Listing & Marketing Your Property
Why KW?
- Thelargest independent real estatefranchise
- Anetworkof over 191,000real estateconsultants withaprojectedgrowthof 300,000
- 1,100officesintheUnitedStatesandCanada(50) major markets
- Excellenceincutting-edgereal estatetraining,real estatecoachingandreal estateeducation
- Named?Most InnovativeReal EstateCompany?by InmanNews
Honors & Awards
Principal 10 Best Companies for Employee Financial Security
Keller WilliamsfeaturedinInc Magazinefor commitment to financial andphysical wellness
Computerworld Data+ Editors? Choice Award
Keller Williamsrecognizedforitsbusinessintelligencesystem
The World's Most Innovative Companies under Urban Development/ Real Estate Sector
Keller Williamsrecognizedforempoweringbuyersandsellers withreal-timeneighborhooddata
Inman 100 Most Influential Real Estates Leaders Report
6Keller WilliamsRepresentatives
Franchise Business Review Awards
Keller Williamscollectedatotal of eight (8)awardsinthe FranchiseBusinessReviewAwards(Most InnovativeFranchise, TopFranchiseFor Veterans,Most ProfitableFranchise,Top FranchiseCulture,TopFranchiseRecession-Proof,TopFranchise for Women,TopFranchises)
National Association of Hispanic Real Estate Professionals 250
EstateProfessionals250:Keller Williamshad25representatives onNAHREP?slist of top-producingLatinoagents
REAL Trends Canada's Best Real Estate Agents
Keller Williamsishometo#1agent bytransactions(Marvin Alexander)
RealTrends 500
191Keller Williamsofficesenteredinthe500largest real estate brokeragefirmsintheUnitedStatesrankedbyclosedtransaction sides
NAR 30 under 30
5YoungReal EstatePractitionersfromKeller Williamsentered theNAR30under30
REAL Trends/ Wall Street Journal "The Thousand"
Keller Williamshad147associatesandteamsonthelist of top real estateprofessionalsinAmerica
Swanepoel Power 200 Most Powerful Leaders in the Residential Real Estate Brokerage Industry
GaryKeller remainedasTheTop2Most Powerful Leader SP200
Keller Williamslandedat #15
FranchiseTimes | The Largest Franchise Systems Based in the US according to Global Systemwide Sales America's Most Innovative Companies
Keller Williamshonoredasoneof the300companies transformingindustriesfrominsideout
Leveraging Our Global Connections
KWofficesstretchupanddowntheUSWest Coast Thisbringsanextensivenetworkof agentsandconnections
Havingaccessandconnectionstothousandsof international brokersthroughthepower of Keller WilliamsLuxury
HomesInternational andKWGlobal PropertySpecialists,youcanfee l confident your homewill haveanunmatched leve l of exposure.
KW WORLDWIDE REGIONS
Keller Williamsisthelargest real estatefranchiseinthe world?hometomorereal estateprofessionalsthanany other company Asof 2024,masterfranchiseagreements havebeenawardedacross55+ regionsoutsideof the UnitedStatesandCanada
- Argentina
- Aruba
- Belgium
- Belize
- Bermuda - Cambodia
- Canada
- Chile
- Colombia
- CostaRica
- Cyprus
- CzechRepublic
- DominicanRepublic
- Dubai,UAE
- France
- Greater Shanghai,China
- Greece - Honduras
- Indonesia
- Ireland
- Israe l - Italy - Jamaica
- Japan
- Nicaragua
- NorthernCyprus
- Panama - Paraguay
- Peru
- Philippines
- Poland - Portugal
- PuertoRico
- Romania
- Serbia - Slovenia
- SouthernAfrica
- Spain
- Thailand
- TrinidadandTobago
- Turkey
- TurksandCaicos
- UnitedKingdom - Uruguay
- Vietnam
- Luxembourg - Malaysia - Mexico - Monaco - Morocco
145,042 828,875
$370.8 Billion
$400,000,000
$300,000,000
$200,000,000
$100,000,000
Getting Your Home Sold
Our listingshavesoldat anaverageof 1035%of theoriginal price
Sellingahomefor thehighest possiblepricerequiresacohesivestrategy, deliberateprocessandatalentedteam.
Wefollowastrategicplantoget your homesoldfor topdollar, asquicklyas possible
First, weanalyzebothmarket conditionsandthepropertytodeterminehowbest topositionit inthecurrent market
Basedonour analysis, wedevelopamarketingplanandexecuteit withthe intentionof generatingqualityoffersfromqualifiedbuyers.
