Shane Cheng - Style Guide

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Style Guidelines

2023
DESIGNED BY CALIFORNIA CONCIERGE

Logo Design

The logo is an integral part of the Shane Cheng brand and should be used thoughtfully and consistently. Most often, the logo will be presented on a white background.

Logo Variations Inverse

Logomark Wordmark
Logomark & Wordmark

Typography Nexa

The visual element of your brand style guide goes beyond the font you use in your company logo. It supports your blog design down to the links and copies on your website — even the tagline.

Primary | Headlines Subheadings Paragraph

Serving your real estate needs in the Bay Area.

Color Pallete

Color is essential in branding and marketing. It’s where first impressions are made and is the trade secret to producing a memorable brand identity. Color can be more than just a visual aid, conveying emotion, feelings, and experiences.

#000000 #1C1C1C #4A4A4A #6D6D6D #F4F3F2

Style Guidelines

2023
DESIGNED BY CALIFORNIA CONCIERGE

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