Style Guidelines
2023
DESIGNED BY CALIFORNIA CONCIERGE
The logo is an integral part of the Shane Cheng brand and should be used thoughtfully and consistently. Most often, the logo will be presented on a white background.
The visual element of your brand style guide goes beyond the font you use in your company logo. It supports your blog design down to the links and copies on your website — even the tagline.
Color is essential in branding and marketing. It’s where first impressions are made and is the trade secret to producing a memorable brand identity. Color can be more than just a visual aid, conveying emotion, feelings, and experiences.