Prepyour home, bringit tothemarket andshowyour property
Then, wenegotiatefiercelyonyour behalf andwhenbothpartiesagreeonprice andterms, weproceedtotheclosingprocess.
Let?slookat eachof thesestepsingreater detail.
Analyze & Position
Market fluctuations, timeof year andinventorywill all haveadirect impact onpricingyour home For a fast, efficient andprofitablesale, I will provideyouwithadetailedreport outliningthelatest market trends, afull market valuationof your homeandaComparativeMarket Analysis
Nomatter howhot themarket might be, simplyplacingyour homeontheMLS(MultipleListingService) isnot enough I will consult withyouonhowtobest positionyour homefor saleandattract theright prospectstoyour doorstep
PRICE
Shouldyoupriceyour homeat or belowmarket?It depends.Pricingyour homeina manner that will attract multiplebuyerswhowill competewitheachother,andnot you,requiresexperienceandathoroughunderstandingof themarket.I will advise youonthemost appropriatepricingstrategy.
PREPARATION
It isapsychological advantagefor prospectivebuyerstoseethemselveslivingin your unclutteredhome.For thisreason,painting,deepcleaningand depersonalizingarecrucial elementstoaquicksale I will managethepreparation of your homeinamanner that suitsyour comfort leve l Keycosmeticfixesarealso important.Shouldyourefinishyour cabinets,changeout thesinkintheguest bathroomor invest inanewfront door?I will adviseyouonchangesthat yieldthe greatest ROI
PRESENTATION
Stagingcanbecrucial toobtainingthehighest priceandfastest saleof your home. AccordingtoasurveybytheReal EstateStagingAssociation,homesspend78% lesstimeonthemarket after beingstaged.I will adviseyouonhowtostageyour homeor provideaprofessional whocandoit for you.Wehaveabroadrepertoire of interior designersandstagerstomeet just about anybudget
Marketing Plan
For maximumexposure, I useaprovenCrossMediaMarketingStrategyutilizingmultipleonlineand print mediums, myextensiveagent networkandtheadvantageof Keller Williams?global presence.
Your homewill befeaturedonKeller WilliamsListingSystem, or KWLS Thisproprietary, exclusive systemensuresyour propertyismarketedonline24/7throughmorethan350of themost popular search websites.
Asthelargest real estatefranchiseintheworld, Keller Williamsoffers?MyListings, MyLeads,?wherein everysingleInternet inquiryonyour propertycomesdirectlytome, allowingimmediatefollow-upwith potential buyers Wedistinguishourselvesfromother agentswiththebreadthanddepthof serviceswe provideandour goal istomakesellingyour homepainless, profitableandpredictable
We Proudly offer our sellers the following a la carte services
1
2 3
Individual propertywebsitethat isbothmobileand desktopfriendly
Cross-platformsocial mediaexposureonboth KellerWilliamssitesandmypersonal siteshome
Print marketing-beautifullycraftedpostcards, brochures,andpropertystatementstoshowcase yourhome
STAGING & PROFESSIONAL Photography
It hasbeenstudiedandshownthat boththelengthof timeonthemarket andsalespricearepositively impactedbyabeautifullystagedandphotographedhome Thesearepowerful toolsnot tobeoverlookedor underestimated
Sellingahomeispart science, part art Beyondanalyticsandmarket conditions, thereisthehumanelement toconsider Everybuyer istryingtoimaginethemselveslivinginthehometheyareviewing
Throughthemagicof stagingandphotography, youcanignitetheflameof desireinapotential client to want toownandliveinthespaceyouareselling, andnowcall home.
Print Marketing
Withour inhousegraphicdesigner youcanfeel at easeknowingthat thereisadedicated professional tomakeyour homelooktheverybest
Property Booklets & Statements
Aninformational summaryof thefactual dataandmetricsregardingyour home.Alongwitha narrativeandstorybehindthehistory,features,andamenitiesthat will intriguebuyerstocometo seefor themselves.
Just Listed Postcards
Sent tothesurroundingcommunitywiththeunderstandingthat manybuyerscancomedirectly fromcontactslivingright intheneighborhood.
Advertising
Aspart of themarketingcampaign,your homewill befeaturedonour websiteandsomeof the most popularsitessuchasZillowandTrulia
ONLINE ADVERTISING & Social Media
Webelieveeachandeveryhomeneedsitsownindividual marketingplanto achievethemaximumexposure
Social Media
Thereisnodenyingthepower of positioningyour homeinthemidst of astrongsocial mediacampaigntocreate interest Yourpropertywill beincludedinawell-craftedandconsistent program
Keller Williams Listing Service (KWLS)
TheKellerWilliamsListingServiceisapowerful searchenginethat will furtherprope l yourpropertyintothe reachesof theinternet andgainadditional exposuretoseriousandqualifiedbuyers.
