, paper stocks, formats, special printing finishes, etc?

❏ W hat is your production timetable and deadlines? ❏ Budget guidelines

❏ Envelopes ❏ With compliments slips ❏ Email signature ❏ Delivery dockets ❏ Note pads ❏ Corporate folders ❏ Report covers ❏ Desk pads ❏ Labels ❏ Invoices ❏ Receipt books

❏ Your contact details

❏ Price lists ❏ Purchase order books ❏ Job cards

❏ W hat elements are ‘non-negotiable’ and need to be included in the design?

❏ Post-it notes ❏ Memo pads

YOU CAN DOWNLOAD OUR DESIGN BRIEF TEMPLATE AT KWIKKOPY.COM.AU/BRIEF

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❏ Letterheads

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TEAM THINK

KWIK KOPY’S PROMISE

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KWIK KOPY

PROMISE

WE’RE SO MUCH MORE THAN YOU THINK. We’re here to help you communicate better; through clever design, the best mix of print and online channels, and professional face-to-face advice when you need it.

WE’RE HAPPY TO SHARE. You’ll find all the answers you need about the latest (and most cost-effective) printing options just by visiting your nearest Kwik Kopy.

WE’LL COME TO YOU. Our friendly team can meet at your offices at a time that’s convenient for you to discuss your design, print and signage needs.

WE USE THE LATEST TECHNOLOGY. Whether it’s online or paper, large or small; we’re across the latest developments in technology enabling us to meet the ever-changing needs of our clients and their businesses.

WE’RE COMMITTED TO BETTER BUSINESS PRACTICES. We take our role as a socially responsible company seriously and have policies in place that govern supply chain and employee workplace anti-discrimination and protection.

WE’RE CONSCIOUS OF THE ENVIRONMENT. We see environmental sustainability as an integral part of our business strategy.

We regularly review our sustainability certifications and have a wide range of eco-friendly stocks our clients can choose from.

WE’LL HELP YOU LOOK GOOD. We pride ourselves on the care we take to get the job right so you can always look your best. Our goal is to be the most reliable supply partner you work with.

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YOUR BUSINESS WITH KWIK KOPY

DESIGN • PRINT • SIGNAGE THINK KWIK KOPY.

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