Individual Property Website
Adedicatedwebpagespecifictoyour homeisuseful for marketingyour homeonline togenerateinterest andfoot traffic
Show Your Property
Listingappointmentsprovidepotential buyer withtheopportunitytobeinyour homeandimagine themselveslivinginthespace It isoneof thebest waysfor buyerstodiscover andexploreyour home
Wewill designanopenhouseprogramconvenient for youthat mayincludeweekendevents, broker and twilight tours, privateshowings, andagent-onlylockboxaccess.
Additionally, everyopenhousewill bepromotedontheMLSwhichsyndicatestomajor portalssuchas Zillow, Trulia, andRedFin Tocapturelocal traffic, eachevent will bewell-markedwithdirectional signs onkeystreet corners
Negotiate & Close
Negotiate
Shouldyouaccept,counter,or reject theoffer?Negotiatingthetermsfor thesaleof what maybeyour biggest asset requiresaprofessional teamthat hasyour best interestsinmind.Doyouneedashort or longescrow?Will youneedtorent thepropertyback?Areyoubuyinganotherhomeonacontingencyor movingout of state?As anexperiencednegotiator,I ensurethat your best interestsarerepresentedandthat youget thebest termsand priceforthesaleof your home.
Close
Congratulations!You?veacceptedanoffer andnowthecountdownbegins.Theclosingof your homeisurgent andtime-sensitive It requiresorganization,experienceandexpertise Asyour agent andproject manager,I will helpyounavigatetheseller?sdisclosures,andmakesureyour interestsaresufficientlyprotectedandthenet proceedsareaccuratelydepositedintoyour bankaccount.
Who Pays What?
- Transfer Taxes
- Broker Commissions
- Any judgments or tax liens
- Any unpaid homeowner's dues
- Delinquent property taxes
- Escrow fee from the title company
- Loan Fees required by your lender
- Title insurance premium
- Fire and hazard insurance premium
Transfer tax is a transaction fee imposed on the transfer of land real property from one person (or entity) to another. The transfer tax rate is variable, depending on the purchase price OR the fair market value, as shown in the chart
My Full Service Philosophy
I believethat sellingor buyingahomeshouldbeaseamless, full-serviceexperience That?swhyI don? t just handleonepart of theprocess I guideyouthrougheverystepwiththeresources, knowledge, and dedicationyoudeserve Whether it?spreparingyour homefor market, navigatingnegotiations, connecting youwithtrustedmortgageprofessionals, or ensuringasmoothclosingwithtitleandescrow, I makesure you?resupportedfrombeginningtoend
Withadeepunderstandingof thereal estatemarket, backedbyresearchandinsights, I pridemyself on beingyour go-tosourcefor reliableinformationandclear guidance. Myphilosophyisbuilt ontrust, honesty, andintegrity, alwaysputtingyour needsfirst. I amfullycommittedtopursuingyour goalswith determinationandexcellence, sotogether wecanachievetheresultsyou?relookingfor.
Ready When You Are
I put thisbooklet together tohelpyouunderstandthescopeof myservices.
Youhavemanyoptionswhenchoosinganagent torepresent youinoneof themost important transactions of your life It isimportant that youselect anagent withwhomyouarecomfortablediscussingpotentially sensitiveissues, andsomeoneyoutrust will represent your interestsabovetheir own I wouldbehonoredto represent youinthesaleof your home
Youwill havemyfull support, enthusiasm, andpassiontodeliver theexceptional resultsyouexpect and deserve.
Work With Me
Sellingyour homeismorethanatransaction? it?samajor lifedecision That?swhyyouneedareal estateprofessional whobringsstrategy,experience,andresultstothetable
I?mRacque l Cowen,andI specializeinhelpinghomeowners likeyousell withconfidence,clarity,andmaximumreturn
Frompricingyour homestrategicallytomarketingit with professional photos,targetedadvertising,andcompelling storytelling,I makesureyour propertystandsout intoday?s competitivemarket Myapproachisdata-driven,but my serviceisdeeplypersonal.I treat your homeasif it weremy own I knowwhat buyersarelookingfor? andI knowhow topositionyourpropertytoattract seriousoffersfast.With clearcommunication,strongnegotiationskills,anda provenmarketingplan,I?mheretomakeyour selling experiencesmooth,successful,andstress-free
Yournext chapter startswithastrongsale.Let?smakeit happen
